What Mindance does

Mindance GmbH is a German digital mental health platform founded in 2017 in Leipzig, operating as a wholly owned subsidiary of the pme Familienservice Group since 2021. The company delivers mental health and stress management through a unified mobile and web application offering access to more than 1,000 interactive video, audio and text sessions across 40+ topics including mindfulness, sleep, leadership, family, nutrition and work-life balance. The platform is GDPR-compliant, developed in Germany, and integrates a proprietary Mindance Mental Health Score (MMHS) for measuring psychological wellbeing at individual and organizational levels, alongside ZPP-certified prevention courses eligible for full German health insurance reimbursement.

The product architecture spans consumer-facing offerings (the Mindance app plus €99 ZPP-certified 8-week prevention courses in Autogenic Training, Progressive Muscle Relaxation and Mindfulness), corporate packages (Mindance Premium for leadership teams and Mindance Enterprise for comprehensive BGM with HR dashboards and 24 KPIs), and vertical sub-brands (Mindance Sport for athletes). Supporting services include individual and group coaching with 50+ permanent coaches, a 24/7 emergency hotline, GBU-Psyche psychological risk assessments, and over 2,000 live events per year covering yoga, meditation, expert lectures and corporate Health Days. Payment processing is handled by Stripe and scheduling by TIMIFY, with AI-powered support delivered through a partnership with Langdock GmbH in Berlin.

Mindance operates a multi-channel revenue model combining one-time prevention course purchases (€99), annual corporate subscriptions (Premium and Enterprise tiers, pricing not publicly disclosed), professional coaching services, and live event delivery. Distribution runs through App Store and Google Play, direct enterprise field sales with demo booking, and a reimbursement pathway via German health insurers. Named enterprise customers include Bosch (3,000 employees trained, 80%+ completion), HUGO BOSS, Leipziger Verkehrsbetriebe (documented 5% sick day reduction, 11% MMHS improvement, 1:6 ROI), Allianz, Canada Life, Weight Watchers, Endemol Shine Group and several professional football clubs (DFB, Hannover 96, Eintracht Frankfurt, Union Berlin).

Name

Mindance

Legal name

Mindance GmbH

Website

https://mindance.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindance GmbH is a German digital mental health platform serving enterprises, health insurers, athletes and consumers via a mobile and web app, ZPP-certified prevention courses, corporate EAP and BGM packages, and human coaching services.

Ownership category

akta.pro rank

Product category

Mental Health & Corporate Wellness Software

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Corporate mental health
• Employee assistance program
• Stress management platform
• Digital mental wellness
• Prevention course software

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Prevention Course Sales: One-time purchase of ZPP-certified stress management courses at €99, including 1-year access to full Mindance app. Course completion certificate enables health insurance reimbursement.
2. Corporate Subscriptions (Premium & Enterprise): Annual subscription packages for companies providing EAP/BGM solutions. Mindance Premium targets leadership teams; Mindance Enterprise provides comprehensive health management. Includes app access, HR dashboard, coaching services, and optional GBU-Psyche risk assessment.
3. Coaching Services: Individual and group coaching sessions with 50+ permanent coaches. 24/7 coaching and emergency hotline available. Includes executive coaching and systemic solution-oriented approach.
4. Live Events: Top speakers, lectures, yoga and meditation classes delivered as part of corporate packages. Over 2,000 events per year.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mindance is a digital mental health platform delivered as a mobile and web application offering 1,000+ interactive video, audio, and text sessions across 40+ topics for stress management and wellbeing. It sells ZPP-certified prevention courses directly to consumers (eligible for German health insurance reimbursement) and corporate EAP/BGM packages (Mindance Premium and Enterprise) with HR analytics dashboards, coaching, and live events.

Product overview

Mindance is a digital mental health platform delivered as a unified mobile and web application combined with specialized content modules. The core Mindance App provides access to 1,000+ interactive video, audio, and text sessions across 40+ topics. The platform architecture consists of the Mindance App as the central hub, supplemented by ZPP-certified prevention courses (Autogenic Training, Mindfulness/Progressive Muscle Relaxation), corporate packages (Mindance Premium and Enterprise), and the Mindance Sport sub-brand for athletic mental training. Additional modules include Courses & Media Library, Coachings, Live Events & Lectures, Dashboard, News Tool, Event Tool, Health Days, Corporate Branding, and GBU risk assessment—all designed to work together as an integrated EAP (Employee Assistance Program) and BGM (Betriebliches Gesundheitsmanagement) solution.

Differentiator

Problem solved

Functional benefit

Brands

• Mindance Premium: Premium corporate package with enhanced features including 200+ courses, 800+ exclusive courses, HR dashboard with 24 KPIs, and corporate branding options.
• Mindance Enterprise

Products and services

• Mindance App Mobile and web application for mental health and stress management providing access to 1,000+ interactive video, audio, and text sessions across 40+ topics including mindfulness, sleep, stress management, family, and work-life balance. Available to consumers via free app download with premium subscription, and to companies via corporate subscriptions.
• Autogenic Training Course (SAT) ZPP-certified 8-week online stress management course teaching self-hypnosis techniques for calm and relaxation through autosuggestion methods according to Johannes Heinrich Schultz. Sold for €99 one-time with 1 year of free Mindance app access; completion certificate enables health insurance reimbursement up to 100%.
• Mindfulness Course (AOSA) ZPP-certified 8-week online stress management course through progressive muscle relaxation, teaching physical relaxation techniques using conscious tensing and relaxing of muscle groups. Sold for €99 one-time with 1 year free Mindance app access; eligible for health insurance reimbursement.
• Progressive Muscle Relaxation Course (SPMR/PMR) ZPP-certified 8-week online course teaching Progressive Muscle Relaxation (PMR) according to Edmund Jacobson, a relaxation technique promoting deep calm through conscious tensing and relaxing of muscles. Sold for €99 one-time with 1 year free Mindance app access; eligible for health insurance reimbursement.
• Mindance Premium Annual subscription corporate package for leadership teams including app and web platform, 200+ stress/yoga/nutrition courses plus 800+ exclusive business coaching and mental health courses, corporate branding, HR dashboard with 24 KPIs, individual and group coaching, academy services, and optional GBU-Psyche risk assessment.
• Mindance Enterprise Annual subscription comprehensive health management package for employers featuring app and web platform, internal experts and external service providers integration, News tool for company communications, Event tool for health programs, branch-level analysis and management, and optional coaching services.
• Mindance Sport Mental training platform for amateur and professional athletes, mental trainers, sports psychologists, and clubs/associations. Includes mental prep, visualization, mindfulness exercises, meditation, relaxation music, and focus exercises. Customers include DFB (German Football Association), Hannover 96, Eintracht Frankfurt, and Union Berlin.
• Courses & Media Library Content library offering 1,000+ video, audio, podcast, music, and sound offerings across 40+ individual topics with personalized content recommendations based on user needs and preferences.
• Coachings Individual and group coaching services with 50+ permanent coaches offering executive coaching, 24/7 coaching hotline, and systemic solution-oriented approach for corporate clients.
• Live Events & Lectures Live lectures with renowned experts, weekly yoga and meditation classes, top speaker sessions, and on-demand access to recorded lectures. Over 2,000 events per year as part of corporate wellness packages.
• Health Days Organized company health days and wellness events as part of corporate BGM (Betriebliches Gesundheitsmanagement) programs delivered to companies.
• GBU (Gefährdungsbeurteilung psychischer Belastungen) Optional psychological risk assessment module for corporate customers to identify and address mental health risks in the workforce as part of Mindance Premium/Enterprise packages.

Quantifiable outcome

• 5% reduction in sick days due to psychological illnesses
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• pme Familienservice GroupcoreOthers · 1 January 2021Mindance is a wholly owned subsidiary of pme Familienservice Group, Germany's pioneer and largest work-life balance provider for 30 years. The pme Group employs 2,000 people nationwide. This parent company relationship provides Mindance with distribution leverage, brand credibility, and operational infrastructure.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Calm: Calm is a leading global meditation, sleep, and mental wellness app with a consumer subscription model and a growing B2B / Calm Business offering. It competes directly with Mindance for both individual users and corporate EAP/BGM budgets in Germany.
• Wysa: Wysa is an AI-driven mental wellness app combining self-help content with optional human therapist access and B2B employer offerings. It overlaps with Mindance's digital-first approach to mental health support, particularly in serving employee populations.
• Headspace: Headspace is a global meditation and mental health platform with a strong consumer subscription plus a dedicated Headspace for Work enterprise product. It overlaps with Mindance across content topics, app distribution, and corporate sales.
• 7Mind: 7Mind is a German meditation and mindfulness app offering guided meditations, courses, and corporate B2B packages. Like Mindance, it combines a consumer app with an enterprise sales motion targeted at German employers and health insurers.
• OpenUp: OpenUp is a European B2B mental health platform providing on-demand psychologist sessions, self-help tools, and workshops to employers. It is a direct competitor in the German and DACH corporate EAP/BGM market.
• HelloBetter: HelloBetter is a German digital mental health company offering evidence-based online therapy programs, often reimbursed by German health insurers. It competes with Mindance for both consumer prevention-course spending and corporate mental-health budgets.
• Selfapy: Selfapy is a German digital mental health company offering online courses and therapy programs, often reimbursed by statutory health insurers. It is a direct peer in the German market for both consumer prevention courses and corporate mental-health solutions.

Broad incumbents

• Modern Health: Modern Health is a global mental health benefits platform combining therapy, coaching, and digital self-serve tools for employers. It is comparable to Mindance Enterprise as a broader EAP solution, though it does not focus specifically on the German regulatory and reimbursement pathway.
• Spring Health: Spring Health is a global precision mental health benefits platform for employers that pairs clinical care with self-guided digital content. Like Mindance, it sells to HR teams and competes for corporate mental-health budget, but at much larger scale and outside the German ZPP framework.
• Lyra Health: Lyra Health is a comprehensive mental health benefit provider for employers offering therapy, coaching, and digital tools. It is comparable to Mindance's enterprise motion but operates as a broad incumbent EAP with deeper clinical-care delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mindance
• Instagraminstagram.com/_mindance
• Xx.com/_mindance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindance