Stoneside
Stoneside is a privately held, Denver-based custom window treatment company that designs, manufactures, and installs made-to-measure blinds, shades, drapery, and motorized smart shades for residential homeowners via in-home design consultations across 16 US metro markets.
- Company typePrivate
- Founded2010
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Stoneside does
Stoneside, LLC is a privately held, Denver-headquartered custom window treatment company operating under the Stoneside Blinds & Shades brand. Founded in 2010, the company designs, manufactures, and installs made-to-measure blinds, shades, drapery, and valances for residential homeowners, with a secondary commercial/business customer segment. Its core technology is custom manufacturing tailored to per-window measurements, supplemented by a motorized 'Smart Shades' product line that supports remote, app, and voice control.
The company sells exclusively through a direct, field-based in-home design consultation motion: design consultants bring product samples to customer homes, provide personalized recommendations, capture measurements, and coordinate professional installation. Pricing is quote-based per project, with revenue recognized on a one-time purchase basis and a 0% financing-for-18-months promotional offer in market. Marketing relies on location-specific web pages, customer reviews, and word-of-mouth referrals.
Stoneside operates from a Denver corporate office and 15 additional regional market offices spanning 16 major US metropolitan areas across the West, Mountain West, Texas, Midwest, and East Coast. The company is founder/management controlled under co-founder, President and CEO Mickey Fain, with David Behrens as VP of Sales, and has received six consecutive Best of Houzz Service Awards (2021-2026). No external funding rounds, parent company, or M&A activity are disclosed.
Stoneside firmographics
Firmographics- Name
- Stoneside
- Legal name
- Stoneside, LLC
- Website
- https://stoneside.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stoneside is a privately held, Denver-based custom window treatment company that designs, manufactures, and installs made-to-measure blinds, shades, drapery, and motorized smart shades for residential homeowners via in-home design consultations across 16 US metro markets.
- Ownership category
- akta.pro rank
Stoneside industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412)
- akta.pro primary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Window Treatment Hardware & Accessories Retail (Rods, Tracks, Rings, Finials, Tiebacks) (CRAIAKAI), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)
Keywords
Where Stoneside is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Stoneside business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Custom Window Treatment Sales: One-time purchase model for custom-made blinds, shades, drapery, and valances. Revenue is generated from the sale of custom window treatments which include design consultation, manufacturing, and professional installation services as part of the complete offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Stoneside product offering
Product offeringCore offering
Stoneside designs, measures, manufactures, and installs custom window treatments including blinds, shades, drapery, and valances for residential and commercial customers. The company operates a shop-at-home model offering free in-home design consultations, professional measurement, custom manufacturing, and professional installation across 16 U.S. metropolitan markets.
Product overview
Stoneside is a custom window treatments company offering a comprehensive portfolio of made-to-measure blinds, shades, drapery, and valances. The core product line includes Roller Shades, Solar Shades, Cellular Shades, Vertical Cellular Shades, Woven Wood Shades, Woven Wood Panels, Roman Shades, and Zebra Shades under the Shades category; Wood Blinds, Faux Wood Blinds, and Vertical Blinds under the Blinds category; Custom Drapery, Drapery Panels, Wide Width Sheer Drapery, and Drapery Hardware under Drapery; and Rod-Mounted Valances, Board-Mounted Valances, and Fabric Cornices under Valances. Smart Shades (Motorized Window Treatments) represent a key technology feature enabling automated and voice-controlled operation across the product portfolio. The company provides in-home design consultation, professional measurement, and installation services, operating showrooms in 16 U.S. metropolitan areas.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Shades: Motorized window treatments that can be controlled for comfort, privacy, and luxury.
Products and services
- Roller Shades
Companies that use Stoneside
Customer profileSegments2 records
Ideal customer profiles2 records
Stoneside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stoneside partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stoneside competitors and assessment
Company assessmentBroad incumbents
- Hunter Douglas: Largest US manufacturer of custom window coverings (shades, blinds, shutters) distributed through dealer showrooms, big-box retail, and direct channels; competes broadly with Stoneside across product and distribution but as a multi-channel incumbent.
- Lowe's: National big-box home improvement retailer offering custom and stock window treatments with installation services, overlapping with Stoneside on product category and DIY-or-installed homeowner demand.
- Home Depot: National big-box retailer carrying stock and custom blinds, shades, and drapery with in-store measurement and install services — a broad incumbent competing for the same homeowner wallet with lower-touch, lower-cost positioning.
Direct peers
- The Shade Store: Premium custom window-treatment brand combining showrooms, in-home design services, and made-to-measure shades, drapery, and blinds — a high-end direct peer targeting the same affluent homeowner with a consultative sale.
- Blinds.com: Online-first custom blinds, shades, and shutters retailer offering made-to-measure products with sample shipping and measurement guides — a direct competitor attacking Stoneside from the e-commerce / self-serve end of the category.
- 3 Day Blinds: Custom window-treatment retailer with in-home design consultations, measuring, and professional installation across major US metros, serving overlapping residential customers with a comparable end-to-end service offering.
- Smith & Noble: Custom drapery, blinds, shades, and shutters sold via in-home design consultations and showrooms; comparable product breadth and service model, now operating under Hunter Douglas ownership.
- Budget Blinds: National franchise network offering custom blinds, shades, shutters, and drapery via free in-home consultations, professional measuring, and installation — the closest direct comparable to Stoneside's shop-at-home service model.
- SelectBlinds: Online custom blinds and shades retailer with sample try-at-home programs and measurement guidance — a direct peer competing on price and convenience rather than in-home consultation.
Emerging players
- Lutron: Leader in motorized shading systems and smart-window controls (Serena, Palladiom) sold through integrators and dealers; increasingly relevant as Stoneside's 'Smart Shades' motorization category grows and customers seek premium automation.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stoneside social profiles
Digital presenceStoneside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoneside leadership team
Management profileNumber of profiles
Profiles2 records
Stoneside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoneside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoneside
What does Stoneside do?
Stoneside designs, measures, manufactures, and installs custom window treatments including blinds, shades, drapery, and valances for residential and commercial customers. The company operates a shop-at-home model offering free in-home design consultations, professional measurement, custom manufacturing, and professional installation across 16 U.S. metropolitan markets.
Is Stoneside a public or private company?
Stoneside is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoneside founded?
Stoneside was founded in 2010. It employs 51 to 100 people.
Where is Stoneside based?
Stoneside is headquartered in Denver, United States, in the North America region.
How does Stoneside make money?
One revenue line is on record: custom Window Treatment Sales.
Who are Stoneside's main competitors?
Broad incumbents on record are Hunter Douglas, Lowe's and Home Depot. Direct peers are The Shade Store, Blinds.com, 3 Day Blinds, Smith & Noble, Budget Blinds and SelectBlinds. Lutron is listed as an emerging player.
Does Stoneside have an API?
No public API is recorded for Stoneside.
What industry is Stoneside in?
Stoneside's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar), with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 449122.