AffinityAnswers
AffinityAnswers is an employee-owned, profitable marketing data science company that sells cookieless audience segments and custom audiences to consumer brands, agencies, and advertisers across programmatic, CTV, social, and DOOH channels via its TrueAffinity Social Graph.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AffinityAnswers does
AffinityAnswers Corporation is a privately held, employee-owned marketing data science company headquartered in Austin, Texas, that sells cookieless audience segments and custom audience services to consumer brands, agencies, and advertisers. The company's flagship product, Affinity Verified Data, is built on the proprietary TrueAffinity Social Graph—a predictive model that uses collaborative filtering over 550 million pseudonymized IDs and 70,000+ brands tracked across Facebook, Reddit, X, YouTube, Instagram, and TikTok to identify positive engagement patterns and predict future purchase intent. The platform captures approximately 180 million engagement signals monthly across 45,000 brands, venues, and entertainment entities, with 15+ years of accumulated relationship mapping underpinning its persona-level and geo-spatial targeting capabilities.
The company monetizes its data asset through two primary channels. First, syndicated distribution: over 3,000 ready-to-activate audience segments are sold through major data marketplaces and DSPs including Oracle Data Cloud, LiveRamp, Eyeota, Experian, The Trade Desk, Adobe Ad Cloud, and Amobee, with activation available across Programmatic, CTV, Social, and DOOH inventory. Second, custom audience services are delivered within 7-10 business days via an RFP-based sales process and contracted on multi-year terms. Pricing is quote-based; programmatic activation follows standard CPM economics while custom audience work is bespoke. GTM is sales-led, supported by vertical-specific case studies, use cases, and a thought-leadership content engine.
AffinityAnswers serves verticals including CPG, Travel, Beauty & Cosmetics, Automotive, Gaming, Multicultural, QSR, Media & Entertainment, and Education, with named customers such as CoverGirl, Dunkin', Lucid, Comedy Central, Great Learning, and the 9/11 Memorial. The company is majority employee-owned, organically grown, and profitable, and explicitly positions itself outside the venture-backed ad tech archetype. Independent third-party validation includes a Lucid Audience Measurement study documenting 55% higher future purchase intent prediction versus prior-purchase data providers, Nielsen Vizu-verified purchase intent lift in gaming conquest campaigns, and Neutronian DataVerified certification for privacy, quality, and cookieless readiness.
AffinityAnswers firmographics
Firmographics- Name
- AffinityAnswers
- Legal name
- Affinity Answers Corporation
- Website
- https://affinityanswers.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AffinityAnswers is an employee-owned, profitable marketing data science company that sells cookieless audience segments and custom audiences to consumer brands, agencies, and advertisers across programmatic, CTV, social, and DOOH channels via its TrueAffinity Social Graph.
- Ownership category
- akta.pro rank
AffinityAnswers industry classification
Industry- Product category
- Audience Data Platform
- NAICS
- Advertising Agencies (541810), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Content Distribution & Syndication Services (BPAFAIAK)
Keywords
Where AffinityAnswers is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AffinityAnswers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Audience Data Segments: Affinity Answers generates revenue by selling access to their proprietary audience segments. Syndicated segments are available through major DSPs and data marketplaces including Oracle Data Cloud, LiveRamp, Eyeota, The Trade Desk, Adobe Ad Cloud, and Amobee. Custom audience creation services are also offered with delivery within 7-10 business days.
- Programmatic Activation: Revenue generated through activation of audience data across programmatic platforms including DV360, AppNexus, MediaMath, and DataXu. Segments can be activated across Programmatic, CTV, Social, and DOOH channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Syndicated Segments - Pre-built audience segments available through data marketplaces |
| Other | Multi-year contract | Custom Audiences - Bespoke segment creation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
AffinityAnswers product offering
Product offeringCore offering
AffinityAnswers sells proprietary cookieless audience data (Affinity Verified Data) and predictive audience modeling (TrueAffinity Social Graph) to brands, agencies, and advertisers. The company delivers over 3,000 ready-to-activate syndicated audience segments plus custom audience creation services, with segments distributable through all major DSPs, data marketplaces, CTV, social, and DOOH channels. Revenue is generated via data licensing through marketplaces and direct sales of syndicated and custom-built audience segments.
Product overview
Affinity Answers is a marketing data science company offering Behavioral Intelligence for customer-obsessed brands. The core offering is Affinity Verified Data—a cookieless audience platform powered by the TrueAffinity Social Graph that combines social engagement signals with online behavioral data. The company provides over 3,000 ready-to-activate syndicated segments plus Custom Audiences built to specification. Distribution occurs through major data marketplaces (Oracle Data Cloud, LiveRamp, Eyeota, Experian) and DSPs (The Trade Desk, DV360, Adobe Ad Cloud, Amobee). Additional capabilities include Pre-Built Personas (36 ready-to-use audience segments), Geo-Spatial DOOH Targeting for European markets, and Neutronian-certified cookieless segments.
Differentiator
Problem solved
Functional benefit
Brands
- TrueAffinity: Predictive algorithm model created using positive engagements between people and brands, celebrities, shows, movies, and entertainment they love.
- Affinity Verified Data
- FanFinder360°
Products and services
- Affinity Verified Data A cookieless audience data solution that merges rich online behavioral data with social engagement signals from Facebook, Reddit, X, YouTube, Instagram, and TikTok. Powers brands and advertisers with 3,000+ ready-to-activate syndicated segments and unlimited custom audience possibilities, targeting CPG, Travel, Beauty, Automotive, Gaming, and other verticals.
- Custom Audiences Custom audience creation service for unique or hard-to-find audiences that scale to specific campaign objectives. Uses persona-level understanding including loyalty and switching propensity indicators, built from richest engagements between people and what they love. Delivered to client Seat IDs within 7 days.
- Pre-Built Personas 36 of the most popular audience personas prebuilt and ready for teams to overlay, enrich, or activate. Enables instant customer set building through over-indexing of common targetable behaviors across Travel, Beauty, Gaming, Automotive, and Multicultural targeting verticals.
- Geo-Spatial DOOH Targeting Digital out-of-home targeting capability that learns from neighborhoods, retail environments, venues, and points of interest to shape the behavioral makeup of audiences. Leverages 15+ years of relationship mapping and is available across European markets (Germany, France, Norway, Denmark, UK, Sweden, Finland, Netherlands, Belgium) through Vistar Media partnership.
- Neutronian Certified Segments Cookieless audience segments independently certified by Neutronian for quality, transparency, privacy, and cookieless readiness. Affinity Verified Data carries DataVerified certification and an A-Grade Data Privacy Score. Neutronian/Causal IQ studies demonstrated +20% CTR, +23% lower cost per completed view, and +44% lower cost per engagement for travel campaigns.
- FanFinder360° A social insights sub-brand/product from Affinity Answers enabling brands to identify and target fans based on social engagement data.
Quantifiable outcome
- 55% higher future purchase intent prediction vs leading prior-purchase providers
- +6 more outcomes
Companies that use AffinityAnswers
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles9 records
AffinityAnswers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature4 records
AffinityAnswers partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Vistar MediacorePartnership enabling geo-spatial DOOH targeting in Europe. Capabilities available in Germany, France, Norway, Denmark, the UK, Sweden, Finland, the Netherlands, and Belgium. Combines Affinity Verified Data with Vistar's programmatic digital out-of-home platform.
- EyeotacoreEyeota segments cover US, EU, and APAC regions. Affinity Answers data distributed through Eyeota data marketplace.
- ExperiancoreAffinity Answers is the first social data provider to integrate with Experian's Data Marketplace. Enables retail, CPG, and higher-education advertisers to find viewers who have shown genuine interest in specific brands.
- LiveRampcoreOracle Data Cloud and LiveRamp segments cover North America. Data available through LiveRamp Marketplace and Liveramp Connect:Select for CTV activation.
- The Trade DeskcoreSegments available on The Trade Desk platform for programmatic activation. Part of Premium Open Internet initiative.
- NeutroniancoreNeutronian provides independent data privacy certification and quality verification for Affinity Answers cookieless segments. Collaborative testing with Causal IQ validated segment performance.
- Causal IQminorPartnered with Neutronian to create methodology for direct comparison between certified and non-certified segments, evaluating contributions to campaign performance.
- Lucid Audience MeasurementcorePartnership to measure efficacy of Affinity Answers audiences against leading prior-purchase based competitors. Lucid conducted independent measurement proving 55% higher future purchase intent.
- Oracle Data CloudcoreOracle Data Cloud segments cover North America. Data available through Oracle Data Cloud Marketplace.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
AffinityAnswers competitors and assessment
Company assessmentBroad incumbents
- Experian: Global data and identity powerhouse; Affinity Answers is integrated into its Data Marketplace. Competes in audience targeting and identity but from a much broader credit/consumer data portfolio serving the same advertisers.
- Acxiom (IPG): Established data and identity provider competing in audience targeting and marketing analytics. Comparable in customer base (large advertisers across CPG, auto, financial services) but with deeper identity-graph heritage.
- Oracle Advertising (Oracle Data Cloud): Larger incumbent data marketplace where Affinity Answers is a listed partner. Competes in third-party audience data and cookieless targeting, but as part of Oracle's broader ad-tech stack (DSP, measurement, CTV).
- Epsilon (Publicis): Large-scale identity, data, and targeting provider serving many of the same CPG, travel, and automotive verticals Affinity Answers targets. Competes on audience targeting but with much broader first-party data assets and agency integration.
- Nielsen (NielsenIQ / Gracenote): Large-scale measurement and audience data provider. Affinity Answers cites Nielsen Vizu (a Nielsen asset) as a third-party measurement partner for gaming campaign lift studies, indicating overlap in audience measurement and purchase-intent analytics.
Direct peers
- Lotame: Independent data management platform offering audience data syndicated through the same DSP and data marketplace ecosystem. Directly comparable as a third-party audience data provider competing for the same advertiser budgets.
- LiveRamp: Identity resolution and data collaboration platform that distributes audience data across the same DSPs (The Trade Desk, DV360) and partners with Affinity Answers. Competes in third-party audience data distribution and addressable TV/CTV activation — the same core market.
- Eyeota: Audience data marketplace operating in the US, EU, and APAC — identical geographic coverage to Affinity Answers' Eyeota channel. Competes directly for the same advertisers buying syndicated audience segments through data marketplaces.
Emerging players
- Audigent: Cookieless data and curation platform focused on publisher first-party data. Competes in the cookieless audience segment Affinity Answers targets but with a publisher-side data sourcing model rather than social engagement signals.
- Illuma: AI-driven audience targeting and contextual platform. Comparable as an emerging cookieless targeting alternative to legacy cookie-based approaches, with overlap in the same advertiser verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AffinityAnswers social profiles
Digital presenceAffinityAnswers compliance and trust
Trust signalCompliance4 records
AffinityAnswers financial estimates
Financial estimateRevenue estimate
Valuation estimate
AffinityAnswers leadership team
Management profileNumber of profiles
Profiles13 records
AffinityAnswers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AffinityAnswers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AffinityAnswers
What does AffinityAnswers do?
AffinityAnswers sells proprietary cookieless audience data (Affinity Verified Data) and predictive audience modeling (TrueAffinity Social Graph) to brands, agencies, and advertisers. The company delivers over 3,000 ready-to-activate syndicated audience segments plus custom audience creation services, with segments distributable through all major DSPs, data marketplaces, CTV, social, and DOOH channels. Revenue is generated via data licensing through marketplaces and direct sales of syndicated and custom-built audience segments.
Is AffinityAnswers a public or private company?
AffinityAnswers is a private company. It is classified as management employee owned and is currently operating.
When was AffinityAnswers founded?
AffinityAnswers was founded in 2013. It employs 11 to 50 people.
Where is AffinityAnswers based?
AffinityAnswers is headquartered in Austin, United States, in the North America region.
How does AffinityAnswers make money?
Two revenue lines are on record. Audience Data Segments are the primary driver. The others are programmatic Activation.
Who are AffinityAnswers's main competitors?
Broad incumbents on record are Experian, Acxiom (IPG), Oracle Advertising (Oracle Data Cloud), Epsilon (Publicis) and Nielsen (NielsenIQ / Gracenote). Direct peers are Lotame, LiveRamp and Eyeota. Emerging players are Audigent and Illuma.
Does AffinityAnswers have an API?
No public API is recorded for AffinityAnswers.
What industry is AffinityAnswers in?
AffinityAnswers's product category is Audience Data Platform. Its primary akta.pro industry code is BPAFAIAK, Content Distribution & Syndication Services. Its NAICS code is 541810 and its SIC code is 7311.