Cobalt
Cobalt builds Engagement Dynamics, an association and certification management platform built on Microsoft Dynamics 365 for mid-to-large trade associations, certification bodies, and accrediting organizations. The company sells subscriptions, Microsoft licensing facilitation, and implementation services to roughly 200 enterprise customers and is now a Momentive Software subsidiary.
- Company typePrivate
- Founded1998
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cobalt does
Cobalt is a US-based software company that builds and delivers association and certification management software for mid-to-large trade associations, professional societies, certification bodies, and accrediting organizations. Founded in 1998 and headquartered across Arlington, VA / Washington, DC / St. Petersburg, FL offices, Cobalt has operated for over 25 years in this specialized vertical and was acquired by Momentive Software (formerly Community Brands) in May 2025.
Its flagship product, Engagement Dynamics, is a unified association management system (AMS) built natively on Microsoft Dynamics 365 and the Microsoft Power Platform (Power BI, Power Automate, Power Apps, Power Pages, Power Virtual Agents, and Copilot). The platform combines membership management, certification workflows (including Pearson VUE RTEN integration for exam scheduling and Credly integration for digital badging), engagement scoring, eCommerce, events, subscriptions, and self-service member/candidate portals in a single configurable environment. Cobalt also holds Microsoft Solutions Partner for Business Applications status and operates dedicated AMS support teams that report industry-leading service metrics (95.4% customer satisfaction, 47-minute median response time, 2.2-hour median resolution time).
Cobalt's revenue model is built on three streams: (1) annual or multi-year subscription licensing for the Engagement Dynamics AMS with quote-based pricing scoped to organization size, modules, and user count; (2) Microsoft Dynamics 365 and Power Platform licensing facilitation bundled into implementation engagements; and (3) professional services including implementation, cloud migration, project rescues, training, and ongoing managed support. Distribution is exclusively through direct enterprise field sales and inside sales — no resellers, marketplaces, or self-serve channels. The customer base comprises roughly 200 enterprise organizations including Pharmacy Technician Certification Board (300,000+ certified professionals), RAMCO/National Association of REALTORS (50%+ of state REALTOR associations), The Institute for Internal Auditors, Society of Thoracic Surgeons, Financial Services Institute, Urgent Care Association, and ACEND.
Cobalt firmographics
Firmographics- Name
- Cobalt
- Legal name
- The Cobalt Company
- Website
- https://cobalt.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cobalt builds Engagement Dynamics, an association and certification management platform built on Microsoft Dynamics 365 for mid-to-large trade associations, certification bodies, and accrediting organizations. The company sells subscriptions, Microsoft licensing facilitation, and implementation services to roughly 200 enterprise customers and is now a Momentive Software subsidiary.
- Ownership category
- akta.pro rank
Cobalt industry classification
Industry- Product category
- Association Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Application Maintenance & Support (AMS) (BPAEAFAC)
- akta.pro secondary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
Keywords
Where Cobalt is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cobalt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Engagement Dynamics AMS Subscription: Annual or multi-year subscription licensing for the Engagement Dynamics association and certification management platform built on Microsoft Dynamics 365. Pricing is quote-based, scoped by organization size, module selection, and user count. Includes the core membership, certification, eCommerce, and portal modules.
- Microsoft Dynamics 365 Licensing: Cobalt facilitates Microsoft Dynamics 365 Sales, Marketing, and Power Platform licensing (Power BI Pro at $10/user/month, Power BI Premium Per User at $20/user/month, Power BI Premium Per Capacity starting at $4,995/month) as part of bundled implementation engagements, with license optimization services to right-size client environments.
- Implementation & Consulting Services: Professional services for Dynamics 365 implementations, cloud migrations, project rescues, support and managed services, and training. Covers the full implementation lifecycle from needs assessment through go-live and ongoing optimization.
- Support & Managed Services: Ongoing managed support services including responsive ticket resolution, on-call emergency support, daily system health checks, proactive alert monitoring, and dedicated account team assignments. Cobalt reports industry-leading customer satisfaction of 95.4% with median response times of 47 minutes and median resolution times of 2.2 hours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Engagement Dynamics AMS — quote-based enterprise pricing |
| Subscription | Monthly | Power BI Pro — $10 per user per month |
| Subscription | Monthly | Power BI Premium Per User — $20 per user per month |
| Subscription | Monthly | Power BI Premium Per Capacity — from $4,995 per month |
| Subscription | Monthly | Power Automate Base User Plan — $15 per user per month |
| Subscription | Monthly | Power Automate User Plan with RPA — $40 per user per month |
| Usage-based | Monthly | Power Automate Cloud Flow License — $100 per flow per month (5-flow minimum) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cobalt product offering
Product offeringCore offering
Cobalt's Engagement Dynamics AMS is an association and certification management platform built on Microsoft Dynamics 365 and the Power Platform, combining membership management, certification workflows, engagement scoring, eCommerce, event management, subscriptions, and self-service member/candidate portals in a single unified system. Complementing the software, Cobalt delivers Dynamics 365 implementation, managed support, cloud migration, project rescue, and licensing optimization services as a Microsoft Solutions Partner for Business Applications. The platform is sold to enterprise trade associations, professional certification bodies, and accreditation organizations.
Product overview
Cobalt offers a portfolio of association and certification management solutions built on the Microsoft Dynamics 365 and Power Platform ecosystem. The core product is Engagement Dynamics, a unified AMS that combines membership management, certification workflows, event management, eCommerce, engagement tracking, subscriptions, and self-service portals with embedded Power BI analytics. The platform is delivered as a core system with modular add-on capabilities including certification management (purchasable standalone or as add-on), engagement tracking, events, eCommerce, subscriptions, and member portals. Cobalt also provides a full suite of Microsoft-centric services including cloud migrations, implementations, managed support, project rescues, and licensing optimization. The company was acquired by Momentive Software in May 2025 and serves nearly 200 enterprise organizations including associations, certification bodies, and accrediting organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Engagement Dynamics: Cobalt's flagship association and certification management solution built on top of Microsoft Dynamics 365 and the Microsoft Power Platform. Combines Cobalt's industry experience with Microsoft's low-code application platform.
Products and services
- Engagement Dynamics AMS Cobalt's flagship association and certification management system built on Microsoft Dynamics 365 and Power Platform. Combines membership management, certification workflows, event management, eCommerce, engagement tracking, subscriptions, and self-service member/candidate portals with embedded Power BI analytics for enterprise associations, certification bodies, and accreditation organizations.
- Certification Management Software Standalone or add-on certification management solution for processing certification applications, tracking continuing education requirements, managing recertifications, integrating with Pearson VUE for exam scheduling, and issuing digital badges via Credly.
- Microsoft Dynamics 365 Implementation Services Professional services for Microsoft Dynamics 365 implementations, cloud migrations, project rescues, support and managed services, and training. Covers the full implementation lifecycle from needs assessment through go-live and ongoing optimization for associations, certification bodies, and SMB CRM customers.
- Dynamics 365 Managed Support Services Ongoing managed services including support agent coverage from 8 AM to 8 PM ET, on-call emergency support, daily system health checks, proactive alert monitoring, and dedicated account team assignments. Reports 95.4% customer satisfaction, 47-minute median response times, and 2.2-hour median resolution times.
- Cloud Migration Services Migration services for transitioning organizations from on-premises CRM/AMS systems to Microsoft Dynamics 365 cloud environments, with improved data accuracy and integrations across ClickDimensions, Great Plains, and the Power Platform.
- Project Rescues Rescue services for failed or stalled Microsoft Dynamics 365 or AMS implementation projects, helping organizations recover and complete deployments.
- Dynamics 365 Licensing Optimization License assessment and optimization services to ensure organizations have appropriate Power BI, Power Automate, and Dynamics 365 licenses for their needs, with right-sizing of client environments.
Quantifiable outcome
- 95.4% customer satisfaction in AMS support operations
- +6 more outcomes
Companies that use Cobalt
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Cobalt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature10 records
Cobalt partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and supporting.
- Momentive SoftwareflagshipMomentive Software (formerly Community Brands), a provider of cloud-based software and services for purpose-driven organizations, acquired Cobalt on May 27, 2025. The acquisition strengthens Momentive's association management software portfolio and innovation footprint, adding Cobalt's Engagement Dynamics AMS and certification offerings to Momentive's existing suite. Cobalt's ~200 enterprise customers join Momentive's 30,000+ purpose-driven organization customer base across 30+ countries.
- ClickDimensionscoreCobalt partnered with ClickDimensions to launch PowerPack, a solution optimizing sales and marketing for Microsoft-centric small and medium-sized enterprises. The partnership integrates ClickDimensions' marketing automation capabilities with Cobalt's Dynamics 365 expertise and the broader Power Platform, announced in Arlington, VA in October 2023.
- MicrosoftcoreCobalt is a Microsoft Solutions Partner for Business Applications, building its Engagement Dynamics AMS entirely on Microsoft Dynamics 365 and the Microsoft Power Platform (Power BI, Power Automate, Power Apps, Power Pages, Power Virtual Agents, Copilot). The relationship involves deep technical integration, co-development of association management functionality, and mutual go-to-market activities within the Microsoft ecosystem.
- Pearson VUEcoreCobalt's Engagement Dynamics integrates with Pearson VUE's Real-Time Exam Notification (RTEN) system for real-time certification exam scheduling. This integration enables certification organizations to offer candidates real-time exam scheduling updates and automatic portal notifications when exams are scheduled, completed, or require rescheduling.
- CredlysupportingCobalt integrates with Credly's digital badging platform, enabling certification organizations to issue digital badges to certified individuals upon credential completion. Badges are verifiable online credentials that candidates can share on LinkedIn and professional networks.
- LinkedIn Sales NavigatorsupportingNative integration with LinkedIn Sales Navigator enables lead discovery, CRM data sync, contact/account creation from LinkedIn profile data, data validation with 'Not at Company' flagging, and sales sequence integration within Dynamics 365. LinkedIn Sales Navigator template apps are available in Power BI AppSource for reporting on outreach activity.
- Higher LogicsupportingCobalt recommends Higher Logic as a preferred partner for online community platforms and marketing automation integration with its AMS. Higher Logic is cited as the industry-leading solution for member communities and marketing automation, with whom Cobalt's Engagement Dynamics integrates seamlessly.
- Microsoft GP (Great Plains)supportingCobalt's Engagement Dynamics integrates with Microsoft Dynamics GP (formerly Great Plains) for accounting and financial management, as well as QuickBooks and Sage 50. Organizations typically handle core accounting in these external systems while Cobalt manages accounts receivable and tax/shipping data within the AMS.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Cobalt competitors and assessment
Company assessmentDirect peers
- Impexium: Cloud-based AMS designed for associations and member-based organizations, providing membership management, events, and online communities. Closely comparable to Cobalt's Engagement Dynamics product set.
- Nimble AMS: Association management software built natively on Salesforce, targeting small and mid-sized associations. A platform-alternative peer to Cobalt in the same AMS market.
- GrowthZone: AMS solution for chambers of commerce and associations with membership management, event registration, and member engagement features. Competes head-on with Cobalt in the mid-market association space.
- Fonteva (Salesforce): AMS built natively on Salesforce for associations and member-based organizations. Competes with Cobalt on the same AMS use cases but on a different CRM platform (Salesforce vs. Microsoft Dynamics 365).
- Personify: Provider of AMS and constituent engagement software for associations and nonprofits. Direct competitor to Cobalt across membership, events, and finance workflows in the association vertical.
- MemberSuite: Association management software platform serving trade associations, professional societies, and membership organizations. Direct competitor to Cobalt's Engagement Dynamics, offering similar membership, events, and finance functionality for the same vertical buyer.
Others
- MemberClicks (Momentive Software): SMB-focused AMS owned by Momentive Software (Cobalt's parent since May 2025). Adjacent portfolio product rather than a direct competitor given its small-association focus versus Cobalt's enterprise posture.
- Higher Logic: Online community and marketing automation platform for associations; Cobalt explicitly recommends Higher Logic as a preferred partner. Complementary ecosystem player rather than a direct AMS competitor.
Broad incumbents
- iMIS (Advanced Solutions International): Long-standing enterprise AMS platform serving associations, nonprofits, and unions globally. A broader incumbent with deeper enterprise footprint than Cobalt but overlapping membership, engagement, and certification workflows.
- Aptify (Momentive Software): Enterprise AMS for large associations, now part of Momentive Software (Cobalt's parent). A sister product overlapping with Engagement Dynamics within the same parent portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cobalt social profiles
Digital presenceCobalt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobalt leadership team
Management profileNumber of profiles
Profiles2 records
Cobalt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobalt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobalt
What does Cobalt do?
Cobalt's Engagement Dynamics AMS is an association and certification management platform built on Microsoft Dynamics 365 and the Power Platform, combining membership management, certification workflows, engagement scoring, eCommerce, event management, subscriptions, and self-service member/candidate portals in a single unified system. Complementing the software, Cobalt delivers Dynamics 365 implementation, managed support, cloud migration, project rescue, and licensing optimization services as a Microsoft Solutions Partner for Business Applications. The platform is sold to enterprise trade associations, professional certification bodies, and accreditation organizations.
Is Cobalt a public or private company?
Cobalt is a private company. It is classified as corporate owned and is currently operating.
When was Cobalt founded?
Cobalt was founded in 1998. It employs 1 to 10 people.
Where is Cobalt based?
Cobalt is headquartered in Arlington, United States, in the North America region.
How does Cobalt make money?
Four revenue lines are on record. Engagement Dynamics AMS Subscription is the primary driver. The others are microsoft Dynamics 365 Licensing, implementation & Consulting Services and support & Managed Services.
Who are Cobalt's main competitors?
Direct peers on record are Impexium, Nimble AMS, GrowthZone, Fonteva (Salesforce), Personify and MemberSuite. Others are MemberClicks (Momentive Software) and Higher Logic. Broad incumbents are iMIS (Advanced Solutions International) and Aptify (Momentive Software).
Does Cobalt have an API?
No public API is recorded for Cobalt.
What industry is Cobalt in?
Cobalt's product category is Association Management Software. Its primary akta.pro industry code is BPAEAFAC, Application Maintenance & Support (AMS), with a secondary code of BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its NAICS code is 541511 and its SIC code is 7370.