ROI Selling
ROI Selling is a Cleveland-based B2B software and consulting provider whose ValueNavigator platform uses AI to generate source-backed financial business cases that help enterprise sales teams defend deals against price-based scrutiny and accelerate approvals.
- Company typePrivate
- Founded2014
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ROI Selling does
ROI Selling is a Cleveland, Ohio-based private company that provides value-selling methodology, consulting, and software for B2B sales organizations. Its core product, ValueNavigator, is an AI-powered platform that ingests customer inputs and produces personalized, source-backed financial business cases (ROI, NPV, payback, TCO) intended to be defensible to CFO-level stakeholders. The product portfolio also includes standalone Assessment, Value Calculator, TCO, and ROI tools, plus comparative tool resources used as top-of-funnel lead generators. The company operates a hybrid GTM combining a sales-led enterprise motion (quote-based 'Request a Proposal' pricing, no publicly disclosed tiers) with a newer product-led growth funnel through a self-service onboarding app at app.roi-selling.com. Customers span telecom (Verizon), media/legal information (Thomson Reuters), industrial/manufacturing (Marmon, Hendrix), enterprise software (SAP), data infrastructure (NetApp), HR technology (Sana), and healthcare benefits (Vitori Health).
The business generates revenue through three streams: SaaS subscriptions for ValueNavigator, professional consulting services for value proposition and pricing strategy, and subscriptions for standalone ROI and TCO tools. Marketing is content-driven, centered on an extensive value-selling blog, a LinkedIn community for B2B sales and marketing leaders, and a set of free tools that double as funnel assets. The company reports no external capital, no parent company, and headcount of 1-10 employees. Public outcome claims include 10-30% larger deal sizes, 40% shorter sales cycles, and 90% less time building business cases, though these are self-reported and not independently validated in the input.
ROI Selling firmographics
Firmographics- Name
- ROI Selling
- Legal name
- ROI Selling
- Website
- https://roi-selling.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROI Selling is a Cleveland-based B2B software and consulting provider whose ValueNavigator platform uses AI to generate source-backed financial business cases that help enterprise sales teams defend deals against price-based scrutiny and accelerate approvals.
- Ownership category
- akta.pro rank
ROI Selling industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Solution Selling & Value-Based Selling (EDABABAD)
- akta.pro secondary industries
- Pricing, Revenue & Commercial Analytics (BPAHALAM), Business Valuation for Business Sales (FMV/Deal Support) (FSAEAIAE)
Keywords
Where ROI Selling is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROI Selling business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ValueNavigator SaaS Subscription: AI-powered business case generation platform offered as subscription software, enabling sales teams to create personalized, defensible financial business cases for B2B customers
- Value Selling Consulting Services: Professional consulting services to help organizations develop and refine their value propositions, pricing strategies, and value selling methodologies
- ROI and TCO Tools: Standalone tools including ROI calculators, value calculators, and total cost of ownership tools that support business case development and sales enablement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ROI Selling product offering
Product offeringCore offering
ROI Selling provides ValueNavigator, an AI-powered SaaS platform that helps B2B sales representatives convert customer problems into credible, source-backed financial business cases in minutes. The platform identifies customer-specific value drivers, generates initial financial models (ROI, NPV, payback period), and produces defensible cases that customers can review, validate, and use to secure internal budget approval. The company also sells standalone ROI, TCO, and value calculator tools, plus professional consulting services for value selling methodology.
Product overview
ROI Selling offers a suite of value selling tools anchored by ValueNavigator, an AI-powered platform for creating defensible business cases in B2B sales. The product portfolio includes six integrated tools: ValueNavigator (core AI platform), Assessment Tool, Value Calculator, TCO Tool, ROI Tool, and Tool Comparisons. These tools work together to help sales teams identify customer value, generate financial models, compare solutions, and build compelling business cases that accelerate deal closure. The platform targets B2B sales organizations seeking to move beyond price negotiations to value-based selling conversations.
Differentiator
Problem solved
Functional benefit
Brands
- ValueNavigator: AI-powered business case platform that helps B2B sales teams create personalized, source-backed business cases for customers to get decisions approved. Uses AI to turn customer problems into credible financial business cases.
Products and services
- ValueNavigator AI-powered SaaS platform that helps B2B sales representatives turn customer problems into credible, source-backed financial business cases. Uses AI to identify customer-specific value, generate financial models (ROI, NPV, payback period), and produce defensible cases that customers can use to get internal decisions approved.
- Assessment Tool Self-service assessment tool that helps prospects evaluate their readiness for value selling and identify opportunities for improvement in their sales approach.
- Value Calculator Interactive tool that allows prospects to estimate the financial value and ROI of a solution, helping them understand business impact before engaging with sales.
- TCO Tool Total Cost of Ownership analysis tool that compares lifecycle costs of competing solutions, helping buyers evaluate the true cost of ownership across alternative offerings.
- ROI Tool Return on Investment calculation tool that generates business cases with financial metrics including NPV, ROI, and payback period to justify purchasing decisions.
- Value Selling Consulting Services Professional consulting services that help organizations develop and refine value propositions, pricing strategies, and value selling methodologies. Sold via the consultation page through direct engagement.
Quantifiable outcome
- 10-30% larger deal sizes
- +3 more outcomes
Companies that use ROI Selling
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
ROI Selling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
ROI Selling partnerships and signals
Strategic signalScale indicators5 records
Recent moves2 records
Expansion highlights4 records
ROI Selling competitors and assessment
Company assessmentDirect peers
- Force Management: Enterprise sales transformation company providing value-based selling methodology, sales training, and deal tools — a direct competitor in the methodology-plus-tools space ROI Selling occupies.
- Mediafly: Sales enablement platform that includes value selling tools, ROI calculators, and business case generation for B2B sales teams — directly overlapping with ValueNavigator's core functionality and target buyer.
- Corporate Visions: Provider of sales messaging, value-based selling, and conversation tools for B2B enterprise sales — competing for similar sales enablement and value-based selling budgets.
- ValueSelling Associates: Pioneer of the ValueSelling Framework methodology; offers training, tools, and consulting for value-based selling — competing for the same customer base around the same methodology.
- Challenger Inc. Sales performance research and training firm focused on insight-led, value-based selling methodology — a direct competitor for sales training and enablement budgets.
Emerging players
- Klue: Competitive enablement and sales intelligence platform that helps B2B sellers build better deal narratives — adjacent to ROI Selling's value-selling positioning.
- Vivun: PreSales operations platform supporting deal qualification, business case generation, and technical win planning — overlapping with ROI Selling's value justification use case.
Broad incumbents
- Gong.io: Revenue intelligence platform using AI to analyze sales conversations and surface deal risks — adjacent incumbent increasingly encroaching on the data-driven sales enablement category.
- Outreach: Large sales engagement platform with AI-driven deal insights and forecasting — represents the broader incumbent threat of sales platforms expanding into value selling and business case workflows.
- Salesforce (Sales Cloud / Revenue Cloud): Dominant CRM platform embedding CPQ, AI-generated deal justification, and revenue analytics — represents the largest incumbent threat to standalone value-selling tool vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ROI Selling social profiles
Digital presenceROI Selling financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI Selling leadership team
Management profileNumber of profiles
ROI Selling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI Selling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI Selling
What does ROI Selling do?
ROI Selling provides ValueNavigator, an AI-powered SaaS platform that helps B2B sales representatives convert customer problems into credible, source-backed financial business cases in minutes. The platform identifies customer-specific value drivers, generates initial financial models (ROI, NPV, payback period), and produces defensible cases that customers can review, validate, and use to secure internal budget approval. The company also sells standalone ROI, TCO, and value calculator tools, plus professional consulting services for value selling methodology.
Is ROI Selling a public or private company?
ROI Selling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROI Selling founded?
ROI Selling was founded in 2014. It employs 1 to 10 people.
Where is ROI Selling based?
ROI Selling is headquartered in Cleveland, United States, in the North America region.
How does ROI Selling make money?
Three revenue lines are on record. ValueNavigator SaaS Subscription is the primary driver. The others are value Selling Consulting Services and ROI and TCO Tools.
Who are ROI Selling's main competitors?
Direct peers on record are Force Management, Mediafly, Corporate Visions, ValueSelling Associates and Challenger Inc.. Emerging players are Klue and Vivun. Broad incumbents are Gong.io, Outreach and Salesforce (Sales Cloud / Revenue Cloud).
Does ROI Selling have an API?
No public API is recorded for ROI Selling.
What industry is ROI Selling in?
ROI Selling's product category is Sales Enablement Software. Its primary akta.pro industry code is EDABABAD, Solution Selling & Value-Based Selling, with a secondary code of BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 541910.