MindNation

What MindNation does

MindNation is a digital mental health and well-being platform, founded in 2019, that delivers services through a mobile app and web platform to corporate clients and individual users. Its core offering is the CareNow Plan, which provides 24/7/365 access to licensed mental health experts for teletherapy and chat support, supplemented by self-guided resources within the MindED library (MindDrills worksheets, MindWrites articles, MindBites short content, themed Toolkits, and Podcasts) and three science-backed assessments — the WellBeing Quiz (25 statements across five dimensions), Productivity Quiz, and Stress Test (based on the Perceived Stress Scale). Enterprise clients gain access to the BestMe Dashboard for goals, challenges, team well-being surveys, and ROI reporting. The company operates across the US (Deerfield Beach, Florida), the Philippines (Manila), Singapore, Malaysia, Colombia, the UK, Australia, and MENA, and reports touching 120,000+ lives across 150+ organizations including KMC, Mitsubishi, Analog Devices/ADPhils, SoftwareOne, and 3M. MindPH Inc. (Philippines) and Carte Blanche (Singapore) serve as regional operating entities alongside the US-based MindNation LLC.

The business model is a B2B2C enterprise go-to-market with annual EAP subscription contracts as the primary revenue stream, paired with a smaller direct-to-consumer stream of individually paid sessions for non-partner customers and a freemium content layer (Toolkits and quizzes) used for lead generation. Pricing is quote-based and not publicly disclosed. Go-to-market combines enterprise field sales targeting HR and People & Culture teams with content marketing through MindED and social/PR earned media including features in Forbes, CNN Philippines, Tatler Asia, Rappler, and ANC. Distribution is digital-first via mobile and web, with services delivered virtually across time zones in English, Spanish, and Arabic.

MindNation is founder-led (CEO Monique Ong, ex-Facebook and ex-P&G) with an expanded C-suite including Chief Product & Data Officer Cat Triviño, Chief Impact Officer Kana Takahashi, and Chief WellBeing Officer Eiza Fusingan. The company reports 51-100 employees and has no disclosed external funding rounds, positioning it as an independent, bootstrapped digital health vendor competing in the corporate EAP category.

Name

MindNation

Legal name

MindNation LLC

Website

https://mindnation.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

MindNation is a digital mental health and well-being platform offering 24/7 teletherapy, self-guided content, and assessment tools to corporate Employee Assistance Programs and individual users across the US, Philippines, Singapore, Malaysia, Colombia, UK, Australia, and MENA.

Ownership category

akta.pro rank

Product category

Digital Mental Health & Employee Assistance Programs

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health services
• Employee assistance programs
• Teletherapy platform
• Workplace wellbeing
• Corporate wellness solutions

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Employee Assistance Program (EAP) Subscriptions: Organizations partner with MindNation to provide mental health and well-being services to their employees. These are typically annual subscription contracts where the company pays for access to the platform and services on behalf of their workforce. Sessions are free for employees of partner companies as part of broader employee assistance programs.
2. Individual Paid Sessions: For individuals whose companies are not partnered with MindNation, paid sessions can be booked directly with MindNation experts. This provides a direct-to-consumer revenue stream for non-partner individuals.
3. Toolkits and Resources: Themed toolkits on mental health topics (financial well-being, workplace mental health, LGBTQ+ support, etc.) available for download, likely as part of premium offerings or lead generation for enterprise sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MindNation delivers a holistic mental health and well-being platform providing 24/7/365 virtual therapy sessions with licensed experts, 24/7 chat support, and self-guided resources (audio guides, worksheets, toolkits). Its CareNow Plan bundles teletherapy with stress management programs and customized ROI reporting for corporate clients, while the MindNation mobile app and web platform enable employees of partner organizations and individual consumers to access expert-matched counseling and well-being tools.

Product overview

MindNation is a holistic mental health and well-being company offering a platform-plus-modules architecture. The core offering is the CareNow Plan, which provides teletherapy sessions with licensed experts available 24/7/365, supported by self-guided tools and organizational programs. The MindNation App serves as the primary consumer-facing mobile application, integrating access to expert sessions, science-backed quizzes (WellBeing Quiz, Productivity Quiz, Stress Test), and the MindED resource library. MindED contains sub-modules including MindDrills (exercises/worksheets), MindWrites (blog content), MindBites (brief content), Toolkits (downloadable organizational resources), and Podcasts. For organizational clients, the BestMe Dashboard provides admin tools, team well-being surveys, and ROI reporting. Services are delivered virtually through the app and web platform, with offerings also available in LATAM and MENA regions.

Differentiator

Problem solved

Functional benefit

Brands

• MindED: A collection of resources and exercises for well-being improvement, including MindDrills, MindWrites, MindBites, Toolkits, and Podcasts.
• CareNow Plan
• WellBeing Quiz
• BestMe Dashboard
• MindNation App

Products and services

• MindNation App Native iOS and Android mobile application providing 24/7 virtual sessions with licensed mental health experts, science-backed quizzes, and access to self-paced well-being resources for employees of partner organizations and individual users.
• MindED Self-guided well-being resource platform providing audio guides, worksheets, podcasts, and educational content on mindfulness, meditation, productivity, and stress management for individual users and organizational partners.
• CareNow Plan Enterprise holistic well-being service plan bundling licensed experts for therapy sessions, stress management programs, training, workshops, talks, and customized ROI reporting for organizations.
• BestMe Dashboard Organization-exclusive dashboard providing goals and challenges for guided self-paced programs, MindED courses, well-being surveys, real-time team insights, and ROI/admin reporting for corporate client partners.
• Teletherapy Sessions Virtual counseling sessions with licensed mental health and well-being experts available 24/7/365 in individual and group formats, delivered to employees of partner organizations and individual consumers.

Quantifiable outcome

• 97% of users report feeling better after one session
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• KMCcoreChannel Partner/ Reseller/ DistributorKMC (Knowledge, Management, Competence) partners with MindNation for employee mental health support services as part of their employee benefits program. KMC's People and Culture team utilizes MindNation's comprehensive well-being services.
• MitsubishicoreChannel Partner/ Reseller/ DistributorMitsubishi partners with MindNation to provide employee well-being support including consultations, talks, and weekly boosts to break mental health stigma among employees.
• Analog Devices/ADPhilscoreChannel Partner/ Reseller/ DistributorAnalog Devices Philippines partners with MindNation for accessible well-being services promoting employee wellness, with positive feedback on consultation quality.
• SoftwareOnecoreChannel Partner/ Reseller/ DistributorSoftwareONE partners with MindNation for employee well-being initiative offering expert access and bi-monthly talks on anxiety management and stress avoidance.
• 3McoreChannel Partner/ Reseller/ Distributor3M Philippines utilizes MindNation as their Employee Assistance Program provider, with HR Operations leaders tracking wellness and accessing counselor support through the platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health is a US-founded mental health benefits platform that provides teletherapy, coaching, and EAP services to enterprise employers. It is the closest direct competitor to MindNation in the corporate EAP/teletherapy category and overlaps on target buyer (HR/People teams), delivery model (virtual licensed clinicians), and revenue model (per-employee subscription).
• Modern Health: Modern Health is a global mental health platform offering therapy, coaching, and self-guided content to enterprise customers. It competes directly with MindNation's CareNow Plan on the integrated teletherapy-plus-content-plus-analytics value proposition targeting HR and People leaders at multinational organizations.
• Spring Health: Spring Health provides precision mental health benefits including therapy, coaching, and medication management to enterprise employers globally. It is a direct competitor on enterprise EAP sales motion, virtual delivery, and outcomes-based pricing.
• Talkspace: Talkspace is a publicly listed teletherapy platform that serves both individual consumers and enterprise/B2B clients. It overlaps with MindNation's licensed-therapist teletherapy offering and corporate EAP partnerships, with comparable virtual delivery and subscription revenue model.

Broad incumbents

• Headspace Health: Headspace Health combines the Headspace meditation app with the Ginger teletherapy platform, serving both consumers and employers. It is a broader incumbent that overlaps with MindNation across guided meditation, teletherapy, and corporate well-being, but operates at much larger scale and with a US-centric focus.
• Calm: Calm is a leading consumer meditation, mindfulness, and sleep app with growing enterprise (Calm Business) and health-plan distribution. It overlaps with MindNation's MindED self-guided content library on mindfulness, meditation, and stress topics, though it does not deliver live therapy.

Regional players

• Intellect: Intellect is an Asia-Pacific-headquartered mental health benefits platform serving employers across Singapore, Southeast Asia, and broader APAC. It is a regional peer that overlaps with MindNation's APAC EAP footprint, target customer (HR teams), and teletherapy-plus-coaching model.
• Thoughtfull: Thoughtfull is a Southeast Asia-based mental health platform offering on-demand coaching, therapy, and self-care content via a mobile app, serving both consumers and employers. It is a regional peer to MindNation's APAC operations, with overlapping customer profile (multinational HR teams) and delivery model.

Emerging players

• Wysa: Wysa is an AI-driven mental health platform combining chatbot-based self-help with optional human therapist sessions for employers and health plans. It is an emerging player that intersects with MindNation's MindED self-guided content and enterprise EAP offerings, particularly as a lower-cost alternative.
• Meru Health: Meru Health is a digital mental health clinic offering therapist-led online programs with outcomes measurement, sold to employers and health plans. It overlaps with MindNation's outcomes-focused teletherapy plus BestMe analytics stack, particularly for employers seeking measurable ROI on mental health spend.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mindnation
• LinkedInlinkedin.com/company/themindnation
• Instagraminstagram.com/mindnation
• Xx.com/mindnation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindNation