Tag Digital
Tag Digital is a PPC and digital marketing agency founded in 2011 serving the global events sector, now operating as mdg within Freeman following a March 2025 acquisition. It delivers integrated marketing services to associations, event producers, and media companies across the U.S. and U.K.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tag Digital does
Tag Digital is a pay-per-click specialist advertising agency founded in 2011 and headquartered in London, focused on the global events sector. Following its acquisition by Freeman in March 2025, the business now operates as mdg, 'A Freeman Company,' delivering integrated B2B marketing services to enterprise clients across associations, event producers, and media companies. Service lines span association strategy, branding, content creation, digital marketing, event strategy, international marketing, organizational strategy, communications, video, web, and AI-assisted marketing tools.
The underlying technology stack is described as an AI-enabled marketing technology platform supporting digital campaigns, content strategy, and event marketing automation, with proprietary AI marketing tools integrating AI-assisted campaign execution and content optimization. No proprietary ML models, patents, or research-grade AI development are disclosed; AI capabilities appear to be applied rather than foundational.
The firm generates revenue through professional services engagements, providing customized marketing solutions on a consultative basis. Distribution is direct enterprise sales targeting large associations, event producers, non-profits, and media companies. Operational footprint includes offices in Alexandria (VA), Washington DC, Chicago, and Glasgow (UK), enabling multi-region service delivery across the U.S. and Europe.
Tag Digital firmographics
Firmographics- Name
- Tag Digital
- Website
- https://tagdigital.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Tag Digital is a PPC and digital marketing agency founded in 2011 serving the global events sector, now operating as mdg within Freeman following a March 2025 acquisition. It delivers integrated marketing services to associations, event producers, and media companies across the U.S. and U.K.
- Ownership category
- akta.pro rank
Tag Digital industry classification
Industry- Product category
- Event Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
- akta.pro secondary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Tag Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Tag Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services Revenue: Revenue generated through customized marketing services including strategic planning, digital marketing, creative execution, and event strategy consulting delivered to associations, event producers, and media companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tag Digital product offering
Product offeringCore offering
Tag Digital is a pay-per-click (PPC) specialist advertising agency dedicated to the global events sector, providing digital marketing services to event producers, exhibitions and conferences. The company focuses on digital marketing services for events-industry clients and operates as part of Freeman's portfolio following its 2025 acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay-Per-Click Advertising Services Specialist PPC advertising services for clients in the global events sector, including campaign planning and execution for event producers, exhibitions, and conferences.
Quantifiable outcome
- Trackable, measurable results with tangible ROI — no ambiguity in measuring marketing effectiveness
Companies that use Tag Digital
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Tag Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tag Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FreemancoreFreeman acquired Tag Digital in 2025 as part of a strategic expansion into digital marketing and event technology services. Tag Digital became integrated into Freeman's portfolio of event and marketing solutions, with mdg operating as 'A Freeman Company' providing comprehensive marketing services including association strategy, branding, digital marketing, and event strategy to enterprise clients.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Tag Digital competitors and assessment
Company assessmentBroad incumbents
- MKG: Experiential marketing and brand experience agency with integrated digital, content, and event strategy capabilities. Comparable as a broader incumbent serving brand and event clients with a full-service offering.
- GES (Global Experience Specialists): Global event and exhibition services provider with marketing, design, and digital capabilities for large-scale events. Comparable as a larger incumbent serving enterprise event producers and associations alongside their core services.
- Jack Morton Worldwide: Global brand experience agency delivering events, digital, and content for major brands. Comparable as an incumbent in the same enterprise event/experiential space with overlapping digital marketing service lines.
- Sparks: Large experiential and event marketing agency under Freeman's broader portfolio of competitors, offering strategic, creative, and digital services to global brands. Comparable as a broader incumbent serving the same event/experiential client base.
- George P. Johnson Experience Marketing: Large experiential marketing agency with deep event strategy and digital activation capabilities for global brands. Comparable to mdg's event strategy and audience engagement offerings at enterprise scale.
Direct peers
- WebFX: Full-service digital marketing agency with significant paid search, SEO, and CRO practices. Comparable to Tag Digital/mdg in combining PPC execution with adjacent digital services for mid-market and enterprise clients.
- KlientBoost: Performance marketing agency specializing in PPC, paid social, and CRO for mid-market and enterprise clients. Directly comparable to Tag Digital as a paid-acquisition specialist with similar channel mix and B2B service model.
- Disruptive Advertising: PPC and digital advertising agency offering paid media management across search, social, and display. Comparable to Tag Digital in core paid-search execution and consultative client engagement model.
- Cardinal Digital Marketing: Performance marketing agency focused on paid media, SEO, and analytics for multi-location and enterprise brands. Directly comparable to Tag Digital's paid-acquisition-led, data-driven delivery model.
Emerging players
- Directive: B2B-focused performance marketing agency specializing in PPC, SEO, and content for SaaS and enterprise tech. Comparable as an emerging player in paid acquisition with enterprise client focus and channel overlap with Tag Digital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tag Digital social profiles
Digital presenceTag Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tag Digital leadership team
Management profileNumber of profiles
Tag Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tag Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tag Digital
What does Tag Digital do?
Tag Digital is a pay-per-click (PPC) specialist advertising agency dedicated to the global events sector, providing digital marketing services to event producers, exhibitions and conferences. The company focuses on digital marketing services for events-industry clients and operates as part of Freeman's portfolio following its 2025 acquisition.
When was Tag Digital founded?
Tag Digital was founded in 2011. It employs 11 to 50 people.
Where is Tag Digital based?
Tag Digital is headquartered in London, United Kingdom, in the Europe region.
How does Tag Digital make money?
One revenue line is on record: professional Services Revenue.
Who are Tag Digital's main competitors?
Broad incumbents on record are MKG, GES (Global Experience Specialists), Jack Morton Worldwide, Sparks and George P. Johnson Experience Marketing. Direct peers are WebFX, KlientBoost, Disruptive Advertising and Cardinal Digital Marketing. Directive is listed as an emerging player.
Does Tag Digital have an API?
No public API is recorded for Tag Digital.
What industry is Tag Digital in?
Tag Digital's product category is Event Advertising Services. Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management, with a secondary code of BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 5418 and its SIC code is 7311.