Reset Digital

What Reset Digital does

Reset Digital is a private digital marketing technology company founded in 2022 and headquartered at 369 Lexington Avenue, 3rd floor, New York, NY, with operating entities in Africa (ReDi AFRICA) and Europe (ReDi EUROPE). The company operates a programmatic advertising platform built around proprietary Neuro-Programmatic™ targeting and Empathetic AI™ capabilities that analyze thousands of micro-signals to determine customer emotional states and serve context-aware creative across CTV, Mobile, Outdoor, Desktop, Television, and Audio channels.

The product portfolio comprises six offerings: the Neuro-Programmatic™ targeting engine, a DCO (Dynamic Creative Optimization) Ad Server, a Custom Customer Data Platform (CDP), a Dynamic Pixel tracking technology, the Omni-Channel Platform, and a White Label SaaS technology and services offering for partner resale. The company holds five registered trademarks—Neuro-Programmatic™, Empathetic AI™, Cognitive Messaging™, Programmatic Paradox™, and Empathic Revolution™—and maintains wholly-owned subsidiaries including SEROTONIN ENTERTAINMENT, FRESH BAKED, REIGN, X2, and HAO that function as adjacent content and operations brands. Leadership consists of a six-person C-suite led by founder/CEO Charles Cantu, with Peter Cerclay (COO), Hector San Martin (CTO), Jean-Marc Merine (EVP Business Development), Lenai Cantu (Executive Manager), and Joseph Riggio (Chief Cognitive Scientist).

Reset Digital generates revenue through three mechanisms: transaction or commission fees on programmatic ad spend flowing through the platform, managed services covering campaign management and platform operations, and licensing royalties from White Label SaaS partners. The company targets three customer segments—enterprise brands, agencies, and publishers—via a direct enterprise sales motion with quote-based, non-publicly-disclosed pricing. Geographic markets served include North America, Africa, and Europe, though no named customer logos, no funding rounds, no M&A activity, no disclosed revenue, and no third-party performance validation are present in the available data.

Name

Reset Digital

Legal name

Reset Digital

Website

https://resetdigital.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Reset Digital operates a programmatic advertising platform using proprietary Empathetic AI™ to analyze emotional signals and serve targeted ads across CTV, mobile, outdoor, desktop, TV, and audio channels. It serves enterprise brands, agencies, and publishers through direct sales, managed services, and white-label partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Nyack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Platform Fees: Platform fees from programmatic advertising technology enabling marketers to connect with audiences. Takes transaction fees or commission-based revenue from ad spend managed through the platform.
2. Managed Services: Hands-on solution development, campaign management, and platform operations services provided to brands and agencies.
3. White Label SaaS Technology: White label technology and services offered to other companies for rebranding and resale of the proprietary advertising platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reset Digital operates a proprietary AI-powered programmatic advertising platform branded Neuro-Programmatic™ that combines real-time bidding with emotional intelligence to deliver targeted digital ad campaigns. The company sells this technology directly to enterprise brands and agencies, offers it as a white-label SaaS for partners, and provides hands-on campaign management and solution development services across CTV, mobile, outdoor, desktop, television, and audio channels.

Product overview

Reset Digital offers a unified Neuro-Programmatic™ powered marketing technology platform centered on its proprietary Empathetic AI™ technology. The core platform consists of the Neuro-Programmatic™ targeting engine, DCO Ad Server, and Omni-Channel Platform covering CTV, Mobile, Outdoor, Desktop, Television, and Audio. These are supplemented by Custom CDP for data strategy control and Dynamic Pixel for operational effectiveness. The White Label SaaS offering enables partners to resell the technology. All products are tied together through the company's proprietary Empathetic AI™ algorithms that analyze emotional states, sentiment, and behavioral patterns to deliver precisely targeted advertising at the right emotional moment.

Differentiator

Problem solved

Functional benefit

Brands

• Neuro-Programmatic™: Proprietary AI-powered programmatic advertising technology platform
• Empathetic AI™
• Cognitive Messaging™
• Programmatic Paradox™

Products and services

• Neuro-Programmatic™ Targeting Platform Proprietary AI-powered targeting technology that analyzes thousands of micro-signals to determine customer emotional states and deliver advertising at the right emotional moment. Built for enterprise brands, agencies, and publishers seeking emotionally intelligent programmatic campaigns.
• DCO Ad Server Dynamic Creative Optimization ad server that dynamically modifies messaging, tone, and visual elements based on real-time emotional feedback rather than static A/B testing. Targeted at programmatic campaign operators.
• Custom CDP Custom-built Customer Data Platform giving brands control of their first-party data strategy for targeted advertising and audience activation.
• Dynamic Pixel Pixel tracking technology designed to increase operational effectiveness in tracking and audience segmentation across digital channels.
• Omni-Channel Platform Multi-channel activation platform covering CTV (Connected Television), Mobile, Outdoor, Desktop, Television, and Audio for comprehensive omnichannel campaign reach.
• White Label SaaS Technology and Services White-label programmatic technology and managed services that allow partners to offer Reset Digital's Neuro-Programmatic capabilities under their own brand.
• Campaign Management and Platform Operations Managed service providing hands-on campaign management, solution development, brand safety enforcement, data security, and foot traffic reporting for brands and agencies running campaigns on the platform.

Quantifiable outcome

• Conversion rates improve 300-400% with empathetic targeting

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor.

• ReDi AFRICAminorOthersRegional operational unit or subsidiary operating within the Reset Digital ecosystem.
• ReDi EUROPEminorOthersRegional operational unit or subsidiary operating within the Reset Digital ecosystem.
• FRESH BAKEDminorOthersPartner entity within the Reset Digital ecosystem.
• REIGNminorOthersPartner entity within the Reset Digital ecosystem.
• SEROTONIN ENTERTAINMENTminorOthersPartner entity within the Reset Digital ecosystem.
• X2minorOthersPartner entity within the Reset Digital ecosystem.
• HAOminorOthersPartner entity within the Reset Digital ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StackAdapt: StackAdapt is a multi-channel programmatic advertising platform using AI for native, display, video, CTV, and audio buying, directly comparable to Reset Digital's omnichannel AI-driven approach.
• The Trade Desk: The Trade Desk is the leading independent demand-side programmatic advertising platform, offering omnichannel buying across CTV, mobile, audio, and display — directly comparable to Reset Digital's Neuro-Programmatic™ platform serving brands and agencies.
• MediaMath: MediaMath is a programmatic adtech platform providing DSP, DCO, and data onboarding capabilities for brands and agencies, directly competing with Reset Digital's ad server and audience targeting offerings.
• AdRoll: AdRoll is a digital advertising platform focused on programmatic retargeting and brand awareness campaigns for SMB and mid-market clients, overlapping with Reset Digital's data-driven targeting and DCO offerings.

Broad incumbents

• Yahoo (Yahoo Ad Tech): Yahoo operates a broad programmatic advertising stack including DSP and SSP capabilities and identity/data services (formerly Verizon Media), competing with Reset Digital across channels and data infrastructure.
• Magnite: Magnite is the largest independent sell-side platform for CTV and video, with comparable omnichannel inventory access and programmatic monetization focus overlapping with Reset Digital's publisher monetization offerings.
• PubMatic: PubMatic is a programmatic SSP and ad monetization platform offering header bidding and omnichannel inventory management — comparable to Reset Digital's publisher monetization and programmatic technology stack.

Emerging players

• LiveRamp: LiveRamp provides data collaboration, identity resolution, and a custom CDP-style platform for advertisers — comparable to Reset Digital's Custom CDP module and first-party data strategy emphasis.
• Celtra: Celtra offers creative automation and dynamic creative optimization for digital advertising, directly comparable to Reset Digital's DCO Ad Server and Adaptive Creative Optimization capabilities.
• DoubleVerify: DoubleVerify provides brand safety, ad verification, and viewability measurement for programmatic campaigns, overlapping with Reset Digital's brand safety and campaign analytics value proposition.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reset_digital
• Facebookfacebook.com/ResetDigitalCo
• LinkedInlinkedin.com/company/reset-digital1

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reset Digital