FlyteVu
FlyteVu is a Nashville-headquartered B2B entertainment marketing and creative strategy agency serving Fortune 500 brands with integrated creative, public relations, and celebrity talent procurement services across Super Bowl campaigns, music festivals, and brand activations.
- Company typePrivate
- Founded2011
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What FlyteVu does
FlyteVu is a Nashville-headquartered entertainment marketing and creative strategy agency operating a B2B professional services model. The company serves Fortune 500 consumer brands, corporate event planners, nonprofit organizations, and government tourism boards, helping clients connect with consumers at the intersection of entertainment and culture. Its integrated service model combines Creative, Public Relations, and Talent & Partnerships under a single roof, delivering campaigns that span Super Bowl activations, music festival experiences (CMA Fest, Lollapalooza, Austin City Limits), celebrity endorsement bookings, brand partnerships, and cause-marketing initiatives. Notable enterprise clients include Bumble, Spotify, Ashley, Under Armour, Tractor Supply, Cracker Barrel, and Vanderbilt Health, with campaigns frequently generating hundreds of millions to billions of earned media impressions.
The agency is built on a talent-procurement and creative-services backbone rather than proprietary software. Core capabilities include end-to-end celebrity booking (discovery, fee negotiation, contracting, production logistics, onsite management), branded content production, always-on media relations, and large-scale experiential activations. FlyteVu maintains a distributed US footprint with offices in Nashville (HQ), Los Angeles, Austin, and New York, and employs between 11 and 50 people. It has completed over 1,000 celebrity talent bookings and earned an Emmy, a GRAMMY, multiple Clio Awards, and a Cannes Lions shortlist. The F.L.O.C.K. internship program with Belmont University serves as a structured talent-pipeline mechanism.
Commercially, FlyteVu operates on custom, quote-driven, project-based and retainer engagements with undisclosed pricing. Revenue grew approximately 20% year-over-year prior to its 2025 acquisition by Driftwood Music Group, a tech investment firm led by Kevin Thompson, which plans to advance AI technology initiatives, expand geographically, and scale capabilities. Founder Laura Hutfless (former WME and CAA talent agent) remains CEO; the executive bench includes CCO Linda Knight, COO Sina Seger, and Chief People Officer Miriam Singer.
FlyteVu firmographics
Firmographics- Name
- FlyteVu
- Legal name
- FlyteVu Agency LLC
- Website
- https://flytevu.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FlyteVu is a Nashville-headquartered B2B entertainment marketing and creative strategy agency serving Fortune 500 brands with integrated creative, public relations, and celebrity talent procurement services across Super Bowl campaigns, music festivals, and brand activations.
- Ownership category
- akta.pro rank
FlyteVu industry classification
Industry- Product category
- Entertainment Marketing & Creative Agency Services
- NAICS
- Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
Keywords
Where FlyteVu is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
FlyteVu business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Services: Campaign strategy, development, branded content, and production services for brand clients seeking entertainment marketing and cultural integration.
- Talent & Partnerships: Celebrity endorsement bookings, brand partnerships, speaker procurement, and corporate event talent management services.
- Public Relations: Always-on PR services, media integrations, product launches, and stunts for brand clients.
- Corporate Celebrity Booking: Talent procurement and management services for corporate events, conferences, conventions, non-profit galas, municipal events, and private experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on scope, talent requirements, and campaign complexity. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
FlyteVu product offering
Product offeringCore offering
FlyteVu is an entertainment marketing and creative strategy agency that connects brands to consumers at the intersection of entertainment and technology. It provides campaign strategy and creative development, celebrity talent procurement and management, public relations, brand partnerships, and experiential activations for enterprise brands, corporate event planners, nonprofits, and tourism boards. Services are delivered through an integrated Creative + PR + Talent & Culture model with over 1,000 celebrity bookings completed across campaigns such as Super Bowl activations, music festival houses, and cause marketing initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Campaign strategy, development, branded content, and production services for brand clients seeking entertainment marketing and cultural integration.
- Talent & Partnerships Celebrity endorsement bookings, brand partnerships, speaker procurement, and corporate event talent management services for brand clients.
- Public Relations Services Always-on PR services, media integrations, product launches, and stunts for brand clients seeking integrated entertainment marketing support.
- Corporate Celebrity Booking (FV Bookings) End-to-end talent procurement and management services for corporate events, conferences, conventions, non-profit galas, municipal events, fairs, festivals, and private experiences, including discovery, fee negotiation, contracting, talent relations, production logistics, and onsite management.
- Experiential Marketing Activations Integrated experiential marketing campaigns including Super Bowl activations, music festival houses (CMA Fest, Lollapalooza, Austin City Limits), award show integrations, and celebrity partnership activations for brand clients.
Quantifiable outcome
- 7B+ earned media impressions for Bumble Super Bowl campaign
- +4 more outcomes
Companies that use FlyteVu
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
FlyteVu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FlyteVu partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- SUJA Blueminor2026 F.L.O.C.K. partner company for the internship program cohort.
- VMLminorPartnership with VML for Tennessee Tourism Soundtrack of America campaign, where performers were live-streamed to a double-sided billboard in downtown Chicago.
- Belmont UniversityminorF.L.O.C.K. internship program partnership with Belmont University, where students receive working briefs from FlyteVu clients and pitch campaign ideas directly.
- WayfairminorBrand partner for Spotify House activation at CMA Fest, creating the Artist Lounge that became the place to be for artists and industry.
- SephoraminorBrand partner for Spotify House activation at CMA Fest for artist gifting.
- Wilson (Sports Equipment)minorBrand partner for Bumble Super Bowl 'In Her Court' campaign, providing custom tennis balls and court installation.
- Boys & Girls ClubminorCommunity partner for Bumble Super Bowl campaign court installation.
- BETcorePartnership to create the first annual BET Her Awards celebrating advancement and accomplishments of women of color in Los Angeles.
- C3 PresentsminorPartnership for Empowered By Bumble Bizz Music program at major music festivals including Lollapalooza, Outside Lands, and Austin City Limits.
- LA ClippersminorJersey patch deal partnership and Play by Play content series with Tiffany Haddish and Montrezl Harrell.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
FlyteVu competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Independent global creative agency and former employer of FlyteVu CCO Linda Knight; competes for enterprise brand creative work but with a much broader portfolio beyond entertainment marketing.
- Anomaly: Creative-led agency with entertainment and brand partnership capabilities (e.g., Beats by Dre); broader, non-specialist model but a credible competitor for the same enterprise entertainment-marketing RFPs.
- Droga5: Accenture Song-owned creative agency working on iconic cultural campaigns (e.g., Apple); frequently competes with boutique entertainment shops for transformative, celebrity-anchored work.
- 72andSunny: Large independent creative agency known for culturally led work for brands like Google, NFL, and Activision; overlaps with FlyteVu in cultural marketing but operates at much larger scale and breadth.
Direct peers
- Translation LLC: Brand partnership and cultural marketing agency for brands like Google, NBA 2K and Beats; competes directly on celebrity collaborations, cultural relevance and enterprise creative work.
- Cashmere Agency: Los Angeles-based entertainment and culture marketing agency that connects brands (Google, Samsung, Beats) to celebrities, athletes, and culture - the same celebrity-and-experiential value proposition FlyteVu offers.
- OBSERVATORY: Entertainment-led brand strategy and marketing agency; notably the prior home of FlyteVu CCO Linda Knight, making it a directly comparable peer for talent-anchored creative work.
- Haymaker: Los Angeles-based experiential marketing and brand activations agency serving consumer brands with cultural and event-led marketing analogous to FlyteVu's Super Bowl and festival portfolio.
- The Marketing Arm: IPG-owned entertainment marketing agency specializing in celebrity talent bookings, brand partnerships, and experiential activations - a closely aligned service model across FlyteVu's Creative, PR and Talent revenue streams.
Emerging players
- VaynerMedia: Digital and social-first marketing agency with growing talent and cultural-marketing capabilities; more digitally native and creator-led than FlyteVu but adjacent in chasing cultural-relevance budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FlyteVu social profiles
Digital presenceFlyteVu financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlyteVu leadership team
Management profileNumber of profiles
Profiles9 records
FlyteVu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlyteVu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlyteVu
What does FlyteVu do?
FlyteVu is an entertainment marketing and creative strategy agency that connects brands to consumers at the intersection of entertainment and technology. It provides campaign strategy and creative development, celebrity talent procurement and management, public relations, brand partnerships, and experiential activations for enterprise brands, corporate event planners, nonprofits, and tourism boards. Services are delivered through an integrated Creative + PR + Talent & Culture model with over 1,000 celebrity bookings completed across campaigns such as Super Bowl activations, music festival houses, and cause marketing initiatives.
Is FlyteVu a public or private company?
FlyteVu is a private company. It is classified as corporate owned and is currently operating.
When was FlyteVu founded?
FlyteVu was founded in 2011. It employs 11 to 50 people.
Where is FlyteVu based?
FlyteVu is headquartered in Nashville, United States, in the North America region.
How does FlyteVu make money?
Four revenue lines are on record. Creative Services are the primary driver. The others are talent & Partnerships, public Relations and corporate Celebrity Booking.
Who are FlyteVu's main competitors?
Broad incumbents on record are Wieden+Kennedy, Anomaly, Droga5 and 72andSunny. Direct peers are Translation LLC, Cashmere Agency, OBSERVATORY, Haymaker and The Marketing Arm. VaynerMedia is listed as an emerging player.
Does FlyteVu have an API?
No public API is recorded for FlyteVu.
What industry is FlyteVu in?
FlyteVu's product category is Entertainment Marketing & Creative Agency Services. Its primary akta.pro industry code is HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 54181 and its SIC code is 7311.