PureClick
- Company typePrivate
- Founded2011
- HeadquartersSanta Barbara, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
PureClick firmographics
Firmographics- Name
- PureClick
- Website
- https://pureclick.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PureClick industry classification
Industry- Product category
- Ad Verification
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Brand Safety, Fraud Detection & Ad Verification (BPAMALAN)
- akta.pro secondary industry
- Fake Account & Synthetic Identity Detection (HDADALAD)
Keywords
Where PureClick is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Markets served
PureClick business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
PureClick product offering
Product offeringCore offering
PureClick is described as a platform where advertisers only pay for clicks from real people with real intent, suggesting it provides click-fraud detection and pay-per-click verification services for digital advertisers. The company's domain (pureclick.com) is currently parked and the operational website is not accessible, so no additional product detail is evidenced in the source material.
Differentiator
Problem solved
Functional benefit
Companies that use PureClick
Customer profileIdeal customer profiles1 record
PureClick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PureClick competitors and assessment
Company assessmentDirect peers
- Fraudlogix: Fraudlogix is a fraud detection and prevention platform covering invalid traffic, click fraud, and bot detection across digital advertising channels. Directly comparable to PureClick's intended service offering.
- ClickGUARD: ClickGUARD provides click fraud detection and automated blocking for PPC campaigns, sharing PureClick's focus on real-user, real-intent click quality. Targets the same SMB and agency PPC advertiser segment.
- Lunio: Lunio is a click fraud and invalid traffic prevention platform protecting paid media across Google, Meta, and programmatic channels. It is directly comparable to PureClick's described offering of filtering clicks from real users with real intent.
- CHEQ Essentials: CHEQ provides go-to-market security including click fraud and invalid traffic protection for paid digital advertising. It operates in the same ad verification and click integrity space PureClick describes.
- ClickCease: ClickCease is a click fraud detection and prevention service for Google Ads and Bing Ads, directly aligned with PureClick's stated 'only pay for real clicks' value proposition. It serves the same PPC advertiser customer base with bot/fraud detection and exclusion tooling.
Broad incumbents
- DoubleVerify: DoubleVerify is a publicly traded ad verification and fraud prevention platform offering brand safety, viewability, and invalid traffic measurement. It overlaps with PureClick's click-quality mission as part of a broader ad-verification portfolio.
- HUMAN (formerly White Ops): HUMAN is a leading cybersecurity company specializing in bot mitigation and ad fraud detection across digital advertising, applications, and accounts. It is a much larger incumbent operating in the same fraud-detection category PureClick addresses.
- Integral Ad Science (IAS): IAS is a global media measurement and optimization platform providing ad fraud detection, viewability, and brand safety. Comparable to PureClick on the invalid-click prevention dimension but operating at significantly larger scale.
Others
- AppsFlyer: AppsFlyer is a mobile attribution and marketing analytics platform that includes fraud detection capabilities for in-app click and install traffic. Adjacent to PureClick's space through shared focus on validating real-user ad interactions.
Emerging players
- TrafficGuard: TrafficGuard provides ad fraud prevention for click, impression, and conversion traffic across paid channels. It is an emerging player with overlapping functionality to PureClick's described click-intent verification.
Market position
Customer concentration
PureClick social profiles
Digital presencePureClick financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureClick leadership team
Management profileNumber of profiles
PureClick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureClick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureClick
What does PureClick do?
PureClick is described as a platform where advertisers only pay for clicks from real people with real intent, suggesting it provides click-fraud detection and pay-per-click verification services for digital advertisers. The company's domain (pureclick.com) is currently parked and the operational website is not accessible, so no additional product detail is evidenced in the source material.
When was PureClick founded?
PureClick was founded in 2011. It employs 1 to 10 people.
Where is PureClick based?
PureClick is headquartered in Santa Barbara, United States, in the North America region.
Who are PureClick's main competitors?
Direct peers on record are Fraudlogix, ClickGUARD, Lunio, CHEQ Essentials and ClickCease. Broad incumbents are DoubleVerify, HUMAN (formerly White Ops) and Integral Ad Science (IAS). AppsFlyer is listed as an others. TrafficGuard is listed as an emerging player.
Does PureClick have an API?
No public API is recorded for PureClick.
What industry is PureClick in?
PureClick's product category is Ad Verification. Its primary akta.pro industry code is BPAMALAN, Brand Safety, Fraud Detection & Ad Verification, with a secondary code of HDADALAD, Fake Account & Synthetic Identity Detection. Its NAICS code is 541830 and its SIC code is 7310.