Talentrack

What Talentrack does

Talentrack is a private Indian content marketplace platform operated under the legal entity Fameposter Career Services Pvt. Ltd., founded in 2015 and headquartered in New Delhi with 51–100 employees. The platform connects brands and advertising agencies with a curated, pan-India network of 50K+ creative professionals spanning influencers (20K+ verified across 50+ categories), production houses (2,000+), photographers (5,000+), voiceover artists (3,000+), designers, and video editors. Its core product surface is organized as a platform-plus-modules architecture: the central marketplace is supported by dedicated service verticals for AI Content Solutions, Influencer Marketing, Brand/Marketing Content, Staffing, Brand Films, Product Shoots, Professional User-Generated Content (PUGC), Voiceovers, and Events & Activation, plus sub-platforms for CREATORS, CASTING, and CONTENT marketplaces. Underlying technology combines a verified-talent matching system, ratings/leaderboard-based performance tracking, and an AI content layer that includes AI-ready face/talent licensing and curated AI production agencies using third-party generative tools.

The company operates two distinct go-to-market motions: a self-serve digital marketplace for mid-market clients to discover and engage creators directly, and a managed-services motion with dedicated account management and content advisory for enterprise brands and agencies requiring turnkey campaign execution. Revenue is generated through marketplace commissions on transactions between brands/agencies and creators, supplemented by professional services revenue from in-house campaign management. Named enterprise customers include Realme, Universal Music India, Haier, Kent, Huft, Magnon Sancus, Magnon Designory, Ninetriangle, and Omnicom Production, indicating traction across consumer brands, music labels, and global agency holding companies. The business has expanded into AI-driven content creation via partnerships with production agencies such as Sartaj Films, Trikal AI, and Experiential Etc, positioning itself as a category aggregator for both human and AI-generated brand content in India.

Talentrack's strategic priorities are evident in its recent product and partnership expansion. The 2024 launch of AI Content Solutions, AI-Ready Face, and AI Production Agencies reflects a deliberate move to capture emerging generative-AI content workflows, while the breadth of technology partnerships — spanning generative AI, AR/VR, predictive analytics, and digital transformation — suggests ecosystem buildout rather than single-vendor integration. Geographic coverage spans 40+ Indian cities plus an "International" entry, supporting location-flexible execution for shoots, activations, and regional voiceovers. Founder and CEO Vineet Bajpai leads the company, which has remained privately held since its 2015 founding with only one disclosed capital event (a 2015 round from Unigrowth Canada).

Name

Talentrack

Legal name

Fameposter Career Services Pvt. Ltd.

Website

https://talentrack.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Talentrack is an Indian content marketplace connecting brands and agencies with 50K+ verified creators, influencers, production houses, and AI content specialists across pan-India operations, offering end-to-end campaign execution from influencer marketing to AI-driven content production.

Ownership category

akta.pro rank

Product category

Content Marketing Marketplace

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Content marketplace platform
• Influencer marketing services
• Creative talent network
• Brand content production
• Marketing staffing services

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Platform takes a commission on transactions between brands/agencies and creators/production partners facilitated through the marketplace
2. Professional Services: Full-service content creation and campaign management including strategy, production execution, and quality assurance provided by in-house teams

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Talentrack operates India's first content-development marketplace that connects brands, advertising/media agencies, and creative professionals. The platform enables discovery, collaboration, and management of creative talent for content marketing, influencer campaigns, brand films, product shoots, voiceovers, events, and creative staffing. AI-powered tools support talent matching and content production workflows across the campaign lifecycle.

Product overview

Talentrack is India's leading content marketplace operating as a platform-plus-modules architecture. The core platform connects brands and agencies with a vast network of 50K+ creators across multiple service verticals. The main product modules include: AI Content Solutions (India's first AI content marketplace with AI video, visuals, and AI-ready talent), Influencer Marketing (20K+ verified influencers), Brand/Marketing Content (production services), Brand Films, Product Shoots, PUGC, Voiceovers, Staffing, and Events & Activation. Supporting platforms include CREATORS (talent marketplace), CASTING (talent discovery), and CONTENT (agency marketplace). AI Production Agencies and AI-Ready Face talent provide specialized AI content capabilities within the broader platform.

Differentiator

Problem solved

Functional benefit

Products and services

• CREATORS Platform

Quantifiable outcome

• 50K+ creative professionals on platform
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Sartaj FilmscoreTechnology or IntegrationAI production agency on the Talentrack platform offering AI-powered film and video production services including AI films, short films, music videos, and generated ads using tools like Gemini 2.5, Veo 3, Runway, and MidJourney. Serves global brands including Deloitte, KPMG, HCL Technologies, Microsoft, Audi, Porsche, Wockhardt Hospitals, and Mahindra.
• Trikal AIcoreTechnology or IntegrationAI production agency specializing in multilayered generative AI rendering process that produces high-quality video clips through multiple specialized enhancement layers, setting new standards in AI-generated video realism.
• Experiential EtccoreTechnology or Integration360-degree smart solutions provider integrating cutting-edge and futuristic technology including AI, AR/VR, predictive analytics, and interactive content for brand experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kofluence: Indian influencer marketing platform connecting brands with creators across categories. Directly overlaps Talentrack's influencer-marketing and brand-campaign modules.
• Plixxo: POPxo-owned influencer marketing platform in India offering brands access to a curated creator network. Directly comparable on influencer-campaign execution.
• Influencer.in: Indian influencer marketing platform operated by Influencer.Com, offering brand-creator campaign management. Competes for the same brand and creator pool.
• Pepper Content: India-headquartered content marketplace that connects brands with freelance writers, creators, and production talent. Closest direct competitor in product, geography, and customer base.
• Winkl: India-based influencer marketing and brand-content platform serving D2C and enterprise brands. Similar GTM and creator-marketplace mechanics.
• Hobo.Video: Indian AI-enabled influencer marketing platform connecting brands with nano/micro/macro creators. Overlaps with Talentrack's AI-led creator matching and campaign execution.

Broad incumbents

• Pulp Strategy: Established Indian integrated advertising and brand-content agency. Overlaps with Talentrack's managed-services layer as a broader incumbent offering content plus media buying.
• Omnicom Production: Global content-production arm of Omnicom Group; also a Talentrack customer. Represents the agency holding-company model that competes with — and buys from — marketplace platforms.

Regional players

• IZEA Worldwide: US-headquartered influencer marketing and creator marketplace platform. Comparable business model and AI-content offerings, but operates primarily in North America rather than India.

Emerging players

• Grin: Creator management platform focused on influencer marketing workflows and AI-powered discovery. Comparable marketplace-plus-tools model with partial overlap on AI content capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHRxAWmUW20DAosmRq0hPrA
• Facebookfacebook.com/talentrack.in
• LinkedInlinkedin.com/company/talentrackofficial
• Instagraminstagram.com/talentrackofficial
• Xx.com/mytalentrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talentrack