D2E-Labs

What D2E-Labs does

D2E Labs Ltd. is a privately held London-headquartered marketplace services holding company founded in 2017 that consolidates specialized agencies under a single platform. It owns and operates Market Defense LLC (acquired March 2022), a prestige beauty marketplace services provider; Lunge Marketing LLC (acquired September 2024), a Durables and Lifestyle Amazon agency; and Knoza (acquired April 2026), a performance-driven marketplace agency extending capabilities across Meta, Google, Amazon, TikTok, Target, Ulta, and Walmart. The group collectively manages over $300 million in annual client revenues across 70 professionals covering North America, South America, and Europe.

The company's core offering is an integrated suite of marketplace services delivered through its subsidiaries: data analytics and insights, DSP and advertising, marketplace operations, brand protection, A+ content management, logistics and supply chain coordination, and a TikTok Shop service module that connects social commerce to Amazon infrastructure. Underlying technology relies on Amazon Marketing Cloud, Kalodata, Triple Whale, and proprietary tools for cross-platform channel integration, including inventory sync, creative asset repurposing, and AMC-based attribution. The platforms covered include Amazon, TikTok, Walmart, Target, Ulta, and Mercado Libre.

D2E Labs generates revenue through managed-services engagements with brand partners, supplemented by performance marketing and advertising fees across Amazon Sponsored Ads, Amazon DSP, and social commerce channels. Pricing is custom and quote-based on multi-year contracts under a white-glove service model, with no public pricing disclosed. Customer segments span early-stage emerging companies through globally scaling enterprises, with vertical specialization in beauty (primary), durables, and lifestyle categories. The company is co-founded and led by CEO Charles Tellier and Chairman Olaf Schmitz, with Karan Raturi (COO) and Kyle Loughran (VP Finance) comprising the senior leadership team.

Name

D2E-Labs

Legal name

D2E Labs Ltd.

Website

https://d2e-labs.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

D2E Labs is a London-headquartered marketplace services holding company that consolidates specialized agencies — Market Defense (beauty), Lunge Marketing (durables/lifestyle), and Knoza — to deliver integrated Amazon, TikTok, Walmart, Target, Ulta, and Mercado Libre services to brand partners across three continents.

Ownership category

akta.pro rank

Product category

Marketplace Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Marketplace services
• Ecommerce advertising
• Brand protection
• Marketplace operations
• Retail media analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketplace Services - Managed Accounts: Full-suite marketplace services including account management, advertising, brand protection, content management, and logistics for brands selling on major marketplaces. Revenue likely generated through service fees, management fees, or performance-based arrangements with brand clients.
2. Performance Marketing and Advertising: DSP and advertising services for marketplace brands, including Amazon Sponsored Ads, Amazon DSP, and social commerce advertising (TikTok, Meta, Google).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

D2E-Labs is a London-headquartered holding company that consolidates leading marketplace services providers to deliver full-suite ecommerce solutions for brands selling on Amazon, TikTok, Walmart, Target, Ulta, and Mercado Libre. Through its operating platforms Market Defense (beauty), Lunge Marketing (durables and lifestyle), and Knoza (cross-platform performance), the company provides data analytics, DSP and advertising, marketplace operations, brand protection, A+ content management, logistics, and TikTok Shop integration under a single managed-service model.

Product overview

D2E-Labs operates as a marketplace services holding company that integrates a portfolio of specialized agencies under a unified platform. The core offering consists of two operating sub-brands: Market Defense (the original platform acquired in March 2022), which focuses on prestige beauty and consumer passion brands on Amazon and leading marketplaces, and Lunge Marketing (acquired September 2024), which serves the Durables and Lifestyle categories with data-driven Amazon strategies. D2E Labs also completed the acquisition of Knoza in April 2026, adding performance-driven marketplace agency capabilities. The companies collectively offer an integrated suite of services including data analytics, DSP/advertising, marketplace operations, brand protection, A+ content management, and logistics. A key product module is the TikTok Shop service (offered through both Market Defense and Lunge Marketing), which connects TikTok commerce to Amazon infrastructure via a unified strategy, creative, data, media, and fulfillment approach. D2E-Labs' footprint spans North America (Amazon, Walmart), South America (Mercado Libre, Amazon), and Europe (Amazon), managing over $300 million in annual brand revenues across 70 professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 75% revenue growth across Market Defense brand portfolio
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• KnozacoreStrategic or Co-development Partner · 30 April 2026Knoza was acquired by D2E Labs (through parent company Market Defense) in April 2026. Knoza is a performance-driven marketplace agency specializing in on- and off-Amazon growth strategies, adding capabilities for Meta, Google, TikTok, Target, Ulta, and Walmart platforms alongside Amazon.
• Lunge MarketingcoreStrategic or Co-development Partner · 9 September 2024Lunge Marketing was acquired by D2E Labs in September 2024. The company is a full-service marketplace agency specializing in Durables and Lifestyle categories, with a team of 20 experienced marketplace experts and deep expertise in Programmatic Marketing and 1P strategies.
• Market DefensecoreStrategic or Co-development Partner · 1 March 2022Market Defense was acquired by D2E Labs in March 2022 as the launchpad for executing the company's mission to build the leading marketplace services platform. Market Defense is the leading marketplace service provider in the Premium Beauty space, providing full-suite services including Account Management, Brand Protection, Logistics, Advertising, and Creative.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a key marketplace platform partner. D2E Labs operates as an Amazon Solution Provider Network (SPN) partner, Amazon Sponsored Ads Partner, Amazon Retail for Ads Partner, Amazon DSP Partner, and Buy with Prime Partner. Services cover the entire Amazon ecosystem including advertising, DSP, and retail operations.
• TikTokcoreChannel Partner/ Reseller/ DistributorTikTok Shop is a key channel for social commerce services. D2E Labs companies (Lunge Marketing and Market Defense) help brands launch and scale on TikTok Shop, connecting it with Amazon for full-funnel commerce operations.
• WalmartsecondaryChannel Partner/ Reseller/ DistributorWalmart is one of the marketplace platforms covered by D2E Labs services in North America.
• TargetsecondaryChannel Partner/ Reseller/ DistributorTarget is one of the marketplace platforms covered by D2E Labs services in North America.
• Ulta BeautysecondaryChannel Partner/ Reseller/ DistributorUlta Beauty is one of the marketplace platforms covered by D2E Labs services, with particular focus on the beauty vertical.
• Mercado LibresecondaryChannel Partner/ Reseller/ DistributorMercado Libre is covered by D2E Labs services in South America, enabling cross-border marketplace operations in the region.

Scale indicators7 records

Recent moves9 records

Expansion highlights1 record

Direct peers

• Acorn Commerce: Acorn Commerce is a UK-based Amazon marketplace agency offering advertising, content, and operations services—closely comparable to D2E Labs' Marketplace Operations and DSP offerings.
• Marketplace Valet: Marketplace Valet is a full-service Amazon agency providing account management, advertising, and brand protection—directly overlapping with Market Defense's core service stack.
• Pattern: Pattern is a global Amazon brand accelerator that provides marketplace services, advertising, and analytics to brands—directly competing with D2E Labs in the multi-marketplace managed services space.
• Blue Wheel Media: Blue Wheel Media is an Amazon marketing and operations agency serving CPG and beauty brands with advertising, content, and logistics—comparable in vertical focus and service breadth to D2E Labs.
• Summit Coffee Labs / Summit Agency: Summit is a full-service Amazon agency offering advertising, DSP, and creative services—closely comparable to D2E Labs' DSP and advertising managed services offering.
• Verst: Verst is a marketplace agency specializing in brand management, advertising, and supply chain services on Amazon and other marketplaces—directly comparable to Lunge Marketing's durables/lifestyle playbook.

Broad incumbents

• GroupM Nexus: GroupM Nexus is WPP's commerce media arm providing end-to-end marketplace and retail media services—represents a scaled incumbent competing for the same enterprise brand wallets D2E Labs targets.
• Avenue Z: Avenue Z is a larger commerce and media agency offering Amazon and marketplace services as part of a broader digital marketing portfolio—overlaps D2E Labs' offering but at greater scale and breadth.
• Publicis Commerce (Publicis Groupe): Publicis Commerce is the global commerce arm of Publicis Groupe, offering marketplace, advertising, and content services—comparable in service scope but operates at holding-company scale.

Emerging players

• Fospha: Fospha is an emerging marketing analytics platform focused on unifying marketplace and paid social measurement—adjacent to D2E Labs' AMC, Kalodata, and Triple Whale analytics stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/d2e-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D2E-Labs