OnlineTherapy
Online-Therapy.com is a private, bootstrapped subscription platform founded in 2009 that delivers CBT-based individual and couples therapy globally via a comprehensive web-based toolbox, serving individual adults and couples seeking affordable, accessible alternatives to in-person mental-health care.
- Company typePrivate
- Founded2009
- HeadquartersHöganäs, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OnlineTherapy does
Online-Therapy.com, operating under the brand OnlineTherapy, is a private, bootstrapped online mental-health platform founded in 2009 and headquartered in Höganäs, Sweden. It delivers subscription-based therapy services to a global direct-to-consumer audience through a web-based platform accessible from any device, with no mobile app. Its core methodology is Cognitive Behavioral Therapy (CBT), executed through a combination of asynchronous self-help tools and synchronous human therapist interactions. The company is led by founder and CEO Carl Nordstrom.
The platform's product surface comprises two primary subscription offerings — Individual Therapy and Couples Therapy — supplemented by 19 specialized CBT-based modules covering conditions such as generalized anxiety, social anxiety, panic attacks, OCD, PTSD, depression, bipolar disorder, BPD, insomnia, anger management, agoraphobia, health anxiety, speech anxiety, stress management, sex therapy, relationship challenges, and weight problems. The proprietary "Therapy Toolbox" bundles therapist access, structured sections, worksheets, live sessions, messaging, journaling, activity plans, and yoga modules into a single integrated experience. Therapists hold credentials including MSc, BA, PgDip, Masters of Social Work, LPC, LCSW, LMHC, and Psy.D. The platform operates under HIPAA compliance with end-to-end encrypted data transfer.
The business model is a monthly subscription with a 20% first-month promotional discount targeting individual adults and couples seeking more affordable and accessible alternatives to in-person therapy. Go-to-market is product-led growth: users self-register, take self-assessment tests, and are matched with a therapist. Acquisition relies primarily on an extensive SEO-driven content footprint (condition-specific landing pages plus a blog), an affiliate program, and PR-driven earned media through appearances on outlets including CBS, The Today Show, Fox News, CNN, and Forbes. The company has been recognized by VeryWell Mind as Best Online Therapy for CBT and rated 4.7/5 by HelpGuide, with 4,622+ user reviews averaging 4.8/5 stars.
OnlineTherapy firmographics
Firmographics- Name
- OnlineTherapy
- Legal name
- Online-Therapy.com
- Website
- https://online-therapy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Online-Therapy.com is a private, bootstrapped subscription platform founded in 2009 that delivers CBT-based individual and couples therapy globally via a comprehensive web-based toolbox, serving individual adults and couples seeking affordable, accessible alternatives to in-person mental-health care.
- Ownership category
- akta.pro rank
OnlineTherapy industry classification
Industry- Product category
- Online Mental Health Therapy
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where OnlineTherapy is headquartered
LocationHeadquarters
- HQ city
- Höganäs
- HQ country
- Sweden
- HQ region
- Europe
Markets served
OnlineTherapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Therapy Services: Monthly subscription model providing access to therapist support, live sessions, messaging, worksheets, journaling tools, and yoga exercises. The first month offers a 20% discount for new customers. Users pay less than traditional face-to-face therapy while receiving daily therapist support Monday-Friday.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Therapy Subscription |
| Subscription | Monthly | Couples Therapy Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
OnlineTherapy product offering
Product offeringCore offering
OnlineTherapy (Online-Therapy.com) is an online platform that delivers Cognitive Behavioral Therapy (CBT)-based individual therapy and couples therapy to individual consumers on a recurring monthly subscription. The service combines scheduled live sessions with a licensed therapist and self-guided CBT modules, worksheets, and exercises accessed through a web-based account.
Product overview
Online-Therapy.com is an online therapy platform offering CBT-based mental health support through two primary service channels: Individual Therapy and Couples Therapy. The platform provides a comprehensive therapy toolbox with therapist access, worksheets, live sessions, messaging, journaling, activity planning, and yoga. The service includes 19 specialized therapy modules covering conditions such as anxiety disorders (generalized anxiety, social anxiety, speech anxiety, health anxiety), mood disorders (depression, bipolar, BPD, PTSD), behavioral issues (OCD, panic attacks, anger management, agoraphobia), and life concerns (relationships, sex therapy, stress management, insomnia, weight management). All programs are based on Cognitive Behavioral Therapy principles, combining asynchronous tools with live therapist interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
- Couples Therapy
- CBT Self-Help Modules and Tools
Companies that use OnlineTherapy
Customer profileSegments2 records
Ideal customer profiles2 records
OnlineTherapy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OnlineTherapy partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
OnlineTherapy competitors and assessment
Company assessmentDirect peers
- Talkspace: Talkspace provides online therapy and psychiatry through messaging, audio, and live video with both consumer and B2B/EAP channels. It is a direct peer in CBT-style talk therapy delivered via subscription, though Talkspace also offers medication management.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform offering individual, couples, and teen therapy via messaging, live chat, phone, and video. It is the most direct competitor to Online-Therapy.com given overlapping CBT-informed offerings, subscription model, and self-serve website sign-up.
- Calmerry: Calmerry is a subscription-based online therapy platform focused on affordable individual therapy with messaging and live sessions. Comparable to Online-Therapy.com on price positioning, asynchronous messaging-plus-live-session model, and self-serve sign-up.
- Regain.us: Regain is BetterHelp's dedicated couples counseling service, directly comparable to Online-Therapy.com's Couples Therapy subscription. Both target relationship concerns through video-based, CBT-influenced therapy delivered via subscription.
Emerging players
- Cerebral: Cerebral originally offered online therapy plus medication management for anxiety, depression, and insomnia. It intersects with Online-Therapy.com on CBT-style individual therapy delivered via subscription, with additional clinical/pharmacy capabilities.
- 7 Cups: 7 Cups combines trained listener support with affordable online therapy and asynchronous chat. It overlaps with Online-Therapy.com on text-based support plus licensed therapist escalation, though it leans more on community/listeners as the front door.
Broad incumbents
- Spring Health: Spring Health is an employer-focused mental health platform offering therapy, coaching, and psychiatry through insurance and benefit plans. A comparable therapy delivery model, though accessed primarily via B2B rather than Online-Therapy.com's direct-to-consumer funnel.
- Headspace (Headspace Health): Headspace now bundles self-guided content, meditation, and therapy (via Headspace Care/Ginger) into subscription and B2B offerings. It competes for the same mental health consumer with a broader content-plus-therapy stack vs. Online-Therapy.com's CBT-toolbox approach.
- Amwell (American Well): Amwell is a large telehealth platform offering therapy and psychiatry online. It overlaps with Online-Therapy.com on online therapy delivery but differentiates through enterprise/health-plan channel and broader medical scope.
- Lyra Health: Lyra is a broad mental health benefits platform serving employers and health plans with therapy, coaching, and integrated care. It is comparable as an online therapy channel competing for the same end-users, but differentiated by its B2B distribution rather than direct consumer subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OnlineTherapy social profiles
Digital presenceOnlineTherapy compliance and trust
Trust signalCompliance1 record
OnlineTherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnlineTherapy leadership team
Management profileNumber of profiles
Profiles1 record
OnlineTherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnlineTherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnlineTherapy
What does OnlineTherapy do?
OnlineTherapy (Online-Therapy.com) is an online platform that delivers Cognitive Behavioral Therapy (CBT)-based individual therapy and couples therapy to individual consumers on a recurring monthly subscription. The service combines scheduled live sessions with a licensed therapist and self-guided CBT modules, worksheets, and exercises accessed through a web-based account.
Is OnlineTherapy a public or private company?
OnlineTherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OnlineTherapy founded?
OnlineTherapy was founded in 2009. It employs 11 to 50 people.
Where is OnlineTherapy based?
OnlineTherapy is headquartered in Höganäs, Sweden, in the Europe region.
How does OnlineTherapy make money?
One revenue line is on record: subscription Therapy Services.
Who are OnlineTherapy's main competitors?
Direct peers on record are Talkspace, BetterHelp, Calmerry and Regain.us. Emerging players are Cerebral and 7 Cups. Broad incumbents are Spring Health, Headspace (Headspace Health), Amwell (American Well) and Lyra Health.
Does OnlineTherapy have an API?
No public API is recorded for OnlineTherapy.
What industry is OnlineTherapy in?
OnlineTherapy's product category is Online Mental Health Therapy. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8090.