HM Designs Howell
HM Designs Howell (HM Cabinets LLC) is a Central New Jersey kitchen and bathroom remodeling retailer operating three showrooms with 500+ cabinet door options from 15+ brands, serving residential homeowners with design, supply, and installation services.
- Company typePrivate
- Founded1999
- HeadquartersHowell Township, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HM Designs Howell does
HM Designs Howell, legally organized as HM Cabinets LLC, is a privately held kitchen and bathroom remodeling retailer headquartered in Howell Township, New Jersey. Founded in 1999, the company operates three showroom locations across Central New Jersey — the flagship in Howell Township, HM Cabinets East Brunswick, and the dedicated HM Doors & Windows showroom in Freehold Township — and serves residential homeowners undertaking cabinet, countertop, door, window, and full renovation projects in communities including Howell, Marlboro, Freehold, Manalapan, and Monroe. The company positions itself as a one-stop design, supply, and installation provider, with a stated 15+ year operating history, a 5-year warranty on labor and materials, and free in-home consultations with written estimates delivered within 48 hours.
The product portfolio spans 500+ door styles from 15+ cabinet brands (Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, Adornus, Executive, CNC, JWQ, Designers Choice, J&K, Tribeca, and Classic), alongside kitchen and bathroom countertops in quartz, granite, marble, travertine, limestone, slate, and tile, plus an extended home-improvement range that includes bathroom vanities, classic closets, shower doors, interior and exterior doors (Royal Series wrought iron, Inox Series steel), windows, range hoods, stairs and railing, bathroom faucets, bathtubs, toilets, and LED mirrors. The technology stack is modest: a Kitchen Visualizer configurator and a Virtual Tour of the physical showroom, both implemented as standard web tools, plus a pre-shipment product inspection process. There is no evidence of proprietary AI/ML, APIs, or software platforms; the technology footprint serves primarily as a sales-enablement and quality-assurance layer over the core distribution business.
Revenue is generated through one-time product sales (cabinets, countertops, doors, windows, fixtures) combined with professional installation and project-management services that include permits and inspections. Pricing is quote-based rather than list-based: bathroom projects range from approximately $5,000-$10,000 for small updates to $15,000-$50,000+ for full renovations, with financing offered through a Synchrony Bank partnership to broaden affordability. Distribution is exclusively physical retail plus free in-home design consultations; no e-commerce purchase channel exists. Marketing relies on the company website, Google reviews (123+ reviews, top rated), HomeAdvisor platform presence, BBB accreditation, and NKBA membership credentials. The company does not disclose revenue, headcount growth, funding history, or M&A activity, and operates without disclosed institutional ownership, parent company, or subsidiaries beyond the three showroom entities.
HM Designs Howell firmographics
Firmographics- Name
- HM Designs Howell
- Legal name
- HM Cabinets LLC
- Website
- https://hmdesignshowell.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HM Designs Howell (HM Cabinets LLC) is a Central New Jersey kitchen and bathroom remodeling retailer operating three showrooms with 500+ cabinet door options from 15+ brands, serving residential homeowners with design, supply, and installation services.
- Ownership category
- akta.pro rank
HM Designs Howell industry classification
Industry- Product category
- Kitchen and Bath Remodeling Showroom
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)
- akta.pro secondary industries
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where HM Designs Howell is headquartered
LocationHeadquarters
- HQ city
- Howell Township
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HM Designs Howell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cabinet Sales: Sale of kitchen and bathroom cabinets from multiple branded manufacturers including Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, Adornus and others. Revenue is generated from product sales at varying price points from budget-friendly to luxury lines.
- Countertops Sales: Sale of countertops including quartz, granite, marble, travertine, limestone, slate, and tile materials.
- Installation Services: Full-service installation including design, supply and installation of kitchen and bathroom interiors. The company handles permits and inspections and provides a 5-year warranty on labor and materials.
- Doors and Windows: Sale of interior and exterior doors including Inox Series (steel and wood modern entry doors) and Royal Series (wrought iron entry doors), as well as windows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly cabinet options for starter homes |
| Unit Pricing | Pay-as-you-go | Mid-range cabinet options |
| Unit Pricing | Pay-as-you-go | Luxury custom cabinet solutions |
| Outcome Based/ Performance | Multi-year contract | Full Renovation Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HM Designs Howell product offering
Product offeringCore offering
HM Designs Howell is a kitchen and bath cabinet dealer and full-service remodeling showroom that retails over 500 cabinet door styles from 15+ brands (including Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, Adornus) alongside countertops, interior/exterior doors, windows, bathroom vanities and fixtures, closet systems, range hoods, and stairs/railings. The company provides end-to-end project services including in-home design consultation, on-site measurement, supply, permit and inspection handling, professional installation, and a 5-year warranty on labor and materials, supplemented by Synchrony Bank financing options.
Product overview
HM Designs Howell is a kitchen and bathroom cabinet dealer and showroom located in Howell, NJ, offering a comprehensive portfolio of home improvement products. The company features over 500 door styles from 15+ cabinet brands including Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, and Adornus, ranging from budget-friendly to luxury options. Beyond cabinets, the product portfolio includes bathroom vanities, kitchen/bathroom countertops (quartz, tiles), classic closets, shower doors, and doors/windows (interior and exterior including Royal Series wrought iron doors and Inox Series modern steel doors). The company also offers design tools including a Kitchen Visualizer and Virtual Tour, along with financing options through Synchrony Bank. They operate multiple showrooms in New Jersey (Howell, East Brunswick, and Freehold) and provide design, supply, and installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Cabinets Wide selection of kitchen cabinetry from 15+ brands (Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, Adornus, Executive, CNC, JWQ, Designers Choice, J&K, Tribeca, Classic) ranging from budget-friendly to luxury custom lines for residential kitchen remodeling.
- Bathroom Vanities Bathroom vanity products for residential bathroom remodeling projects.
- Kitchen and Bathroom Countertops Countertop slabs and tiles in quartz, granite, marble, travertine, limestone, slate, and Q Premium Natural Quartz for kitchen and bathroom remodeling.
- Tiles Wall, backsplash, and floor tiles including Subway Tile, Glass Tile, and Metal Tile in various sizes and patterns for kitchens and bathrooms.
- Classic Closets Closet organization systems for residential spaces.
- Shower Doors Shower door solutions for residential bathrooms.
- Doors and Windows Interior and exterior doors and windows including interior series (Aurum, Avon, City, Exotic Wood, French, Italia, Modular, Narvika, Optima, Palazzo, Twinwood) and exterior Royal Series wrought iron entry doors and Inox Series modern steel/wood entry doors.
- Bathroom Faucets Bathroom faucet fixtures for residential bathroom projects.
- Bathtubs Bathtub fixtures for residential bathroom installations.
- Toilets Toilet fixtures for residential bathrooms.
- LED Mirrors LED-lit mirrors for bathroom installations.
- Range Hoods Range hoods for kitchen ventilation.
- Stairs and Railing Stairs and railing solutions including floating stairs for residential projects.
- Kitchen and Bathroom Design, Supply, and Installation Services Full-service design consultation, on-site measurement, written estimates within 48 hours, permit and inspection handling, professional installation, and a 5-year warranty on labor and materials for kitchen and bathroom remodeling projects in Central New Jersey.
Quantifiable outcome
- 500+ door options from 15+ brands in a single showroom location
- +3 more outcomes
Companies that use HM Designs Howell
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
HM Designs Howell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HM Designs Howell partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Forevermark CabinetrycoreOne of the primary cabinet brands distributed by HM Designs Howell. Forevermark Cabinetry is featured as a key brand in the product catalog, offering mid to premium tier cabinetry.
- Wolf Classic CabinetscoreMajor cabinet brand carried by HM Designs Howell, featured prominently in marketing materials and the showroom as a top-rated option.
- National Kitchen and Bath Association (NKBA)minorHM Designs Howell holds active NKBA membership and was a 2020 Design Advisory Council Member. This affiliation provides industry recognition, access to best practices, and credibility with customers.
- HomeAdvisorminorHomeAdvisor provides a screening and review platform that HM Designs Howell uses to build trust. The company has passed HomeAdvisor's screening process and displays the 100+ reviews badge.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
HM Designs Howell competitors and assessment
Company assessmentDirect peers
- DirectBuy: Members-only home improvement showroom concept offering discounted access to cabinet, countertop, and home fixture brands. Comparable in showroom-based distribution of multi-brand home renovation products with design consultation services.
- Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, painting, and full remodels via local owners. Comparable in residential kitchen customer base, design-consultation sales motion, and warranty-backed installation.
- Kitchen Magic: Mid-Atlantic kitchen and bath remodeling company founded in the 1970s, operating showrooms across Pennsylvania and New Jersey. Directly comparable in customer base (residential homeowners), product offering (cabinet refacing and full remodels), and design-build showroom model serving the same regional geography as HM Designs Howell.
- Cabinet Discounters: Mid-Atlantic kitchen and bath cabinet retailer with showrooms across Virginia, Maryland, and DC. Closely comparable business model — multi-brand cabinet showroom with design consultation and installation services targeting homeowners in a single regional cluster.
- Bath Fitter: National bathroom remodeling franchise specializing in tub and shower replacement with in-home consultation and same-day installation. Comparable in residential bath renovation delivery model and warranty-backed service.
- Re-Bath: Largest bathroom remodeling franchise in the U.S., offering design-consultation showrooms, full renovation services, and product selection similar to HM's bathroom remodel offering. Comparable in design-build sales motion and warranty-backed installation.
Emerging players
- CliqStudios: Online kitchen design and cabinet retailer offering virtual design consultations and direct shipping. Overlaps with HM's cabinet sales and digital visualization approach but bypasses physical showrooms, representing an emerging digital-native threat to local dealers.
Broad incumbents
- Home Depot Kitchen & Bath Design Services: National home improvement retailer with in-store kitchen and bath design centers and partnered installation services. Overlaps with HM's design-supply-install offering but operates at vastly larger scale with broader home improvement catalog.
- IKEA Kitchen: Global modular kitchen retailer with in-store showroom planning, online configurator, and partnered installation. Comparable in showroom-driven cabinet sales and digital visualization tools, but at vastly lower price points and global scale.
- Lowe's Kitchen Design Services: National home improvement retailer with kitchen design services, in-store displays, and installation partnerships. Comparable end-customer offering to HM but with substantially greater marketing, financing scale, and brand reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HM Designs Howell social profiles
Digital presenceHM Designs Howell compliance and trust
Trust signalCompliance3 records
HM Designs Howell financial estimates
Financial estimateRevenue estimate
Valuation estimate
HM Designs Howell leadership team
Management profileNumber of profiles
HM Designs Howell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HM Designs Howell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HM Designs Howell
What does HM Designs Howell do?
HM Designs Howell is a kitchen and bath cabinet dealer and full-service remodeling showroom that retails over 500 cabinet door styles from 15+ brands (including Forevermark, Wolf, Tedd Wood, Cubitac, Golden Home, Adornus) alongside countertops, interior/exterior doors, windows, bathroom vanities and fixtures, closet systems, range hoods, and stairs/railings. The company provides end-to-end project services including in-home design consultation, on-site measurement, supply, permit and inspection handling, professional installation, and a 5-year warranty on labor and materials, supplemented by Synchrony Bank financing options.
Is HM Designs Howell a public or private company?
HM Designs Howell is a private company. It is classified as unknown and is currently operating.
When was HM Designs Howell founded?
HM Designs Howell was founded in 1999. It employs 11 to 50 people.
Where is HM Designs Howell based?
HM Designs Howell is headquartered in Howell Township, United States, in the North America region.
How does HM Designs Howell make money?
Four revenue lines are on record. Cabinet Sales are the primary driver. The others are countertops Sales, installation Services and doors and Windows.
Who are HM Designs Howell's main competitors?
Direct peers on record are DirectBuy, Kitchen Tune-Up, Kitchen Magic, Cabinet Discounters, Bath Fitter and Re-Bath. CliqStudios is listed as an emerging player. Broad incumbents are Home Depot Kitchen & Bath Design Services, IKEA Kitchen and Lowe's Kitchen Design Services.
Does HM Designs Howell have an API?
No public API is recorded for HM Designs Howell.
What industry is HM Designs Howell in?
HM Designs Howell's product category is Kitchen and Bath Remodeling Showroom. Its primary akta.pro industry code is CRAIAFAG, Kitchen & Bath Design-Build & Remodeling Showrooms, with a secondary code of CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms. Its NAICS code is 54141.