Hooga Health

Name

Hooga Health

Legal name

Hooga

Website

https://hoogahealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Red Light Therapy Devices

NAICS

Health and Personal Care Retailers (456)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industries

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Red light therapy devices
• PEMF therapy mats
• Infrared sauna blankets
• Grounding earthing products
• Wellness light therapy

Headquarters

HQ city

New Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Hardware Sales: Hooga Health generates revenue primarily through one-time hardware sales of red light therapy devices, PEMF therapy mats, sauna blankets, and accessories. Products range from entry-level panels (HG200) to flagship full-body systems (ULTRA4500 at $3,499). The company accepts HSA/FSA payments and offers financing options. No recurring subscription model is required for device operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hooga Health designs, sources, and sells a portfolio of at-home wellness devices centered on photobiomodulation and electromagnetic therapy. Its core offering spans red and near-infrared LED therapy panels (HG, PRO, and ULTRA series), PEMF therapy mats/chairs/belts, far-infrared sauna blankets, LED face masks, laser helmets, grounding/earthing products, and color light therapy devices, sold direct-to-consumer through its own e-commerce storefront with HSA/FSA eligibility and retail distribution via Shell Select convenience stores in Singapore.

Product overview

Hooga Health offers a comprehensive home wellness technology platform centered on red light therapy (photobiomodulation) with multiple interconnected product lines. The core offering consists of three panel series tiers: HG Series (entry-level single-chip LEDs), PRO Series (mid-tier dual-chip flicker-free LEDs), and ULTRA Series (flagship quad-chip multi-wavelength panels). These are complemented by specialized wearable devices including face masks, belts, hats, and laser helmets for targeted applications. The company has expanded into adjacent wellness modalities including PEMF therapy mats/chairs/belts, far-infrared sauna blankets, grounding products, and color light therapy devices. The product ecosystem also includes essential accessories (stands, mounts, protective glasses) and newer additions like oral light therapy devices and acupressure combination mats. The platform architecture supports both whole-body treatments via large panels and targeted treatments via portable devices, all backed by 3-year warranties, 60-day trials, and HSA/FSA eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• HG Series Red Light Therapy Panels Entry-level red light therapy panels using single-chip LED technology with 660nm red and 850nm near-infrared wavelengths, offered in five sizes (HG200 through HG1500) for varied home treatment coverage for individual consumers.
• PRO Series Red Light Therapy Panels Mid-tier red light therapy panels featuring dual-chip LEDs with flicker-free operation, 660nm and 850nm wavelengths, and stand compatibility, available in PRO300, PRO750, PRO1500, and PRO4500 models for professional-grade home use by individual consumers.
• ULTRA Series Red Light Therapy Panels Flagship red light therapy panels featuring quad-chip LEDs delivering four wavelengths (630nm, 660nm red; 810nm, 850nm near-infrared), with adjustable brightness, pulse capabilities, touchscreen control, and 3-year warranty, available in ULTRA360, ULTRA750, ULTRA1500, and ULTRA4500 models for full-body home treatment.
• Red Light Therapy Full Body Blanket (Pod XL) Full-body wraparound red light therapy device with 2,680 tri-chip LEDs delivering 660nm and 850nm wavelengths, functioning as both a blanket (unzipped flat) and a bag (zipped closed) for 360-degree coverage, with adjustable brightness and pulse mode for at-home consumers.
• Red Light Therapy Face Mask Flexible silicone LED face mask with 66 tri-chip LEDs on the face and an optional 48 tri-chip neck piece, delivering 630nm, 660nm, and 850nm wavelengths at 50mW/cm² irradiance with cordless rechargeable battery operation for individual consumers seeking skin and facial wellness support.
• Red Light Therapy Belt Portable, cordless red light therapy belt with 405 tri-chip LEDs (1,215 total LED chips) delivering 660nm and 850nm wavelengths at 70mW/cm², featuring a 15,000 mAh rechargeable battery providing up to 150 minutes of use, adjustable brightness, and 10Hz pulse mode for targeted home treatments.
• Red Light Therapy Hat Wearable red light therapy cap for scalp and hair health featuring 150 dual-chip LEDs at 660nm and 850nm wavelengths with 100mW/cm² irradiance, automatic 10-minute timer, and lightweight 0.25 lb design with adjustable fit for consumers seeking hair wellness support.
• Red Light Therapy Laser Helmet Laser-based hair growth helmet with 96 Class II laser diodes at 650±5nm wavelength, featuring smart auto-pause sensors that pause therapy when out of position, 10-minute auto-cycle sessions, 5000mAh USB-C rechargeable battery, and 1.41 lb cordless design for individual home use.

Quantifiable outcome

• Joint pain eliminated within 2 weeks with daily use
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Shell (Singapore)minorChannel Partner/ Reseller/ Distributor · 11 February 2026Shell has partnered with Hooga to feature Hooga lifestyle and home decor products in refreshed Shell Select convenience stores across Singapore. Hooga products are featured alongside Watsons (health and beauty) and Vivino (wines) under a shop-in-shop concept. 12 locations were updated initially at petrol stations across the island, with plans to progressively roll out to all 57 Singapore stations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joovv: Joovv is a leading direct-to-consumer red light therapy panel brand offering modular full-body systems. Hooga is explicitly benchmarked against Joovv in Hooga's own comparison content, making it the closest direct competitor in target customer, product category, and GTM model.
• Mito Red Light: Mito Red Light sells high-irradiance red and near-infrared therapy panels directly to consumers and clinics. Mito is named in industry market sizing alongside Hooga as a key player, competing head-to-head on wavelengths, irradiance, and price.
• PlatinumLED Therapy Lights: PlatinumLED offers BIO and SAUNAS series red light panels with comparable wavelength and irradiance specifications. Hooga creates explicit comparison guides against PlatinumLED, confirming direct competitive overlap on premium-tier panels.
• Bon Charge: Bon Charge is a DTC wellness brand selling red light therapy devices, blue-light blocking products, and sauna blankets. It overlaps directly with Hooga's product mix (panels, sauna blankets, blue-light glasses) and competes for the same health-conscious consumer segment.
• HigherDOSE: HigherDOSE sells infrared sauna blankets, PEMF mats, and red light therapy devices direct-to-consumer. It directly overlaps with Hooga's Heat Therapy and PEMF product lines and competes for the same recovery-and-wellness customer segment.
• Sun Home Saunas: Sun Home Saunas offers infrared saunas and red light therapy panels for home use. Overlap is strongest on the infrared and SaunaPRO use cases, and the company is named alongside Hooga in industry market sizing.
• LightStim: LightStim makes FDA-cleared LED light therapy devices for skincare and pain, including handheld wands and beds. It overlaps with Hooga's face mask, wand, and skincare-focused consumer segment but with stronger clinical positioning.

Emerging players

• Rouge Care: Rouge Care offers premium red light therapy panels and accessories positioned at the high end of the consumer market. It competes for the same DTC wellness buyer as Hooga's ULTRA and PRO series but operates at a smaller scale.
• Solawave: Solawave sells red light therapy skincare wands and face masks direct-to-consumer. It targets an overlapping skincare-focused consumer segment with Hooga's face mask and wand SKUs but focuses exclusively on facial applications.

Broad incumbents

• Sunlighten: Sunlighten is a larger infrared sauna brand named alongside Hooga in industry market sizing. It competes on the infrared and sauna integration use case but focuses on full-size cabin saunas, positioning it as a broad incumbent rather than a direct portable-device peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hooga_health/videos
• Facebookfacebook.com/hoogahealth
• Instagraminstagram.com/hoogahealth
• TikToktiktok.com/@hoogahealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooga Health