The William Warren Group

What The William Warren Group does

The William Warren Group (WWG) is a privately held, vertically integrated self storage real estate company founded in 1994 and headquartered in Santa Monica, California. It operates and develops self storage assets under a multi-tier brand family—StorQuest Self Storage (full-service), StorQuest Express (automated 24/7), StorQuest Economy (budget), and specialized offerings including RV/boat and wine (Collection 55 Cellars) storage—across 310+ locations in 23 US states. The company employs 600+ people and runs an enterprise technology stack that includes proprietary algorithmic pricing models, a 24/7 in-house call center, integrated digital rental and payment systems, social Digital Experience Management (DXM), and AI-driven sales and digital monitoring tools.

WWG earns revenue through four primary streams: (1) rental income from owned self storage properties under the StorQuest brand; (2) third-party property management fees under its Private Operator Advantage program, which packages WWG's brand, technology, marketing, and revenue management for independent self storage owners; (3) development and acquisition services for landowners and investors through William Warren Properties (WWP) and William Warren Capital Partners (WWCP), including the WWG Storage Income Fund targeting institutional capital and family offices; and (4) ancillary recurring revenue from a tenant insurance program administered by Xercor Insurance Services. GTM is sales-led and enterprise field-sales oriented, with stated clustering of assets in major US metro markets to achieve operating economies of scale and a target of 30+ new facilities per year.

Name

The William Warren Group

Legal name

The William Warren Group, Inc.

Website

https://williamwarren.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The William Warren Group is a vertically integrated, privately held self storage real estate company that develops, acquires, and operates 310+ StorQuest-branded facilities across 23 US states while providing third-party property management, development services, and an investor income fund to owners and institutional capital.

Ownership category

akta.pro rank

Product category

Self Storage Real Estate Management

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), Lessors of Miniwarehouses and Self-Storage Units (531130), Management of Companies and Enterprises (551)

SIC

Public Warehousing & Storage (4220), Operators Of Nonresidential Buildings (6512), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

akta.pro secondary industries

Self-Storage Property Management (BPAJAGAM), Real Estate Management for Family Offices (Acquisition, Development, Property Ops) (FSAAADAI)

Keywords

• Self storage management
• Third-party property management
• Self storage development
• Self storage acquisitions
• Storage rental operations

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Third-Party Property Management Fees: Full-service property management solutions for third-party owners including advertising, digital marketing, hiring, training, and revenue management
2. Self Storage Rental Income: Revenue from operating owned self storage properties under StorQuest brand for rental of storage units
3. Development Services: Fees from development services including site evaluation, feasibility studies, entitlement, construction management for self storage projects
4. Acquisition Services: Fees from acquiring self storage properties for investors seeking economic growth and capital appreciation
5. Investor Fund Management: WWG Storage Income Fund management with institutional capital and mega wealth family offices
6. Tenant Insurance Program: Administrative fees from tenant insurance program administered by Xercor Insurance Services LLC with $16 monthly premium for $5,000 coverage

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The William Warren Group owns, develops, acquires, and manages self storage real estate under the StorQuest brand family, operating 310+ facilities across 23 U.S. states. The company delivers full-service third-party property management to independent storage owners, end-to-end development services for landowners, and acquisitions brokerage for buyers and sellers. It also manages the WWG Storage Income Fund for institutional investors and family offices.

Product overview

The William Warren Group is a vertically integrated self storage real estate company operating under the StorQuest family of brands. The core offering is StorQuest Self Storage, supplemented by StorQuest Express Self Service Storage (automated 24/7 access), StorQuest Economy Self Storage (budget tier), and specialized options including RV/Boat Storage and Collection 55 Cellars (wine storage). Supporting services include Premium Storage Management for third-party property owners, Development Services for new construction, Acquisitions Services through William Warren Properties, the WWG Storage Income Fund for investor offerings, and a Self Storage Tenant Insurance Program administered by Xercor Insurance Services. The company manages over 250 locations across multiple states under various StorQuest brand variants.

Differentiator

Problem solved

Functional benefit

Brands

• StorQuest: Primary self storage brand offering full-service management solutions with best-in-class customer support and technology.
• StorQuest Express
• StorQuest Economy
• StorQuest for a Cause

Products and services

• StorQuest Self Storage Primary full-service self storage brand offering traditional storage unit rentals with customer experience excellence, proprietary pricing models, and integrated marketing and digital presence for residential and small-business customers.
• StorQuest Express Self Service Storage Self-service storage option allowing customers 24/7 access to their units with automated rental and payment capabilities.
• StorQuest Economy Self Storage Budget-friendly self storage option under the StorQuest family of brands for price-sensitive storage customers.
• StorQuest RV and Boat Storage Specialized storage for recreational vehicles and boats offered at select StorQuest locations.
• Collection 55 Cellars Wine storage service offered at select StorQuest locations for temperature-controlled wine collection storage.
• Premium Storage Management Program (Private Operator Advantage) Third-party self storage property management program offering independent owners full-service management including advertising, digital marketing, hiring, training, proprietary pricing models, and revenue management under the StorQuest brand.
• Development Services Full-cycle self storage development services including site evaluation, market feasibility, entitlements, construction management, and operations preparation for landowners and developers.
• Acquisitions Services (William Warren Properties) Self storage acquisition services through William Warren Properties (WWP), specializing in the acquisition of high quality self storage properties with the potential for economic growth and capital appreciation for buyers and sellers.
• WWG Storage Income Fund Investment vehicle managed by William Warren Capital Partners for institutional capital and mega-wealth family offices, providing exposure to the U.S. self storage sector.
• Self Storage Tenant Insurance Program Insurance program administered by Xercor Insurance Services LLC providing $5,000 tenant-property coverage for $16 monthly premium, covering 30+ perils including fire, windstorm, theft, vandalism, flood, and mold.

Quantifiable outcome

• Over 1,400 metric tons CO2 emissions reduced from managed portfolio in 2022
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BAM Tournament TrailcoreGTM or Marketing Partner · 22 February 2024Bass Angler Magazine Tournament Trail sponsorship for 2024 season targeting bass fishing enthusiasts who need storage for boats, kayaks, and gear. Premier west coast pro level tournament circuit.
• One Tree PlantedcoreStrategic or Co-development Partner · 1 January 2019Environmental nonprofit partnership where StorQuest plants a tree for every storage unit rented. Has resulted in 142,705+ trees planted and over $150,000 donated. Aligned with sustainability values and environmental impact goals.
• Friends of the LA RiverminorStrategic or Co-development PartnerEnvironmental nonprofit partner receiving donations through StorQuest for a Cause program as part of WWG's ESG commitments
• Hawaiian Legacy ReforestationminorStrategic or Co-development PartnerEnvironmental nonprofit partner receiving donations through StorQuest for a Cause program
• Tony HawkcoreGTM or Marketing PartnerSkateboarding legend featured in StorQuest marketing campaigns to promote making room for life's passions. Campaign part of innovative brand storytelling.
• Kelly SlatercoreGTM or Marketing PartnerSurf champion featured in StorQuest marketing campaigns as part of lifestyle brand positioning and guest experience focus.
• Xercor Insurance Services LLCcoreStrategic or Co-development PartnerAdministers Self Storage Tenant Insurance Program providing $5,000 coverage at $16/month. Satisfies lease requirements for tenant insurance with over 30 covered perils.
• California Self Storage Association (CSSA)coreOthersIndustry trade association affiliation with past President and Board Director roles held by WWG leadership
• National Self Storage Association (SSA)coreOthersNational trade association with WWG CEO Bill Hobin as past Board Director and member of Large Operators Council
• California Self Storage Association (CSSA)coreOthersIndustry trade association with WWG leadership in governance roles including past President
• Colorado SSAminorOthersState-level industry association affiliation
• Arizona SSAminorOthersState-level industry association affiliation
• NAIOPminorOthersCommercial real estate association affiliation for real estate development and investment community

Scale indicators12 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Public Storage: Largest publicly traded self storage REIT with thousands of facilities globally. Most directly comparable to WWG's owned portfolio scale, with broader public-market capital access and lower cost of capital; competes for acquisitions, development sites, and third-party management contracts.
• Extra Space Storage: Major US self storage REIT that combines owned operations with a meaningful third-party management program. Closely comparable to WWG's hybrid owned-plus-managed business model and a primary competitor for institutional third-party management mandates.
• CubeSmart: Public self storage REIT with a third-party management platform (CubeSmart Legacy) directly analogous to WWG's Private Operator Advantage program. Competes for the same third-party owners and acquisition targets in major US metros.
• Life Storage: Self storage REIT that operated a third-party management program prior to its announced combination with Extra Space Storage. Directly comparable to WWG on metro-clustering strategy and third-party management positioning.

Direct peers

• National Storage Affiliates Trust: Pure-play self storage REIT built around a Participating Regional Operator (PRO) third-party management structure that closely mirrors WWG's vertically integrated, regional-clustering approach. Most direct analog to WWG's owned + third-party-managed hybrid at scale.
• Simply Self Storage: Private third-party self storage management company serving independent owners across multiple US states. Directly comparable to WWG's third-party management offering for independent operators without WWG's owned portfolio scale.
• Safeguard Self Storage: Private self storage operator with both owned and managed facilities concentrated in select US regions. Comparable to WWG as a private, vertically organized operator competing for third-party management mandates.
• Storage Asset Management: Third-party self storage management and advisory firm serving institutional owners. Directly comparable to WWG's third-party management arm and a competitor for institutional third-party mandates WWG targets through the Storage Income Fund.

Emerging players

• Manhattan Mini Storage: Urban-focused self storage brand previously operated under Edison Properties, where WWG COO Gary Sugarman previously ran the portfolio. Comparable as a StorQuest-style branded self storage operator with strong urban positioning.

Regional players

• Devon Self Storage: Privately held self storage operator with owned and managed facilities across multiple US states. Comparable in operating model to WWG but smaller in scale and more regionally concentrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StorQuestSelfStorage
• Instagraminstagram.com/storquestselfstorage
• LinkedInlinkedin.com/company/william-warren-capital-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The William Warren Group