What FundsNetwork does

FundsNetwork is the UK financial adviser platform operated by FIL Limited (Fidelity International) under the trading name Fidelity Adviser Solutions. Founded in 2000 and headquartered in Tadworth, Surrey, it provides UK Independent Financial Advisers, IFA firms, and Discretionary Fund Managers with a digital platform to manage client investments across three tax wrappers — ISA, Pension, and Investment Account — supported by a central Cash Management Account. The platform offers access to over 5,500 funds, Exchange Traded Products, Investment Trusts, shares, AIM portfolios, and (since Q4 2025) Crypto Exchange-Traded Notes, drawn from 240+ fund partners. Value-added modules include the Fidelity WealthBuilder model portfolio service, DFM marketplace, Standard Life Guaranteed Lifetime Income Plan, and Standard Life Smoothed Return Pension Fund. Operational features such as real-time transfer tracking, Bed & ISA/Pension automation, capital gains reporting, and back-office integration with IRESS and Origo position it as a workflow platform for adviser practices.

The business model is asset-based and recurring. The platform charges a 0.25% annual service fee on the value of client investments (collected monthly) plus a £45 per-annum investor fee, with no online dealing fees since January 2025. Net interest on client cash held with partner banks (paying clients 2.25% AER from April 2026) provides an additional revenue stream. The go-to-market is sales-led and field-based, with a dedicated Business Development team of regional managers and Platform Consultants covering 11+ UK regions, plus Strategic Partnership Managers, targeting adviser firms exclusively. There is no direct-to-consumer channel. The company is FCA-authorised and regulated, with full compliance across MiFID II, Consumer Duty, IDD, AML, and FSCS frameworks.

Strategically, FundsNetwork is in an active investment phase, having launched a dense slate of product, integration, and onboarding enhancements through 2025-2026. Key moves include the exclusive Standard Life GLI partnership, FCA-approved crypto ETN access, the Tink-powered Pay by Bank rail, an online adviser onboarding process reduced from weeks to approximately 10 minutes, and the new Flexible Investment and Retirement Solutions. These moves are aimed at deepening the retirement income proposition, sharpening low-cost positioning, and embedding the platform deeper into adviser operating stacks. The company does not separately disclose revenue or AUA, and there is no public evidence of meaningful AI/ML capabilities within the platform.

Name

FundsNetwork

Legal name

FIL Limited

Website

https://adviserservices.fidelity.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

FundsNetwork is the UK adviser platform of Fidelity International (FIL Limited), serving IFAs and DFMs with ISA, Pension, and Investment Account wrappers, access to 5,500+ funds, and recurring 0.25% platform fees on client assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Tadworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Platform Service Fee: A percentage-based fee charged on the value of client investments held on the platform. This is the primary revenue stream.
2. Investor Fee: Annual fee of £45 per annum collected monthly in instalments, normally taken from the Cash Management Account
3. Interest on Cash Holdings: Platform retains some interest from deposits with partner banks, generating revenue while paying clients interest on cash balances

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FundsNetwork is a UK financial adviser platform that provides tax-wrapped investment and retirement products (ISA, Pension/SIPP, Investment Account, Cash Management Account) along with access to over 5,500 funds and ETIs from 240+ fund partners. The platform supports UK financial advisers with online account management, reporting, transfer tracking, model portfolios, DFM services, and integrated payment and back-office tools.

Product overview

Fidelity Adviser Solutions (FundsNetwork) operates as a comprehensive financial adviser platform offering a modular architecture of investment and retirement products. The core platform centers on three primary tax wrappers: ISA (including Junior ISA), Pension (including Junior SIPP), and Investment Account, all supported by a central Cash Management Account for fee management and cash handling. The platform provides access to over 5,500+ funds, Exchange Traded Products, Investment Trusts, Shares, and Crypto ETNs from 240+ fund partners. Add-on modules include the Standard Life Guaranteed Lifetime Income Plan, Standard Life Smoothed Return Pension Fund, Fidelity WealthBuilder Model Portfolio Service, and DFM services. Supporting services include Capital Gains Reporting, Adviser Fees Service, and comprehensive Reporting Services. The platform integrates with third-party providers including Tink (payments), IRESS (back-office), Origo (reporting), and Oxygen (ERI data).

Differentiator

Problem solved

Functional benefit

Brands

• Fidelity WealthBuilder Model Portfolio Service: Model portfolio service for advisory firms providing managed investment portfolios.
• Flexible Investment and Retirement Solutions
• Platform Clinic

Products and services

• ISA Individual Savings Account offering tax-efficient savings and investments, available as standard ISA and Junior ISA for investing on behalf of clients.
• Pension Flexible personal pension offering choice, flexibility and value for both pre- and post-retirement planning, available as standard Pension and Junior SIPP.
• Investment Account Unwrapped account offering access to over 5,500 funds and ETIs including Exchange Traded Products, Investment Trusts and equities from over 240 fund partners.
• Cash Management Account Central cash account allowing clients to hold cash outside of product wrappers, used for fees, withdrawals, income consolidation and transfers between accounts.
• Standard Life Guaranteed Lifetime Income Plan
• Standard Life Smoothed Return Pension Fund
• Fidelity WealthBuilder Model Portfolio Service
• DFM Services for Advisory Firms
• Capital Gains Reporting
• Adviser Fees Service
• Reporting Services
• Crypto Exchange-Traded Notes
• Utmost Wealth Solutions Offshore Bonds
• Canada Life International Bond
• Back-Office Integration

Quantifiable outcome

• No dealing fees for buy and sell deals placed online (previously £3 per deal)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Standard LifecoreStrategic or Co-development Partner · 1 March 2025Standard Life provides a Guaranteed Lifetime Income plan exclusively available on the Fidelity platform. This partnership offers Fidelity pension clients access to guaranteed lifetime income options within drawdown, addressing the challenge of ensuring retired clients have sufficient income over their lifetimes.
• TinksupportingTechnology or IntegrationTink, a Visa solution regulated by the FCA, provides the Pay by Bank payment functionality allowing clients to transfer funds from their bank accounts directly to ISA, Pension, Investment Accounts and Cash Management Accounts up to £25,000 maximum contribution.
• OxygensupportingTechnology or IntegrationThird-party provider engaged to supply Excess Reportable Income (ERI) data incorporated into the Capital Gains reporting tool, enhancing tax reporting capabilities for advisers.
• OrigosupportingTechnology or IntegrationIntegration partner enabling bulk holdings and transaction history reports to be delivered straight to advisers' back office systems.
• IRESS (Adviser Office and XPlan)supportingTechnology or IntegrationBack-office integration with IRESS platforms (Adviser Office and XPlan) for transaction reports, enabling seamless data flow between platform and adviser systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 7IM (Seven Investment Management): UK wealth and platform manager providing adviser platforms and discretionary portfolio services. Direct competitor for adviser-led investment business.
• Quilter Platform: Quilter's UK adviser platform (formerly Old Mutual Wealth) provides ISAs, pensions, and investment accounts to IFAs. A direct peer competing for adviser relationships and AUM.
• Aviva Platform: Aviva's adviser platform offering ISAs, pensions, and investment accounts to UK financial advisers. Direct competitor with broad fund range and significant group backing.
• Nucleus Financial Group: UK adviser platform owned by James Hay / Nucleus, providing wrap accounts, pensions, and a fund range for IFAs. A direct competitor in the UK IFA platform market.
• abrdn Wrap: Abrdn's UK adviser platform offering pension, ISA, and investment accounts with model portfolio support. Direct competitor for UK adviser assets and pricing.
• AJ Bell Investcentre: AJ Bell's adviser platform offering ISAs, SIPPs, and investment accounts to UK financial advisers with a large fund supermarket. Competes directly with FundsNetwork on price, range, and adviser service.
• True Potential: UK adviser platform offering pensions, ISAs, and investment accounts with integrated technology and model portfolios for IFAs. Direct peer competing in the same adviser channel.
• Transact (Integrafin): One of the largest UK adviser wrap platforms, providing ISA, pension, and investment account services to IFAs with a wide fund range. Direct competitor to FundsNetwork in the IFA / adviser platform market.
• Standard Life Wrap (Phoenix Group): Standard Life's wrap platform (now part of Phoenix Group) provides adviser-led pensions, ISAs, and investment accounts. A direct UK platform peer and partner to FundsNetwork (Standard Life also provides the GLI product on Fidelity).
• Scottish Widows Platform: Lloyds Banking Group's adviser platform offering pensions, ISAs, and investment accounts. Direct competitor in the UK adviser platform market with significant group distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FundsNetwork