Brilliantcrypto
Brilliantcrypto is a Tokyo-based blockchain gaming company that operates a Play-to-Earn mining game where players use Pickaxe NFTs to mine digitally scarce gemstone NFTs, exchangeable via a Polygon-based BRIL utility token across PC and mobile platforms.
- Company typePrivate
- Founded2022
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Brilliantcrypto does
Brilliantcrypto, Inc. is a Tokyo-based blockchain gaming company founded in November 2022 by Naruatsu Baba (also Chairman of parent-affiliate COLOPL, Inc., a Japanese mobile gaming company). The company develops and operates a Play-to-Earn mining game built on the "Proof of Gaming" model, in which players use ERC721 Pickaxe NFTs (Polygon) to mine authentic digital gemstones (ERC721 on Ethereum), with mining outcomes cryptographically determined by Bitcoin block hashes via keccak256, ensuring developers cannot predict or manipulate results. Brilliantstones mined are convertible to BRIL, an ERC20 utility token on Polygon with a capped total supply of one billion tokens (7% sold via Coincheck IEO in June 2024). The product is distributed across six channels — Windows/Mac direct download, Epic Games Store, iOS App Store, Google Play, and Samsung Galaxy Store — with a free Scholar Version and a paid Full Version.
Revenue is generated primarily through transaction-based mechanics: transfer acceptance fees on NFT trades (in-game marketplace and external markets), NFT conversion fees on items, in-app BRIL coin purchases, and primary sale of Pickaxe NFTs. The scholarship system creates a two-sided marketplace between Mine Owners (who lend pickaxes) and Scholars (who mine for free, sharing proceeds), with the broader community organized through Discord, X, YouTube, Medium, Instagram, and an Ambassador Program. A $1M Digital Gemstone Fund, backed by COLOPL and PrivateBANK, was established in June 2024 to provide in-game market liquidity and value support.
The company maintains a small named leadership team of approximately eight executives and is actively pursuing a three-phase roadmap through 2026: Phase 1 (IEO and mobile launch, completed 2024), Phase 2 (jewelry expansion with 10 designer partnerships including Auroboros and David Michael Jewels, plus Region 2 mines and UK exchange listing in 2025), and Phase 3 (North American market entry and metaverse interoperability in 2026). The platform is available globally with the exception of the United States and several Asian jurisdictions.
Brilliantcrypto firmographics
Firmographics- Name
- Brilliantcrypto
- Legal name
- Brilliantcrypto, Inc.
- Website
- https://brilliantcrypto.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brilliantcrypto is a Tokyo-based blockchain gaming company that operates a Play-to-Earn mining game where players use Pickaxe NFTs to mine digitally scarce gemstone NFTs, exchangeable via a Polygon-based BRIL utility token across PC and mobile platforms.
- Ownership category
- akta.pro rank
Brilliantcrypto industry classification
Industry- Product category
- Blockchain Gaming
- NAICS
- Amusement Arcades (71312)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Web3/Blockchain Game Studios (MPAFAAAO)
- akta.pro secondary industries
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH), NFT Authentication, Provenance & Anti-Fraud (verification, provenance graphs, wash-trade detection) (FSAPAFAH), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL)
Keywords
Where Brilliantcrypto is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
Brilliantcrypto business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- In-Game Item Sales: Sale of NFT pickaxes (BRIL Pickaxes, BRIL point Pickaxes, POL Pickaxes) and other in-game items through the SHOP marketplace using BRIL, BRIL points, or POL tokens.
- Transfer Acceptance Fees: Users pay transfer acceptance fees when NFT Assets are transferred between users in the SHOP marketplace or on External Markets.
- NFT Conversion Fees: Users pay conversion fees when converting Items to NFT Assets (gemstones, jewelry).
- BRIL Coin Purchases: Users can purchase BRIL Coin within the app, which can be used for in-app purchases. BRIL Coin cannot be exchanged for money.
- Digital Gemstone Fund Operations: Digital Gemstone Fund 1 invests in gemstones from early game stages. Fund size maximum 1,000,000 USD, funded by COLOPL, Inc. and PrivateBANK, Co., Ltd.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Scholar Version - Free-to-play tier |
| Freemium | Others | Full Version - Complete game access |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Brilliantcrypto product offering
Product offeringCore offering
Brilliantcrypto operates a blockchain-based crypto mining simulation game in which players use virtual pickaxe NFTs to mine digital gemstones that can be crafted into jewelry NFTs and exchanged on an in-game marketplace. The platform employs a proprietary "Proof of Gaming" mechanism intended to enable sustainable play-to-earn gameplay, and is built around its native BRIL token.
Product overview
Brilliantcrypto is a blockchain gaming platform built around a 'Proof of Gaming' model for sustainable Play-to-Earn gameplay. The core offering consists of the Brilliantcrypto Game (available as Scholar Version for free-to-play mining or Full Version with marketplace access), the BRIL utility token on Polygon, and an ecosystem of NFT assets (Pickaxe NFTs, Gemstone NFTs, Jewelry NFTs) tradable in the In-Game Marketplace. Key features include the Jewelry Workshop for crafting digital gemstone jewelry NFTs, the Scholarship System for lending pickaxes, and Rupert the AI navigator. The platform integrates with blockchain networks (Polygon for tokens, Ethereum for NFTs) and external NFT marketplaces. A Digital Gemstone Fund supports early-stage gemstone investment. The roadmap spans three phases: Phase 1 (2023-2024) covered beta, IEO, and mobile launch; Phase 2 (2025) focuses on jewelry expansion and Region 2; Phase 3 targets metaverse interoperability.
Differentiator
Problem solved
Functional benefit
Products and services
- Brilliantcrypto Game (Scholar Version & Full Version) Blockchain-based crypto mining simulation game in which players use virtual pickaxe NFTs to mine digital gemstones; available as a free-to-play Scholar Version and a paid Full Version.
- BRIL Token Native utility token (ERC20 on Polygon) used for in-game transactions, NFT purchases, marketplace trading, and reward distribution; offered via a CoinList IEO.
- Pickaxe NFTs ERC721 NFTs that represent in-game mining tools used by players to mine gemstones; higher-tier pickaxes yield greater rewards and can be lent via the Scholarship System.
- Gemstone NFTs Mined in-game resources tokenized as NFTs, tradeable on the in-game marketplace and used as inputs for jewelry crafting.
- Jewelry NFTs Higher-tier NFT assets crafted from Gemstones in the Jewelry Workshop, with rarity tied to the design and combination of component gemstones.
- Jewelry Workshop
Quantifiable outcome
- Maximum supply of 1 billion BRIL tokens ensures scarcity while providing sufficient liquidity for game economy
- +1 more outcomes
Companies that use Brilliantcrypto
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Brilliantcrypto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Brilliantcrypto partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core and minor.
- AuroborosflagshipLuxury tech-fashion house collaborating on digital gemstone jewelry. Auroboros is the first digital brand to present at London Fashion Week, featured in Vogue, Dazed, Forbes, and dressed Kim Kardashian, Usher, Grimes.
- David Michael JewelsflagshipRenowned jewelry designer Michael Robinson creating digital gemstone jewelry. Koi Pond piece auctioned at Sotheby's for $55,000 USD.
- Ilona Song (ILONA SONG Phygital Couture House)flagshipFounder of phygital couture house, merging technology, art, and couture. LUV Dress acquired by Madonna, featured in Vogue, WWD, TIME.
- Nataša BlagojevićflagshipHigh jewelry designer from Florence, creating one-of-a-kind pieces for top brands worldwide with outstanding craftsmanship.
- Chaeyo LeeflagshipFine jewelry designer who designed Miss Korea Crown, T&T bracelet for Taylor Swift, and pieces for Cher, Elton John, Céline Dion.
- VesperflagshipFrench high jewellery designer specializing in traditional Gouaché rendering, inspired by Nature and History of Art.
- Berke HennyflagshipGoldsmith and gouacheuse working with renowned brands and boutique labels, creating pieces with breathtaking gemstones.
- Fadinha3Dflagship3D fashion designer, sole Latin American in CLO Creator Collective, partnered with Pantone and CLO for Dualities collection.
- Francesca De LuciaflagshipJewelry designer from Politecnico of Milan, worked at Damiani and Pomellato before freelance career with major brands.
- Beatriz BiagiflagshipDesigner and jewellery innovation expert, led innovation programs across Europe, Asia, America with World Gold Council.
- NFT ParisflagshipLargest NFT gathering worldwide. 4th edition hosted February 13-14, 2025 with 18,000+ visitors. Brilliantcrypto showcased digital gemstone jewelry.
- PolygoncorePolygon is the blockchain platform for BRIL token (ERC20) and Pickaxe NFTs (ERC721). Brilliantcrypto utilizes Polygon's Layer 2 scaling solution for fast, low-cost transactions.
- CoincheckcoreCoincheck operated the IEO for BRIL token in June 2024. BRIL token is listed on Coincheck exchange for trading. Coincheck is a major Japanese cryptocurrency exchange.
- Bit2MecoreBit2Me is a cryptocurrency exchange listing BRIL token for Brazil market, expanding Brilliantcrypto's reach in Latin America.
- Nami ExchangecoreNami Exchange listed BRIL token for Vietnam market, providing Vietnamese users access to trade the token.
- GALXCEminorGALXCE is a Web3 platform partner contributing to Brilliantcrypto's marketing and community growth initiatives.
- KGeNminorGaming and esports platform partner for community and marketing collaboration.
- Samurai Guild GamesminorGaming guild partner for scholarship system collaboration and community building.
- VirtualsGGminorGaming guild partner for scholarship system collaboration.
- Guild QBminorGaming guild partner for scholarship system collaboration.
- OLA GGminorGaming guild partner for scholarship system collaboration.
- NINJAminorGaming guild partner for scholarship system collaboration.
- AVOCADO DADminorGaming guild partner for scholarship system collaboration.
- T2minorGaming guild partner for scholarship system collaboration.
- CBI Crypto Blockchain IndustriesminorCrypto and blockchain industry partner supporting project development.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Brilliantcrypto competitors and assessment
Company assessmentDirect peers
- Big Time Studios: Free-to-play action RPG with NFT collectibles and a player-driven economy. Comparable as a multi-platform blockchain game with Play-to-Earn loops and NFT marketplace trading.
- Gala Games: Web3 gaming platform offering multiple play-to-earn blockchain games with native GALA token and NFT assets. Comparable as a multi-game P2E ecosystem with tokenized in-game economies.
- STEPN (Find Satoshi Lab): Move-to-earn Web3 game where users earn tokens by walking/running with NFT sneakers. Comparable as a tokenized P2E model with native NFT equipment and scholarship-style lending.
- Illuvium: Open-world RPG built on Ethereum with auto-battler mechanics where players捕获 NFT creatures with verifiable rarity. Comparable as a blockchain-native game studio focused on authentic, rare NFT assets.
- Axie Infinity (Sky Mavis): Pioneer blockchain-based play-to-earn game where players battle, breed, and trade NFT creatures. Most direct comparable to Brilliantcrypto's P2E mining model with tokenized in-game assets and a scholarship system.
- The Sandbox: Decentralized Web3 gaming/metaverse platform where users create, own, and monetize in-game NFT assets and experiences. Comparable as a blockchain gaming ecosystem with native token economy and NFT marketplace.
- Wemade Play: Korean gaming company behind the WEMIX Play blockchain game platform with multiple P2E titles and NFT assets. Comparable as an established Asian gaming publisher moving core franchises into Web3.
Broad incumbents
- Immutable: Web3 gaming infrastructure provider offering Layer-2 scaling, NFT minting, and a games marketplace (Gods Unchained, Illuvium). Comparable as the underlying infrastructure peer addressing similar GameFi developer needs.
- Animoca Brands: Hong Kong-based Web3 gaming and digital property conglomerate that invests in and publishes multiple blockchain games including The Sandbox. Comparable as a broader Web3 gaming ecosystem operator.
- COLOPL, Inc. Parent company of Brilliantcrypto and a major Japanese mobile gaming company. Comparable as the established mobile gaming entity backing Brilliantcrypto with capital, talent, and operational know-how.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brilliantcrypto social profiles
Digital presenceBrilliantcrypto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brilliantcrypto leadership team
Management profileNumber of profiles
Profiles6 records
Brilliantcrypto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brilliantcrypto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brilliantcrypto
What does Brilliantcrypto do?
Brilliantcrypto operates a blockchain-based crypto mining simulation game in which players use virtual pickaxe NFTs to mine digital gemstones that can be crafted into jewelry NFTs and exchanged on an in-game marketplace. The platform employs a proprietary "Proof of Gaming" mechanism intended to enable sustainable play-to-earn gameplay, and is built around its native BRIL token.
Is Brilliantcrypto a public or private company?
Brilliantcrypto is a private company. It is classified as corporate owned and is currently operating.
When was Brilliantcrypto founded?
Brilliantcrypto was founded in 2022. It employs 51 to 100 people.
Where is Brilliantcrypto based?
Brilliantcrypto is headquartered in Tokyo, Japan, in the Asia region.
How does Brilliantcrypto make money?
Five revenue lines are on record. In-Game Item Sales are the primary driver. The others are transfer Acceptance Fees, NFT Conversion Fees, BRIL Coin Purchases and digital Gemstone Fund Operations.
Who are Brilliantcrypto's main competitors?
Direct peers on record are Big Time Studios, Gala Games, STEPN (Find Satoshi Lab), Illuvium, Axie Infinity (Sky Mavis), The Sandbox and Wemade Play. Broad incumbents are Immutable, Animoca Brands and COLOPL, Inc..
Does Brilliantcrypto have an API?
No public API is recorded for Brilliantcrypto.
What industry is Brilliantcrypto in?
Brilliantcrypto's product category is Blockchain Gaming. Its primary akta.pro industry code is MPAFAAAO, Web3/Blockchain Game Studios, with a secondary code of FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics). Its NAICS code is 71312 and its SIC code is 6200.