J J Keller & Associates Inc

What J J Keller & Associates Inc does

J. J. Keller & Associates, Inc. is a privately held regulatory compliance and safety solutions provider founded in 1953 and headquartered in Neenah, Wisconsin. The company serves North American employers across transportation/trucking, construction and utilities, industrial and manufacturing, healthcare, education, and food and beverage, helping them meet federal and state requirements administered by DOT/FMCSA, OSHA, EPA, and HR agencies. Its offering spans physical products (forms, log books, inspection reports, placards, labor law posters, handbooks, safety signs, and PPE), technology platforms (the Encompass Fleet Safety & Compliance Platform with ELogs, vehicle tracking, asset tracking, eDVIR, and integrated VideoProtects cameras; the VT100 two-in-one telematics device; Safety Management Suite; Leave Manager; Compliance Network; DataSense; and 2290online HVUT e-filing), professional services (DOT authority, driver qualification, drug and alcohol testing, hours-of-service management, MVR monitoring, permits, vehicle tax and licensing, and consulting), and training delivered online, on-demand, via VR, USB, DVD, and classroom formats.

The company employs 1,001–5,000 people, including 100+ editors and consultants dedicated to regulatory research. Its technology architecture is a platform-plus-modules model in which the Encompass fleet platform anchors cross-selling into adjacent compliance, HR, environmental, and analytics modules, supported by the J.J. Keller Advantage annual subscription membership at $199/year. Distribution is multi-channel: a proprietary e-commerce storefront (jjkeller.com) targets SMB and individual buyers, phone sales cover mid-market accounts, and direct enterprise engagement sells managed services and consulting. The company operates no public API or SDK and discloses no AI/ML capabilities; its competitive position rests on accumulated regulatory content, brand recognition in trucking and fleet safety, and integrated platform workflow lock-in.

Name

J J Keller & Associates Inc

Legal name

J. J. Keller & Associates, Inc.

Website

https://jjkeller.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

J. J. Keller & Associates is a privately held North American provider of DOT, OSHA, EPA, and HR regulatory compliance and safety products, software platforms, training, and professional services, serving transportation, construction, industrial, and other regulated employers since 1953.

Ownership category

akta.pro rank

Product category

Regulatory Compliance and Safety Solutions

NAICS

Environmental Consulting Services (541620)

akta.pro primary industry

Product, Safety & Quality Compliance (incl. Regulatory Affairs) (BPAHAFAM)

akta.pro secondary industries

Environmental, Health & Safety (EHS) & Regulatory Reference (OSHA, EPA, Risk) (EDAGAGAJ), Safety, Compliance & Regulatory (OSHA/HSE/GxP) Certifications (EDAAANAJ), Compliance Obligations Management (Permits-to-Controls Mapping) (EUAHAIAK)

Keywords

• Regulatory compliance services
• Fleet safety management
• Workplace safety training
• Electronic logging devices
• Transportation compliance software

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Subscription Services: Annual subscription membership (J.J. Keller Advantage at $199/year) providing free delivery, exclusive discounts, expert help, free documents and training materials
2. Product Sales: Sale of compliance forms, log books, inspection reports, placards, labels, safety supplies, handbooks, and training materials in various formats
3. Professional Services: Managed services including DOT authority, driver qualification, drug & alcohol testing program management, hours of service management, MVR monitoring, trip permits, vehicle tax & licensing, and 2290/HVUT e-filing
4. Technology Solutions: Encompass fleet management platform, ELD solutions, vehicle tracking, and video telematics subscriptions
5. Training Services: Training programs in multiple formats including online courses, streaming video, USB, DVD, virtual reality, and classroom materials

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

J. J. Keller & Associates, Inc. is a privately held regulatory compliance and safety solutions provider founded in 1953 and headquartered in Neenah, Wisconsin. The company sells DOT/FMCSA transportation compliance products, OSHA workplace safety and training, EPA environmental compliance, HR compliance, fleet management technology (the Encompass platform with ELDs, vehicle tracking, asset tracking, eDVIR, and VideoProtects cameras), physical compliance products (forms, log books, placards, posters, handbooks, signs, PPE), managed compliance services, and certification programs to businesses across North America.

Product overview

J.J. Keller & Associates is a compliance and safety solutions provider offering a platform-plus-modules architecture. The core offerings include the Encompass Fleet Safety & Compliance Platform (providing ELD compliance, vehicle tracking, video camera integration, and asset tracking), complemented by the Safety Management Suite for environmental and regulatory compliance, J.J. Keller Training (with online courses, streaming videos, and virtual reality training), and the Leave Manager for FMLA compliance. Additional services include 2290online for tax filing, Permit Service, DataSense analytics, Trucking Authority Service, and FleetMentor advisory services. The company also offers an extensive portfolio of physical products including forms/log books/inspection reports, labor law posters, handbooks/reference guides, placards/labels/stickers, PPE, and safety signs. A subscription membership program (J.J. Keller Advantage) provides free delivery, expert help, and exclusive discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Encompass: Fleet Safety & Compliance Platform providing ELogs and vehicle tracking solutions.
• 2290online
• Safety Management Suite
• VideoProtects
• FleetMentor
• Leave Manager
• SAFEGEAR
• SAFEGEAR PPE
• Safe & Smart Training Services
• Compliance Network
• Trucking Authority Services
• Consulting Services
• DataSense

Products and services

• J.J. Keller Encompass Fleet Safety & Compliance Platform Comprehensive fleet management platform providing ELD compliance, vehicle tracking, asset tracking, eDVIR, and integrated video camera system for real-time fleet monitoring and safety management. Sold to motor carriers and fleet operators subject to DOT/FMCSA regulation.
• VT100 Telematics Device Two-in-one hardware device combining ELD compliance and GPS vehicle tracking in a single unit, helping fleet operators manage compliance and vehicle data more efficiently while reducing hardware needs and installation time.
• Virtual Reality Safety & Compliance Training Virtual reality safety and compliance training program covering workplace safety, transportation inspection, and human resources topics, delivered through the J.J. Keller Training online platform. Includes 16 VR training programs available to businesses seeking immersive safety and compliance instruction.
• J.J. Keller Safety Management Suite Cloud-based compliance management platform for environmental compliance, leave management, and regulatory tracking with expert guidance.

Quantifiable outcome

• 43% of fleet managers now prioritize identifying repair needs before breakdowns, up from 36% in 2025
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Georgia Northwestern Technical CollegeminorGTM or Marketing PartnerJ.J. Keller donated nearly 500 articles of personal protective equipment and high-visibility clothing to support vocational training programs including Commercial Truck Driving, Electrical Lineworker, and Welding and Joining Technology. The donation aligns with the company's goal of helping students develop safe workplace practices.
• International Safety Equipment AssociationcoreStrategic or Co-development PartnerJoint research partnership on PPE compliance challenges. Collaborated on a study revealing that over two-thirds of organizations struggle to get employees to consistently wear required protective equipment, with specific findings on female worker PPE fitting issues.
• American Society of Safety ProfessionalscoreStrategic or Co-development PartnerPartnership on 2025 benchmark study identifying top challenges facing the construction industry including labor shortages (38%), rising material costs (35%), and job-site safety (32%). Research found gaps in PPE use, training confidence, and worker mental health attention.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avetta: Avetta provides supply chain compliance management, including contractor prequalification and safety compliance. While more focused on contractor management, it competes with J.J. Keller for compliance program budget within industrial and construction customer organizations.
• Motive: Motive (formerly KeepTruckin) offers an AI-powered fleet management platform with ELDs, dashcams, vehicle tracking, and spend management. It is a direct competitor to J.J. Keller Encompass and VideoProtects in the trucking and commercial fleet segment.
• Verizon Connect: Verizon Connect provides fleet management, ELD compliance, GPS tracking, and video telematics for commercial fleets. It competes with J.J. Keller Encompass across the same mid-market and enterprise transportation customer base.
• KPA: KPA provides EHS, HR, and fleet compliance services including DOT compliance, safety training, and managed services for dealerships and fleets. It overlaps with J.J. Keller's compliance consulting, training, and managed services offerings for similar transportation and industrial customers.
• Geotab: Geotab is a major provider of ELD-compliant telematics devices and fleet management software, competing head-to-head with J.J. Keller Encompass ELogs and Vehicle Tracking. Both serve commercial trucking and fleet operators seeking DOT compliance and telematics.
• Samsara: Samsara is a leading cloud-based fleet management and IoT platform offering ELDs, vehicle telematics, video-based safety, and asset tracking. It directly competes with J.J. Keller's Encompass and VideoProtects offerings for the same commercial fleet customers, with a more modern cloud-native architecture.
• Lytx: Lytx specializes in video telematics and fleet safety programs, with machine vision-based dashcams and driver-coaching services. Its VideoProtects-equivalent offering competes directly with J.J. Keller's VideoProtects system integrated into Encompass.
• VelocityEHS: VelocityEHS provides cloud-based EHS software including chemical management, safety management, and environmental compliance modules. It is a direct competitor to J.J. Keller's Safety Management Suite, particularly for industrial and manufacturing OSHA/EPA customers.
• BLR (Business & Legal Reports): BLR delivers regulatory compliance content, training, and policy solutions for HR, safety, and environmental compliance. It directly competes with J.J. Keller's handbooks, reference guides, training programs, and Safety Management Suite content.

Broad incumbents

• Wolters Kluwer: Wolters Kluwer is a global information services company providing regulatory compliance, legal, and tax information products across multiple verticals. Its compliance and regulatory content business competes broadly with J.J. Keller's reference publishing and compliance training offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JJKeller
• YouTubeyoutube.com/channel/UClruR_EJGlqS25_6b-2Jc7A
• Facebookfacebook.com/jjkellerassoc
• LinkedInlinkedin.com/company/j--j--keller-&-associates-inc-
• Instagraminstagram.com/jjkellerassoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J J Keller & Associates Inc