FieldBee

Name

FieldBee

Legal name

eFarmer B.V.

Website

https://fieldbee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FieldBee is a Netherlands-based precision agriculture company that builds GPS/RTK tractor autosteering and manual guidance systems, mobile navigation apps, and the myFieldBee digital farming ecosystem, serving small and medium farms across 60+ countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Equipment

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Guidance, Autosteer & Machine Control (GNSS/RTK, Auto-Steering, Implement Guidance) (AFAGALAE)

akta.pro secondary industries

Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Agricultural & Field Robotics (HDAAAIAD)

Keywords

• Precision agriculture
• Tractor GPS guidance
• Autosteer systems
• RTK positioning
• Farm management software

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Systems Sales: Sale of GPS/autosteer hardware systems including PowerSteer, PowerSteer Ready, PowerGuide, RTK Base Stations, tablets, and add-ons. Hardware is sold as one-time purchases with optional premium warranty extensions.
2. App Subscriptions and Premium Features: FieldBee Navigation App offers core features for free with premium features available through subscription. 14-day free trial with automatic conversion to paid subscription. Subscription renewal notices sent before term end.
3. Dealer and Distributor Partnerships: FieldBee sells through dealer and distributor networks. Dealers purchase products at volume discount rates based on order size, and resell to end farmers.
4. Premium Warranty and Extended Support: 1-year Premium Warranty add-on offering direct replacement, priority support, and discounts on repairs for equipment up to 3 years old.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

FieldBee designs, manufactures, and sells GPS/GNSS tractor autosteer and manual guidance hardware (PowerSteer, PowerSteer Ready, PowerGuide) along with RTK base stations and supporting hardware, bundled with a mobile/cloud software ecosystem (FieldBee Navigation App and the myFieldBee digital farm management platform). Its solutions target farmers operating tractors, harvesters, and specialty-crop equipment, providing centimeter-level row guidance, hands-free steering, ISOBUS implement control, and digital field record-keeping. The company sells primarily direct-to-farmer through its website and Google Play app, complemented by a global dealer/distributor network.

Product overview

FieldBee offers a precision farming product line centered on GPS-guided tractor navigation systems. The core portfolio includes PowerSteer (autosteer with PowerWheel), PowerSteer Ready (autosteer for steer-ready tractors), and PowerGuide (manual guidance), all supporting up to 2 cm accuracy with RTK signals. These are complemented by add-ons including RTK Base Station, Tablet Kit, Implement Section Display, Control Switch Panel, and PowerWheel Kit. The ISOBUS Upgrade Kit (available 2026) adds Jaltest ISOBUS integration for advanced automation. PowerSteer VisionPro adds camera-based navigation with RGB/NIR sensors. The myFieldBee platform connects autosteering, ISOBUS, and farm management into a unified digital ecosystem. The Tractor Navigation App serves as the mobile software core, downloadable from Google Play. Add-ons like the 1-year Premium Warranty provide extended service coverage.

Differentiator

Problem solved

Functional benefit

Brands

• PowerSteer: Affordable autosteer system for hands-free driving on fields, featuring FieldBee PowerWheel as a standard steering wheel replacement.
• PowerSteer Ready
• PowerGuide
• PowerSteer VisionPro
• myFieldBee
• ISOBUS Upgrade Kit

Products and services

• PowerSteer Affordable hands-free autosteer system for tractors, featuring the FieldBee PowerWheel as a standard steering wheel replacement and achieving up to 2 cm accuracy with an RTK signal. Sold as a one-time hardware purchase aimed at small and medium farms seeking to reduce input waste and operator fatigue.
• PowerSteer Ready Complete autosteering solution designed to quickly unlock autosteering functionality across a range of steer-ready tractors, providing an entry point into automatic steering for tractors with factory-prepared hydraulics.
• PowerGuide Entry-level manual GPS guidance system that offers an accessible start with precision farming at a lower price point, with the option to upgrade to full autosteer at any time. Targets farms of approximately 10 hectares and above seeking ~10% input/labor savings.
• ISOBUS Upgrade Kit Upgrade kit combining FieldBee PowerSteer with Jaltest ISOBUS integration to enable advanced automation of tractors and implements, allowing compatibility with ISOBUS-standard agricultural machinery for implement control. Available from 2026.
• PowerSteer VisionPro Advanced precision farming management system that fuses RGB and NIR camera data with RTK positioning to maximize tractor control accuracy, with AI optical sensing for obstacle detection and field boundary identification.
• myFieldBee Digital ecosystem that connects autosteering navigation, ISOBUS implement control, and farm management into one platform, simplifying and digitizing every stage of agricultural operations from planning and execution to monitoring and reporting.
• FieldBee Tractor Navigation App Mobile tractor GPS navigation app providing field creation and management, autosteering control, multiple guidance patterns (AB lines, curves, headland turns), record keeping, and field operations reports. Available on Google Play with free core features and a premium subscription unlocking advanced functionality.
• RTK Base Station Hardware base station that broadcasts RTK correction signals to FieldBee guidance systems, enabling high-precision positioning within 2 cm accuracy for tractor autosteer and manual guidance operations.
• Tablet Kit Hardware kit including a tablet designed for in-cab use with FieldBee navigation systems, providing the display and compute platform for the Tractor Navigation App and PowerSteer interfaces.
• Implement Section Display Add-on display module for implement section control and monitoring, allowing operators to visualize and manage section on/off status of connected implements during fieldwork.
• Control Switch Panel In-cab control panel add-on that provides physical switches for managing FieldBee autosteer and guidance system functions during tractor operation.
• PowerWheel Kit Hardware kit including the PowerWheel electric steering motor that replaces the standard steering wheel to enable automatic steering control across tractors compatible with FieldBee autosteer systems.
• 1-year Premium Warranty Annual extended warranty add-on providing direct replacement coverage for the All-in-one Controller, motor, tablet, or base station, plus priority support and up to 50% discounts on repairs outside warranty terms, available for equipment up to three years old.
• Camera-Based Navigation System (Vineyards and Orchards) AI-powered camera-only navigation system developed with Kiwitron and Carraro Aftermarket for vineyard and orchard management, enabling tractors to navigate accurately by visual guidance alone using AI optical sensors that identify field boundaries and detect people, animals, or other obstacles. First stage launched at EIMA 2024 with future capabilities planned for sprayer connectivity, autonomous scouting, and see-and-spray.

Quantifiable outcome

• Up to 2cm accuracy with RTK correction
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature18 records

Partnerships

Three partnerships are on record, tiered core.

• KiwitroncoreTechnology or Integration · 6 November 2024Kiwitron, a specialist in safety and sensor fusion technology, is collaborating with FieldBee on a camera-based navigation system for vineyards and orchards. Kiwitron contributes expertise in automated driving and sensor fusion to enhance the system's safety and precision capabilities, integrating AI optical sensors for obstacle detection and field boundary identification.
• Carraro AftermarketcoreStrategic or Co-development Partner · 6 November 2024Carraro Aftermarket joined the collaboration at EIMA alongside FieldBee and Kiwitron. The partnership aligns with Carraro's 'Beyond Carraro' initiative, bringing affordability and ease-of-use priorities to the camera-based vineyard navigation system. Carraro contributes manufacturing expertise and a focus on making advanced guidance technology accessible to farmers from the outset.
• Duffner Landtechnik GmbH + Co. KGcoreChannel Partner/ Reseller/ Distributor · 14 May 2024FieldBee partnered with Duffner Landtechnik, a leading agricultural technology company with 90 years of history serving the Baden-Württemberg region in Germany. Duffner resells FieldBee's precision guidance products and provides local installation, support, and demonstrations to farmers. The partnership aims to expand FieldBee's reach in southern Germany, with Duffner citing strong customer interest in precision farming solutions offering up to 2.5cm accuracy.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trimble Agriculture: Trimble Agriculture is a direct competitor to FieldBee, offering GPS-guided autosteer systems (Trimble Autopilot), guidance displays, and farm management software. Both companies target retrofit/cross-brand tractor automation with RTK precision and a dealer-distributed go-to-market.
• Topcon Agriculture: Topcon Agriculture provides GNSS-based guidance, autosteer, and precision farming solutions comparable to FieldBee's PowerSteer and PowerGuide product lines. Both sell RTK-corrected positioning hardware plus cloud farm management software through dealer networks.
• Ag Leader Technology: Ag Leader Technology offers GPS guidance, autosteer (Steering Commander, OnTrac), and ISOBUS-compatible displays for tractors of multiple brands. Comparability to FieldBee is high on retrofit autosteer hardware, RTK-grade accuracy, and multi-brand compatibility.
• Raven Industries (CNH Industrial): Raven Industries (now part of CNH Industrial) makes Viper/CRX field computers, RS1 steering solutions, and Slingshot connectivity, all of which directly overlap FieldBee's autosteer and farm management offerings with similar dealer-led distribution.

Others

• Carraro Aftermarket: Carraro Aftermarket is a direct collaboration partner in FieldBee's camera-based vineyard/orchard navigation system. As an established agricultural drivetrain and component supplier participating in the precision ag stack, it is ecosystem-adjacent and shape-similar to FieldBee's target customer base (specialty crop growers).

Broad incumbents

• AGCO (Fuse, Trimble partnership): AGCO's Fuse smart farming platform and integrated Trimble precision ag offerings overlap FieldBee's myFieldBee ecosystem and PowerSteer functionality at the cross-brand retrofit layer, while serving AGCO's tractor installed base.
• John Deere Precision Ag: John Deere's Precision Ag stack (AutoTrac, StarFire receiver, G5 displays, John Deere Operations Center) is a broad incumbent that competes with FieldBee in guidance and farm management, though Deere is channel-locked to its own tractors and dealers.
• CNH Industrial (Case IH, New Holland) Precision: CNH Industrial offers AFS Connect (Case IH) and PLM Connect (New Holland) precision farming platforms with autosteer guidance; comparable to FieldBee at the farm management plus autosteer layer, but tied to CNH tractor brands and dealer networks.
• Hexagon Agriculture (NovAtel): Hexagon Agriculture (using NovAtel GNSS) delivers GNSS receivers, autosteer, and precision agriculture platforms (e.g., HxGN AgrOn). Comparable to FieldBee at the core GNSS/RTK and farm management layer, but positioned more as a broad incumbent with enterprise and OEM focus.

Emerging players

• CHC Navigation (CHCNAV): CHCNAV is an emerging precision-ag competitor offering affordable GNSS receivers, autosteer kits, and NX-series guidance displays, with positioning very similar to FieldBee's cost-leadership approach in smaller farm segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fieldbee.efarmer
• LinkedInlinkedin.com/company/efarmer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FieldBee