ChartExpo
ChartExpo is a bootstrapped data visualization software company offering plugin tools for Google Sheets, Microsoft Excel, and Power BI that let non-technical users create 70+ advanced chart types via a three-click workflow, primarily serving business analysts, financial teams, and market researchers on a $10-per-user monthly subscription.
- Company typePrivate
- Founded2014
- HeadquartersKalamazoo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ChartExpo does
ChartExpo is a data visualization software company founded in 2014 and headquartered in Kalamazoo, Michigan. It develops plug-in and add-in products — ChartExpo for Google Sheets, ChartExpo for Microsoft Excel, and Power BI Custom Visuals — plus a standalone Sankey Builder web app and a Word Cloud tool. The company's product is built on a plugin architecture that runs locally within the user's existing spreadsheet or BI environment, meaning visualization computation happens on the user's machine and no data is transmitted to ChartExpo servers. This data-locality design is a stated security differentiator and enables the product to address enterprise data-handling concerns. The library covers 70+ chart types including Sankey diagrams (up to 15 levels), Likert scales, radar charts, sunbursts, waterfalls, heatmaps, and specialized survey visualizations (CSAT, NPS, response bias detection), with all charts generated through a three-click workflow that requires no coding.
ChartExpo's go-to-market is product-led: users self-onboard via a free 7-day trial (no credit card required) on the company website, Microsoft AppSource, Google Workspace Marketplace, or directly within the add-ins. After trial, subscriptions convert at a uniform $10 per user per month (or $120 per user per year) with auto-renewal, processed through PayPal. Distribution is exclusively digital and self-serve across the company's own website and the major productivity app marketplaces. The company serves business analysts, financial teams, market research and survey teams as primary segments, with marketing, HR, and healthcare verticals as secondary use cases. Cumulative reach includes 700,000+ users on the Google Sheets product and 690,000+ users on the Power BI marketplace listings.
ChartExpo operates as a privately held, bootstrapped company with no disclosed venture capital, institutional funding, acquisitions, or parent company. Headcount is in the 11-50 range and the company is independently managed with direct customer relationships and self-operated payment processing. Customer support is delivered via [email protected]. No leadership team, management bios, patents, regulatory actions, or formal partnerships are disclosed in available sources.
ChartExpo firmographics
Firmographics- Name
- ChartExpo
- Legal name
- ChartExpo
- Website
- https://chartexpo.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ChartExpo is a bootstrapped data visualization software company offering plugin tools for Google Sheets, Microsoft Excel, and Power BI that let non-technical users create 70+ advanced chart types via a three-click workflow, primarily serving business analysts, financial teams, and market researchers on a $10-per-user monthly subscription.
- Ownership category
- akta.pro rank
Where ChartExpo is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Markets served
ChartExpo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Per User: Monthly or annual subscription model at $10 per user per month. Revenue is recurring based on user count. Annual plans available at $120 per user per year. No refunds policy. Auto-renewal available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 7-day trial |
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription |
| Freemium | Monthly | Sankey Builder Free |
| Subscription | Monthly | Sankey Builder Premium |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ChartExpo product offering
Product offeringCore offering
ChartExpo develops and sells no-code data visualization plug-ins for Google Sheets, Microsoft Excel, and Microsoft Power BI, plus a standalone Sankey Builder web app. Its products let non-technical users create 70+ advanced chart types — including Sankey diagrams, Likert scales, CSAT/NPS, radar, heatmap, and waterfall — through a three-click workflow while keeping all data inside the user's spreadsheet environment.
Product overview
ChartExpo is a data visualization software company offering a suite of visualization tools across multiple platforms. The core product portfolio consists of three platform-specific add-ins: ChartExpo for Google Sheets (a Google Workspace Marketplace add-on), ChartExpo for Excel (a Microsoft AppSource add-in), and Power BI Custom Visuals by ChartExpo (custom visualizations for Microsoft Power BI). Additionally, the company provides a standalone Sankey Builder web application for creating Sankey diagrams online, and a Word Cloud tool. These products share a common three-step workflow (select chart, select data, click create) and support over 70 chart types including Sankey diagrams, Likert scales, survey charts, and financial visualizations. Pricing is unified at $10 per user per month across all platforms, with a free 7-day trial available.
Differentiator
Problem solved
Functional benefit
Products and services
- ChartExpo for Google Sheets A Google Workspace Marketplace add-on for Google Sheets that lets users create advanced chart types — including Sankey diagrams, Likert scales, sentiment analysis charts, and survey visualizations — through a three-click workflow, without coding.
- ChartExpo for Excel A Microsoft AppSource add-in for Microsoft Excel that generates custom visualizations — network diagrams, flowcharts, comparison charts, sentiment analysis charts, and other advanced chart types — directly inside the Excel environment without coding.
- Power BI Custom Visuals by ChartExpo A set of custom visualization charts for Microsoft Power BI — including a multi-level Sankey Diagram (up to 15 levels), Likert Scale Chart, Comparison Bar Chart, and Multi Axis Line Chart — that enable visual storytelling inside Power BI dashboards.
- Sankey Builder Web App A standalone freemium web application for creating Sankey diagrams online, with pre-made templates (Income Statement, Energy Flow, Sales Pipeline, Budget Flow, Manufacturing) and a from-scratch option.
- Word Cloud by ChartExpo A text visualization tool that generates word clouds from textual data to visually represent word frequency and importance.
Quantifiable outcome
- Chart creation time reduced to 3 clicks
- +1 more outcomes
Companies that use ChartExpo
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
ChartExpo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
ChartExpo partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ChartExpo competitors and assessment
Company assessmentDirect peers
- Sigma Computing: Spreadsheet-native BI platform that lets business users explore and visualize data using familiar spreadsheet interfaces. Closest product analog to ChartExpo's spreadsheet-embedded positioning.
- Datawrapper: Web-based data visualization tool focused on producing charts without coding. Closely comparable on the "non-technical user creating publishable charts" axis, though Datawrapper is web-first rather than spreadsheet-embedded.
- Infogram: Online chart and infographic creation platform targeting non-technical users. Directly comparable on drag-and-click chart creation and the SMB/individual creator segment.
Broad incumbents
- ThoughtSpot: AI-powered analytics platform with natural-language search and visualization for business users. Targets the same no-coding-required analyst persona with a premium enterprise price point.
- Google Looker Studio: Google's free dashboarding and visualization tool. Competes for the same Google Sheets user base that anchors ChartExpo's largest installed footprint.
- Sisense: Embedded analytics and BI platform with strong dashboard and chart-building capabilities for business users. Competes for the analyst/BI self-serve visualization workflow.
- Domo: Cloud BI and data visualization platform serving business users and analysts. Targets the same non-coding user persona with broader enterprise positioning.
- Tableau: Market-leading BI and data visualization platform (now Salesforce). Direct overlap on data-to-chart creation and dashboarding, but Tableau is a full BI suite rather than a spreadsheet-native add-in.
- Microsoft Power BI: Native Microsoft BI platform. ChartExpo even distributes via Power BI custom visuals marketplace — they are simultaneously distribution channel and competitor, with Microsoft continuously adding native advanced chart types.
Emerging players
- Holistics: Self-service BI and data visualization platform for analysts. Comparable business user persona and chart-creation workflow, though positioned as a full BI platform rather than a spreadsheet add-in.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ChartExpo social profiles
Digital presenceChartExpo financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChartExpo leadership team
Management profileNumber of profiles
ChartExpo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChartExpo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChartExpo
What does ChartExpo do?
ChartExpo develops and sells no-code data visualization plug-ins for Google Sheets, Microsoft Excel, and Microsoft Power BI, plus a standalone Sankey Builder web app. Its products let non-technical users create 70+ advanced chart types — including Sankey diagrams, Likert scales, CSAT/NPS, radar, heatmap, and waterfall — through a three-click workflow while keeping all data inside the user's spreadsheet environment.
Is ChartExpo a public or private company?
ChartExpo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChartExpo founded?
ChartExpo was founded in 2014. It employs 11 to 50 people.
Where is ChartExpo based?
ChartExpo is headquartered in Kalamazoo, United States, in the North America region.
How does ChartExpo make money?
One revenue line is on record: saaS Subscription - Per User.
Who are ChartExpo's main competitors?
Direct peers on record are Sigma Computing, Datawrapper and Infogram. Broad incumbents are ThoughtSpot, Google Looker Studio, Sisense, Domo, Tableau and Microsoft Power BI. Holistics is listed as an emerging player.
Does ChartExpo have an API?
No public API is recorded for ChartExpo.