Salt Strong

What Salt Strong does

Salt Strong, LLC is a privately held, founder-operated online saltwater fishing club headquartered in Winter Haven, Florida. Founded in December 2014 by brothers Joe Simonds (President and Chief Entertainment Maverick) and Luke Simonds (Co-Founder and Chief Fishing Addict) after leaving six-figure corporate careers, the company targets recreational inshore saltwater anglers in the United States who pursue redfish, speckled trout, snook, flounder, and similar species. Its primary product is the Insider Club subscription, marketed at roughly $12.97 per month or on an annual basis with a 365-day satisfaction guarantee; membership is described as encompassing 60,000+ Insider Members, although the share that is actively paying is not disclosed.

The technical centerpiece is Smart Fishing Spots Software, which the company markets as combining artificial intelligence with human intelligence to predict where inshore fish will be every 15 minutes, integrated with Smart Tides and Trend Analyzer tools and delivered via dedicated iOS and Android mobile applications. Around this core, Salt Strong has built a content platform of 4,480+ tutorials, 40+ Mastery Courses (priced individually from $1 to $197), free Mini Courses, and downloadable books (Inshore Fishing Manifesto, Speckled Trout Blueprint, Live Bait Mastery) distributed via a SamCart storefront. Tackle and merchandise are sold through the sister site FishStrong.com with member-only discounts of 20%+ across major brands (Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, Mustad). The company also runs the Tackle Tester Program, which ships free tackle to Insider members in exchange for written feedback, generating a continuous stream of authentic reviews.

Salt Strong's go-to-market is product-led and community-led: free content on YouTube (150M+ views), Facebook, Instagram, podcast, a 387+ article blog, and email newsletter drives awareness; the private Insider community and the Fishing Tribe Facebook group convert awareness into recurring subscription revenue and unlock course access, weekly reports, and tackle discounts. Ancillary revenue streams include one-time course purchases, book sales, and e-commerce merchandise. The company is bootstrapped with no disclosed venture or private-equity funding, operates with a lean ~9-person named team, and explicitly serves and supports U.S. customers only.

Name

Salt Strong

Legal name

Salt Strong, LLC

Website

https://saltstrong.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Strong is a Winter Haven, Florida-based online saltwater fishing club that sells the Insider Club subscription to U.S. recreational inshore anglers, bundling AI-powered fish-spot prediction software, video courses, a private community, and tackle discounts.

Ownership category

akta.pro rank

Product category

Online Fishing Education and Membership

NAICS

Software Publishers (5132)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Saltwater & Offshore Fishing Specialty Retail (CRAMALAC)

akta.pro secondary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Saltwater fishing education
• Fishing membership club
• Fishing location software
• Recreational angling content
• Fishing tackle retail

Headquarters

HQ city

Winter Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain, Others

Revenue model

1. Insider Club Subscription: Monthly and annual subscription membership providing access to weekly fishing reports, spot dissections, insider community, tackle discounts, and exclusive courses. Annual plans include 365-day 100% satisfaction guarantee; monthly plans include 30-day guarantee.
2. Online Fishing Courses: One-time purchase courses ranging from $1 to $197, with lifetime access. Mastery courses include Redfish Mastery ($197), Live Bait Mastery ($97), Underwater World ($47), and 40+ other specialized courses. Free to VIP and Life Members.
3. Tackle and Merchandise Sales: Direct e-commerce sales of proprietary tackle and apparel through FishStrong.com, with 20%+ member discounts on tackle and apparel (excluding reels). Free shipping on orders over $50.
4. Tackle Tester Program: Monthly tackle testing program where members receive free tackle in exchange for feedback, with only shipping charges required. Drives engagement and authentic product reviews.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Salt Strong operates an online saltwater fishing community and education platform that sells an Insider Club membership bundling proprietary location-based fishing software (Smart Fishing Spots), structured video-based fishing courses, and curated tackle products. The core offering targets recreational saltwater anglers seeking expert instruction, location intelligence, and recommended gear in a single subscription.

Product overview

Salt Strong is an online saltwater fishing club offering a membership-based platform centered around the Insider Club subscription, which provides weekly fishing reports, spot dissections, local intel, tackle discounts, and access to Mastery Courses. The core proprietary product is Smart Fishing Spots Software, which uses AI to predict fish locations. Additional offerings include 40+ specialized Mastery Courses (individual purchases averaging $47-$197), Mini Courses (under 30 minutes), and books (Inshore Fishing Manifesto, Speckled Trout Blueprint, Live Bait Mastery Book). Members also access a private community forum and receive year-round tackle discounts of 20%+ on brands including Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, and Mustad.

Differentiator

Problem solved

Functional benefit

Brands

• FishStrong.com: The company's online tackle store offering fishing gear and equipment
• Smart Fishing Spots
• Insider Club

Products and services

• Insider Club Membership Recurring subscription membership granting recreational saltwater anglers access to the Smart Fishing Spots software, members-only video courses, and community resources.
• Smart Fishing Spots Proprietary location-based software that provides saltwater anglers with GPS-tagged fishing spots, seasonal patterns, and technique guidance for specific regions and species.
• Online Saltwater Fishing Courses Structured video-based instructional courses teaching saltwater fishing techniques, gear selection, and strategy; available for individual purchase and via membership.
• Curated Saltwater Tackle Curated tackle and gear products selected by Salt Strong for saltwater anglers, sold directly via the company's online store.

Quantifiable outcome

• Members have saved $2.3 million total on tackle purchases
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered parent and core.

• Crecera BrandsparentOthersCrecera Brands is identified as the parent company/holding company that drives Sportsman's Guide, Salt Strong, The Golfers World, Play Baseball and Play. Salt Strong appears to operate as a brand under this parent company.
• Tackle Brand Partners (Zman, Rapala, Mirrolure, Gulp, Savage Gear, Owner, Gamakatsu, Mustad)coreChannel Partner/ Reseller/ DistributorPartnership with major fishing tackle brands to provide exclusive group discounts for Insider Club members. Brands include Zman, Rapala, Mirrolure, Gulp!, Savage Gear, Owner, Gamakatsu, and Mustad. Members receive 20%+ discounts on these name-brand products through FishStrong.com.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is a dominant North American outdoor retailer with extensive fishing education content, branded gear, and a large customer base. It competes with Salt Strong on tackle sales and free educational content, though primarily through physical retail.
• Cabela's (Bass Pro): Cabela's is a leading outdoor retailer owned by Bass Pro, with a strong fishing content and gear business. Comparable to Salt Strong in targeting the recreational angler with tackle, education, and community resources at scale.
• Navionics (Garmin): Navionics, owned by Garmin, provides marine charts, sonar charts, and boating/fishing navigation data. It is a broad incumbent offering predictive/visual mapping tools that overlap with Salt Strong's Smart Fishing Spots and Smart Tides functionality.
• Take Me Fishing (RBFF): Take Me Fishing is the Recreational Boating & Fishing Foundation's consumer-facing platform for recruiting new anglers. It overlaps with Salt Strong's educational and community engagement mission at a non-commercial, industry-funded level.

Direct peers

• Fishbrain: Fishbrain is the largest social fishing app globally, combining catch-logging, community, and predictive fishing forecasts. It directly competes with Salt Strong on the mobile, community-driven fishing intelligence category.
• FishingBooker: FishingBooker is a marketplace for booking fishing charters and guides globally. It overlaps with Salt Strong on serving the recreational saltwater angler journey — discovering where to fish and who to fish with — though FishingBooker is transactional, not subscription-based.
• Fishidy: Fishidy offers interactive fishing maps, catch-logging, and a community platform for anglers. It is a direct comparable in the catch-tracking + map-based fishing intelligence category.

Emerging players

• BassForecast: BassForecast uses weather, solunar, and historical data to score bass fishing conditions and predict bite windows. It is an emerging player applying AI/analytics to fishing predictions but is limited to freshwater bass, contrasting with Salt Strong's saltwater inshore focus.
• Onside Fishing: Onside Fishing is an emerging fishing app focused on weather-driven catch predictions and community intel. It is comparable to Salt Strong's Smart Fishing Spots in combining data with community-driven fishing insights but at an earlier stage of development.
• ANGLR (by Garmin): ANGLR is a fishing tracker and trip-logging app with a community component. It overlaps with Salt Strong's community + data-tracking value proposition but lacks the depth of educational content and coaching Salt Strong provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/saltstrong
• YouTubeyoutube.com/user/saltstrong
• Facebookfacebook.com/thesaltstrong
• Instagraminstagram.com/thesaltstrong
• LinkedInlinkedin.com/company/salt-strong

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Strong