MoveAgain

What MoveAgain does

MoveAgain AG is a Swiss online marketplace founded in 2017 and headquartered in Zürich that connects residential customers with a vetted network of partner companies for household moving and end-of-tenancy cleaning services. The company serves individual and family home movers across Switzerland — and, according to its partner recruitment materials, Germany and England — providing an alternative to the traditionally opaque, fragmented Swiss moving industry. Customers book services in approximately three minutes through a self-serve online platform, receiving an instant, transparent price calculated from user-supplied inventory and distance data, eliminating the need for on-site inspections.

The core technology stack is a web-based booking platform with an instant pricing calculator, an automated invoicing system that guarantees partner payment after service completion, a dedicated partner-facing mobile application (iOS and Android) for job management, and a city-specific landing-page structure that supports SEO across 10+ Swiss markets including Zürich, Basel, Bern, Geneva, and Lausanne. MoveAgain extends the core moving and end-of-lease cleaning products with add-on services such as furniture assembly/disassembly, packing, and Rent-A-Friend (on-demand hourly movers), and operates a small online merchandise shop. On the supply side, the partner platform automates marketing, customer service, invoicing, and payment collection for registered moving and cleaning companies.

MoveAgain's business model is built on transaction fees: it acts as the contracting party for fixed-price moving and cleaning services and earns a commission on completed bookings, with a secondary referral-fee stream from transmitting customer inquiries to partner companies (an average of three per inquiry). Go-to-market is product-led and digitally distributed via Google Ads, Facebook Pixel and Custom Audiences, MailChimp newsletters, and referral partnerships with Allianz Switzerland (household insurance discount) and SwissCaution (rental-guarantee discount). The company employs approximately 14 people across management, product, business development, operations, sales, technology, and business intelligence functions. MoveAgain is privately held, with no disclosed institutional funding rounds or parent company, and traces its origins to co-founder Mladjan Filipovic's personal moving experience in 2017.

Name

MoveAgain

Legal name

MoveAgain AG

Website

https://moveagain.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveAgain AG is a Swiss online marketplace founded in 2017 that connects residential customers with vetted partner companies for household moving and end-of-tenancy cleaning services, offering instant transparent pricing and self-serve online booking across Switzerland, Germany, and England.

Ownership category

akta.pro rank

Product category

Online Moving & Cleaning Marketplace

NAICS

Used Household and Office Goods Moving (48421), Janitorial Services (561720), Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Apartment & Condo Local Moving (HSAKAAAB), Occupied Move-In/Move-Out Cleaning (With Belongings) (HSAEACAB), Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)

Keywords

• Online moving platform
• Household moving services
• End-of-tenancy cleaning
• Moving marketplace
• Relocation services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Platform Commission from Partner Referrals: MoveAgain receives a referral fee for transmitting customer inquiries to partner moving companies. Customer data is shared with an average of 3 moving companies for personalized quotes.
2. Service Transaction Fees: Fixed-price services paid by end customers for moving and cleaning services, with MoveAgain acting as the contracting party and arranging third-party service providers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MoveAgain operates an online marketplace platform for household moving and end-of-tenancy cleaning services in Switzerland. Customers book moves or cleanings through a self-serve website in approximately three minutes, receiving an instant fixed quote based on inventory and distance. The platform then assigns vetted partner moving and cleaning companies to fulfill the service, handling invoicing and guaranteeing partner payment.

Product overview

MoveAgain operates as an online marketplace platform for household-related services in Switzerland, connecting customers with partner moving and cleaning companies. The core offering consists of two primary services—moving (Umzug) and end-of-tenancy cleaning (Endreinigung)—which can be booked individually or together. The platform processes customer bookings and assigns partner companies to fulfill the services. Additional add-on services include furniture assembly/disassembly (Montage), packing assistance, and Rent-A-Friend (hourly movers). MoveAgain also operates a Partner Platform that allows moving and cleaning companies to join its network, providing them with automated invoicing, guaranteed payment, and customer leads. A dedicated Partner App enables partner companies to manage jobs on mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Umzug (Moving Service)
• Endreinigung (End of Tenancy Cleaning)
• Rent-A-Friend
• MoveAgain Partner Platform
• MoveAgain Partner App
• MoveAgain Shop

Quantifiable outcome

• 95% coverage across Switzerland
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• SwissCautionminorGTM or Marketing PartnerLeading provider of rental guarantees without bank deposit in Switzerland with over 400,000 customers. Offers MoveAgain customers up to 30% discount on premiums, loyalty rewards, and HomeAssistance emergency services. Partnership drives referrals for both companies.
• Allianz SwitzerlandminorGTM or Marketing PartnerMajor insurance provider offering MoveAgain customers a 10-20% discount on household insurance. Partnership promotes MoveAgain services to insurance customers seeking moving services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thumbtack: US-headquartered general services marketplace where customers request and compare quotes from local professionals including movers and cleaners; broader incumbent in the same marketplace category.
• TaskRabbit: Large horizontal home-services marketplace (owned by IKEA/Ingka) offering moving, cleaning, furniture assembly, and handyman services; overlaps MoveAgain's category set with much broader scope and capital.

Direct peers

• Helpling: European online marketplace for home cleaning services connecting customers with vetted cleaners; operates the same two-sided marketplace/transaction-fee model for the cleaning side of MoveAgain's offering.
• Movinga: Germany-headquartered online moving marketplace that books moves and partners with local movers; operates a similar marketplace model to MoveAgain in the DACH region, making it the most directly comparable peer.
• Moovaz: Cross-border relocation and moving platform originally from Singapore, providing online booking and matching for household moves; directly comparable in digital moving marketplace mechanics to MoveAgain.

Regional players

• Dolly: US on-demand marketplace for moving, furniture delivery, and large-item hauling with upfront pricing; relevant regional peer for the short-notice, price-transparent moving segment MoveAgain targets.
• Lugg: US on-demand moving and delivery marketplace providing short-notice moving help with transparent pricing; comparable business model to MoveAgain's Rent-A-Friend and instant-quote moving service but focused on the US market.
• ListMinut: Swiss home-services marketplace connecting customers with local service providers including movers and cleaners; regional peer operating in MoveAgain's home market with an overlapping service catalog.

Emerging players

• Book a Tiger (now Helpling): Cleaning marketplace platform in Europe that was acquired by Helpling; competes with MoveAgain's end-of-tenancy cleaning service on price transparency and online booking.
• Check24 Umzug: German comparison portal that offers a moving-services lead-generation and price-comparison tool; competes with MoveAgain for transparent-price moving bookings in the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveAgain