BeMyGuest
BeMyGuest is a Singapore-based B2B travel technology and distribution platform founded in 2012 that connects attractions, tours, and activities operators in Asia to over 50 OTAs and travel agents via a Content & Booking API and the proprietary Xplore SaaS booking system.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BeMyGuest does
BeMyGuest is a Singapore-based B2B travel technology and distribution company founded in 2012 that operates a two-pillar product stack for the attractions, tours, and activities sector across Asia. The first pillar is its Distribution Network, which exposes operator inventory to more than 50 OTA and travel-agent endpoints via a Content & Booking API, a Channel Manager service, and an Agents Marketplace for offline travel agents, with integration coverage extending into the Middle East, India, Europe, and the US. The second pillar is the proprietary Xplore Booking System, a modular SaaS platform launched in October 2018 that digitizes operator direct sales channels through Ecommerce, Web POS, and B2B Portal modules, plus a Capacity Calendar & Reservation add-on.
The company is API-first by design, with documented JavaScript SDKs and pre-built integrations to third-party booking systems including Accesso, Galaxy, Viva Ticket, and VGS, as well as Google Things To Do. Revenue is generated through two streams: transaction fees on bookings processed via the distribution network (commission economics) and recurring SaaS subscription fees for Xplore, with publicly opaque but tiered pricing based on operator monthly sales revenue. The GTM motion combines a self-serve operator registration flow, a partner/distributor channel program, and direct enterprise sales into marquee accounts such as Vinpearl, Sentosa Development Corporation, Hong Kong Disneyland, Universal Studios Singapore, Madame Tussauds Singapore, Ctrip, Agoda, AirAsia MOVE, and GlobalTix.
BeMyGuest employs 51–100 people, has raised a disclosed ~$3M in Series A across 2013–2017 from Raffle Venture Partners, TNF Ventures, Tidesquare, Spring SEEDS Capital, and K3, plus an undisclosed Series B in June 2019 sourced largely from internal stakeholders, and executed an acquisition of indiescapes.com in December 2013. The company was founded by Blanca Menchaca (now CEO), with Candy Chiun appointed Chief Commercial Officer in April 2024; its reporting cadence to date shows pre-COVID revenue doubling for four consecutive years, COVID disruption through 2020–2021, and a described recovery to pre-pandemic levels by August 2022, followed by the 2023 Sentosa Channel Manager win and the 2026 Vinpearl multi-platform partnership.
BeMyGuest firmographics
Firmographics- Name
- BeMyGuest
- Legal name
- BeMyGuest Pte. Ltd.
- Website
- https://bemyguest.com.sg
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BeMyGuest is a Singapore-based B2B travel technology and distribution platform founded in 2012 that connects attractions, tours, and activities operators in Asia to over 50 OTAs and travel agents via a Content & Booking API and the proprietary Xplore SaaS booking system.
- Ownership category
- akta.pro rank
BeMyGuest industry classification
Industry- Product category
- Travel Technology — Tours & Activities Distribution
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
Keywords
Where BeMyGuest is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
BeMyGuest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Distribution Services: BeMyGuest earns commissions by connecting operators of attractions, tours, and activities to distribution partners including OTAs and travel agents. The company takes transaction fees on bookings processed through its distribution network.
- Xplore Booking System SaaS: SaaS platform providing booking system technology to operators, enabling them to digitize their online, over-the-counter, and B2B sales channels. Operators pay for access to the Xplore platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tiered pricing based on operator monthly sales revenue |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
BeMyGuest product offering
Product offeringCore offering
BeMyGuest is a Singapore-based B2B travel technology company that helps attractions, tours, and activities operators in Asia distribute and sell their inventory through its Distribution Network (a Content & Booking API, Agents Marketplace, and Channel Manager) and run day-to-day booking operations on its Xplore SaaS booking system. It earns revenue through transaction fees on tickets distributed via its network and subscription fees from operators using Xplore.
Product overview
BeMyGuest is a B2B distribution and booking platform for Asia's attractions, tours, and activities sector. The company operates a two-part product architecture: (1) the Distribution Network, which provides Content & Booking API, Agents Marketplace, and Channel Manager capabilities to connect operators with global travel brands and OTAs; and (2) the Xplore Booking System, a modular SaaS platform launched in 2018 providing Ecommerce, Web POS, and B2B Portal modules for operators to manage their own direct sales channels including online, over-the-counter, and B2B sales. The company leverages its API with 50+ integrations to OTAs across APAC, Middle East, India, Europe, and the US.
Differentiator
Problem solved
Functional benefit
Brands
- Xplore: Modular booking system for managing online, over-the-counter, and B2B sales channels for attractions, tours, and activities
- Xplore WebPOS
- Xplore Ecommerce
- Xplore B2B Portal
Products and services
- Distribution Network A B2B distribution platform for Asia-Pacific attractions, tours, and activities. It connects operators with OTAs and travel agents via APIs, a B2B marketplace, and automated channel management, enabling real-time inventory, pricing, and booking flows. It is targeted at tour operators, attractions, and the resellers who sell their products.
- Content & Booking API A developer-facing API that gives OTAs, OTAs-as-a-service providers, and travel agents a single integration point to access attractions and tours inventory across Asia, with real-time availability, pricing, and booking.
- Agents Marketplace A B2B online marketplace where travel agents and OTAs can browse, book, and confirm Asian attractions and tours for end travellers, serving as a non-API distribution channel within the Distribution Network.
- Channel Manager Software that connects attractions and tour operators to OTAs and resellers, automatically syncing inventory, rates, and bookings across channels to reduce overbookings and manual updates.
- Xplore Booking System A SaaS booking and ticketing platform for attractions and tour operators in Asia, automating inventory, reservations, and day-to-day operations. Sold on a tiered subscription basis tied to operator monthly sales revenue.
Quantifiable outcome
- Doubling of revenues for four consecutive years
- +2 more outcomes
Companies that use BeMyGuest
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles2 records
BeMyGuest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
BeMyGuest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- VinpearlcoreVinpearl Joint Stock Company partnered with BeMyGuest as one of four strategic platforms to expand its international presence. The partnership aims to make Vinpearl's hospitality, leisure, and entertainment offerings including VinWonders theme parks and resorts in Phu Quoc, Nha Trang, and Da Nang available on BeMyGuest's distribution network across Southeast Asia, India, the Middle East, and Australia.
- AgodacoreStrategic partnership as part of Vinpearl expansion across Southeast Asian travel platforms. Agoda provides distribution reach across key markets.
- AirAsia MOVEcoreStrategic partnership as part of Vinpearl expansion across Southeast Asian travel platforms. AirAsia MOVE provides travel platform distribution.
- GlobalTixcoreStrategic partnership as part of Vinpearl expansion across Southeast Asian travel platforms. GlobalTix provides ticketing and distribution services.
- Sentosa Development CorporationcoreBeMyGuest serves as Channel Manager for Sentosa Development Corporation, facilitating distribution of attraction and activity products on the Sentosa website. The partnership integrates key theme parks and activity providers on Sentosa Island including Universal Studios Singapore, S.E.A. Aquarium, Madame Tussauds Singapore, and others, enabling online fulfilment, real-time availability checks, and instant booking confirmations.
- GooglecoreBeMyGuest integrated with Google for tours and activity booking links, allowing attractions and tour operators to show free ticket booking links directly on Google Search. This integration helps drive bookings by making it easy for users to click through and book tickets directly on supplier websites.
- CtripcoreBeMyGuest is recognized as Ctrip's most valued strategic partner and serves as a supplier on Ctrip's global play platform (Fun and Local), providing attractions, tours and activities content for Chinese travelers. The partnership connects BeMyGuest operators to Ctrip's massive user base in China.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BeMyGuest competitors and assessment
Company assessmentDirect peers
- GetYourGuide: GetYourGuide is a major global online marketplace for tours, activities, and attractions, connecting operators with travelers via API and consumer platform. Direct peer on supply-side distribution and reseller connectivity to BeMyGuest's operator customers.
- Klook: Klook is Asia's leading travel activities and experiences booking platform, offering attraction ticketing, tours, and local experiences. Closest comparable to BeMyGuest given shared APAC focus, B2B2C model connecting operators to travelers, and competing for the same operator supply and OTA partnerships.
- Musement: Musement is a tours and activities distribution platform offering B2B APIs and consumer ticketing for attractions worldwide. Direct peer on supply-side connectivity, B2B distribution APIs, and operator software tools, with overlap in Asian operator coverage.
- Peek: Peek provides a software platform and marketplace for tours, activities, and attractions operators, with both direct consumer booking and B2B distribution. Comparable to BeMyGuest in offering operator SaaS tools (Peek Pro) plus distribution reach.
- Tiqets: Tiqets is a digital ticketing platform for museums, attractions, and cultural experiences, offering both consumer marketplace and B2B distribution APIs. Comparable to BeMyGuest's attractions-side focus and channel manager/API distribution offering.
- Headout: Headout is a tours and activities marketplace with strong APAC presence (Singapore HQ), connecting attractions and tour operators with end travelers via its consumer app and B2B distribution. Direct peer on operator acquisition and OTA-style distribution in Asia.
- Viator (Tripadvisor): Viator is the world's largest tours, activities, and attractions marketplace, operating a global B2B distribution platform connecting operators to travelers. Comparable to BeMyGuest in business model (marketplace + operator tools) and overlapping with it for APAC operator supply.
- GlobalTix: GlobalTix is an Asia-based ticketing and distribution platform serving attractions, theme parks, and tour operators across Southeast Asia. Direct peer as a regional competitor and partner for APAC operator inventory distribution.
Broad incumbents
- Airbnb Experiences: Airbnb Experiences extends Airbnb's home-sharing platform into tours and activities led by local hosts. Broad incumbent offering overlapping experiences inventory, competing for the same end traveler and indirectly for operator/host supply.
- Booking.com Experiences: Booking.com's Experiences product is a global activities marketplace from Booking Holdings, offering attractions and tours alongside its hotel core. Broader incumbent that competes with BeMyGuest on the demand/distribution side but does not specialize in APAC operator technology.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BeMyGuest social profiles
Digital presenceBeMyGuest financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeMyGuest leadership team
Management profileNumber of profiles
Profiles3 records
BeMyGuest funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeMyGuest M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeMyGuest
What does BeMyGuest do?
BeMyGuest is a Singapore-based B2B travel technology company that helps attractions, tours, and activities operators in Asia distribute and sell their inventory through its Distribution Network (a Content & Booking API, Agents Marketplace, and Channel Manager) and run day-to-day booking operations on its Xplore SaaS booking system. It earns revenue through transaction fees on tickets distributed via its network and subscription fees from operators using Xplore.
Is BeMyGuest a public or private company?
BeMyGuest is a private company. It is classified as venture growth investor backed and is currently operating.
When was BeMyGuest founded?
BeMyGuest was founded in 2012. It employs 11 to 50 people.
Where is BeMyGuest based?
BeMyGuest is headquartered in Singapore, Singapore, in the Asia region.
How does BeMyGuest make money?
Two revenue lines are on record. Distribution Services are the primary driver. The others are xplore Booking System SaaS.
Who are BeMyGuest's main competitors?
Direct peers on record are GetYourGuide, Klook, Musement, Peek, Tiqets, Headout, Viator (Tripadvisor) and GlobalTix. Broad incumbents are Airbnb Experiences and Booking.com Experiences.
Does BeMyGuest have an API?
Yes. BeMyGuest provides a Distribution API (Content & Booking API) that enables operators to manage sales channels, push sales leads to operator websites, and process bookings through the Xplore system. The API supports integrations with major OTAs and third-party booking systems including Accesso, Galaxy, Viva Ticket, and VGS, with over 50 integrations supporting online travel agencies in markets such as Indonesia, China, Korea, and Vietnam. The API is part of BeMyGuest's B2B distribution network enabling instant, seamlessly integrated, and large-scale transactions. Developer documentation is at docs.bemyguest.com.sg.
What industry is BeMyGuest in?
BeMyGuest's product category is Travel Technology — Tours & Activities Distribution. Its primary akta.pro industry code is THALAFAF, Tours, Activities & Experiences Booking Marketplaces. Its NAICS code is 561520 and its SIC code is 7900.