Arlo Software

What Arlo Software does

Arlo Software Limited is a New Zealand-headquartered SaaS company that provides a unified training management platform for training providers, associations, universities, and internal learning and development teams. Founded in 2007 and based in Petone, the platform combines course scheduling, registrations, payments, CRM, e-learning delivery (including SCORM-compliant content), and website integration in a single cloud suite. Reported platform usage includes more than 375,000 courses scheduled, 7.5 million learners trained, $3 billion in training transacted, and 9.7 million administrative hours saved, indicating meaningful scale across a long-tail customer base that includes named logos such as Pearson, Reuters, the University of British Columbia, Scrum Inc., and Hato-Hone St John.

The product is sold on a subscription basis with tiered implementation services (entry $348, standard $698, and a premium $3,995 tier), supported by a 14-day free trial and integration connectors for Zoom, WordPress, Salesforce, and Xero. A 2026 platform upgrade added AI-assisted course authoring and microlearning generation, improved SCORM support, buy-now-pay-later checkout, and a self-service organization portal, alongside SOC 2 compliance certification. The company monetizes across multiple currencies (USD, NZD, AUD, GBP, EUR, CAD) and operates in New Zealand, Australia, the United States, and the EEA, with leadership including Abbie O'Rourke (CEIO) and Allister Cournane (CTO). Arlo has historically been bootstrapped, with its only disclosed external funding being a NZ$393,680 Callaghan Innovation grant in 2014.

Name

Arlo Software

Legal name

Arlo Software Limited

Website

https://arlo.co

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Arlo Software is a New Zealand-based SaaS provider of a unified training management platform for training providers, universities, associations, and internal L&D teams, combining course scheduling, registrations, payments, CRM, and elearning delivery in a single cloud suite founded in 2007.

Ownership category

akta.pro rank

Product category

Training Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Education ERP (Student Information, Finance, HR) (HDAEAEAI)

akta.pro secondary industry

Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)

Keywords

• Training management software
• Course scheduling software
• Registration and payments
• Elearning authoring tool
• Learning management system

Headquarters

HQ city

Petone

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Fees: Monthly subscription fees based on number of administrators authorized to use the service, registration usage, and optional recurring extras. Service plans determine functionality and pricing tiers.
2. Implementation Services: Professional implementation services with three tiers: Basic ($348 for 4 hours), Standard ($698 for 8 hours), and Premium ($3,995 for 20 hours including data migration and advanced customization).
3. Professional Services: Additional professional services including website design, learning design, and workflow automation beyond standard implementation packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Arlo is a cloud-based training management system (SaaS) that lets training providers create, schedule, sell and deliver instructor-led, live online, and blended learning courses. The platform unifies course management, registration and payments, CRM and reporting, elearning authoring with SCORM, and website integration with native Zoom, WordPress, Salesforce and Xero connectors. It is sold on a per-administrator subscription basis with paid implementation and professional services, and serves a global customer base including Pearson, Reuters, University of British Columbia and Hato-Hone St John.

Product overview

Arlo Software offers a unified Training Management System (TMS) platform designed for training providers who deliver instructor-led, virtual, and blended learning. The core Arlo TMS platform integrates multiple modules including Course Management, Registration & Payments, Reporting & CRM, Elearning & SCORM authoring, Website Integration, Instructor App, and Course Scheduling. Key recent additions include AI-powered course authoring and generation capabilities, plus a Self-service Organization Portal for private training clients. The platform operates as a single cloud-based solution with integrated payment processing, automated workflows, and real-time reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Arlo Training Management System A cloud-based, all-in-one training management SaaS platform for training providers, associations, universities, and internal L&D teams to create, schedule, sell, and deliver instructor-led, live online and blended learning courses with integrated registration, payments, CRM, reporting, SCORM-compliant elearning and website integration.
• AI Course Authoring & Generation AI-powered module within the Arlo platform that automatically generates and transforms training material into elearning courses, microlearning, quizzes, and interactive branded content, eliminating the need for a separate LMS for content creation.
• Professional Implementation Services Paid implementation and onboarding services sold in three tiers—Basic ($348, 4 hours), Standard ($698, 8 hours), and Premium ($3,995, 20 hours including data migration, name labels, certificate customization and custom domain setup)—to accelerate time-to-value for new Arlo customers and currently offered free for sign-ups before June 30, 2026.
• Training-Focused Website Design & Integration Professional service where Arlo builds customizable, conversion-optimized websites for training providers with real-time course, pricing, and capacity sync, plus a WordPress plugin for embedding course listings, registration forms, and calendars on existing sites.
• Learning Design Services Paid professional service offering learning design expertise to help training providers structure courses, build learning journeys, and design effective training content for delivery through the Arlo platform.

Quantifiable outcome

• 9.7M hours of admin saved across the platform
• +4 more outcomes

Named customers17 records

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• ZoomcoreTechnology or IntegrationNative integration with Zoom for virtual training delivery. Enables automatic connection of Zoom meetings to scheduled courses, automated join links to registrants, and seamless virtual classroom experience.
• WordPresscoreTechnology or IntegrationOfficial Arlo for WordPress plugin enables training providers to embed course listings, registration forms, and event calendars directly on WordPress websites. The plugin includes anonymised diagnostic and technical data collection for connection support.
• SalesforcecoreTechnology or IntegrationSalesforce integration for event management and customer relationship management synchronization. Enables training providers to sync course registrations and attendee data with Salesforce CRM.
• XerocoreTechnology or IntegrationXero integration for accounting and invoicing synchronization. Enables automatic invoice creation, payment reconciliation, and financial reporting within Xero for training business transactions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cornerstone OnDemand: Large enterprise talent and learning suite with learning management, content, and compliance training — competes for the same corporate training budgets as Arlo's enterprise/internal training segment.
• SAP Litmos: Enterprise LMS from SAP targeting corporate compliance and sales enablement training — overlaps with Arlo's internal training customer base and broader TMS-style functionality.
• Moodle: Widely adopted open-source LMS used by universities and training providers globally — competes with Arlo's elearning, SCORM, and university segments, especially among cost-sensitive education customers.

Direct peers

• Thinkific: Online course platform for course creators and training businesses featuring registration, payments, and SCORM-style delivery — competes with Arlo's course-selling and elearning modules for the same buyer.
• Docebo: AI-powered learning platform serving enterprise and commercial training providers with LMS, course delivery, and learner management — the closest public competitor in the broader training management space to Arlo's TMS offering.
• Teachable: Course creation and selling platform used by independent training providers and creators — overlaps with Arlo's public training, registration, and payment modules for the SMB/solo-trainer segment.
• LearnWorlds: All-in-one course-selling platform with built-in website, payments, and elearning delivery — directly competes with Arlo's website integration, registration, and SCORM elearning modules.
• Absorb Software: Cloud LMS focused on delivering, tracking, and reporting training programs for organizations and training providers — directly comparable in target market and SaaS delivery to Arlo's course management platform.

Emerging players

• Trainual: Training and playbook platform for SMBs that combines process documentation with onboarding and training workflows — overlaps with Arlo's internal training use case but focuses more on documentation than course delivery.

Regional players

• Mindbody (ClassPass Business): Class and appointment scheduling SaaS with registration, payments, and CRM functionality — comparable to Arlo's booking and registration modules for service-based training businesses (yoga, fitness instructor schools).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ArloSoftware
• YouTubeyoutube.com/user/arlosoftware
• Facebookfacebook.com/arlotrainingsoftware
• LinkedInlinkedin.com/company/arlo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arlo Software