Coinmotion
Coinmotion Oy is a Finland-licensed cryptocurrency exchange and custody provider serving 150,000+ Nordic retail, business, wealth, and institutional clients with trading in 300+ cryptocurrencies, operating under MiCA CASP and payment institution licenses.
- Company typePrivate
- Founded2012
- HeadquartersHelsinki, Finland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Coinmotion does
Coinmotion Oy is a Finnish cryptocurrency service provider founded in 2012 and headquartered in Jyväskylä, Finland, operating under the legal name Coinmotion Oy (Business ID 2469683-1). It is Finland's first crypto asset service provider licensed by the Finnish Financial Supervisory Authority (FIN-FSA) under MiCA (Regulation EU 2023/1114) and also holds a payment institution license under the Finnish Act on Payment Institutions (297/2010). The company serves over 150,000 Nordic users across Finland and Sweden, offering trading and custody in more than 300 cryptocurrencies via a web platform, mobile app, and an OTC Trading Desk. It is privately held with a small team of 1-10 employees and no recent disclosed funding rounds.
The platform is a self-serve web and mobile trading system that uses Bank ID for identity verification and supports 2FA via Google Authenticator or Microsoft Authenticator. Its service suite comprises core exchange and custody services, a Vault security add-on priced at €3 per cryptocurrency per month, a Monthly Saving recurring-buy feature, an Expansion Service delivered via outsourcing partner Bitpanda GmbH, and Expansion Staking for Proof-of-Stake assets. Sub-brands target distinct segments: Coinmotion Personal (retail), Business (corporate), Wealth (private cryptobanking), Institutions, and OTC Trading Desk. Distribution is multi-channel, including organic social media, content marketing, email, and a dedicated help center, with customer support in Finnish, Swedish, and English.
Coinmotion's revenue model is transaction-fee driven. Standard commission is 2% on executed trades, with volume-based discounts descending to 0.8% for traders exceeding €1,000,000 in 90-day volume; Sweden operates at a fixed 2.9% due to higher payment costs. Vault, staking, and ancillary service fees (withdrawals, document delivery, fund retrieval) supplement transaction revenue. The go-to-market combines product-led growth for retail users with a sales-led motion for business, wealth, and institutional clients. The company claims 100% uptime over the trailing 90 days and a 4.5/5 user rating from 2,500 reviews.
Coinmotion firmographics
Firmographics- Name
- Coinmotion
- Legal name
- Coinmotion Oy
- Website
- https://coinmotion.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coinmotion Oy is a Finland-licensed cryptocurrency exchange and custody provider serving 150,000+ Nordic retail, business, wealth, and institutional clients with trading in 300+ cryptocurrencies, operating under MiCA CASP and payment institution licenses.
- Ownership category
- akta.pro rank
Coinmotion industry classification
Industry- Product category
- Cryptocurrency Exchange and Custody Services
- NAICS
- Securities and Commodity Exchanges (52321)
- SIC
- Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Coinmotion is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Coinmotion business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Trading Fees: Percentage-based fee charged on each executed buy and sell order, always in euros. Standard commission of 2% with volume-based discounts decreasing to as low as 0.8% for high-volume traders (>1,000,000 EUR in 90 days). Sweden has fixed 2.9% fee due to higher payment costs.
- Vault Service Fees: Monthly fee of 3.00 EUR per cryptocurrency stored in Vault, charged from the stored virtual currency.
- Expansion Service Trading Fees: Fixed 2% trading fee for crypto assets in Additional Selection Service (marked with asterisk). No volume discounts apply to these assets.
- Expansion Staking Fees: Fees charged from staking rewards, deducted before customer receives rewards. Company also pays Subcontractor fees from these rewards.
- Withdrawal Fees: 0.90 EUR per SEPA transfer when withdrawing euros to customer's bank account.
- Additional Services: Fees for services including vault investigation (10 EUR), postal document delivery (10 EUR), XLM/XRP transfer clarification (10% or max 200 EUR), custody fee for terminated accounts (9.90% p.a.), fund retrieval (150 EUR/hour minimum), and consultative fund return services (from 250 EUR/hour).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - account creation and basic storage |
| Transaction based/ take rate | Pay-as-you-go | Standard trading fee tier |
| Subscription | Monthly | Vault service tier |
| Transaction based/ take rate | Pay-as-you-go | Expansion Service (Additional Selection) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Coinmotion product offering
Product offeringCore offering
Coinmotion operates a licensed Nordic cryptocurrency exchange and custody platform, enabling individuals, businesses, and institutions to buy, sell, store, and trade more than 300 cryptocurrencies. The platform offers personal accounts, business accounts, private cryptobanking (Coinmotion Wealth), institutional services, an OTC Trading Desk, and ancillary services such as Vault security, recurring buys, and staking.
Product overview
Coinmotion is a unified Nordic cryptocurrency investment platform offering a comprehensive suite of services for retail investors, businesses, wealth clients, and institutions. The core platform provides cryptocurrency buying, selling, storage (with Vault security add-on), and tax handling for over 300 cryptocurrencies. The ecosystem includes specialized services: Coinmotion Personal for individual investors with monthly savings features; Coinmotion Business for corporate customers; Coinmotion Wealth for private cryptobanking; Institutions for institutional clients; and an OTC Trading Desk for large-volume trades. The service architecture extends through MiCA-regulated Standard Crypto-Asset Services (Custody, Exchange, Transfer) and Payment Services, with an Expansion Service offering additional crypto assets via Bitpanda, and Expansion Staking for Proof-of-Stake token rewards. The platform integrates with Finnish/Swedish banks and Checkout.com for fiat transactions.
Differentiator
Problem solved
Functional benefit
Brands
- Coinmotion Wealth: Premium crypto banking and wealth management service for high-net-worth individuals
- OTC Trading Desk
Products and services
- Coinmotion Personal Individual investor service offering buy/sell of cryptocurrencies, monthly savings/recurring buys, real-time market tracking, custody, and tax handling for Finnish and Swedish retail savers.
- Coinmotion Business Cryptocurrency services tailored for business customers, including corporate account management, transaction capabilities, and payment services integration.
- Coinmotion Wealth (Private Cryptobanking) Private cryptobanking service for high-net-worth individuals offering premium features, personalized service, and enhanced security via Vault.
- Coinmotion Institutions Dedicated cryptocurrency services for institutional investors with specialized support and features, including institutional-grade custody and exchange.
- OTC Trading Desk Over-the-counter trading service for large-volume traders and institutions, providing personalized execution and pricing for substantial cryptocurrency transactions.
- Standard Crypto-Asset Services (Custody, Exchange, Transfer) Core regulated crypto-asset services under MiCA, including Custody Service (wallet storage and administration), Exchange Service (crypto-to-fiat and crypto-to-crypto trading), and Transfer Service (transfers to external wallets).
- Payment Services Fiat account services including euro deposits and withdrawals via SEPA, payment instruments, and integration with Finnish banks for seamless transactions.
- Vault Function Enhanced security custody service offering an additional protection layer for crypto-assets held in custody, subject to a monthly fee of €3.00 per cryptocurrency.
- Expansion Service (Additional Selection) Extended cryptocurrency offering using Bitpanda GmbH as outsourcing partner for custody and administration, providing access to additional crypto assets beyond the standard selection at a fixed 2% trading fee.
- Expansion Staking Proof-of-Stake staking service available to Expansion Service customers, allowing users to stake crypto-assets via Delegated Staking Method to earn potential rewards, with fees deducted from rewards.
Quantifiable outcome
- 150,000+ Nordic users trust the platform
- +2 more outcomes
Companies that use Coinmotion
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Coinmotion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Coinmotion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bitpanda GmbHcoreBitpanda GmbH serves as the outsourcing partner for Coinmotion's Expansion Service, providing custody and administration of crypto-assets. The Expansion Service enables Coinmotion to offer additional cryptocurrency assets beyond its core selection. Despite using Bitpanda's technical infrastructure, Coinmotion maintains the direct contractual relationship with customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Coinmotion competitors and assessment
Company assessmentDirect peers
- Safello: Swedish-headquartered crypto exchange listed on Nasdaq First North, directly comparable to Coinmotion in serving Nordic retail and business customers with regulated brokerage and custody services. Closest like-for-like peer given overlapping geography and customer base.
- Bitpanda: Austrian crypto broker offering retail trading, staking, and custody across Europe. Direct competitor in the EU retail crypto space and simultaneously Coinmotion's outsourcing partner for the Expansion Service.
- eToro: European-headquartered multi-asset broker with significant crypto offering and social/retail focus. Comparable business model (retail-led multi-asset platform with localized onboarding) to Coinmotion's core offering.
- BTCX: Swedish crypto broker and exchange serving Nordic retail and corporate clients. Directly comparable to Coinmotion on geography, customer segment, and regulated brokerage offering.
Broad incumbents
- Kraken: Global crypto exchange with established European presence and MiCA-aligned operations. Competes for institutional and retail European crypto volume but is far larger and broader than Coinmotion.
- Coinbase: Largest US-listed crypto exchange, expanding across Europe under MiCA. Competes with Coinmotion across retail, institutional, and OTC segments but at vastly larger scale and broader asset coverage.
- Crypto.com: Global crypto exchange and card issuer with established European user base. Overlaps with Coinmotion on retail trading, staking, and VIP/institutional services but operates at much larger scale.
- Binance: World's largest crypto exchange by volume, increasingly active in EU under MiCA licensing. Represents the most significant competitive threat to Coinmotion's retail trading volume.
- Revolut: European fintech super-app offering in-app crypto trading alongside banking. Targets the same mainstream retail audience as Coinmotion with potentially overlapping Finnish/Swedish user bases.
Emerging players
- SwissBorg: European crypto wealth management app focused on yield products and curated asset access. Comparable to Coinmotion Wealth segment and staking/yield positioning, though smaller and more focused on a single app experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coinmotion social profiles
Digital presenceCoinmotion compliance and trust
Trust signalCompliance2 records
Coinmotion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinmotion leadership team
Management profileNumber of profiles
Profiles6 records
Coinmotion funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinmotion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinmotion
What does Coinmotion do?
Coinmotion operates a licensed Nordic cryptocurrency exchange and custody platform, enabling individuals, businesses, and institutions to buy, sell, store, and trade more than 300 cryptocurrencies. The platform offers personal accounts, business accounts, private cryptobanking (Coinmotion Wealth), institutional services, an OTC Trading Desk, and ancillary services such as Vault security, recurring buys, and staking.
Is Coinmotion a public or private company?
Coinmotion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coinmotion founded?
Coinmotion was founded in 2012. It employs 51 to 100 people.
Where is Coinmotion based?
Coinmotion is headquartered in Helsinki, Finland, in the Europe region.
How does Coinmotion make money?
Six revenue lines are on record. Trading Fees are the primary driver. The others are vault Service Fees, expansion Service Trading Fees, expansion Staking Fees, withdrawal Fees and additional Services.
Who are Coinmotion's main competitors?
Direct peers on record are Safello, Bitpanda, eToro and BTCX. Broad incumbents are Kraken, Coinbase, Crypto.com, Binance and Revolut. SwissBorg is listed as an emerging player.
Does Coinmotion have an API?
No public API is recorded for Coinmotion.
What industry is Coinmotion in?
Coinmotion's product category is Cryptocurrency Exchange and Custody Services. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 52321 and its SIC code is 6199.