Brilliant Event Planning
Brilliant Event Planning is a boutique luxury wedding and event planning firm with offices in NYC, Boston, and Portland, Maine, serving affluent couples seeking bespoke, multi-day, and destination weddings across the Northeast US and internationally.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brilliant Event Planning does
Brilliant Event Planning LLC is a privately held boutique luxury wedding and event planning company founded in 2008 and headquartered in New York City. The company specializes in bespoke, one-of-a-kind weddings and events, with particular expertise in tented receptions, private home weddings, raw space transformations, and multi-day destination affairs. It serves affluent, time-constrained couples who value creativity, personalization, and stress-free execution, deliberately limiting the number of events accepted per year to maintain service quality.
The company operates through three regional offices — New York City (led by co-owner Chelsea LaFollette), Boston (led by co-owner Sarah Glick-Romashko), and Portland, Maine (also led by Sarah Glick-Romashko) — covering the affluent Northeast US wedding corridor (Hamptons, Hudson Valley, Cape Cod, Nantucket, Martha's Vineyard, Newport, the Berkshires, coastal Maine) as well as destination weddings in Europe and Mexico. There is no proprietary technology platform; the firm relies on industry-standard SaaS tools including Aisle Planner for client coordination and payments, Squarespace for web, QuickBooks for accounting, Mailchimp for email, and Google Analytics for site traffic.
Revenue is generated primarily through project-based professional service fees on comprehensive wedding and event planning engagements. The company has no external funding, no parent company, and no acquisitions. In 2024, Brilliant extended its brand with two non-service revenue streams: the 'How to Plan Your Wedding' online course and the Brilliant Boutique sub-brand offering wedding planner mentorship, coaching, and digital products (templates, checklists). Notable clients referenced in source materials include Jeff Bezos (luxury destination wedding in Venice) and several private couples. The company has been featured in Style Me Pretty, The Knot Magazine, Martha Stewart Weddings, Brides, InStyle, Glamour, New York Magazine The Cut, Boston Magazine, and Modern Luxury Weddings Boston, establishing a strong earned-media presence in the luxury wedding category.
Brilliant Event Planning firmographics
Firmographics- Name
- Brilliant Event Planning
- Legal name
- Brilliant Event Planning LLC
- Website
- https://brillianteventplanning.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brilliant Event Planning is a boutique luxury wedding and event planning firm with offices in NYC, Boston, and Portland, Maine, serving affluent couples seeking bespoke, multi-day, and destination weddings across the Northeast US and internationally.
- Ownership category
- akta.pro rank
Brilliant Event Planning industry classification
Industry- Product category
- Luxury Wedding and Event Planning Services
- NAICS
- Convention and Trade Show Organizers (56192), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Wedding Design, Decor & Floral Planning (HSACABAH), Wedding Budgeting, Timeline & Logistics Management (HSACABAI)
Keywords
Where Brilliant Event Planning is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Brilliant Event Planning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wedding and Event Planning Services: Full-service luxury wedding and event planning, including design, coordination, and execution of weddings and special events. Revenue is generated through project-based service fees for comprehensive planning engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Brilliant Event Planning product offering
Product offeringCore offering
Brilliant Event Planning is a boutique, full-service luxury wedding and event planning studio that designs, coordinates, and executes bespoke weddings and special events for affluent couples. Its core engagements span multi-day destination weddings, private-home and tented receptions, and raw-space transformations delivered by co-owners Sarah Glick-Romashko and Chelsea LaFollette, with complementary revenue from the "How to Plan Your Wedding" online course, planner mentorship/coaching, and a Shopify boutique of digital products.
Product overview
Brilliant Event Planning operates as a boutique event planning and design studio offering luxury wedding and event planning services. Their portfolio includes core planning services (weddings, multi-day events, tented affairs, private home events) across Boston, NYC, and Maine, complemented by an education vertical comprising an online course for couples (How to Plan Your Wedding), mentorship programs for aspiring planners, and digital products sold through their boutique including Instagram templates and business checklists.
Differentiator
Problem solved
Functional benefit
Brands
- Brilliant Boutique: A boutique offering wedding planner business coaching, mentorship programs, and educational resources for aspiring event planners, including courses, templates, and tools.
- How to Plan Your Wedding
Products and services
- Luxury Wedding Planning and Design Services Award-winning, bespoke full-service luxury wedding planning and design for affluent couples in NYC, Boston, and across New England, including private-home, tented, multi-day, and destination weddings with comprehensive end-to-end event management.
- Event Planning Services Comprehensive planning and design for private events in private homes and raw spaces, including weekend affairs, multi-day events, tent installations, and destination events with high-touch logistical execution.
- How to Plan Your Wedding (Online Course) Self-paced online course delivering expert guidance and practical planning tools from the Brilliant Event Planning team to newly engaged couples, DIY wedding planners, and budget-conscious couples.
- Wedding Planning Mentorship and Coaching Mentorship and coaching services for wedding planners in their first five years of business, covering editorial shoots, design process, tented events, client experience, and pricing, sold under the Brilliant Boutique sub-brand.
- Event Planner Day-of Bag Essentials Guide Downloadable guide sold through the Brilliant Boutique Shopify shop offering recommendations on essential items for wedding planners' day-of bags.
- Instagram Stories Highlights Icons Custom-designed Instagram story highlight cover icons sold through the Brilliant Boutique Shopify shop, usable as-is or customized via included Adobe Photoshop files to match branded colors.
Quantifiable outcome
- Limited number of events per year ensures maximum attention per client
Companies that use Brilliant Event Planning
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles3 records
Brilliant Event Planning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Brilliant Event Planning partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Regas StudiominorDesigned the company logo for Brilliant Event Planning
- Elizabeth LaDuca PhotographycoreProvides photography services for weddings, headshots, and banner images. Primary photographer for About page and Contact Us page imagery.
- Craig Paulson PhotographycoreBanner photography for homepage
- Sophie Kaye PhotographycoreBanner photography for homepage
- Studio NouveaucoreBanner photography for homepage and blog imagery
- Lindsay Hite PhotographycoreBanner photography for homepage and Contact Us page
- Lauren Dobish PhotographycoreBanner photography for Weddings page
- Stephanie Vegliante PhotographycoreBanner photography for Events page
- Mikkel Paige PhotographycoreBanner photography for Love Notes (Reviews) page
- Aisle PlannercoreClient login platform used for wedding planning coordination and management. Also used for processing order payments via ACH or Stripe.
- SquarespacecoreWebsite hosting platform used to operate the company website
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Brilliant Event Planning competitors and assessment
Company assessmentDirect peers
- Lotte & Associates: NYC-based luxury event and wedding planner. Comparable on metropolitan luxury positioning, design-led approach, and corporate/private event portfolio.
- Colin Cowie: Globally recognized luxury event designer and planner. Comparable on premium positioning, destination event capabilities, and lifestyle brand extension beyond core planning.
- Rafanelli Events: Boston-based luxury wedding and event planning firm with a comparable Northeast footprint and high-net-worth client base. Direct competitor for luxury New England and destination weddings.
- Marcy Blum Associates: NYC luxury wedding and event planner with a similar celebrity-tier clientele, custom design approach, and destination wedding capabilities. Directly comparable on positioning, geography, and service scope.
- Easton Events: Luxury wedding and event planning firm with regional offices across the East Coast. Comparable on multi-market footprint, premium positioning, and destination wedding expertise.
- A Good Affair: NYC and destination luxury wedding planning firm. Comparable on geography (NYC headquarters), premium service positioning, and destination wedding execution.
- David Tutera: Celebrity-tier wedding and event planner known for luxury design and media presence. Comparable on premium positioning, brand-driven demand, and destination event execution.
- Lisa Vorce Company: Luxury destination wedding planner with strong media presence and celebrity clientele. Direct competitor for high-end destination weddings and design-forward events.
- Mindy Weiss Party Consultants: Established luxury event planning firm serving celebrity and high-net-worth clients. Comparable on premium service model, destination capabilities, and brand-led marketing approach.
Broad incumbents
- HMR Designs: Large-scale luxury event design and floral production firm. Overlaps with Brilliant's design and decor offerings but operates a broader, more production-focused model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Brilliant Event Planning social profiles
Digital presenceBrilliant Event Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brilliant Event Planning leadership team
Management profileNumber of profiles
Profiles3 records
Brilliant Event Planning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brilliant Event Planning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brilliant Event Planning
What does Brilliant Event Planning do?
Brilliant Event Planning is a boutique, full-service luxury wedding and event planning studio that designs, coordinates, and executes bespoke weddings and special events for affluent couples. Its core engagements span multi-day destination weddings, private-home and tented receptions, and raw-space transformations delivered by co-owners Sarah Glick-Romashko and Chelsea LaFollette, with complementary revenue from the "How to Plan Your Wedding" online course, planner mentorship/coaching, and a Shopify boutique of digital products.
Is Brilliant Event Planning a public or private company?
Brilliant Event Planning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brilliant Event Planning founded?
Brilliant Event Planning was founded in 2008. It employs 1 to 10 people.
Where is Brilliant Event Planning based?
Brilliant Event Planning is headquartered in New York, United States, in the North America region.
How does Brilliant Event Planning make money?
One revenue line is on record: wedding and Event Planning Services.
Who are Brilliant Event Planning's main competitors?
Direct peers on record are Lotte & Associates, Colin Cowie, Rafanelli Events, Marcy Blum Associates, Easton Events, A Good Affair, David Tutera, Lisa Vorce Company and Mindy Weiss Party Consultants. HMR Designs is listed as a broad incumbent.
Does Brilliant Event Planning have an API?
No public API is recorded for Brilliant Event Planning.
What industry is Brilliant Event Planning in?
Brilliant Event Planning's product category is Luxury Wedding and Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 56192 and its SIC code is 7990.