Everytown for Gun Safety

Name

Everytown for Gun Safety

Legal name

Everytown for Gun Safety Action Fund, Inc.

Website

https://everytown.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Gun Violence Prevention Advocacy

NAICS

Social Advocacy Organizations (8133)

akta.pro primary industry

Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM)

Keywords

• Gun violence prevention
• Gun safety advocacy
• Firearms policy research
• Grassroots mobilization
• Gun law reform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations to Action Fund (501(c)(4)): Everytown for Gun Safety Action Fund is a 501(c)(4) organization that focuses on advocacy and legislative work. Donations to this fund are not tax-deductible. The EIN is 20-8802884. The organization mobilizes around critical elections and key legislative battles in states across the country.
2. Tax-deductible donations to Support Fund (501(c)(3)): Everytown for Gun Safety Support Fund is a 501(c)(3) organization focused on awareness and educational work related to gun violence prevention. Donations to this fund are tax-deductible to the extent permitted by law. The EIN is 26-1598353.
3. Merchandise Sales: The organization operates an online store selling merchandise including hats, t-shirts, and apparel. All merch purchases support their efforts to end gun violence.
4. Political Investment - Rule of Law Fund: Everytown for Gun Safety Victory Fund announced a $10 million investment in their new Rule of Law Fund to support the election of Attorneys General in up to ten swing states during 2025-2026. This represents a significant financial commitment to political advocacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Everytown for Gun Safety is a nonprofit advocacy movement of more than 11 million supporters that works to prevent gun violence through policy reform, public education, community organizing, and litigation. It operates through affiliated programs including Moms Demand Action, Students Demand Action, the Survivor Network, TrainSMART, Everytown Research, and Everytown Law to advance stronger firearms laws at the federal, state, and local level.

Product overview

Everytown for Gun Safety is a movement-based advocacy organization operating as a platform-plus-programs model rather than a single technology product. The core platform (everytown.org) provides advocacy infrastructure, donation processing, action alerts, and policy information. The organization operates several distinct programs including Train SMART (firearms safety training), the Everytown Survivor Network (peer support for violence survivors), and the Everytown Survivor Fellowship (advocacy leadership training). Sub-brands include Moms Demand Action and Students Demand Action for grassroots organizing, with supporting functions including a donor council (Gun Sense Majority Council), merchandise store, and research division (Everytown Research). A new $10M Rule of Law Fund supports Attorney General races. The organization recently expanded Train SMART with firearms training classes launched in late 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Train SMART: A new approach to firearm training with online courses for prospective, first-time, and seasoned gun owners.
• Everytown SurvivorsConnect
• Survivor Fellowship Program
• Moments That Survive

Products and services

• Moms Demand Action A grassroots volunteer network of mothers, fathers, and allies advocating for public safety measures to protect people from gun violence and to encourage responsible gun ownership.
• Students Demand Action A youth-led initiative mobilizing middle school, high school, and college students to advocate for an end to gun violence and to organize within their schools and communities.
• Survivor Network A community of gun violence survivors and family members of those lost to gun violence who share their stories, advocate for change, and receive support resources.
• TrainSMART An education and outreach program promoting responsible gun storage and safe firearm ownership practices among gun owners and the broader public.
• Everytown Research The policy research arm of Everytown that produces original data-driven research and analysis on gun violence, gun policy, and prevention strategies used by policymakers and advocates.
• Everytown Law A legal initiative that supports state and local prosecutors, attorneys general, and other government officials in pursuing gun violence prevention cases and defending common-sense gun laws in court.
• Everytown Store An online merchandise store that sells branded apparel, accessories, and awareness items supporting the gun violence prevention movement.

Quantifiable outcome

• Four states (California, Maryland, New York, Connecticut) have passed legislation requiring gun manufacturers to update pistol designs to prevent conversion into DIY machine guns
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• GIFFORDSminorStrategic or Co-development Partner · 27 May 2026GIFFORDS, founded by former Congresswoman Gabby Giffords, is a gun safety organization that supports the New York law requiring 3D printers to include blocking technology preventing them from manufacturing firearms. Both organizations work together on ghost gun prevention efforts.
• Moms Demand ActioncoreOthersMoms Demand Action for Gun Sense in America is part of Everytown's grassroots network. With more than 6 million members, it is one of the largest volunteer grassroots networks in America working to end gun violence. The organization mobilizes volunteers at the local, state, and national levels.
• Students Demand ActioncoreOthersStudents Demand Action is Everytown's organizing arm for young people aged 14-26. The organization builds electoral power, advocates for common-sense legislation, and changes culture around gun violence. Groups exist at high schools, colleges, and universities nationwide.
• Everytown Survivor NetworkcoreOthersPart of Everytown Support Fund, the Survivor Network is a nationwide community of survivors working together to end gun violence. It connects survivors to each other, amplifies survivor voices, offers trauma-informed programs, and provides direct services and grant funding to 38 organizations. Network includes 80,000+ gun violence survivors.
• Mayors Against Illegal GunsminorOthersCoalition of mayors working to end illegal guns and gun violence. Part of the broader Everytown coalition working at the municipal level to promote common-sense gun laws.
• Everytown ResearchcoreOthersEverytown Research provides research and policy analysis on gun violence in America, including data on hate crimes, trafficking, ghost guns, and effectiveness of gun safety laws. Publishes statistical analyses and policy recommendations.
• Everytown LawcoreOthersEverytown Law provides legal advocacy and courtroom expertise to advance the fight against gun violence, engaging in litigation and legal challenges to protect and strengthen gun safety laws.
• Everytown Support FundcoreOthersEverytown Support Fund (501(c)(3)) focuses on awareness and educational work related to gun violence prevention. Donations to the Support Fund are tax-deductible. Includes TrainSMART firearm training initiative.
• Brady Center to Prevent Gun ViolenceminorStrategic or Co-development PartnerBrady Center to Prevent Gun Violence filed briefs supporting the challenge to 18 U.S.C. §922(g)(3), the federal law barring marijuana consumers from possessing firearms, aligning with Everytown's position.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandy Hook Promise: Gun violence prevention organization founded by families of Newtown victims, focused on school shooting prevention through "Know the Signs" programming and federal/state advocacy. Direct peer in the survivor-led advocacy category Everytown's Survivor Network also occupies.
• GIFFORDS: Founded by former Congresswoman Gabby Giffords, GIFFORDS combines gun violence prevention advocacy with state-level policy work. Listed as an Everytown partner on NY 3D-printer blocking-technology legislation; competes for the same donor base and policy wins.
• Newtown Action Alliance: National Newtown-formed advocacy group pushing federal gun violence prevention legislation. Direct peer in survivor-led federal advocacy and partner on shared legislative campaigns against assault weapons and ghost guns.
• March For Our Lives: Student-led gun violence prevention movement founded after the Parkland shooting. Direct peer to Everytown's Students Demand Action; both target youth voter mobilization and federal assault-weapons / background-check legislation.
• States United to Prevent Gun Violence: Coalition of state gun violence prevention organizations coordinating cross-state advocacy and policy work. Direct peer organizationally to Everytown's state-level Moms Demand Action network structure.
• Violence Policy Center: Research-driven national advocacy organization focused on reducing gun violence through policy analysis. Comparable to Everytown's Research arm — both publish data and policy analysis that underpins state and federal legislative campaigns.
• Brady Center to Prevent Gun Violence: One of the longest-standing U.S. gun violence prevention organizations, operating advocacy, legal, and education programs at federal and state level. Brady is Everytown's closest direct peer — the two organizations co-file amicus briefs and operate overlapping litigation strategies on Second Amendment cases.

Regional players

• Hawai'i Coalition to Prevent Gun Violence: State-level gun violence prevention coalition in Hawaii — relevant after Everytown opposed the Wolford v. Lopez case that struck down Hawaii's no-carry rule. Regional peer in the same advocacy niche on a smaller scale.
• Alliance for Gun Responsibility: Washington-state-focused gun violence prevention advocacy organization behind I-1639 and other ballot initiatives. Regional peer with comparable legislative-advocacy model concentrated in one state, contrasting Everytown's 50-state footprint.

Others

• Moms Demand Action for Gun Sense in America: Listed in the input as a wholly-owned subsidiary/program of Everytown itself, not a separate peer. Included only as a structural reference; Moms Demand Action operates as Everytown's grassroots field arm rather than an independent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Everytown
• Facebookfacebook.com/everytownusa
• Instagraminstagram.com/everytown
• TikToktiktok.com/@everytownofficial
• Xx.com/everytown
• LinkedInlinkedin.com/company/everytown-for-gun-safety

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everytown for Gun Safety