What MI Concept + Design does

MI Concept + Design is a privately held, Toronto-headquartered creative design agency specializing in themed entertainment environments. The firm was founded in 2015 by Garfield Ingram and Meeta Ingram and operates from four creative hubs — Toronto (headquarters), Orlando (opened 2023), and Singapore and Mumbai (both opened 2025). It delivers multi-disciplinary design services spanning concept design, themed architectural design, landscape architecture, interior design, graphic design and branding, and master planning, serving theme parks, water parks, family entertainment centres, cultural/heritage attractions, live entertainment venues, themed retail, themed restaurants, and location-based entertainment projects worldwide.

The firm's core technology stack is built around industry-standard creative tools — Revit for architectural BIM, Unreal Engine for real-time 3D visualization that allows clients to virtually experience projects before construction, and Blender for design modeling — supported by a team of 70+ professionals with 150+ years of cumulative themed-entertainment experience. Major disclosed engagements include Six Flags Qiddiya City (a 320,000 sqm theme park under development in Riyadh, with design scheduled for a late-2025 opening), the Islamic Civilization Village (a 257,000+ sqm cultural destination in Madinah aligned with Saudi Vision 2030), Yas Waterworld expansion (Abu Dhabi), Snorkel Drift (a co-developed towed-snorkel ride system with Sub Sea Systems and RIXEN Cableways), and water-park designs for Aris Nova Studio City (Macau) and Winter Wonderland (Vietnam).

MI Concept + Design operates as a B2B professional services firm, generating revenue through fee-based design contracts that typically run 1–4 years per project. Pricing is non-public and contract-specific, with engagement scope, complexity, and duration driving fees. Business development is enterprise-driven, executed directly by senior leadership (CEO Walt Kuniec, President Meeta Ingram, EVP Marianella DelaBarrera, Head of Business Development Robin Ingram) and channeled through industry events (IAAPA Expo, SEA Expo, IndiaJoy), government-led trade missions organized by the Canadian Trade Commissioner Service and Global Affairs Canada, and referrals. Customers are predominantly large entertainment developers, theme park operators, resort operators, and government entities.

Name

MI Concept + Design

Legal name

MI Concept + Design Inc.

Website

https://miconceptdesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MI Concept + Design is a Toronto-headquartered, multi-disciplinary creative agency founded in 2015 that designs theme parks, water parks, and immersive entertainment destinations using Revit, Unreal Engine, and Blender, serving enterprise clients across North America, the Middle East, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Themed Entertainment Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141), Landscape Architectural Services (54132), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Urban Planning & Master Planning (BPAHAKAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Themed entertainment design
• Master planning services
• Immersive experience design
• Concept design services
• Themed architectural design

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Design & Consulting Services: The company generates revenue through fee-based professional services contracts for themed entertainment design, including concept design, master planning, schematic design, attractions design, themed architectural design, landscape architecture, interior design, and graphic design/branding. Projects span from early concept through construction oversight, with engagement timelines typically ranging from 1-4 years per project.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

MI Concept + Design is a multi-disciplinary creative agency that delivers themed entertainment design services for large-scale entertainment destinations. Its core offerings span concept design, themed architectural design, landscape architecture, interior design, graphic design and branding, and master planning — covering projects from initial creative vision through construction oversight for theme parks, water parks, family entertainment centres, cultural attractions, live entertainment venues, themed restaurants, and themed retail environments worldwide.

Product overview

MI Concept + Design is a premier multi-disciplinary creative agency specializing in themed leisure, experiential design, and immersive entertainment. Founded in 2015 and headquartered in Toronto, Canada with creative hubs in Orlando, Singapore, and Mumbai, the company offers an integrated suite of services spanning Creative & Concept Design, Themed Architectural Design, Landscape Architecture, Interior Design, Graphic Design & Branding, and Master Planning. The company serves multiple sectors including Theme Parks (Six Flags Qiddiya City), Water Parks (Yas Waterworld), Edutainment (Islamic Civilization Village, Air Cadets Museum), Family Entertainment Centres, Live Entertainment venues, Themed Retail, Themed Restaurants, and Location Based Entertainment. With over 150+ years of combined expertise and a team of 70+ creative professionals, the company transforms visionary concepts into buildable realities for clients worldwide, from initial concept design through construction oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Concept Design

Quantifiable outcome

• Hundreds of global projects delivered across 10+ countries and 6 continents
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Canadian Trade Commissioner Services / Global Affairs CanadaminorStrategic or Co-development Partner · 11 February 2026MI Concept + Design participates in government-led trade missions facilitated by Canadian Trade Commissioner Services and Global Affairs Canada. The company joined Team Canada Trade Missions to Mexico (2026), India (2024), and previously to Saudi Arabia, Macao, and Hong Kong to expand international reach, forge business partnerships, and access market opportunities for Canadian creative industries.
• Sub Sea SystemscoreStrategic or Co-development Partner · 19 November 2025MI Concept + Design is collaborating with Sub Sea Systems on Snorkel Drift — the world's first towed snorkel ride system. MIC is responsible for conceptualizing immersive theming and integrating the attraction into master-planned water parks, resorts, and mixed-use developments. The partnership leverages Sub Sea Systems' underwater entertainment expertise and RIXEN's cable-tow technology.
• RIXEN CablewayscoreTechnology or Integration · 19 November 2025Sub Sea Systems developed Snorkel Drift in partnership with RIXEN Cableways, a market leader in full-sized cable cars. RIXEN provides the proven cable-tow technology adapted for the controlled snorkel ride system. MI Concept + Design provides the immersive theming integration for this attraction. RIXEN's technology powers the towed ride mechanics while MIC handles the experiential theming.
• Rua Al Madinah HoldingcoreStrategic or Co-development Partner · 8 January 2024MI Concept + Design served as the design partner for the Islamic Civilization Village project developed by Rua Al Madinah Holding in Madinah, Saudi Arabia. The project spans 257,000+ square meters across 8 distinct geographical zones featuring heritage exhibits, interactive shows, dining, and retail. The project is a flagship initiative aligned with Saudi Vision 2030.
• Department of Canadian HeritageminorStrategic or Co-development PartnerCanada's Department of Canadian Heritage, through its Creative Export Strategy, helps bridge international markets for Canada's creative industries. MI Concept + Design has benefited from this program during trade missions, including the Mexico Trade Mission where Canadian Heritage Minister Marc Miller's team facilitated meetings for the company.
• Six FlagscoreStrategic or Co-development PartnerMI Concept + Design is providing concept design, attractions design, and schematic design for Six Flags Qiddiya City in Riyadh, Saudi Arabia — a 320,000 sqm theme park with 28 rides across 6 immersive themed lands. Six Flags operates the park via a management agreement alongside an adjacent water park (Aquarabia). This is one of the company's flagship projects.
• Ontario Place (Province of Ontario)minorStrategic or Co-development PartnerMI Concept + Design submitted a proposal in 2019 for the Ontario Place redevelopment, including a concept partnership with Ubisoft for Assassin’s Creed-themed attractions. The proposal featured an indoor branded theme park concept spanning the west island and the site's pods and Cinesphere.
• UbisoftminorStrategic or Co-development PartnerIn its 2019 Ontario Place proposal, MI Concept + Design included a concept to partner with Ubisoft (creator of the Assassin's Creed franchise) to build Assassin's Creed-themed attractions. Ubisoft is one of the world's top video game makers and creator of the best-selling Assassin's Creed series.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Mather & Co: Design practice specializing in museums, visitor centers, and interpretive cultural attractions — a direct competitor for MIC's edutainment and heritage/cultural destination engagements such as Islamic Civilization Village.
• Falcon's Creative Group: Multi-disciplinary themed entertainment design firm known for concept design, attractions, and immersive experiences globally — competes head-to-head with MIC on theme park and cultural attraction projects.
• Thinkwell Group: Master planning, experience design, and attractions strategy firm specializing in theme parks, museums, and branded entertainment — a direct competitor for the same enterprise projects MIC targets.
• Jack Rouse Associates / Big Rock Creative: Experience strategy and themed entertainment design studio that supports museums, parks, and visitor attractions — comparable in scope to MIC's strategizing/visioning offerings.
• Forrec Ltd. Canadian-headquartered international theme park and entertainment design firm offering master planning, concept design, and attractions design — directly comparable to MI Concept + Design in services, scale, and target clients.
• PGAV Destinations: Design firm specializing in master planning and design for theme parks, museums, aquariums, and family entertainment — overlapping services and client base with MI Concept + Design.
• Hettema Group: Themed entertainment design and master planning firm led by Joe Rohde (former Walt Disney Imagineering creative lead), serving major theme park and cultural destination clients worldwide.
• Legacy Entertainment: Themed entertainment master planning and design firm (formerly Legacy Creative) with experience on regional theme parks and Saudi giga-projects including Qiddiya — closely comparable to MIC's project portfolio.

Broad incumbents

• Walt Disney Imagineering: In-house creative arm of Disney that designs all Disney parks and attractions globally — the dominant incumbent in themed entertainment; comparable as the category leader though not typically an external design vendor.

Emerging players

• Nassal Works: Specialist in themed rockwork, theming fabrication, and environmental theming for theme parks and attractions — overlaps with MIC's theming scope on the build/execution side rather than pure design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/miconceptdesign
• YouTubeyoutube.com/@MIConcept
• LinkedInlinkedin.com/company/miconceptdesign
• Instagraminstagram.com/miconceptdesign
• TikToktiktok.com/@miconceptdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MI Concept + Design