TrafficGuard
TrafficGuard is an AI-driven ad fraud prevention platform that detects and blocks invalid traffic in real time across Google, Meta, Affiliate, and Mobile channels. It serves 10,000+ advertisers globally across sports betting, fintech, travel, eCommerce, education, and telecom verticals.
- Company typePublic
- Founded2016
- HeadquartersBentley, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What TrafficGuard does
TrafficGuard is an ad-fraud prevention platform that detects and blocks click fraud, bots, and invalid traffic in real time across Google Search, Performance Max, Meta, Affiliate, and Mobile User Acquisition channels. The platform is built on proprietary machine learning combining anomaly detection, classification, and predictive algorithms, supplemented by Predicted Smart Ranges IP intelligence and a TrafficGuard Protection Graph benchmark methodology that operates upstream at the pre-bid layer so fraudulent traffic never reaches advertiser budgets or corrupts Smart Bidding signals. Core product modules cover Google Search protection, Performance Max, Social Ads (Meta), Affiliate click fraud, and Mobile UA fraud including SDK spoofing and click flooding detection.
The company serves a broad range of customers across sports betting, fintech, travel, eCommerce, education, and telecom verticals, with named enterprise customers including William Hill, Tabcorp, Entain, Ladbrokes, FanDuel, Coinbase, Singtel, HP, Tesco, HelloFresh, LATAM Airlines, and NOW Finance; its claims of 10,000+ advertisers, $1.5B in protected digital ad spend, and $903K of advertiser budget rescued per day indicate a meaningful installed base. The business operates a dual go-to-market: enterprise field sales for large advertisers and agencies, and a self-serve SME platform launched in May 2026 at $49/month targeting the ~200 million SMEs spending on digital advertising globally, supplemented by a 20% lifetime recurring channel-partner referral programme. TrafficGuard is a subsidiary of ASX-listed Adveritas (AV1) and headquartered in Bentley, Western Australia, with a 51-100 employee base and active North American commercial buildout.
TrafficGuard firmographics
Firmographics- Name
- TrafficGuard
- Legal name
- TrafficGuard
- Website
- https://trafficguard.ai
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrafficGuard is an AI-driven ad fraud prevention platform that detects and blocks invalid traffic in real time across Google, Meta, Affiliate, and Mobile channels. It serves 10,000+ advertisers globally across sports betting, fintech, travel, eCommerce, education, and telecom verticals.
- Ownership category
- akta.pro rank
TrafficGuard industry classification
Industry- Product category
- Ad Fraud Detection Software
- NAICS
- Investigation and Security Services (5616), Security Systems Services (56162)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Fraud Detection & Prevention (payments fraud, account takeover, scams) (FSAGAFAE)
- akta.pro secondary industry
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI)
Keywords
Where TrafficGuard is headquartered
LocationHeadquarters
- HQ city
- Bentley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TrafficGuard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Click Fraud Protection: Subscription-based SaaS platform providing real-time click fraud detection and prevention across Google Ads, Meta, and affiliate channels. Revenue generated through recurring monthly or annual subscriptions at tiered price points, with a self-serve tier at $49/month and enterprise pricing tailored to advertiser scale and channel coverage.
- Partner Referral Commission: Sales partners earn a lifetime recurring commission of 20% on TrafficGuard PPC Protection sales from their referrals, generating recurring revenue share for channel partners while TrafficGuard retains the primary subscription revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Serve SME Platform at $49/month |
| Freemium | Monthly | Free Trial with Quick Setup |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
TrafficGuard product offering
Product offeringCore offering
TrafficGuard is a unified ad fraud prevention platform that detects and blocks click fraud, bot traffic, and invalid traffic in real time across Google Search, Google Performance Max, Meta Ads, Affiliate, and Mobile User Acquisition channels. It uses proprietary machine learning combining anomaly detection, classification, and predictive algorithms to verify every interaction pre-bid so fraudulent clicks never reach advertiser budgets or distort optimization data, delivered as a SaaS subscription with both a self-serve SME tier and enterprise deployments.
Product overview
TrafficGuard is a unified ad fraud protection platform offering multiple integrated modules: Google Search Protection and Performance Max Protection for search channel defense; Social Ads Protection for Meta platforms; Affiliate Protection for partner marketing; and Mobile User Acquisition Protection for app install campaigns. The platform operates as a single dashboard monitoring invalid traffic across all channels in real time, using machine learning algorithms for detection and automatic blocking. Customers can purchase individual channel protections or access the full platform.
Differentiator
Problem solved
Functional benefit
Products and services
- TrafficGuard Platform Unified ad fraud protection platform that detects and blocks click fraud, bots, and invalid traffic in real time across Google Search, Performance Max, Meta Ads, Affiliate, and Mobile User Acquisition channels, consolidating IVT reporting and advertising analytics into a single dashboard for brands, agencies, and ad networks.
- Google Search Protection Click fraud protection for Google Search campaigns that blocks competitor clicks and bot traffic before it reaches advertiser accounts, preventing budget drain and corruption of quality scores. Designed for brands and agencies running paid search campaigns.
- Performance Max Protection Invalid traffic blocking across Google Performance Max campaigns, providing protection across fully automated campaigns where Google controls placement. Built for advertisers running PMax who need IVT visibility.
- Social Ads Protection Ad fraud elimination for Facebook and Instagram (Meta Ads) that blocks invalid form fills and low-quality traffic before it damages campaign optimization and audience signals. Aimed at brands running paid social campaigns.
- Affiliate Protection Affiliate click fraud prevention that flags invalid activity at the source in real time, addressing click stuffing and fake conversions that drain affiliate program budgets. Targets advertisers and affiliate networks running partner-driven campaigns.
- Mobile User Acquisition Protection Mobile fraud protection that stops fake installs and reduces cost-per-acquisition by catching click flooding and SDK spoofing before it hits the Mobile Measurement Partner. Built for app developers and mobile user acquisition teams.
- TrafficGuard Self-Serve Platform Self-serve version of the TrafficGuard platform targeting SMEs spending on Google Ads, priced at $49 per month with automated click fraud protection, free trial, and sub-10-minute setup. Consolidates advertising performance analytics and invalid traffic rates into a single interface for small businesses.
Quantifiable outcome
- 10X average ROI on TrafficGuard
- +12 more outcomes
Companies that use TrafficGuard
Customer profileNamed customers37 records
Segments8 records
Ideal customer profiles3 records
TrafficGuard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
TrafficGuard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RavenTrackcoreTrafficGuard partnered with Perth-based RavenTrack to tackle fraud in sports betting advertising. RavenTrack is a digital ad verification and fraud prevention specialist, and the partnership was designed to enhance TrafficGuard's fraud detection capabilities specifically for sports betting and iGaming operators.
- TabcorpcoreTrafficGuard secured digital ad measurement and verification work with Tabcorp, one of Australia's largest sports betting and entertainment companies. Tabcorp uses TrafficGuard's platform to measure and verify the quality of its digital advertising across multiple channels and campaigns.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
TrafficGuard competitors and assessment
Company assessmentDirect peers
- AppsFlyer: AppsFlyer is a mobile measurement partner that has expanded into fraud detection (Protect360) for mobile user acquisition and click flooding. It competes with TrafficGuard's Mobile UA Protection module on app install fraud.
- CHEQ: CHEQ offers go-to-market security, including ad fraud prevention for paid search, social and display, blocking invalid traffic and fake leads. It targets a similar advertiser and agency buyer as TrafficGuard.
- Fraudlogix: Fraudlogix is a programmatic ad fraud detection and IVT verification vendor offering pre-bid and post-bid filtering. It overlaps with TrafficGuard in traffic quality verification for advertisers and SSPs.
- HUMAN Security: HUMAN Security is a cybersecurity company specializing in bot mitigation, ad fraud protection and account takeover prevention across digital advertising, eCommerce and enterprise applications. Its Ad Defender product competes directly with TrafficGuard's pre-bid fraud detection.
- Pixalate: Pixalate provides fraud detection, IVT filtering and privacy compliance across connected TV, mobile apps and web advertising. It overlaps directly with TrafficGuard's mobile and web invalid-traffic detection capabilities.
- Integral Ad Science: IAS provides ad verification, including fraud and viewability measurement, across digital channels for advertisers and agencies. It competes head-to-head with TrafficGuard on invalid-traffic detection and campaign quality verification.
- Adjust: Adjust is a mobile measurement and fraud prevention platform that detects and blocks ad fraud (click injection, SDK spoofing, fake installs). It is a direct competitor to TrafficGuard's mobile UA protection offering.
- DoubleVerify: DoubleVerify is a leading media effectiveness and analytics platform that verifies digital advertising quality, including fraud and invalid-traffic detection across web, mobile and CTV. It directly competes with TrafficGuard in IVT measurement and blocking for major ad platforms.
- Lunio: Lunio is a digital ad fraud detection and prevention platform focused on invalid click and conversion traffic across paid search and paid social. It targets marketing teams and agencies in the same buyer profile as TrafficGuard.
Emerging players
- Sift: Sift provides an AI-driven fraud platform covering account takeover, payment fraud and content abuse across digital businesses. While broader than ad fraud, Sift's ML-based detection competes with TrafficGuard's underlying methodology and targets similar enterprise digital teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TrafficGuard social profiles
Digital presenceTrafficGuard compliance and trust
Trust signalCompliance2 records
TrafficGuard financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrafficGuard leadership team
Management profileNumber of profiles
Profiles7 records
TrafficGuard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrafficGuard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrafficGuard
What does TrafficGuard do?
TrafficGuard is a unified ad fraud prevention platform that detects and blocks click fraud, bot traffic, and invalid traffic in real time across Google Search, Google Performance Max, Meta Ads, Affiliate, and Mobile User Acquisition channels. It uses proprietary machine learning combining anomaly detection, classification, and predictive algorithms to verify every interaction pre-bid so fraudulent clicks never reach advertiser budgets or distort optimization data, delivered as a SaaS subscription with both a self-serve SME tier and enterprise deployments.
Is TrafficGuard a public or private company?
TrafficGuard is a public company. It is classified as corporate owned and is currently operating.
When was TrafficGuard founded?
TrafficGuard was founded in 2016. It employs 51 to 100 people.
Where is TrafficGuard based?
TrafficGuard is headquartered in Bentley, Australia, in the Oceania region.
How does TrafficGuard make money?
Two revenue lines are on record. SaaS Subscription - Click Fraud Protection is the primary driver. The others are partner Referral Commission.
Who are TrafficGuard's main competitors?
Direct peers on record are AppsFlyer, CHEQ, Fraudlogix, HUMAN Security, Pixalate, Integral Ad Science, Adjust, DoubleVerify and Lunio. Sift is listed as an emerging player.
Does TrafficGuard have an API?
No public API is recorded for TrafficGuard.
What industry is TrafficGuard in?
TrafficGuard's product category is Ad Fraud Detection Software. Its primary akta.pro industry code is FSAGAFAE, Fraud Detection & Prevention (payments fraud, account takeover, scams), with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 5616 and its SIC code is 7310.