What Zebra BI does

Zebra BI (legal entity: ZEBRA BI informacijske rešitve d.d.) is a Slovenian-headquartered, bootstrapped software company founded in 2014 that develops Microsoft-certified and IBCS-certified custom visuals and add-ins for Power BI, Excel, and PowerPoint. The company's core technology is a TypeScript-based suite of custom visuals (Tables, Charts, Cards, plus '+' variants with SharePoint-backed commenting) that run inside Microsoft's sandboxed environments, processing data in-memory on the user's device and relying on Microsoft Graph API for authentication and integration. The product portfolio has expanded to include Zebra AI, a separate AI-powered analytics product line marketed for generating decision-ready reports, plus adjacent assets such as the free Zebra BI Academy learning platform and a library of 50+ report templates. The company serves a broad horizontal base spanning 3,000+ companies and 1.5M+ daily users across finance/FP&A, sales/revenue, executive/board reporting, and enterprise BI teams, with notable adoption by 24% of Fortune 500 firms including Microsoft, Deloitte, EY, PwC, Coca-Cola, PepsiCo, Nike, AbbVie, Bayer, IKEA, Volvo, DHL, and Rio Tinto.

Revenue is generated primarily through annual subscription licenses priced per designated user, billed in advance, with annual auto-renewals. An Enterprise tier (1,000+ users) bundles premium support including a dedicated named account manager and support engineer, beta access, and roadmap influence. A three-tier global partner program (Community, Business, Strategic), a 22% recurring affiliate program, and direct enterprise field sales supplement product-led growth via Microsoft AppSource and self-serve free trials. Zebra BI is privately held, founder-owned (Andrej Lapajne, a Microsoft MVP), with no disclosed external institutional investors; leadership comprises Richard Cooper (CEO, with PE-backed SaaS scaling experience), Andrej Lapajne (Founder & Chairman), and Anja Pukl (CFO). The company operates as a remote-first organization with employees in 15+ countries and a registered seat in Ljubljana, Slovenia.

Name

Zebra BI

Legal name

ZEBRA BI informacijske rešitve d.d.

Website

https://zebrabi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Zebra BI is a bootstrapped Slovenian software company (founded 2014) that builds Microsoft-certified and IBCS-certified custom visuals and add-ins for Power BI, Excel, and PowerPoint, serving 3,000+ companies including 24% of Fortune 500 firms across finance, sales, and executive reporting workflows.

Ownership category

akta.pro rank

Product category

Business Intelligence & Data Visualization Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

akta.pro secondary industries

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD), Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Business intelligence software
• Data visualization tools
• Power BI custom visuals
• Excel reporting add-ins
• IBCS reporting standards

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based software license: Zebra BI licenses its software products (Power BI custom visuals and Office add-ins) on a subscription basis. The license key is valid for one year and renews annually. Fees are invoiced and paid in advance on an annual basis. Annual fees include the price for designated users as agreed in the EULA Order Form. Licensees may add more designated users at any time at prevailing pricing.
2. Premium Support Services: Premium support services (dedicated named account manager, named support engineer, beta access, roadmap influence, prioritized feature requests, proactive support) are available as an add-on with the Enterprise licensing package (1000+ users).
3. Affiliate commission: Zebra BI pays a 22% recurring commission to affiliates for each successful referral sale. Commissions continue until the customer cancels their subscription. Payouts are made on a quarterly basis.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels12 records

Core offering

Zebra BI develops and sells Microsoft-certified and IBCS-certified custom visuals for Microsoft Power BI and add-ins for Microsoft Excel and PowerPoint that enable users to create standardized, actionable business reports and dashboards. The product suite consists of three product lines: Zebra BI for Power BI (Tables, Charts, Cards, and "+" variants with commenting), Zebra BI for Office (Excel and PowerPoint add-ins), and Zebra AI (AI-powered decision-ready analytics). All products run within sandboxed Microsoft environments and are distributed via Microsoft AppSource under annual subscription licensing.

Product overview

Zebra BI is a suite of Microsoft-certified and IBCS-certified business intelligence reporting tools that consists of three core product lines: (1) Zebra BI for Power BI — custom visuals (Tables, Charts, Cards, and their '+' variants with commenting capabilities) for Microsoft Power BI; (2) Zebra BI for Office — add-ins for Microsoft Excel and PowerPoint including Tables and Charts variants; and (3) Zebra AI — an AI-powered analytics product line for generating decision-ready reports. The products share a unified mission to create actionable, standardized business reports following IBCS (International Business Communication Standards) guidelines. Supporting resources include the Zebra BI Academy (free learning platform) and Zebra BI Templates (50+ customizable templates). All Power BI products are certified by Microsoft and distributed via Microsoft AppSource with automatic seamless updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Zebra BI for Power BI A Microsoft-certified and IBCS-certified suite of custom visuals for Microsoft Power BI that enables enterprise users to create standardized, responsive business dashboards and reports following International Business Communication Standards (IBCS) guidelines. Includes Tables, Charts, Cards, and "+" variants with commenting capabilities, distributed via Microsoft AppSource and used by 3,000+ companies including Microsoft, Deloitte, Coca-Cola, Nike, and 24% of Fortune 500 firms.
• Zebra BI for Office An IBCS-certified Microsoft Office add-in for Excel and PowerPoint that enables users to build professional dashboards and presentations directly in Microsoft Office applications. Includes Tables and Charts variants that embed data-backed visualizations (with spreadsheet components) into Excel workbooks and PowerPoint decks. Runs in Office's sandboxed environment, supports Microsoft SSO authentication, and is available via Microsoft AppSource.
• Zebra AI AI-powered analytics product line that turns Power BI, Excel, and AI-driven analytics into decision-ready reporting experiences. Enables AI-assisted analysis and AI-driven reporting for executives, business leaders, and analytics teams across finance, sales, marketing, operations, and HR functions.

Quantifiable outcome

• 46% increase in speed of analysis
• +4 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Strategy (Conference Organizer)minorGTM or Marketing Partner · 9 December 2025Zebra BI was featured as a presenter/demonstrator at Strategy World 2026 conference alongside leading companies such as TD, Google Cloud, Databricks, Pfizer, Porsche, Deutsche Telekom, showcasing AI, analytics, and data transformation initiatives.
• BE-terna GroupcoreImplementation/ SI/ Consulting PartnerBE-terna is a certified Zebra BI partner providing implementation and consulting services. BE-terna sees Zebra BI as setting the standard for Microsoft Power BI deployments in terms of visualisation simplicity, particularly in adding IBCS standards to financial controlling and management reporting solutions.
• BismartminorImplementation/ SI/ Consulting PartnerBismart is a certified Zebra BI partner creating content to help clients incorporate Zebra BI products. Bismart focuses on Power BI challenges and how Zebra BI fits into client implementations.
• IT-LogixminorImplementation/ SI/ Consulting PartnerIT-Logix is a certified Zebra BI partner listed in the partner directory, providing consulting and implementation services.
• DoDminorImplementation/ SI/ Consulting PartnerDoD is a certified Zebra BI partner providing consulting and implementation services for Zebra BI products.
• cpmVisionminorImplementation/ SI/ Consulting PartnercpmVision is a certified Zebra BI partner offering CPM (Corporate Performance Management) consulting and Zebra BI implementation services.
• btelligentminorImplementation/ SI/ Consulting Partnerbtelligent is a certified Zebra BI partner providing data analytics consulting and Zebra BI implementation services.
• MicrosoftcoreTechnology or IntegrationMicrosoft certifies Zebra BI's Power BI custom visuals and Office add-ins. Zebra BI runs within Microsoft's sandboxed environments (Power BI and Office) and communicates through Microsoft APIs. Microsoft uses Zebra BI internally for its own reporting. Microsoft also certifies and promotes Zebra BI through AppSource marketplace.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inforiver: Inforiver builds Power BI custom visuals focused on financial planning, budgeting, and management reporting — the same FP&A and executive reporting use cases that Zebra BI targets. It is the closest direct competitor to Zebra BI Tables/Charts/Cards within the Power BI ecosystem.
• xViz: xViz develops advanced Power BI custom visuals for enterprise reporting, including financial and operational dashboards. It competes head-to-head with Zebra BI in the Power BI marketplace for premium custom visual licenses.
• OKVIZ: OKVIZ is a Microsoft Partner offering Power BI custom visuals (including its own charts and KPI visuals) distributed through Microsoft AppSource. It competes with Zebra BI on premium visual functionality within the same marketplace channel.
• ValQ: ValQ provides Power BI visuals for what-if analysis, scenario modeling, and tree decomposition, with overlap into planning and FP&A analytics. It competes with Zebra BI for BI/analytics teams building advanced Power BI reports.
• ZoomCharts: ZoomCharts offers interactive Power BI custom visuals (drill-down charts, maps, time series) distributed through Microsoft AppSource. It is a direct competitor in the Power BI premium custom visuals marketplace.
• PowerON BI: PowerON BI delivers Power BI planning, budgeting, and write-back capabilities via custom visuals. It overlaps with Zebra BI's FP&A use cases and competes for similar enterprise Power BI customers.
• ChartExpo: ChartExpo provides data visualization software with a library of business-ready charts, including Power BI custom visuals. It competes with Zebra BI on making advanced charts accessible to non-technical business users.

Broad incumbents

• Microsoft Power BI: Microsoft Power BI is the underlying BI platform on which Zebra BI runs. As the broad incumbent, Microsoft ships native visuals and Copilot AI features that overlap with Zebra BI's capabilities, making it both the primary distribution channel and the principal competitive threat.
• Tableau: Tableau (Salesforce) is a leading enterprise BI and visualization platform with deep adoption in large enterprises for management and executive reporting. It competes with Zebra BI's broader analytics/visualization agenda even though it does not target the Power BI custom-visual niche.

Emerging players

• Insightsoftware: Insightsoftware provides ERP-connected financial reporting, FP&A, and operational reporting software. Its products (e.g., Jet Reports, Hubble) compete with Zebra BI's finance/FP&A use cases at the broader application layer above Power BI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ZebraBI
• LinkedInlinkedin.com/company/10028222

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zebra BI