Legacy Motor Club

What Legacy Motor Club does

Legacy Motor Club is a privately held NASCAR Cup Series racing team headquartered in Statesville, North Carolina, competing under the Toyota Gazoo Racing banner with Toyota Camry XSE entries. The organization fields the No. 42 Toyota (John Hunter Nemechek), No. 43 Toyota (Erik Jones), and the No. 84 Toyota (Jimmie Johnson on a limited basis), with plans to expand to three full-time chartered entries in 2027 following the acquisition of a third NASCAR charter. Legacy Motor Club traces its lineage to Richard Petty Motorsports and is now majority-owned by seven-time NASCAR Cup Series champion Jimmie Johnson (since January 2025), with co-ownership from Knighthead Capital Management, strategic ownership by Guy Fieri (joined June 2026), and Richard Petty serving as Club Ambassador.

The team generates revenue primarily through corporate sponsorships with 35+ named partners including Toyota, Carvana, Dollar Tree, Pye-Barker, AdventHealth, and Mobil 1, supplemented by direct-to-consumer merchandise sales via an official Shopify storefront (items priced $12-$95.99) and a fan membership program called The CLUB. Its distribution and go-to-market motion centers on enterprise sponsorship sales, trackside hospitality, driver appearance programs, and a multi-channel social media presence. Technically, the team has differentiated itself through the in-house integration of BigRep STUDIO large-format additive manufacturing, enabling functional race-part production at materially lower unit cost (e.g., gear cooler plenums reduced from approximately $2,000 to $56 per unit), and has integrated Nix Biosensors hydration technology to support driver and crew performance. Leadership includes Team President Michael Guttilla (formerly COO of Joe Gibbs Racing), veteran crew chiefs Justin Alexander and Travis Mack, and Director of Pit Crew Operations Chris Hall, assembling an operationally experienced bench from Hendrick Motorsports, Joe Gibbs Racing, and Richard Childress Racing.

Name

Legacy Motor Club

Legal name

RPAC Racing, LLC

Website

https://legacymotorclub.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Legacy Motor Club is a privately held NASCAR Cup Series team based in Statesville, North Carolina, majority-owned by seven-time champion Jimmie Johnson, competing with Toyota Camry XSE entries for corporate sponsors and motorsports fans across the United States.

Ownership category

akta.pro rank

Product category

Professional Motorsports

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• NASCAR racing team
• Stock car racing
• Motorsports sponsorship
• Racing merchandise
• Fan membership program

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Sponsorships: Primary revenue stream from corporate sponsors who sponsor specific car numbers (Nos. 42, 43, 84) and receive branding, trackside visibility, hospitality, and promotional rights. Major sponsors include Dollar Tree, Carvana, Pye-Barker, Toyota, Mobil 1, and many others.
2. Merchandise Sales: Direct-to-consumer merchandise sales through the official Shopify store, offering team apparel, driver merchandise, and collaborative lifestyle products. Items range from $20-$95.99 including hoodies, t-shirts, hats, and diecasts.
3. Strategic Ownership Investments: High-profile individuals like Guy Fieri invest as strategic owners, contributing capital alongside collaborative content creation and fan engagement initiatives, expanding the ownership group's resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Legacy Motor Club fields three Toyota Camry XSE entries in the NASCAR Cup Series under the Toyota Gazoo Racing banner, competing at premier stock car racing events across the United States. The organization monetizes its racing program primarily through corporate sponsorships of its cars (Nos. 42, 43, 84), supplemented by direct-to-consumer merchandise sales via a Shopify store and an exclusive fan membership program called The CLUB.

Product overview

Legacy Motor Club is a premier NASCAR racing organization that operates as both a competitive racing team and a fan engagement platform. The core product is the NASCAR Cup Series racing program, fielding Toyota Camry XSE entries under the Toyota Gazoo Racing banner with drivers John Hunter Nemechek (No. 42), Erik Jones (No. 43), and Jimmie Johnson (No. 84). Supporting the racing operation is a membership program called 'The CLUB' that provides exclusive fan experiences, and an e-commerce merchandise store selling branded apparel and diecast vehicles. The organization also employs advanced in-house manufacturing capabilities using BigRep large-format 3D printing technology to produce functional race car components.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR Cup Series Racing Program

Quantifiable outcome

• Reduced gear cooler plenum cost from $2,000 to $56 per unit through in-house 3D printing
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• MayerminorGTM or Marketing Partner · 16 June 2026Mayer, a leading distributor of electrical products and Rexel USA banner company, partnered for 2027 NASCAR Cup Series season. Will serve as primary partner on No. 42 Toyota at Talladega Superspeedway in October 2027.
• Arrow McLarencoreStrategic or Co-development Partner · 28 April 2026Partnership for the 2025 Indianapolis 500 where Legacy Motor Club's Director of Advanced Engineering Brian Campe served as race strategist for Ryan Hunter-Reay in the No. 31 Chevrolet entry. Allows Johnson to remain involved in Indy 500 through his NASCAR operation.
• Pye-Barker Fire & SafetymajorGTM or Marketing Partner · 12 August 2025Extended partnership for 2026 NASCAR Cup Series season on the No. 42 Toyota Camry driven by John Hunter Nemechek. Includes expanded branding and community outreach efforts. Celebrated 80th anniversary at NASCAR race in Nashville.
• CarvanamajorGTM or Marketing PartnerPrimary sponsor of Jimmie Johnson's No. 84 car since 2021 (five-year partnership). Sponsors the San Diego race livery and partnered on the Driving Brighter Futures grant program with Jimmie Johnson Foundation.
• Dollar TreemajorGTM or Marketing PartnerEntitlement sponsor for NASCAR Cup Series race at New Hampshire Motor Speedway (Dollar Tree 301). Primary partner on the Nos. 42 and 43 cars. Official Value Retailer of Speedway Motorsports across 10 speedway properties.
• ToyotacoreTechnology or IntegrationVehicle manufacturer partner. LEGACY MC competes under the Toyota Gazoo Racing banner in the NASCAR Cup Series with Toyota Camry XSE vehicles. Includes Toyota Racing branding.
• Mobil 1majorGTM or Marketing PartnerOfficial lubricant partner with branding presence on team vehicles and communications materials.
• AdventHealthmajorGTM or Marketing PartnerHealthcare partner with primary sponsorship on Erik Jones' No. 43 car. Diecast and merchandise offerings feature AdventHealth branding.
• Richard PettymajorStrategic or Co-development PartnerNASCAR legend and Hall of Famer serves as CLUB Ambassador. The Petty family helped define stock car racing for over 75 years with 262 race wins, 10 championships, and three NASCAR Hall of Fame inductees.
• Rexel USAminorGTM or Marketing PartnerElectrical products distributor with partnership on No. 42 car. Mayer is a Rexel USA banner company.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Wood Brothers Racing: Single-car NASCAR Cup Series Ford team with legendary heritage. Comparable to Legacy's smaller chartered entries in operating structure and historical NASCAR lineage.
• Spire Motorsports: Multi-car NASCAR Cup Series team that has expanded aggressively through charter acquisitions. Comparable to Legacy in growth strategy, charter-portfolio approach, and mid-tier competitive positioning within the Cup Series garage.
• Rick Ware Racing: Multi-car NASCAR Cup Series team from which Legacy purchased a $45M charter. Direct comparable in operations and scale; represents the type of mid-tier team Legacy is positioned to overtake as it expands its charter portfolio.
• Richard Childress Racing: Multi-car NASCAR Cup Series team fielding Chevrolets with deep historical roots (previously ran Earnhardt). Comparable to Legacy as a legacy-branded, mid-to-large team pursuing championship competitiveness with multiple chartered entries.
• Front Row Motorsports: Multi-car NASCAR Cup Series team running Fords. Comparable scale and tier to Legacy as a mid-pack team that has grown through charter acquisitions and multi-car expansion.
• Trackhouse Racing: Multi-car NASCAR Cup Series team fielding Chevrolets with an entertainment/lifestyle brand orientation. Comparable to Legacy as a growth-oriented, brand-led team that combines racing with content and fan engagement.
• Joe Gibbs Racing: Multi-car NASCAR Cup Series team running Toyota Camrys — Legacy's direct manufacturer counterpart under Toyota Gazoo Racing. Same chassis/manufacturer alliance, similar four-car scale, and source of Legacy's newly hired Team President Michael Guttilla.
• 23XI Racing: Multi-car Toyota NASCAR Cup Series team co-owned by Denny Hamlin and Michael Jordan. Operates as a Toyota Gazoo Racing allied team — directly comparable to Legacy in manufacturer relationship, scale trajectory, and celebrity/brand-driven ownership narrative.

Broad incumbents

• Team Penske: Premier multi-car NASCAR Cup Series team running Ford vehicles with decades of championship success. Direct competitor on track and benchmark for sponsorship economics, charter portfolio size, and operational excellence.
• Hendrick Motorsports: Largest and most successful NASCAR Cup Series team with four chartered entries, Chevrolet manufacturer, and championship pedigree. Direct competitor in the same series with similar multi-car structure; Legacy's senior crew chiefs were recruited from Hendrick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/LEGACYMOTORCLUB
• Facebookfacebook.com/LEGACYMOTORCLUB
• LinkedInlinkedin.com/company/legacymotorclub
• Instagraminstagram.com/LEGACY.MOTORCLUB
• YouTubeyoutube.com/@LEGACYMOTORCLUB
• TikToktiktok.com/@LEGACYMOTORCLUB

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Motor Club