Mainstay
Mainstay sells the Advisor® SaaS value management platform and related professional services to B2B technology companies, enabling sales, marketing, and customer success teams to quantify and communicate business value across the enterprise software customer lifecycle.
- Company typePrivate
- Founded2001
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mainstay does
Mainstay is a Denver-based private B2B technology firm founded in 2001 that sells a SaaS value management platform called Advisor® to enterprise software and technology vendors. The Advisor platform is composed of three integrated modules — Sales Value Advisor®, Marketing Value Advisor®, and Customer Success Value Advisor® — that quantify and communicate business value across the marketing, sales, and customer success lifecycle through ROI calculators, value engineering tools, and QBR automation. The platform integrates natively with Salesforce, Oracle, and SAP CRM/sales enablement stacks.
Mainstay monetizes through annual subscription licenses for the Advisor platform combined with a professional services overlay that includes value consulting, business case development, value-based marketing creative services, and CIO/IT advisory engagements. Pricing is quote-based and not publicly disclosed. The go-to-market is enterprise field sales augmented by inside sales, with a global focus on B2B technology companies; named customers include Oracle, AWS, Cisco, Salesforce, Google, Microsoft, Nutanix, Hewlett-Packard Enterprise, CloudBees, Ericsson, Alight, Zayo, Dell EMC, and Mythics, with 400+ clients reported.
The company operates as a distributed organization of 11-50 employees with hubs beyond its Denver headquarters in Phoenix and New York, is SOC 2 Type II certified, and added GenAI-based value assistants and predictive deal analytics to the Advisor platform in 2024. Founder Craig LeGrande serves as CEO, with Daniel Corcoran as CTO/CISO and VP Sales Enablement. Cumulative impact metrics reported on the company website include $2B+ in influenced technology sales, 450+ Mainstay-led business cases, and 375K+ customer-created value analyses.
Mainstay firmographics
Firmographics- Name
- Mainstay
- Legal name
- Mainstay
- Website
- https://mainstaycompany.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mainstay sells the Advisor® SaaS value management platform and related professional services to B2B technology companies, enabling sales, marketing, and customer success teams to quantify and communicate business value across the enterprise software customer lifecycle.
- Ownership category
- akta.pro rank
Mainstay industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK), Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
Keywords
Where Mainstay is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mainstay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Industry-leading SaaS value management platform delivered as a subscription-based service. The Advisor platform provides marketing, sales, and customer success value tools on a cloud-based subscription model.
- Professional Services: Value consulting, value-based marketing agency services, business case services, and value realization/adoption services. Turnkey delivery from concept to implementation including consulting services, content creation, and go-to-market assets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Mainstay product offering
Product offeringCore offering
Mainstay provides the Advisor® Value Management Platform, a cloud-based SaaS suite that enables enterprise B2B technology companies to quantify and communicate business value across marketing, sales, and customer success functions. The platform is complemented by professional services including value consulting, B2B marketing creative, business case development, value realization/adoption programs, and CIO advisory services delivered to enterprise technology vendors.
Product overview
Mainstay offers a unified Advisor® Value Management Platform consisting of three integrated SaaS modules (Sales Value Advisor®, Marketing Value Advisor®, and Customer Success Value Advisor®) that work together to enable B2B technology companies to quantify and communicate business value across the entire customer lifecycle. The platform is complemented by a comprehensive suite of professional services including value-based marketing, value-based selling, value enablement, and CIO/IT consulting services.
Differentiator
Problem solved
Functional benefit
Brands
- Advisor® Platform: Industry leading SaaS value management platform enabling enterprise teams to scale value sellers and marketers to generate new leads
- Marketing Value Advisor®
- Sales Value Advisor®
- Customer Success Value Advisor®
Products and services
- Advisor® Value Platform
Quantifiable outcome
- $2B+ in technology sales influenced
- +4 more outcomes
Companies that use Mainstay
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Mainstay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Mainstay partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mainstay competitors and assessment
Company assessmentDirect peers
- ValueSelling Associates: ValueSelling Associates pioneered the ValueSelling Framework and trains B2B sales teams in value-based selling — the same methodology Mainstay operationalizes on its Advisor platform. They are a direct peer competing for the same 'value selling' budget line at enterprise tech sellers.
- ROI Selling: ROI Selling is a B2B sales training and enablement firm specializing in ROI-based selling and business case development. It competes with Mainstay's value-based selling services and Sales Value Advisor module for the same enterprise sales transformation budgets.
- Corporate Visions: Corporate Visions provides B2B sales and marketing messaging, conversation, and value-sell enablement for complex technology sales. It overlaps with Mainstay's value-based marketing and sales messaging services, particularly around competitive differentiation and customer conversation frameworks.
- Mediafly: Mediafly is a sales enablement and value-selling platform that helps B2B sellers configure and communicate business value. Its 360° Selling Platform directly competes with Mainstay's Sales Value Advisor for enterprise tech sales enablement budgets.
- Force Management: Force Management delivers B2B sales methodology, training, and value-selling frameworks (e.g., Command of the Message, Value Framework) targeted at enterprise technology sellers. It competes with Mainstay's value-based selling services and Sales Value Advisor for the same enterprise sales transformation engagements.
Broad incumbents
- Highspot: Highspot is a leading sales enablement platform providing content management, training, and analytics for B2B sales teams. It is a broader incumbent in the same sales enablement category as Mainstay's Advisor platform, though with less specialization in value engineering.
- Seismic: Seismic is an enterprise sales and marketing enablement platform with content management, buyer engagement, and analytics capabilities. It competes with Mainstay's Advisor platform for enterprise sales enablement budget at large B2B technology companies.
- Showpad: Showpad provides sales enablement, coaching, and content experiences for B2B sellers. It overlaps with Mainstay's Advisor platform in sales enablement but does not focus specifically on value engineering or ROI business case automation.
- Salesforce (Sales Cloud / CPQ): Salesforce is a CRM and sales platform incumbent whose CPQ, Sales Cloud, and Sales Engagement products increasingly embed value-selling and ROI tooling. Mainstay already integrates with Salesforce, but Salesforce also represents the largest competitive threat to the standalone Advisor platform.
Emerging players
- Crayon: Crayon is a competitive intelligence and sales enablement platform that helps B2B tech companies track competitors and arm sellers with battlecards. It is an emerging adjacent player intersecting with Mainstay's value-selling enablement offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Mainstay social profiles
Digital presenceMainstay compliance and trust
Trust signalCompliance1 record
Mainstay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mainstay leadership team
Management profileNumber of profiles
Profiles5 records
Mainstay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mainstay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mainstay
What does Mainstay do?
Mainstay provides the Advisor® Value Management Platform, a cloud-based SaaS suite that enables enterprise B2B technology companies to quantify and communicate business value across marketing, sales, and customer success functions. The platform is complemented by professional services including value consulting, B2B marketing creative, business case development, value realization/adoption programs, and CIO advisory services delivered to enterprise technology vendors.
Is Mainstay a public or private company?
Mainstay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mainstay founded?
Mainstay was founded in 2001. It employs 11 to 50 people.
Where is Mainstay based?
Mainstay is headquartered in Denver, United States, in the North America region.
How does Mainstay make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services.
Who are Mainstay's main competitors?
Direct peers on record are ValueSelling Associates, ROI Selling, Corporate Visions, Mediafly and Force Management. Broad incumbents are Highspot, Seismic, Showpad and Salesforce (Sales Cloud / CPQ). Crayon is listed as an emerging player.
Does Mainstay have an API?
No public API is recorded for Mainstay.
What industry is Mainstay in?
Mainstay's product category is Sales Enablement Software. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 541611 and its SIC code is 8742.