Arlo Software
Arlo Software is a New Zealand-based SaaS provider of a unified training management platform for training providers, universities, associations, and internal L&D teams, combining course scheduling, registrations, payments, CRM, and elearning delivery in a single cloud suite founded in 2007.
- Company typePrivate
- Founded2007
- HeadquartersPetone, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Arlo Software does
Arlo Software Limited is a New Zealand-headquartered SaaS company that provides a unified training management platform for training providers, associations, universities, and internal learning and development teams. Founded in 2007 and based in Petone, the platform combines course scheduling, registrations, payments, CRM, e-learning delivery (including SCORM-compliant content), and website integration in a single cloud suite. Reported platform usage includes more than 375,000 courses scheduled, 7.5 million learners trained, $3 billion in training transacted, and 9.7 million administrative hours saved, indicating meaningful scale across a long-tail customer base that includes named logos such as Pearson, Reuters, the University of British Columbia, Scrum Inc., and Hato-Hone St John.
The product is sold on a subscription basis with tiered implementation services (entry $348, standard $698, and a premium $3,995 tier), supported by a 14-day free trial and integration connectors for Zoom, WordPress, Salesforce, and Xero. A 2026 platform upgrade added AI-assisted course authoring and microlearning generation, improved SCORM support, buy-now-pay-later checkout, and a self-service organization portal, alongside SOC 2 compliance certification. The company monetizes across multiple currencies (USD, NZD, AUD, GBP, EUR, CAD) and operates in New Zealand, Australia, the United States, and the EEA, with leadership including Abbie O'Rourke (CEIO) and Allister Cournane (CTO). Arlo has historically been bootstrapped, with its only disclosed external funding being a NZ$393,680 Callaghan Innovation grant in 2014.
Arlo Software firmographics
Firmographics- Name
- Arlo Software
- Legal name
- Arlo Software Limited
- Website
- https://arlo.co
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Arlo Software is a New Zealand-based SaaS provider of a unified training management platform for training providers, universities, associations, and internal L&D teams, combining course scheduling, registrations, payments, CRM, and elearning delivery in a single cloud suite founded in 2007.
- Ownership category
- akta.pro rank
Arlo Software industry classification
Industry- Product category
- Training Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Education ERP (Student Information, Finance, HR) (HDAEAEAI)
- akta.pro secondary industry
- Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)
Keywords
Where Arlo Software is headquartered
LocationHeadquarters
- HQ city
- Petone
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Arlo Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Fees: Monthly subscription fees based on number of administrators authorized to use the service, registration usage, and optional recurring extras. Service plans determine functionality and pricing tiers.
- Implementation Services: Professional implementation services with three tiers: Basic ($348 for 4 hours), Standard ($698 for 8 hours), and Premium ($3,995 for 20 hours including data migration and advanced customization).
- Professional Services: Additional professional services including website design, learning design, and workflow automation beyond standard implementation packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Basic - Fast and simple setup for straightforward needs |
| Subscription | One time | Standard - Enhanced support to help teams thrive |
| Subscription | One time | Premium - All-in for businesses with complex needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Arlo Software product offering
Product offeringCore offering
Arlo is a cloud-based training management system (SaaS) that lets training providers create, schedule, sell and deliver instructor-led, live online, and blended learning courses. The platform unifies course management, registration and payments, CRM and reporting, elearning authoring with SCORM, and website integration with native Zoom, WordPress, Salesforce and Xero connectors. It is sold on a per-administrator subscription basis with paid implementation and professional services, and serves a global customer base including Pearson, Reuters, University of British Columbia and Hato-Hone St John.
Product overview
Arlo Software offers a unified Training Management System (TMS) platform designed for training providers who deliver instructor-led, virtual, and blended learning. The core Arlo TMS platform integrates multiple modules including Course Management, Registration & Payments, Reporting & CRM, Elearning & SCORM authoring, Website Integration, Instructor App, and Course Scheduling. Key recent additions include AI-powered course authoring and generation capabilities, plus a Self-service Organization Portal for private training clients. The platform operates as a single cloud-based solution with integrated payment processing, automated workflows, and real-time reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Arlo Training Management System A cloud-based, all-in-one training management SaaS platform for training providers, associations, universities, and internal L&D teams to create, schedule, sell, and deliver instructor-led, live online and blended learning courses with integrated registration, payments, CRM, reporting, SCORM-compliant elearning and website integration.
- AI Course Authoring & Generation AI-powered module within the Arlo platform that automatically generates and transforms training material into elearning courses, microlearning, quizzes, and interactive branded content, eliminating the need for a separate LMS for content creation.
- Professional Implementation Services Paid implementation and onboarding services sold in three tiers—Basic ($348, 4 hours), Standard ($698, 8 hours), and Premium ($3,995, 20 hours including data migration, name labels, certificate customization and custom domain setup)—to accelerate time-to-value for new Arlo customers and currently offered free for sign-ups before June 30, 2026.
- Training-Focused Website Design & Integration Professional service where Arlo builds customizable, conversion-optimized websites for training providers with real-time course, pricing, and capacity sync, plus a WordPress plugin for embedding course listings, registration forms, and calendars on existing sites.
- Learning Design Services Paid professional service offering learning design expertise to help training providers structure courses, build learning journeys, and design effective training content for delivery through the Arlo platform.
Quantifiable outcome
- 9.7M hours of admin saved across the platform
- +4 more outcomes
Companies that use Arlo Software
Customer profileNamed customers17 records
Segments10 records
Ideal customer profiles3 records
Arlo Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature8 records
Arlo Software partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ZoomcoreNative integration with Zoom for virtual training delivery. Enables automatic connection of Zoom meetings to scheduled courses, automated join links to registrants, and seamless virtual classroom experience.
- WordPresscoreOfficial Arlo for WordPress plugin enables training providers to embed course listings, registration forms, and event calendars directly on WordPress websites. The plugin includes anonymised diagnostic and technical data collection for connection support.
- SalesforcecoreSalesforce integration for event management and customer relationship management synchronization. Enables training providers to sync course registrations and attendee data with Salesforce CRM.
- XerocoreXero integration for accounting and invoicing synchronization. Enables automatic invoice creation, payment reconciliation, and financial reporting within Xero for training business transactions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Arlo Software competitors and assessment
Company assessmentBroad incumbents
- Cornerstone OnDemand: Large enterprise talent and learning suite with learning management, content, and compliance training — competes for the same corporate training budgets as Arlo's enterprise/internal training segment.
- SAP Litmos: Enterprise LMS from SAP targeting corporate compliance and sales enablement training — overlaps with Arlo's internal training customer base and broader TMS-style functionality.
- Moodle: Widely adopted open-source LMS used by universities and training providers globally — competes with Arlo's elearning, SCORM, and university segments, especially among cost-sensitive education customers.
Direct peers
- Thinkific: Online course platform for course creators and training businesses featuring registration, payments, and SCORM-style delivery — competes with Arlo's course-selling and elearning modules for the same buyer.
- Docebo: AI-powered learning platform serving enterprise and commercial training providers with LMS, course delivery, and learner management — the closest public competitor in the broader training management space to Arlo's TMS offering.
- Teachable: Course creation and selling platform used by independent training providers and creators — overlaps with Arlo's public training, registration, and payment modules for the SMB/solo-trainer segment.
- LearnWorlds: All-in-one course-selling platform with built-in website, payments, and elearning delivery — directly competes with Arlo's website integration, registration, and SCORM elearning modules.
- Absorb Software: Cloud LMS focused on delivering, tracking, and reporting training programs for organizations and training providers — directly comparable in target market and SaaS delivery to Arlo's course management platform.
Emerging players
- Trainual: Training and playbook platform for SMBs that combines process documentation with onboarding and training workflows — overlaps with Arlo's internal training use case but focuses more on documentation than course delivery.
Regional players
- Mindbody (ClassPass Business): Class and appointment scheduling SaaS with registration, payments, and CRM functionality — comparable to Arlo's booking and registration modules for service-based training businesses (yoga, fitness instructor schools).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Arlo Software social profiles
Digital presenceArlo Software compliance and trust
Trust signalCompliance1 record
Arlo Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arlo Software leadership team
Management profileNumber of profiles
Profiles5 records
Arlo Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arlo Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arlo Software
What does Arlo Software do?
Arlo is a cloud-based training management system (SaaS) that lets training providers create, schedule, sell and deliver instructor-led, live online, and blended learning courses. The platform unifies course management, registration and payments, CRM and reporting, elearning authoring with SCORM, and website integration with native Zoom, WordPress, Salesforce and Xero connectors. It is sold on a per-administrator subscription basis with paid implementation and professional services, and serves a global customer base including Pearson, Reuters, University of British Columbia and Hato-Hone St John.
Is Arlo Software a public or private company?
Arlo Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arlo Software founded?
Arlo Software was founded in 2007. It employs 51 to 100 people.
Where is Arlo Software based?
Arlo Software is headquartered in Petone, New Zealand, in the Oceania region.
How does Arlo Software make money?
Three revenue lines are on record. Subscription Fees are the primary driver. The others are implementation Services and professional Services.
Who are Arlo Software's main competitors?
Broad incumbents on record are Cornerstone OnDemand, SAP Litmos and Moodle. Direct peers are Thinkific, Docebo, Teachable, LearnWorlds and Absorb Software. Trainual is listed as an emerging player. Mindbody (ClassPass Business) is listed as a regional player.
Does Arlo Software have an API?
Yes. Arlo provides REST APIs that enable Subscribers to access functionality and integrate with the Services through HTTP requests. The API enables integration of the Services with other web applications. The developer portal is available at developer.arlo.co for API documentation and access. Developer documentation is at developer.arlo.co.
What industry is Arlo Software in?
Arlo Software's product category is Training Management Software. Its primary akta.pro industry code is HDAEAEAI, Education ERP (Student Information, Finance, HR), with a secondary code of EDAFAEAN, Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts). Its NAICS code is 513210 and its SIC code is 7372.