What Solomon Group does

Solomon Group Productions, LLC is a privately held, New Orleans-based experiential production and live events company founded approximately in 2009. The firm delivers integrated experiential services spanning creative strategy, scenic fabrication, AV systems integration, interactive technology deployment, and live event production for enterprise clients across four primary verticals: museums and cultural institutions (National WWII Museum, International African American Museum, Planet Word), sports leagues and properties (NFL, NHL, MLB, College Football Playoff, ESPN), consumer brands (World of Coca-Cola, Budweiser, Under Armour), and entertainment/media properties (ESSENCE Festival, Voodoo Music + Arts Experience). The company operates from its New Orleans headquarters at 825 Girod St. and a dedicated Technology Studio in Elmwood, LA, supporting prototyping, mockups, and custom fabrication.

Solomon Group generates revenue on a project-based professional services model, with pricing determined by scope, scale, and complexity rather than standardized tiers. Go-to-market is primarily enterprise field sales targeting decision-makers at major cultural institutions, sports league offices, and brand marketing organizations, supported by a reputation-driven portfolio marketing approach. Notable technical capabilities include AV systems integration, custom millwork and scenic fabrication, projection mapping onto irregular surfaces, RFID-based credentialing (pioneered internally and spun off as WRSTBND), and integration of voice-activation, gesture recognition, and AI-driven interactivity into museum and brand experiences. The firm has maintained multi-year, flagship-tier engagements including 15+ projects over 15 years with the National WWII Museum, lead production partnership for ESSENCE Festival since 2012, and ongoing partnerships with the NHL, MLB, and College Football Playoff.

The business has earned recognition including a 2025 Thea Award for Outstanding Achievement (IAAM), Event Marketer IT List (2021, 2025), Fast Company FAB 50 (2021, 2023), Inc. 5000, Inc. PowerPartner (2024), and multiple SEGD Global Design Awards. Subsidiary WRSTBND operates as a separately branded event technology platform providing RFID ticketing, access control, and point-of-sale solutions to festivals and live events worldwide. Ownership remains with founders and management with no disclosed institutional investment or parent company; the firm operates as a Louisiana LLC with 51-100 employees.

Name

Solomon Group

Legal name

Solomon Group Productions, LLC

Website

https://solomongroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Experiential Production Services: Solomon Group generates revenue through project-based fees for experiential design, scenic fabrication, AV integration, and live event production services. Services are delivered to museums, sports leagues, cultural institutions, and corporate brands on a per-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Solomon Group is an experiential production company that designs, fabricates, and delivers live events, immersive museum exhibits, brand activations, and sports broadcast productions. Services span creative development, scenic fabrication, AV systems integration, technical direction, and project management for enterprise clients including major sports leagues, museums, cultural institutions, and consumer brands. The company operates an in-house Technology Studio in Elmwood, LA for prototyping and custom fabrication work.

Product overview

Solomon Group is an experiential production company offering integrated live events, immersive experiences, and themed entertainment services. The company operates across four core divisions: Experiential Production & Live Events (festivals, sports, broadcasts, corporate events), Immersive Experiences (museums, brand centers, aquariums, themed attractions), Experiential Technology (AV systems integration, custom fabrication, projection mapping), and Themed Entertainment. Their service portfolio includes festival production (ESSENCE Festival, Voodoo Fest), museum fabrication and AV integration (Planet Word, International African American Museum, National WWII Museum), brand activations (World of Coca-Cola, Sazerac House), sports event production (NFL Draft, College Football Playoff, LIV Golf), and broadcast sets (Super Bowl, NCAA March Madness, Dick Clark's New Year's Rockin' Eve). Notably, the company pioneered WRSTBND, an RFID wristband system that evolved into a separate event technology company.

Differentiator

Problem solved

Functional benefit

Brands

• WRSTBND: Event technology company providing RFID-based ticketing, access control, and point-of-sale solutions for festivals and live events worldwide. Originally pioneered by Solomon Group for the ESSENCE Festival and later spun off as a standalone company.

Products and services

• Live Events Production Full-scale live event production including creative development, production management, technical direction, lighting design, sound design, and show logistics for festivals, concerts, and large-scale gatherings.
• Immersive Experiences Design and fabrication of immersive, technology-driven experiences for museums, brand centers, and cultural attractions, combining AV systems integration with scenic fabrication.
• Festival Production Specialized production services for large cultural festivals including ESSENCE Festival and Voodoo Music + Arts Experience, managing creative development, technology design, scenic fabrication, sponsorship activation, venue management, and credential production.
• Museum Exhibit Design and Fabrication End-to-end museum exhibit services including design management, custom fabrication, AV systems integration, prototyping, and installation for institutions such as Planet Word, International African American Museum, and National WWII Museum.
• Brand Experience and Activation Experiential marketing and brand activation services creating immersive environments for brand homes and consumer touchpoints, such as World of Coca-Cola experiences and Sazerac House.
• Sports Event Production Production services for sports events including NFL Draft, College Football Playoff, NHL Stadium Series, LIV Golf, NASCAR, MLS All-Star, and ESPN Halftime Shows, covering scenic fabrication, broadcast integration, and fan engagement.
• WRSTBND RFID Event Technology Platform RFID-based event credentialing and technology platform for ticketing, access control, and point-of-sale at large-scale festivals and live events. Originated inside Solomon Group and now operates as a standalone event technology company serving clients globally.

Quantifiable outcome

• 150,000 attendees at NHL Stadium Series 2024 over two days with record TV ratings
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and regular.

• ESSENCEflagshipStrategic or Co-development Partner · 1 January 2012Since 2012, Solomon Group has served as lead production partner for the annual ESSENCE Festival of Culture in New Orleans, one of the largest cultural gatherings in North America drawing hundreds of thousands of attendees. The partnership extends beyond technical production to include collaboration with Black-owned businesses, suppliers, and creative partners.
• WRSTBNDcoreTechnology or IntegrationSolomon Group pioneered an RFID wristband system for credentialing and managing festival attendees, which evolved into WRSTBND - now a leading event technology company serving festivals and live events worldwide.
• PGAV DestinationscoreStrategic or Co-development PartnerSolomon Group worked closely with PGAV Destinations as exhibit designers for the Mississippi Aquarium project, with Solomon Group providing scenic artistry, graphics, wayfinding, and signage.
• Gallagher & AssociatescoreStrategic or Co-development PartnerLong-standing partnership with Gallagher & Associates (exhibit designers) on multiple museum projects including National WWII Museum's Arsenal of Democracy, Road to Berlin, and Road to Tokyo galleries.
• Local ProjectscoreStrategic or Co-development PartnerPartnership with Local Projects (exhibit designers) on the Planet Word museum project, which earned the SEGD Global Design Award.
• Local ProjectscoreStrategic or Co-development PartnerCollaborated with Local Projects as exhibit design leaders for the World of Coca-Cola Scent Discovery exhibit redesign.
• Dick Clark ProductionsmajorStrategic or Co-development PartnerPartnership from 2017-2022 with Dick Clark Productions to produce Dick Clark's New Year's Rockin' Eve broadcast from New Orleans, including the milestone first Spanish-language countdown from Puerto Rico in 2021.
• C3 PresentsmajorStrategic or Co-development PartnerPartnership with C3 Presents on NFL Draft productions (including Draft Town and Selection Square) and Voodoo Music + Arts Experience reinvigoration.
• ESPN / College Football PlayoffflagshipStrategic or Co-development PartnerSince 2015, Solomon Group has partnered with ESPN and the College Football Playoff to produce signature live events including AT&T Playoff Playlist Live!, Playoff Fan Central, ESPN Halftime Shows, and CFP House VIP experiences across 10 host cities.
• World of Coca-Cola / Coca-Cola CompanyflagshipStrategic or Co-development PartnerLong-standing partnership with Coca-Cola for multiple World of Coca-Cola attractions including Beverage Lab, Scent Discovery exhibit, and Coke Stories, with Solomon Group serving as experience development, fabrication, and AV integration partner.
• NHLflagshipStrategic or Co-development PartnerTrusted production partner of the NHL since 2017, extending into the Stadium Series outdoor events with production of live entertainment segments, stage design, and LED systems integration.
• Major League Baseball (MLB)majorStrategic or Co-development PartnerSince 2021, MLB and Fast Traffic Events have entrusted Solomon Group to produce the MLB Draft Broadcast and All-Star Red Carpet Show, with productions growing in ambition and scale annually.
• FlyteVuregularImplementation/ SI/ Consulting PartnerPartnership with experiential agency FlyteVu on Under Armour Hype Headquarters activation and Victoria's Secret PINK's Pink Nation University brand activations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: One of the largest global experiential marketing agencies, providing live events, exhibits, and brand activations for enterprise clients. Closely comparable to Solomon Group in core offerings — design, fabrication, and show production for major brands and sports properties — though operating at significantly greater scale.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and immersive experiences for major brands such as Google, Ford, and Verizon. Direct competitor in the experiential production space with overlapping museum, sports, and brand-activation capabilities.
• Sparks: Experiential marketing agency specializing in brand experiences, exhibits, and live events for enterprise clients including tech and consumer brands. Comparable to Solomon Group in serving large brands with immersive, custom-built experiences and live event production.

Broad incumbents

• Freeman: Largest brand experience company in North America, offering event planning, AV/production, exhibit design, and digital experiences across trade shows, corporate events, and immersive activations. Significantly larger than Solomon Group with broader geographic reach and a more diversified services portfolio.
• Encore Global (formerly PSAV): Large-scale event technology and production services provider, offering AV, lighting, staging, and rigging for corporate meetings, conferences, and live events. Overlaps with Solomon Group's AV integration and event production capabilities but operates at substantially greater scale with a national footprint.
• GES (Global Experience Specialists): Major event and exhibit services provider for trade shows, conferences, and brand activations. Comparable to Solomon Group in museum/exhibit fabrication and live event production, but significantly larger and more focused on trade-show infrastructure.

Emerging players

• MKG Experience: Mid-sized experiential marketing agency producing brand activations and immersive experiences for clients including Google, Amazon, and HBO. Comparable to Solomon Group in scope and client mix, though smaller and with less sports/museum specialization.
• Optimist: Creative experiential design and production studio working with major brands on immersive activations, environments, and live events. Comparable to Solomon Group in offering integrated design-plus-build experiences, though with a stronger brand-marketing orientation and less sports-league focus.
• MAS Event Design: Event design and production company creating custom scenic environments, corporate events, and brand activations. Smaller and more focused on corporate/private events than Solomon Group, but operates in the same custom scenic fabrication and live event production niche.

Others

• Local Projects: Award-winning exhibit and experience design firm that has partnered with Solomon Group on Planet Word and World of Coca-Cola Scent Discovery. Functions as a complementary design partner rather than a competitor, since Local Projects leads design and Solomon Group executes fabrication, AV integration, and installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights3 records

Customer concentration

• Xx.com/solomon_group
• Facebookfacebook.com/SolomonGroup
• LinkedInlinkedin.com/company/solomon-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solomon Group