SoundCampaign
SoundCampaign is a self-serve music promotion platform connecting independent musicians with a vetted network of 700+ playlist curators and paid acquisition channels on TikTok, Instagram, and Meta, serving 100,000+ artists across 11 localized markets.
- Company typePrivate
- Founded2018
- HeadquartersMiddletown, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SoundCampaign does
SoundCampaign is a self-serve music promotion platform founded in 2018 by Nadav Peleg and headquartered in Middletown, USA, operating as a privately held bootstrapped company with 11–50 employees. It connects independent musicians with a curated network of 700+ playlist curators managing 10,000+ playlists across 1,200+ music genres, enabling artists to pitch tracks for organic placement on Spotify and run paid discovery campaigns on TikTok, Instagram, and Meta. The platform's core technology is an automated matching algorithm that pairs artist submissions with curators based on genre fit and campaign parameters, backed by proprietary curator validation tooling that cross-checks curator data against Spotify's official data. The company has served 100,000+ artists and generated 157M+ cumulative streams to date.
The product portfolio comprises four primary offerings: Spotify Promotion (transactional campaigns with an average fee around $150), TikTok Music Promotion (credit-based campaign pricing), Meta Ads for Spotify ($150–$300/month managed service with AI-assisted and expert-produced visual ad creative), and Instagram Music Promotion. An Artist Protection Program provides a guarantee layer intended to reduce downside risk for buyers. The platform operates across 11 localized markets and languages, and is sold via a product-led, self-serve checkout flow supplemented by an affiliate program and distribution partnerships with Ditto Music and Symphonic.
SoundCampaign monetizes primarily through transactional campaign fees on Spotify and credit-based purchases on TikTok, supplemented by recurring revenue from managed Meta Ads services and a smaller affiliate referral stream. Its customer base is a long-tail of independent artists ranging from emerging to established, and it surfaces major-label logos (UMG, WMG, Sony) alongside distributor partners as trust signals rather than as disclosed enterprise customers. The company maintains a 4.5/5 Trustpilot rating across 2,108 reviews and reports no external funding to date.
SoundCampaign firmographics
Firmographics- Name
- SoundCampaign
- Legal name
- SoundCampaign
- Website
- https://soundcamps.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SoundCampaign is a self-serve music promotion platform connecting independent musicians with a vetted network of 700+ playlist curators and paid acquisition channels on TikTok, Instagram, and Meta, serving 100,000+ artists across 11 localized markets.
- Ownership category
- akta.pro rank
SoundCampaign industry classification
Industry- Product category
- Music Promotion Services
- NAICS
- Sound Recording Industries (5122)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where SoundCampaign is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Markets served
SoundCampaign business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Spotify Campaign Fees: Artists pay per successful review by playlist curators. Budget is set by the artist, with pricing based on the number of curator submissions. Under the Artist Protection Program, artists receive credits when curators do not provide reviews. Average campaign cost is approximately $150, with campaigns running for 14 days.
- TikTok Campaign Fees: Artists pay for TikTok creator videos featuring their music. Artists can reject videos that do not meet requirements without paying. Credits are issued when creator videos fail to meet specified requirements or are not created.
- Meta Ads Management: Managed Meta Ads campaigns with recommended minimum daily budget of $5-10 (approximately $150-300 monthly). Full-service campaign management including creative production, targeting, and optimization without requiring artists to have their own Meta Business account.
- Affiliate Referrals: Referral partners earn 10% commission on the first campaign budget from referred artists who complete their first campaign. Managed through FirstPromoter platform with 60-day cookie tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Spotify Campaign - Starter |
| Usage-based | Monthly | Meta Ads - Managed Service |
| Other | Pay-as-you-go | Affiliate Commission |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
SoundCampaign product offering
Product offeringCore offering
SoundCampaign operates an online music promotion platform that connects independent musicians with Spotify playlist curators, TikTok creators, and Meta Ads audiences. Artists self-serve create campaigns by uploading tracks, selecting genres, and setting budgets, and an automated system matches their submissions with relevant curators and creators who review, place, or feature the music. The platform also provides curator feedback on tracks, and credits artists automatically when curators fail to deliver reviews under its Artist Protection Program.
Product overview
SoundCampaign is a music promotion platform offering multiple channels for artists to gain exposure: Spotify Promotion connecting artists with playlist curators for reviews and playlist placements; TikTok Music Promotion pairing artists with creators for viral video content; Meta Ads for Spotify running targeted advertising on Facebook/Instagram; and Instagram Music Promotion. The platform includes an Artist Protection Program that credits artists for unreviewed submissions, an Affiliate Program for referral commissions, and campaign analytics for performance tracking. Additional tools include a Music Genre Finder. Artists pay only when curators review their tracks or approve TikTok videos.
Differentiator
Problem solved
Functional benefit
Products and services
- Spotify Promotion Music promotion service connecting artists with Spotify playlist curators worldwide, automatically matching tracks to relevant playlists across 1,200+ genres and 10,000+ playlists. Artists receive curator feedback on their submissions and pay only when curators review their track, with the Artist Protection Program crediting budgets when reviews are not delivered.
- TikTok Music Promotion Service connecting artists with manually moderated TikTok creators who feature the artist's music in their videos. Artists can reject videos that do not meet requirements without paying, and credits are issued when creator videos fail to meet specified requirements or are not created.
- Meta Ads for Spotify Managed Meta (Facebook/Instagram) advertising campaigns that promote Spotify tracks and playlists, including AI-powered and expert-created ad creative production, targeting, and continuous optimization. Artists do not need their own Meta Business account; the recommended minimum daily budget is $5-10 (approximately $150-300 monthly).
- Instagram Music Promotion Music promotion service focused on Instagram for artists seeking to grow their audience through the Meta ecosystem with in-depth analytics and reporting on campaign performance.
Quantifiable outcome
- 157+ million streams generated for artists
- +3 more outcomes
Companies that use SoundCampaign
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
SoundCampaign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SoundCampaign partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
SoundCampaign competitors and assessment
Company assessmentDirect peers
- Music Gateway: Direct competitor in the music promotion space, offering playlist pitching, A&R introductions, and sync licensing opportunities to independent artists. Targets a similar indie artist and label customer base.
- PlaylistPush: Direct competitor running a platform that matches artists' tracks with Spotify playlist curators and YouTube channels. Competes head-to-head on curation matching, campaign-based pricing, and curator network scale.
- Groover: Direct competitor offering a music promotion platform connecting artists with playlist curators, media outlets, and influencers. Operates a similar credit-based submission model targeting independent musicians globally.
- SongPush: Direct competitor running a curator-matching platform for Spotify playlist submissions. Offers campaign-based pricing and curator validation flows very similar to SoundCampaign's core Spotify promotion product.
- SubmitHub: Direct competitor offering a paid platform that connects musicians with Spotify playlist curators and bloggers for song reviews and placements. Operates on a similar credit-based transaction model and serves the same independent artist customer base as SoundCampaign.
Broad incumbents
- UnitedMasters: Broader music distribution and artist services platform that also offers promotion, distribution, and brand partnership tools. Comparable at the artist-marketing layer though it bundles distribution and label services beyond SoundCampaign's scope.
- DistroKid: Largest independent music distributor offering release distribution plus ancillary tools including Spotify promotion features. Overlaps with SoundCampaign's label/artists customers but is primarily a distribution platform rather than a promotion marketplace.
Emerging players
- Hypeddit: Music marketing platform offering smart links, landing pages, and growth tools for independent musicians. Addresses an adjacent marketing workflow with overlapping indie artist customers but focuses on fan acquisition rather than playlist pitching.
- ToneDen: Self-serve marketing automation platform for musicians offering landing pages, social ad management, and audience growth tools. Overlaps with SoundCampaign's Meta Ads and Instagram promotion offerings.
- Feature FM: Adjacent music marketing platform providing smart links, pre-save campaigns, and Spotify promotional tools for artists. Competes with SoundCampaign's broader marketing toolkit while focusing more on conversion optimization than playlist pitching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SoundCampaign social profiles
Digital presenceSoundCampaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoundCampaign leadership team
Management profileNumber of profiles
Profiles2 records
SoundCampaign funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoundCampaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoundCampaign
What does SoundCampaign do?
SoundCampaign operates an online music promotion platform that connects independent musicians with Spotify playlist curators, TikTok creators, and Meta Ads audiences. Artists self-serve create campaigns by uploading tracks, selecting genres, and setting budgets, and an automated system matches their submissions with relevant curators and creators who review, place, or feature the music. The platform also provides curator feedback on tracks, and credits artists automatically when curators fail to deliver reviews under its Artist Protection Program.
Is SoundCampaign a public or private company?
SoundCampaign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoundCampaign founded?
SoundCampaign was founded in 2018. It employs 11 to 50 people.
Where is SoundCampaign based?
SoundCampaign is headquartered in Middletown, United States, in the North America region.
How does SoundCampaign make money?
Four revenue lines are on record. Spotify Campaign Fees are the primary driver. The others are tikTok Campaign Fees, meta Ads Management and affiliate Referrals.
Who are SoundCampaign's main competitors?
Direct peers on record are Music Gateway, PlaylistPush, Groover, SongPush and SubmitHub. Broad incumbents are UnitedMasters and DistroKid. Emerging players are Hypeddit, ToneDen and Feature FM.
Does SoundCampaign have an API?
No public API is recorded for SoundCampaign.
What industry is SoundCampaign in?
SoundCampaign's product category is Music Promotion Services. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists). Its NAICS code is 5122 and its SIC code is 7311.