What BEYABLE does

BEYABLE is a Paris-based SaaS company — operating as the trade name of legal entity ATTUNEO — that provides AI-powered on-site personalization and conversion rate optimization (CRO) for e-commerce websites. Founded in 2014 by CEO Julien Dugaret, the platform combines real-time visitor behavioral analysis, predictive engagement scoring, and AI-driven content/offer personalization to help online retailers extract more revenue from existing traffic. Core products include On-site Personalization, E-Merchandising, Product Recommendations, A/B Testing, Email Remarketing, BEYABLE Analytics, Search AI, and Visitor Engagement Scoring, with add-on modules for B2B e-commerce, Gift Finder, Notification Center, and BEYABLE Stories. The platform integrates natively with Shopify, Magento, PrestaShop, Salesforce, Contentsquare, Brevo, Algolia, and major tag managers, and processes visitor data on European servers with CNIL-certified audience measurement.

The company serves 200+ enterprise brands across retail, luxury, manufacturing, distribution, automotive, and B2B e-commerce verticals, with documented customers including Carrefour, Saint-Gobain, FedEx, Würth, Royal Canin, A.P.C., and 1001PNEUS.fr. BEYABLE operates a three-tier service model (100% autonomous self-serve SaaS, mixed expert-assisted, and 100% managed services) sold via direct enterprise sales, inside sales, and a certified partner network that includes the BEYABLE Sellers Club. Pricing is quote-based on annual subscriptions tied to modules and support level. The company participates in Microsoft's 2024 Generative AI Startup Challenge and holds CNIL analytics certification (2021). In January 2026, BEYABLE was acquired by SaleCycle (backed by BGF since 2018) to form a combined European full-funnel conversion platform serving 300+ enterprise clients; the company employs 40+ people and operates from Paris.

Name

BEYABLE

Legal name

ATTUNEO

Website

https://beyable.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

1–10 employees

Short description

BEYABLE is a Paris-based SaaS platform that uses AI to deliver real-time on-site personalization, conversion optimization, and behavioral analytics for 200+ enterprise e-commerce brands across retail, luxury, manufacturing, and B2B verticals.

Ownership category

akta.pro rank

Product category

E-commerce Conversion Rate Optimization & Personalization Software

NAICS

Software Publishers (5132), Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Conversion rate optimization
• On-site personalization
• E-commerce personalization
• Cart abandonment recovery
• AI-powered merchandising

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription model for access to the BEYABLE platform. Three service tiers: 100% autonomous (self-service), mixed (expert-assisted), and 100% managed (full delegation). Pricing based on scope of modules and level of support.
2. Professional Services: Onboarding, implementation, and ongoing consulting services included in support tiers. Dedicated CRO experts and customer success managers provide strategic and operational guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

BEYABLE provides an AI-powered SaaS conversion rate optimization (CRO) and on-site personalization platform for e-commerce websites. The solution analyzes visitor behavior in real time to score engagement, adapt content and product displays, run A/B tests, recover abandoned carts via email remarketing, and deliver CNIL-compliant analytics. It is sold to enterprise B2C and B2B e-commerce brands through subscription tiers ranging from self-serve to fully managed services, with first campaigns live within 14 days of deployment.

Product overview

BEYABLE is a French SaaS conversion rate optimization (CRO) platform offering on-site personalization and behavioral marketing solutions. The platform operates as a modular suite combining a unified platform with individual solutions: the core platform provides On-site Personalization, E-Merchandising, Product Recommendations, A/B Testing, Email Remarketing, BEYABLE Analytics, Search AI, and Visitor Engagement Scoring. Supporting modules include BEYABLE Stories (interactive content), Notification Center (targeted messaging), Gift Finder, B2B E-commerce Personalization, Lead Generation, and specialized features like History of Viewed Products and Product Attractivity Monitoring. The platform analyzes visitor behavior in real time using AI to score engagement and deliver personalized experiences across the customer journey, supporting both B2C and B2B e-commerce clients.

Differentiator

Problem solved

Functional benefit

Products and services

• On-site Personalization AI-powered real-time visitor behavior analysis that adapts website content, offers, and experiences based on engagement signals and personas for e-commerce brands.
• E-Merchandising AI-driven intelligent merchandising that optimizes product display and rankings based on visitor preferences, product performance, and commercial objectives.
• Product Recommendations Personalized product suggestions displayed in real time based on visitor behavior, browsing history, and engagement scores.
• A/B Testing Comprehensive multivariate testing platform for optimizing website variations including UX, content, labels, and visual elements.
• Email Remarketing (Cart Abandonment Recovery) Cart abandonment recovery solution that sends personalized emails based on visitor behavior on the website, including product views and engagement scoring.
• BEYABLE Analytics Analytics solution for measuring 100% of website traffic legally, providing insights on visitor behavior and campaign performance with CNIL-certified audience measurement.
• Search AI AI-powered internal search engine with contextual and semantic search capabilities, autocomplete, dynamic filtering, and promotion management that processes visitor behavior data for personalized search results in under 150ms.
• B2B E-commerce Personalization AI-powered B2B e-commerce optimization for multiple profiles, extensive catalogs, and complex purchase tunnels with automatic profile identification and pre-filled order data.
• Lead Generation Solutions for collecting qualified leads with dynamic forms triggered based on visitor engagement levels (Hot, Warm, Cold prospects).

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SaleCyclecoreStrategic or Co-development Partner · 1 January 2026SaleCycle, a Gateshead-based e-commerce marketing technology firm backed by BGF since 2018, acquired BEYABLE in January 2026. The acquisition creates one of Europe's most advanced full-funnel conversion platforms, combining SaleCycle's identity resolution and remarketing tools with BEYABLE's real-time intent scoring and on-site personalization. The combined entity serves 300+ enterprise clients across retail, travel, telecoms, and luxury sectors, offering identity resolution, behavioral intent scoring, on-site personalization, and multi-channel remarketing including email, SMS, WhatsApp, and RCS.
• MicrosoftflagshipStrategic or Co-development Partner · 1 January 2024BEYABLE participated in Microsoft's 'Generative AI Startup Challenge' program in 2024. This program supports innovative startups in developing AI-powered technology while providing access to Microsoft's ecosystem, resources, and industry expertise. The partnership enables BEYABLE to further develop its AI capabilities and innovative personalization technology.
• Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorBEYABLE maintains a certified partner network including digital solutions providers, agencies, consulting firms, and technology partners. Partners receive welcome kits, training, sales materials, and access to the BEYABLE Sellers Club community. The network ensures successful customer implementations and expands market reach.
• Technology Integration PartnerscoreTechnology or IntegrationBEYABLE integrates with major e-commerce platforms and tools including Shopify, Magento, PrestaShop, WooCommerce (e-commerce CMS); Google Tag Manager, Tag Commander, Tealium (tag management); Contentsquare (analytics); Salesforce, Brevo, Actito, Mailchimp, Splio (CRM/email); Algolia (search); Lengow (product feed management); Advalo (marketing automation); and Sylius, Contentful (headless commerce).

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AB Tasty: Paris-based SaaS platform for A/B testing, personalization, and CRO serving enterprise e-commerce brands. Most directly comparable competitor to BEYABLE given shared French origin, similar mid-market/enterprise positioning, and overlapping product suite (personalization, recommendations, experimentation).
• Kameleoon: French AI-powered A/B testing and personalization platform for enterprise digital teams. Competes head-to-head with BEYABLE on the same buyer persona (CRO/e-commerce managers) with comparable product breadth in personalization, experimentation, and product recommendations.
• Dynamic Yield: Personalization and product recommendation engine acquired by Mastercard, serving global enterprise e-commerce and digital brands. Direct overlap with BEYABLE on real-time personalization, product recommendations, and CRO — competing primarily at the high end of the enterprise market where BEYABLE also plays.
• Optimizely: Digital experience platform combining experimentation (A/B testing), personalization, and content management. Competes with BEYABLE's full CRO suite and extends further into CMS/DXP, representing a broader but overlapping platform play.
• Nosto: AI-powered personalization platform specifically focused on e-commerce, offering on-site personalization, product recommendations, and behavioral targeting. Closely aligned with BEYABLE on target customer (mid-market and enterprise e-commerce) and product scope.
• Qubit (Coveo): Personalization platform for e-commerce, now part of Coveo following acquisition, providing on-site personalization, recommendations, and social proof. Directly comparable product scope to BEYABLE, primarily competing in mid-market and enterprise retail.
• Monetate (Kibo): Personalization platform for digital marketers, acquired by Kibo, offering product recommendations, A/B testing, and 1:1 personalization. Overlapping product suite and enterprise e-commerce customer base with BEYABLE.

Broad incumbents

• Adobe Target: Personalization and testing capability within Adobe Experience Cloud, serving large enterprises with deeply integrated martech stacks. Competes with BEYABLE on enterprise CRO accounts where Adobe is already the marketing automation incumbent.
• Salesforce Marketing Cloud (Interaction Studio / Einstein): Personalization, journey orchestration, and analytics within Salesforce's broader CRM/marketing cloud. Represents platform-level competition where Salesforce bundles personalization alongside CRM, email, and analytics — a different go-to-market but the same buyer wallet.

Others

• SaleCycle: BGF-backed e-commerce remarketing and identity resolution platform that acquired BEYABLE in January 2026. Now the parent company, providing complementary capabilities (off-site remarketing via email/SMS/WhatsApp/RCS) that BEYABLE's on-site personalization combined with to form a full-funnel offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beyable
• Xx.com/beyable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEYABLE