Virgin Games
Virgin Games is a UK-licensed online gambling platform operated by Gamesys Operations Limited (part of Bally's Interactive), serving UK adult players with over 1,000 slots, live casino, table games, Slingo, and bingo games under the Virgin brand license.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Virgin Games does
Virgin Games is a UK-licensed online gambling platform operated by Gamesys Operations Limited, a subsidiary of Bally's Interactive (the digital division of Bally's Corporation). Founded in 2013, the platform targets adult UK players with a multi-product online casino offering that includes slots, live dealer games, table games, Slingo, bingo, and scratchcards. The brand operates under a licensing agreement with Virgin Enterprises Limited and holds dual licenses from the UK Gambling Commission (Account No. 38905) and the Government of Gibraltar (RGL No. 46). The platform's registered office is in Gibraltar (Suite 2, Floor 4, Waterport Place), with a lean operational structure of 11-50 employees.
The platform's technology stack comprises HTML5-based web games, native iOS and Android mobile applications, and live dealer streaming infrastructure powered by third-party providers including Evolution Gaming and Pragmatic Play. Virgin Games offers over 1,000 game titles sourced from leading suppliers (NetEnt, IGT, Games Global, Light & Wonder, PlayTech, Red Tiger Gaming, Blueprint Gaming) supplemented by exclusive Virgin-branded titles such as Virgin Gates of Olympus and Virgin Gold Blitz. An exclusive proprietary feature called Jackpot Blast enables players to convert non-jackpot games into progressive jackpot slots via optional side bets, with millions awarded weekly. The platform emphasizes responsible gambling tooling (spend limits, session reminders, cooling-off periods, self-exclusion) and 128-bit SSL encryption as foundational compliance and security features.
The company operates on a house edge revenue model, retaining a percentage of all wagers placed across its game portfolio. Distribution is fully digital and self-serve via a responsive website and native mobile apps across iOS and Android. Customer acquisition relies on welcome bonuses (100 free slot spins for a £10 deposit), a refer-a-friend scheme (£20 cash bonus), content marketing through the Virgin Games Blog, and affiliate partnerships. Following Bally's Corporation's 2022 acquisition of Gamesys, Virgin Games operates as a distinct brand within Bally's Interactive, maintaining its Virgin brand license while benefiting from corporate backing and integration with Bally's broader gaming portfolio.
Virgin Games firmographics
Firmographics- Name
- Virgin Games
- Legal name
- Gamesys Operations Limited
- Website
- https://virgingames.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virgin Games is a UK-licensed online gambling platform operated by Gamesys Operations Limited (part of Bally's Interactive), serving UK adult players with over 1,000 slots, live casino, table games, Slingo, and bingo games under the Virgin brand license.
- Ownership category
- akta.pro rank
Virgin Games industry classification
Industry- Product category
- Online Gambling and Casino
- NAICS
- Other Gambling Industries (71329)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Live Dealer Online Casinos (MPAEABAB)
- akta.pro secondary industry
- Online Bingo Casinos (MPAEABAF)
Keywords
Where Virgin Games is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Virgin Games business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- House Edge / Gambling Revenue: The primary revenue stream comes from the mathematical house edge built into all casino games. The platform retains a percentage of all wagers placed across slots, table games, live casino, bingo, and Slingo. This is standard for online gambling operators where the odds are programmed to favor the house over time.
- Player Deposits and Wagering: Revenue generated from player deposits that are wagered on the platform's games. Players deposit funds to play, and the platform retains losses while paying out winnings according to game rules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard player deposits |
| Freemium | Pay-as-you-go | Welcome Bonus - 100 Free Slot Spins |
| Unit Pricing | Pay-as-you-go | Bingo Tickets |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Virgin Games product offering
Product offeringCore offering
Virgin Games is a UK-licensed online gambling and casino platform operated by Gamesys Operations Limited under the Virgin brand. It offers online slots, live dealer casino games, RNG-based table games (blackjack, roulette, baccarat), Slingo, and online bingo through a responsive website and native iOS/Android apps, accessible to adult players in the United Kingdom.
Product overview
Virgin Games is a multi-product online gambling platform operated by Gamesys Operations Limited (part of Bally's Interactive) under the Virgin brand. The platform operates under UK Gambling Commission license and offers four core product lines: (1) Online Slots with over 1000 titles including exclusive Virgin-branded games and progressive jackpot systems (Jackpot King, Daily Jackpots, Jackpot Blast); (2) Live Casino featuring real-time streaming games with professional dealers including blackjack variants, roulette, and Evolution Gaming game shows; (3) Online Casino table games using RNG software covering blackjack, roulette, baccarat, and craps; and (4) Bingo & Slingo combining 75-ball and 90-ball bingo rooms with hybrid Slingo titles. The platform also includes a mobile app (iOS/Android), a Red Hot Rewards loyalty program, and educational blog content. All games are accessible via browser with no download required, and the platform emphasizes no caps on winnings and fast withdrawal processing (within 24 hours for most methods).
Differentiator
Problem solved
Functional benefit
Products and services
- Virgin Games Online Casino Platform A comprehensive UK-licensed online gambling platform offering online slots, casino table games, live dealer games, Slingo, and online bingo to adult UK players under the Virgin brand via Gamesys Operations Limited.
- Online Slots Over 1,000 online slot games including classic slots, video slots, progressive jackpot slots, Megaways slots, and exclusive Virgin Games-branded titles from providers including NetEnt, IGT, Games Global, Pragmatic Play, Blueprint Gaming, Red Tiger Gaming, and Light & Wonder.
- Live Casino Real-time streaming casino games with live professional dealers available 24/7, featuring live blackjack, live roulette, live baccarat, and game show-style games including Crazy Time, MONOPOLY Live, and Mega Ball, powered by Evolution Gaming live dealer infrastructure.
- Online Casino Table Games Virtual casino table games including multiple blackjack variants (Classic Blackjack, Multi-Hand Blackjack, High Stakes Blackjack), roulette variants (European, American, French), baccarat, craps, and keno, powered by RNG software.
- Slingo A hybrid game format combining slot machine mechanics with 75-ball bingo on a 5x5 grid, offered through multiple Slingo titles including Slingo Rainbow Riches, Deal or No Deal Slingo, and Slingo Centurion.
- Online Bingo Online bingo games featuring 75-ball and 90-ball variants with progressive jackpots, including rooms such as Superlinks Bingo (paying up to £20,000 daily in jackpots), Session Bingo, and themed bingo games with tickets starting from 1p.
Quantifiable outcome
- Most withdrawals processed within 24 hours
- +2 more outcomes
Companies that use Virgin Games
Customer profileSegments1 record
Ideal customer profiles1 record
Virgin Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Virgin Games partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Evolution GamingcoreEvolution Gaming provides live dealer casino streaming infrastructure powering Virgin Games' live casino offerings including live blackjack, roulette, baccarat, and game show-style games like Crazy Time and MONOPOLY Live.
- Pragmatic PlaycorePragmatic Play supplies popular slot games including Big Bass Bonanza series and Gates of Olympus variants to Virgin Games platform.
- PlayTechcorePlayTech provides casino gaming content and platform technology for Virgin Games' online casino offerings.
- NetEntcoreNetEnt provides classic slot games including Starburst and other popular titles to Virgin Games casino.
- IGTcoreIGT supplies classic slot machines including Cleopatra to Virgin Games platform.
- Games GlobalcoreGames Global provides popular online slots and gaming content to Virgin Games platform.
- Light & WondercoreLight & Wonder develops Rainbow Riches series and other Irish-themed gaming content available on Virgin Games.
- Virgin Enterprises LimitedcoreVirgin Enterprises Limited licenses the Virgin brand (VIRGIN and Virgin Signature logo trademarks) to Virgin Games. The platform operates under the Virgin Group license, providing brand credibility and recognition.
- Bally's InteractivecoreVirgin Games is operated by Gamesys Operations Limited, part of Bally's Interactive (a Bally's company). Bally's provides corporate backing and operational infrastructure for the Virgin Games online gambling platform.
- Red Tiger GamingcoreRed Tiger Gaming provides daily jackpot slots and innovative gaming features to Virgin Games platform.
- Blueprint GamingcoreBlueprint Gaming supplies feature-packed slot games including Fishin' Frenzy series and original content to Virgin Games.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Virgin Games competitors and assessment
Company assessmentDirect peers
- William Hill: Heritage UK gambling brand offering online casino, slots, and live dealer products under 888/Evoke ownership. Comparable as a long-standing UK-licensed online casino operator.
- Sky Betting & Gaming: UK online gambling operator owned by Flutter Entertainment, offering casino, slots, and bingo products to UK consumers. Comparable as a UK-licensed multi-vertical online gambling brand.
- bet365: One of the largest UK-licensed online gambling operators offering casino, slots, live dealer, and bingo alongside its flagship sportsbook. Comparable across all Virgin Games verticals with significantly greater scale.
- Jackpotjoy: Sibling brand operated by Gamesys/Bally's Interactive targeting UK players with slots, bingo, and casino games. Directly comparable in product mix, regulatory exposure, and corporate backing.
- Paddy Power: Major UK and Irish online gambling brand owned by Flutter Entertainment, offering sports betting, slots, and casino games. Directly comparable as a multi-vertical UK-facing online gambling operator.
- Ladbrokes: Iconic UK betting and gaming brand owned by Entain, offering online casino, slots, and sportsbook. Directly comparable in UK market presence and product breadth.
- Coral: UK online gambling brand owned by Entain offering casino, slots, and bingo alongside sportsbook. Directly comparable for UK online casino and bingo verticals.
- 888 Casino: UK-licensed online casino operator under Evoke plc offering slots, live dealer, and table games. Directly comparable in casino product focus and UK regulatory exposure.
- LeoVegas: Mobile-first online casino operator with strong UK presence offering slots, live casino, and table games. Comparable in mobile-first product strategy and UK-licensed casino focus.
Broad incumbents
- Bally Bet: Sibling brand within Bally's Interactive offering sports betting and casino. Comparable as part of the same Bally's Interactive portfolio with shared technology and player infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Virgin Games social profiles
Digital presenceVirgin Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virgin Games leadership team
Management profileNumber of profiles
Virgin Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virgin Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virgin Games
What does Virgin Games do?
Virgin Games is a UK-licensed online gambling and casino platform operated by Gamesys Operations Limited under the Virgin brand. It offers online slots, live dealer casino games, RNG-based table games (blackjack, roulette, baccarat), Slingo, and online bingo through a responsive website and native iOS/Android apps, accessible to adult players in the United Kingdom.
Is Virgin Games a public or private company?
Virgin Games is a private company. It is classified as corporate owned and is currently operating.
When was Virgin Games founded?
Virgin Games was founded in 2013. It employs 11 to 50 people.
Where is Virgin Games based?
Virgin Games is headquartered in London, United Kingdom, in the Europe region.
How does Virgin Games make money?
Two revenue lines are on record. House Edge / Gambling Revenue is the primary driver. The others are player Deposits and Wagering.
Who are Virgin Games's main competitors?
Direct peers on record are William Hill, Sky Betting & Gaming, bet365, Jackpotjoy, Paddy Power, Ladbrokes, Coral, 888 Casino and LeoVegas. Bally Bet is listed as a broad incumbent.
Does Virgin Games have an API?
No public API is recorded for Virgin Games.
What industry is Virgin Games in?
Virgin Games's product category is Online Gambling and Casino. Its primary akta.pro industry code is MPAEABAB, Live Dealer Online Casinos, with a secondary code of MPAEABAF, Online Bingo Casinos. Its NAICS code is 71329 and its SIC code is 7900.