Reign
Reign Ecommerce is an Australian ecommerce consultancy that builds, migrates, and maintains BigCommerce, Shopify, and WooCommerce stores for small and medium-sized retail and B2B businesses, combining tiered website build packages with recurring care plan subscriptions under 24-month contracts.
- Company typePrivate
- Founded2007
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reign does
Reign Ecommerce is an Australian ecommerce consultancy and implementation agency founded in 2007 by Karsen Wong, operating from North Sydney with additional offices in Brisbane and Adelaide plus a delivery team in the Philippines. The firm specializes in building, migrating, and maintaining ecommerce websites for small and medium-sized retail and B2B businesses, executing primarily on three platform ecosystems: BigCommerce (BigDev Certified Partner), Shopify (official Partner), and WooCommerce.
The product portfolio consists of three one-off website build packages — Starter Build ($3,997), Pro Build ($6,997), and a custom-priced Digital Transformation program — each paired with an Online Growth Blueprint tailored to the client. Build packages feature fixed, transparent pricing and require a commitment to a 24-month care plan subscription at the Essentials ($247/month), Business ($597/month), or Enterprise Growth ($1,647/month) tier. Care plans provide unlimited support, development tasks, content/configuration changes, and strategic consultations, while the Digital Transformation tier adds Principal Consultant engagement, marketplace integrations (eBay, Amazon, Etsy), data migration, and a 100% ROI guarantee. The integration catalog spans payment gateways (Stripe, PayPal, Eway, Adyen), BNPL providers (Afterpay, Zip, Klarna, Laybuy), POS systems (Vend, Square, Hike), couriers (Australia Post, StarTrack, DHL, UPS, and others), and social commerce channels (Google Shopping, Facebook, Instagram).
Reign monetizes through a hybrid one-time-plus-recurring model: setup fees from website builds combined with monthly recurring care plan revenue locked in via multi-year contracts. The go-to-market is sales-led and inside-sales-driven, relying on a free strategy call funnel supported by content marketing, client testimonials, and event partnerships (Ecommerce 360 Summit, Business Australia). The customer base is described as hundreds of SMB entrepreneurs across Australia, with named enterprise logos including H&R Block, Autosports Group, and Bambora Online Payments serving primarily as credibility references. All service delivery is virtual, with consultations conducted via Zoom and no phone support, allowing the firm to maintain SMB-affordable pricing without traditional sales overhead.
Reign firmographics
Firmographics- Name
- Reign
- Legal name
- Reign Ecommerce
- Website
- https://reign.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reign Ecommerce is an Australian ecommerce consultancy that builds, migrates, and maintains BigCommerce, Shopify, and WooCommerce stores for small and medium-sized retail and B2B businesses, combining tiered website build packages with recurring care plan subscriptions under 24-month contracts.
- Ownership category
- akta.pro rank
Where Reign is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Reign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Build Packages: One-time setup fees for building ecommerce websites with three tiers: Starter Build ($3,997), Pro Build ($6,997), and Digital Transformation (custom pricing). These fees are reduced when combined with 24-month care plan subscriptions.
- Care Plan Subscriptions: Monthly recurring subscriptions for ongoing website maintenance and support: Essentials Care Plan ($247/month), Business Care Plan ($597/month), and Enterprise Growth Plan ($1,647/month). All plans include unlimited support and are available for BigCommerce, Shopify, and WooCommerce platforms.
- Digital Transformation Services: Customised 'Done With You' transformation program with Principal Consultant involvement, including data migration, platform integrations, and strategic planning. Backed by 100% ROI guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Starter Build - $3,997 once-off setup fee |
| One time/ perpetual license | Multi-year contract | Pro Build - $6,997 once-off setup fee |
| Other | Multi-year contract | Digital Transformation - Custom pricing |
| Subscription | Monthly | Essentials Care Plan - $247/month |
| Subscription | Monthly | Business Care Plan - $597/month |
| Subscription | Monthly | Enterprise Growth Plan - $1,647/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Reign product offering
Product offeringCore offering
Reign Ecommerce builds, integrates, and maintains ecommerce websites for small and medium retail and B2B businesses in Australia using BigCommerce, Shopify, and WooCommerce platforms. The company sells three tiered website build packages (Starter Build, Pro Build, Digital Transformation) bundled with monthly care plan subscriptions that provide unlimited support, development, and strategic consultations. Core services include platform migration, POS and shipping automation, multi-currency setup, marketplace integrations, and a proprietary Online Growth Blueprint for each client.
Product overview
Reign offers a unified ecommerce website building and management service for small to medium retail and B2B businesses in Australia. Their product portfolio consists of three tiered website build packages (Starter Build, Pro Build, and Digital Transformation) built on multiple ecommerce platforms (BigCommerce, Shopify, and WooCommerce). These core products are complemented by three ongoing care plan subscriptions (Essentials, Business, and Enterprise Growth) that provide unlimited support, development tasks, and strategic consultations. All website builds include a complimentary Online Growth Blueprint for strategic guidance, while the Digital Transformation package offers a 100% ROI guarantee. The service is entirely online/virtual with remote consultations via Zoom.
Differentiator
Problem solved
Functional benefit
Products and services
- Starter Build Essential ecommerce website build package priced at $3,997 once-off for new small retail businesses, including a premium themed storefront, mobile optimization, basic shipping configuration, credit card and layby payments, Facebook and Instagram Shopping, abandoned cart recovery, and the first month of unlimited support. Requires commitment to a 24-month care plan subscription. Built on BigCommerce, Shopify, or WooCommerce.
- Pro Build Advanced ecommerce website build package priced at $6,997 once-off for growing retail businesses, adding automation and integration capabilities such as courier logistics integration, POS system integration, email marketing platform integration, Google Shopping Feed, customer groups with VIP discounts, multicurrency support, and bulk data uploads. Requires commitment to a 24-month care plan subscription.
- Digital Transformation Premium bespoke digital transformation program at custom pricing for established retail and B2B businesses, delivered as a 'Done With You' engagement with direct Principal Consultant involvement. Includes data migration from existing platforms, marketplace integrations for eBay, Amazon and Etsy, customer loyalty program integration, accounting software integration, advanced shipping, and a 100% ROI guarantee under which fees are paused until the initial investment is earned back.
- Essentials Care Plan Monthly recurring support subscription at $247/month providing unlimited email support, daily content and configuration changes up to 15 minutes, issue diagnosis, app and theme updates, basic script installation, and a money-back quality guarantee. Available for BigCommerce, Shopify, and WooCommerce platforms.
- Business Care Plan Monthly recurring support subscription at $597/month providing daily content and configuration changes up to 1 hour, complimentary sandbox environment, two annual ecommerce strategy consultations, and unlimited 1-hour development tasks for continuous website enhancements on BigCommerce or Shopify platforms.
- Enterprise Growth Plan Premium monthly recurring support subscription at $1,647/month for scaling businesses, providing unlimited content and configuration changes, four annual ecommerce strategy consultations, monthly store performance and Google reports, Google Search Console management, SEMRush analysis, heat maps, session recordings, and priority support queue.
Companies that use Reign
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Reign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature6 records
Reign partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BigCommercecoreBigDev Certified Partner status. Reign specializes in BigCommerce platform development and is recognized as a certified agency partner for building and maintaining BigCommerce-powered ecommerce stores.
- ShopifycoreOfficial Shopify Partner specializing in Shopify platform development and store builds for small to medium retail businesses.
- WooCommercecoreSupports WooCommerce platform alongside BigCommerce and Shopify, offering WordPress-based ecommerce solutions with ongoing maintenance and security updates.
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
Reign competitors and assessment
Company assessmentEmerging players
- Luminos Labs: US-based Shopify Plus agency focused on enterprise and high-growth brands with design, development, and CRO services — an adjacent emerging competitor that overlaps with Reign's upmarket Digital Transformation offering.
Direct peers
- 1Digital Agency: US ecommerce agency offering design, development, migration, and ongoing support services across BigCommerce, Shopify, and Magento — comparable service mix and platform-agnostic positioning.
- We Make Websites: Australia-based Shopify Plus partner agency that builds, migrates, and supports ecommerce stores for SMB and mid-market brands — directly comparable to Reign on platform focus (Shopify), SMB-mid-market target, and recurring care/support model.
- Swanky: Shopify Plus agency providing ecommerce store design, development, and growth services with retainer support — comparable business model (build + ongoing subscription) and comparable target market of scaling DTC/retail brands.
- Absolute Web: US-based ecommerce digital agency providing end-to-end design, development, integration, and digital marketing services — comparable as a full-service ecommerce build and support agency targeting retail and B2B brands.
- Space48: UK-based ecommerce agency and BigCommerce partner offering store builds, integrations, and managed support — directly comparable on multi-platform expertise and recurring support revenue model.
- Eastside Co: UK-based Shopify Plus agency offering design, build, and ongoing support services for ecommerce brands of all sizes — directly comparable as a multi-tier build-plus-care subscription agency serving the SMB-to-mid-market segment.
Broad incumbents
- Shopify (Agencies/Partner Program): Shopify operates an Experts Marketplace and is itself the platform Reign builds on — a broad incumbent that controls partner economics, certification, and increasingly competes via native tooling and AI store builders.
- BigCommerce (Partner Program): BigCommerce runs a certified agency partner program that Reign participates in — a broad incumbent whose partner economics, technology roadmap, and competitive moves directly shape Reign's service demand.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reign social profiles
Digital presenceReign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reign leadership team
Management profileNumber of profiles
Profiles1 record
Reign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reign
What does Reign do?
Reign Ecommerce builds, integrates, and maintains ecommerce websites for small and medium retail and B2B businesses in Australia using BigCommerce, Shopify, and WooCommerce platforms. The company sells three tiered website build packages (Starter Build, Pro Build, Digital Transformation) bundled with monthly care plan subscriptions that provide unlimited support, development, and strategic consultations. Core services include platform migration, POS and shipping automation, multi-currency setup, marketplace integrations, and a proprietary Online Growth Blueprint for each client.
Is Reign a public or private company?
Reign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reign founded?
Reign was founded in 2007. It employs 11 to 50 people.
Where is Reign based?
Reign is headquartered in North Sydney, Australia, in the Oceania region.
How does Reign make money?
Three revenue lines are on record. Website Build Packages are the primary driver. The others are care Plan Subscriptions and digital Transformation Services.
Who are Reign's main competitors?
Luminos Labs is listed as an emerging player. Direct peers are 1Digital Agency, We Make Websites, Swanky, Absolute Web, Space48 and Eastside Co. Broad incumbents are Shopify (Agencies/Partner Program) and BigCommerce (Partner Program). OuterBox is listed as an others.
Does Reign have an API?
No public API is recorded for Reign.