SainStore Inc.
- Company typePrivate
- Founded2011
- HeadquartersLenexa, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
SainStore Inc. firmographics
Firmographics- Name
- SainStore Inc.
- Legal name
- SainStore Inc.
- Website
- https://sainstore.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SainStore Inc. industry classification
Industry- Product category
- E-commerce Marketing & Brand Aggregation Services
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)
- akta.pro primary industry
- Daiso-Style Japanese Variety Stores (CRAGAJAF)
- akta.pro secondary industry
- Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)
Keywords
Where SainStore Inc. is headquartered
LocationHeadquarters
- HQ city
- Lenexa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SainStore Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Brand Aggregation and Management: SainStore operates as a brand builder and aggregator, managing 32 brands across 9 product categories with 2,000+ SKUs. The company cultivates brands consistently and treats them as assets, generating revenue through product sales across multiple e-commerce channels including Amazon, eBay, and Shopify-powered storefronts.
- E-commerce Marketing Services: SainStore offers market research and analysis, experience design, web development, e-commerce distribution, digital advertising, and social influence marketing services to manufacturers and brands.
- Shopify Plus Partner Agency Services: As the first Shopify Plus Partner agency in China, SainStore helps brands set up their own unique branded websites through Shopify, expanding presence into international markets.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
SainStore Inc. product offering
Product offeringCore offering
SainStore Inc. is a brand builder and aggregator that cultivates 32 brands across 9 product categories with 2,000+ SKUs as assets rather than trading them. The company delivers full-suite e-commerce marketing solutions—including market research, experience design, web development, e-commerce distribution, digital advertising, and social influence marketing—to manufacturers and brands seeking global e-commerce expansion. As the first Shopify Plus Partner agency in China, it also sets up branded Shopify storefronts for clients.
Product overview
SainStore Inc. operates as a brand aggregator (not trader) offering a unified e-commerce ecosystem combining brand aggregation and management with full-suite marketing solutions. The company manages 32 brands across 9 product categories with 2,000+ SKUs, providing end-to-end services from sourcing and prototyping to packaging and shipping. Key sub-brands include SainSmart (electronics/robotics/3D printing) and Fiturbo (wearable technology), supported by e-commerce distribution, digital advertising, and social influence marketing services across platforms like Shopify, Amazon, and eBay.
Differentiator
Problem solved
Functional benefit
Brands
- SainSmart: Product brand showcased at Hong Kong Electronics Fair, offering tools and toys including robotic kits, 3D printing supplies, and PCBs.
- Fiturbo
Products and services
- E-Commerce Marketing Solutions
Quantifiable outcome
- 150+ million GMV achieved in 2020
- +2 more outcomes
Companies that use SainStore Inc.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
SainStore Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SainStore Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- DHLminorDHL was invited as a guest speaker at the SXSC (Shopify by South China) event hosted by SainStore on March 8, 2018. DHL's representative introduced cross-border e-commerce shipping support for Chinese sellers.
- PayPalminorPayPal was invited as a guest speaker at the SXSC event, with their Account Manager introducing cross-border e-commerce payment policies for Chinese sellers.
- ShopifycoreSainStore announced partnership with Shopify, an e-commerce platform based in Ottawa, Canada. Shopify has 600,000+ users who have opened over one million online stores with global revenue exceeding $49.4 billion as of end 2017. SainStore became the first Shopify Plus Partner agency in China, helping brands set up unique branded websites to differentiate from marketplace competitors. One objective is to help Shopify expand into the Chinese e-commerce market.
- ChannelAdvisorcoreChannelAdvisor CEO David Spitz visited SainStore China headquarters in Dongguan. ChannelAdvisor is an e-commerce company based in Morrisville, North Carolina, publicly traded on NYSE under symbol 'ECOM'. The company's mission is to help brands reach greater levels of exposure throughout the globalized e-commerce market through innovative digital marketing and SEO-focused strategies. SainStore CEO was invited to attend ChannelAdvisor's Catalyst 2016 event in Las Vegas.
- WiMe GroupflagshipWiMe Group, an Asian leader in developing and manufacturing smart watches and wireless hands-free communication devices, chose SainStore as their strategic partner to increase brand value and engage more end customers in the global market. WiMe established its own brand WiMe in 2012, transforming from OEM manufacturer to brand owner. SainStore would utilize its extensive experiences in digital marketing and global e-Commerce distribution to help WiMe build success, similar to the successful case of Fiturbo.
- GooglecoreSainStore maintains partnership with Google as part of their world-class platform expertise network, providing exclusive benefits and tools for e-commerce operations.
- PayPalcorePayPal is listed as a partner on SainStore's company page, providing payment processing capabilities and cross-border transaction support.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
SainStore Inc. competitors and assessment
Company assessmentDirect peers
- Razor Group: Razor Group acquires and scales Amazon-native consumer brands across multiple categories, mirroring SainStore's multi-category, marketplace-distributed brand portfolio. Operates similar unit-economics-driven approach to brand building and international expansion.
- Perch: Perch is a consumer products brand acquirer and operator focused on Amazon FBA brands, similar to SainStore's aggregated portfolio. Comparable in serving the same addressable opportunity (profitable e-commerce-native brands) with a multi-category DTC/Amazon hybrid model.
- Berlin Brands Group: Berlin Brands Group acquires, builds, and scales direct-to-consumer brands across marketplaces including Amazon, comparable to SainStore's brand aggregation across 9 categories. Both focus on taking niche consumer brands and scaling them internationally.
- Boosted Commerce: Boosted Commerce acquires and grows Amazon-native and Shopify brands across consumer product categories. Directly comparable brand aggregator with marketplace-centric distribution model overlapping SainStore's Amazon/Shopify positioning.
- Thrasio: Thrasio is the largest Amazon-focused brand aggregator, acquiring and operating third-party private label brands across categories. Directly comparable to SainStore's brand aggregation business model, though Thrasio pursues a capital-intensive M&A strategy versus SainStore's asset-light cultivation approach.
- Assembly Brands: Assembly Brands is an e-commerce brand aggregator that builds and acquires consumer brands for sale through marketplaces and DTC channels. Closely comparable in operating model (multi-brand, multi-category, marketplace-anchored) to SainStore's brand management platform.
Others
- Pattern: Pattern is an e-commerce accelerator that helps brands scale on Amazon and global marketplaces through proprietary data and technology. Comparable as an enabling/acceleration partner serving brands on the same marketplaces where SainStore distributes its portfolio, though Pattern operates as a service provider rather than brand owner.
Broad incumbents
- Anker Innovations: Anker is a Chinese-origin consumer electronics brand that successfully scaled globally through Amazon and DTC channels, transitioning from manufacturer to brand owner. Comparable in cross-border brand-building trajectory and Chinese-manufacturer origin to SainStore's brand portfolio (e.g., SainSmart), though at substantially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SainStore Inc. social profiles
Digital presenceSainStore Inc. compliance and trust
Trust signalCompliance1 record
SainStore Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SainStore Inc. leadership team
Management profileNumber of profiles
Profiles2 records
SainStore Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
SainStore Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SainStore Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SainStore Inc.
What does SainStore Inc. do?
SainStore Inc. is a brand builder and aggregator that cultivates 32 brands across 9 product categories with 2,000+ SKUs as assets rather than trading them. The company delivers full-suite e-commerce marketing solutions—including market research, experience design, web development, e-commerce distribution, digital advertising, and social influence marketing—to manufacturers and brands seeking global e-commerce expansion. As the first Shopify Plus Partner agency in China, it also sets up branded Shopify storefronts for clients.
Is SainStore Inc. a public or private company?
SainStore Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SainStore Inc. founded?
SainStore Inc. was founded in 2011. It employs 101 to 250 people.
Where is SainStore Inc. based?
SainStore Inc. is headquartered in Lenexa, United States, in the North America region.
How does SainStore Inc. make money?
Three revenue lines are on record. Brand Aggregation and Management is the primary driver. The others are E-commerce Marketing Services and shopify Plus Partner Agency Services.
Who are SainStore Inc.'s main competitors?
Direct peers on record are Razor Group, Perch, Berlin Brands Group, Boosted Commerce, Thrasio and Assembly Brands. Pattern is listed as an others. Anker Innovations is listed as a broad incumbent.
Does SainStore Inc. have an API?
No public API is recorded for SainStore Inc..
What industry is SainStore Inc. in?
SainStore Inc.'s product category is E-commerce Marketing & Brand Aggregation Services. Its primary akta.pro industry code is CRAGAJAF, Daiso-Style Japanese Variety Stores, with a secondary code of BPAFAMAF, Point-of-Sale (POS) & In-Store Promotion Services. Its NAICS code is 455 and its SIC code is 5940.