Popcorn Training
- Company typePrivate
- Founded2010
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Popcorn Training firmographics
Firmographics- Name
- Popcorn Training
- Legal name
- KnowBe4, Inc.
- Website
- https://popcorntraining.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Popcorn Training industry classification
Industry- Product category
- Security Awareness Training
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- CCTV, Access Control & Alarm Systems Training (Electronic Security) (BPAKAOAF)
Keywords
Where Popcorn Training is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
Popcorn Training business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Security Awareness Training Subscriptions: Subscription-based pricing model for security awareness training platform access. Customers pay for seat licenses and platform access on a recurring basis.
- Email Security Products: Additional subscription revenue from cloud email security products including Defend (inbound), Prevent (outbound), and PhishER Plus (incident response).
- Compliance Training: Compliance Plus training modules providing continuous compliance education with automated policy acknowledgment and reporting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and organization-wide licensing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels14 records
Popcorn Training product offering
Product offeringCore offering
Popcorn Training is a security awareness training provider that delivers educational programs to organizations worldwide, helping them train employees on cybersecurity threats and best practices. Based in Cape Town, South Africa, the company serves a global customer base and has built a reputation as an award-winning provider in the security education space since its founding in 2011.
Differentiator
Problem solved
Functional benefit
Brands
- AIDA (AI Defense Agents): Behavior-based AI defense system for detecting and stopping risky human actions with real-time agentic AI responses.
- Agent Risk Manager
- Phish Alert Button
- KnowBe4 Defend
- KnowBe4 Prevent
- Phisher Plus
Products and services
- Security Awareness Training Security awareness training programs designed for organizations to educate their employees about cybersecurity threats, phishing, social engineering, and security best practices. Targeted at enterprise and mid-market customers globally.
Quantifiable outcome
- Anglo-Eastern Ship Management cut Phish-prone Percentage by 55%
- +1 more outcomes
Companies that use Popcorn Training
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
Popcorn Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Popcorn Training partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Channel Partners (Resellers and VARs)coreKnowBe4 maintains a network of certified channel partners including resellers and value-added resellers that distribute and resell KnowBe4 security products to end customers. Partners have access to a partner portal and directory.
- Technology AlliancescoreTechnology alliance partners providing product integrations and technical interoperability. Includes integrations with platforms like Microsoft 365 for seamless security deployment.
- MicrosoftcoreIntegration partnership with Microsoft providing Microsoft 365 customers access to KnowBe4 Defend and Prevent email security solutions. Crawford Case Study specifically mentions Microsoft 365 email security enhancement.
- Risk & Insurance PartnersminorCyber risk and insurance industry partnerships focused on integrating security awareness with cyber insurance and risk management solutions.
Scale indicators6 records
Recent moves1 record
Expansion highlights2 records
Popcorn Training competitors and assessment
Company assessmentDirect peers
- KnowBe4: The market-leading security awareness training and phishing simulation platform. KnowBe4 is the most direct competitor to Popcorn Training, offering similar awareness training, compliance modules, and email security products to enterprise and mid-market buyers globally.
- Cofense: Cofense focuses on phishing defense, simulations, and security awareness training — directly overlapping with Popcorn Training's core offering. Targets similar enterprise InfoSec buyers with phishing-detection and human-risk management capabilities.
- Terranova Security: A security awareness training provider specializing in phishing simulations, compliance training, and security culture change. Closely comparable in product scope and target persona (IT/InfoSec teams) to Popcorn Training's offering.
- NINJIO: NINJIO delivers microlearning-based security awareness training focused on behavioral change and phishing susceptibility reduction — a direct competitor in the security awareness training space targeting SMB through enterprise customers.
Broad incumbents
- Proofpoint Security Awareness: Proofpoint bundles a security awareness training product into its broader enterprise email security and information protection platform. Comparable buyer (CISO/IT teams) and overlapping use cases in phishing simulation and risk reduction, but Proofpoint sells as part of a wider portfolio.
- SANS Institute: SANS is a broad cybersecurity training and certification powerhouse. Its awareness-focused programs (e.g., SecAware) overlap with Popcorn Training's security awareness training category, though SANS is far larger and more known for technical certifications.
- Sophos Phish Threat: Sophos Phish Threat is the security awareness/phishing simulation component of Sophos's broader cybersecurity suite. Relevant peer in the awareness-training category because Sophos bundles awareness with endpoint/network security for SMB and mid-market buyers.
- Mimecast: Mimecast is primarily an email security vendor that has expanded into security awareness training (Mimecast Awareness Training). Comparable at the intersection of email security and human-risk training — adjacent to Popcorn Training's core category.
Emerging players
- Phished: Phished offers an AI-driven phishing simulation and security awareness platform with strong European footprint. Comparable as an awareness-training specialist targeting similar mid-market and enterprise security teams.
- CybSafe: CybSafe is a security behavior and culture analytics platform that combines awareness training with human-risk measurement. Comparable in addressing phishing/social-engineering human risk for enterprise security buyers, though with a stronger analytics/measurement angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Popcorn Training social profiles
Digital presencePopcorn Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popcorn Training leadership team
Management profileNumber of profiles
Profiles1 record
Popcorn Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popcorn Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popcorn Training
What does Popcorn Training do?
Popcorn Training is a security awareness training provider that delivers educational programs to organizations worldwide, helping them train employees on cybersecurity threats and best practices. Based in Cape Town, South Africa, the company serves a global customer base and has built a reputation as an award-winning provider in the security education space since its founding in 2011.
Is Popcorn Training a public or private company?
Popcorn Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popcorn Training founded?
Popcorn Training was founded in 2010. It employs 11 to 50 people.
Where is Popcorn Training based?
Popcorn Training is headquartered in Cape Town, South Africa, in the Africa region.
How does Popcorn Training make money?
Three revenue lines are on record. Security Awareness Training Subscriptions are the primary driver. The others are email Security Products and compliance Training.
Who are Popcorn Training's main competitors?
Direct peers on record are KnowBe4, Cofense, Terranova Security and NINJIO. Broad incumbents are Proofpoint Security Awareness, SANS Institute, Sophos Phish Threat and Mimecast. Emerging players are Phished and CybSafe.
Does Popcorn Training have an API?
No public API is recorded for Popcorn Training.
What industry is Popcorn Training in?
Popcorn Training's product category is Security Awareness Training. Its primary akta.pro industry code is BPAKAOAF, CCTV, Access Control & Alarm Systems Training (Electronic Security). Its NAICS code is 6114 and its SIC code is 8200.