DSI Systems
- Company typePrivate
- Founded1984
- HeadquartersDallas, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What DSI Systems does
DSI Systems Inc. is a private, Dallas-headquartered sales-enablement and master-distribution company that operates the indirect sales channels for more than 13 major US telecom providers, including DIRECTV, AT&T, Viasat, EarthLink, Kinetic by Windstream, Brightspeed, Optimum, Fidium, WOW!, Ziply Fiber, Vivint, Altafiber, and Hawaiian Telcom. Founded in 1984 in Des Moines, Iowa as a family-run satellite services business, DSI has grown to nearly 1,000 employees and serves as DIRECTV's original and largest distributor partner. The company earns per-transaction commissions on every customer activated through its network of independent authorized dealers, while monetizing its dealer-support platform via program fees, service charges, and carrier service agreements covering field sales, marketing, training, logistics, and call-center operations.
The company's core proprietary technology is SARA Plus, an order-entry and reporting platform, supplemented by SARA Plus Online Cart (SPOC) for customer-facing ordering and DSI University, a customized bilingual LMS. Operational infrastructure includes The Tower call center (700+ full-time agents handling 65,000+ calls per week and 3M+ calls annually in English and Spanish), a national field-sales force of 100+ representatives supporting 5,000+ retail locations and conducting 12,000+ monthly store visits, five strategically located distribution centers enabling 2-day nationwide shipping, and a Dallas-based engineering and hardware lab for DIRECTV signal design and deployment. AI-assisted call analytics are applied to surface keywords, trends, and KPIs from call traffic in real time.
DSI's go-to-market combines a channel-partner motion (recruiting, training, and supporting independent dealers), enterprise field sales into major retailers, an inside-sales motion through The Tower, and event-driven selling across thousands of national events. End customers are reached via door-to-door, in-store, event-based, and inbound-call channels, and span residential, small-business, commercial/hospitality, multifamily, and — most recently — commercial trucking (via a 2026 Starlink fleet connectivity partnership with EpicVue and Pacific Dataport). Revenue model is predominantly transaction-based (commissions per activation, up to $1,500 per customer) layered with managed-services fees for dealer support and professional-services revenue from field-sales agreements with carrier and retail partners.
DSI Systems firmographics
Firmographics- Name
- DSI Systems
- Legal name
- DSI Systems Inc.
- Website
- https://dsisystemsinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
DSI Systems industry classification
Industry- Product category
- Telecommunications Sales Enablement and Dealer Distribution Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where DSI Systems is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DSI Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Telecom Dealer Commissions: DSI operates as a master dealer/distributor for telecom providers (AT&T, DIRECTV, Viasat, etc.) and earns commissions on each customer activation and sale made through their network of independent dealers.
- Dealer Support Services: DSI provides comprehensive services to their dealer network including training, marketing, call center support, warehousing, logistics, and sales tools (SARA Plus). Revenue is generated through dealer program fees and service charges.
- Field Sales Services: DSI provides field sales management and in-person sales support for major retail partners, generating revenue through service agreements with brand partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Per transaction | Viasat Dealer Commission |
| Transaction based/ take rate | Per transaction | AT&T Business Dealer Commission |
| Transaction based/ take rate | Weekly | DIRECTV Commercial Commission |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels4 records
DSI Systems product offering
Product offeringCore offering
DSI Systems operates as a master dealer/distributor network for major telecommunications providers including AT&T, DIRECTV, Viasat, EarthLink, Optimum, and others, enabling independent authorized dealers to sell telecom services nationwide. The company provides a comprehensive sales enablement platform built around its proprietary SARA Plus order entry and reporting application, complemented by an in-house call center (The Tower), a national field sales force, training programs, marketing services, warehousing and logistics, and event management capabilities.
Product overview
DSI Systems is a sales enablement company operating as a platform for telecommunications dealer networks. The core product is SARA Plus, a proprietary order entry and reporting application. The company enables independent dealers to sell telecommunications services through partner programs including DIRECTV (residential, commercial, hospitality, multifamily), AT&T (fiber, wireless, business), EarthLink, Kinetic, Brightspeed, Optimum, Fidium, WOW!, Ziply Fiber, Vivint, Altafiber, Hawaiian Telcom, Viasat, and EpicVue Starlink. DSI also provides operational services including national field sales management (100+ reps, 5,000+ locations), marketing services, event management, call center operations (The Tower - 65,000+ calls/week), training (virtual, in-person, bilingual), warehousing and logistics (5 distribution centers), engineering and lab support, communications tools, and custom incentive campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- SARA Plus: Order entry and reporting application for business management
- Infinite Connections
Products and services
- SARA Plus Proprietary order entry and reporting application that enables dealers to manage telecom service sales operations, run their business efficiently, and generate reports. Used by independent authorized dealers across DSI's network.
- DIRECTV Dealer Program Comprehensive satellite and streaming TV dealer program offering residential, commercial, hospitality, and multifamily DIRECTV solutions for independent dealers nationwide.
- AT&T Dealer Program Telecommunications dealer program offering 100% fiber network (up to 5G with no data caps), wireless plans, and bundled mobile and internet services for residential and business customers.
- EarthLink Dealer Program Wireless home internet dealer program with premium unlimited data plans and coverage across 96% of the continental U.S.
- Kinetic Dealer Program Fiber internet dealer program offering up to 2G fiber internet with no data caps, white glove service, available in 18 states.
- Brightspeed Dealer Program Next-generation fiber internet dealer program with cutting-edge technology solutions for growing market demand.
- Optimum Dealer Program High-speed fiber internet dealer program offering ultra-fast connectivity, reliable phone services, and competitive pricing across diverse markets.
- Optimum Business Dealer Program Business-focused dealer program offering high-speed fiber internet with 99.99% network reliability, exclusive SMB door-to-door rights in select markets, and strong upfront compensation.
- Fidium Dealer Program Flexible fiber internet dealer program with free installation and customers able to change plans whenever they want, available in 8 states.
- WOW! Dealer Program Fiber internet dealer program offering high-speed internet up to 5 Gig with WiFi modem included, no annual contracts, and named CNET's Best Fiber Internet Provider of 2024.
- Ziply Fiber Dealer Program Modern fiber-optic internet dealer program offering plans up to 2 Gig with zero data caps, rooted in the Pacific Northwest.
- Vivint Dealer Program Smart home security dealer program offering cutting-edge technology, competitive compensation packages, and strong brand backing.
- Altafiber Dealer Program Fiber internet dealer program with access to nationwide fiber providers, free tools and marketing resources, and lucrative commissions.
- Hawaiian Telcom Dealer Program Fast and reliable internet dealer program for the Hawaiian market.
- Viasat Dealer Program Nationwide satellite internet dealer program offering reliable internet in rural and underserved markets, with no franchise fees and seamless order entry.
- EpicVue Starlink Fleet Program Starlink fleet connectivity program built exclusively for trucking in the U.S. and Canada, offering high-speed satellite connectivity with 99.9% uptime for $99/month for 250 GB.
- National Field Sales Services Field sales management service with over 100 field sales reps supporting over 5,000 retail locations nationwide, including in-store trainings, store visits, and merchandising for major retail partners.
- Marketing Services Full-service marketing team providing expertise in traditional, SEO, and social media marketing, including pixel-perfect web development and custom email campaigns for telecom partners and dealers.
- Event Management Services Nationwide event management from start to finish for partner products and services, including personnel scheduling, dealer booking, co-op budgets, merchandise delivery, and on-demand event specialists.
- Call Center Services (The Tower) Owned and operated call center called The Tower handling over 65,000 calls weekly with 700+ agents available 7 days a week, 365 days a year, supporting English and Spanish.
- Training Services World-class trainers providing virtual and in-person sessions with custom content creation, on-demand training through LMS, and bilingual English and Spanish trainers.
- Warehousing & Logistics Services Nationwide warehouse and logistics solutions with 5 distribution centers strategically located for 2-day shipping, optimized for dealer networks.
- Engineering & Lab Services Technical support team and cutting-edge engineering and hardware lab in Dallas, TX, providing signal design, building, testing, technical training, and deployment of complex DIRECTV distribution systems.
- Communications Services Network-wide communication support including personalized mobile apps, seller microsites, intranet management, press releases, and newsletters for dealers and employees.
- Custom Incentive Campaigns Inventive and engaging sales campaigns custom-created for brands to motivate teams and boost mindshare.
Quantifiable outcome
- 67th Top Midsize Company in USA out of 408 companies for 2026
- +4 more outcomes
Companies that use DSI Systems
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles5 records
DSI Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DSI Systems partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- EpicVueminorDSI partnered with EpicVue and Pacific Dataport Inc. to launch the only Starlink fleet connectivity program built exclusively for trucking in the US and Canada, offering high-speed satellite connectivity with 99.9% uptime for $99/month for 250 GB.
- Pacific Dataport Inc.minorDSI partnered with EpicVue and Pacific Dataport Inc. to launch the Starlink fleet connectivity program for trucking, providing nationwide satellite connectivity solutions.
- AT&TcoreDSI is an AT&T Preferred Dealer offering residential and business wireless, fiber internet (up to 5G with no data caps), and bundled services. DSI provides dedicated channel managers and support in marketing, training, sales, and reporting for AT&T dealers.
- DIRECTVcoreDSI is DIRECTV's Original Distributor Partner and largest/most reliable vendor partner since their beginning. They offer residential, commercial, multifamily, and hospitality DIRECTV programs with competitive commissions and comprehensive support.
- ViasatcoreDSI is a Viasat Authorized Dealer offering nationwide satellite internet coverage for rural and underserved markets. Dealers can earn up to $1,500 per customer with additional service bundles.
- EarthLinkminorDSI offers EarthLink Authorized Dealer program with no credit check required and coverage across 96% of the continental U.S.
- Kinetic by WindstreamminorDSI is a Kinetic Authorized Dealer offering fiber internet up to 2G with white glove service across 18 states.
- BrightspeedminorDSI offers Brightspeed Authorized Dealer program for next-gen fiber internet solutions with growth opportunities as Brightspeed expands its footprint.
- OptimumminorDSI is an Optimum Authorized Dealer offering high-speed fiber internet with exclusive SMB door-to-door rights in select markets and 99.99% network reliability across 21 states.
- FidiumminorDSI is a Fidium Authorized Dealer offering flexible fiber internet with free installation across 8 states.
- WOW! InternetminorDSI is a WOW! Authorized Dealer offering fiber internet up to 5 Gig with no annual contracts, awarded Best Fiber Internet Provider of 2024 by CNET.
- Ziply FiberminorDSI is a Ziply Fiber Authorized Dealer offering modern fiber-optic internet up to 2 Gig with zero data caps, rooted in Pacific Northwest.
- VivintminorDSI is a Vivint Authorized Dealer offering smart home security solutions with market-leading technology and competitive compensation packages.
- AltafiberminorDSI is an Altafiber Authorized Dealer offering access to nationwide fiber providers with free tools and marketing resources.
- Hawaiian TelcomminorDSI is a Hawaiian Telcom Authorized Dealer offering fast and reliable internet in Hawaii.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
DSI Systems competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DSI Systems social profiles
Digital presenceDSI Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
DSI Systems leadership team
Management profileNumber of profiles
Profiles2 records
DSI Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DSI Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DSI Systems
What does DSI Systems do?
DSI Systems operates as a master dealer/distributor network for major telecommunications providers including AT&T, DIRECTV, Viasat, EarthLink, Optimum, and others, enabling independent authorized dealers to sell telecom services nationwide. The company provides a comprehensive sales enablement platform built around its proprietary SARA Plus order entry and reporting application, complemented by an in-house call center (The Tower), a national field sales force, training programs, marketing services, warehousing and logistics, and event management capabilities.
Is DSI Systems a public or private company?
DSI Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DSI Systems founded?
DSI Systems was founded in 1984. It employs 251 to 500 people.
Where is DSI Systems based?
DSI Systems is headquartered in Dallas, United States, in the North America region.
How does DSI Systems make money?
Three revenue lines are on record. Telecom Dealer Commissions are the primary driver. The others are dealer Support Services and field Sales Services.
Does DSI Systems have an API?
No public API is recorded for DSI Systems.
What industry is DSI Systems in?
DSI Systems's product category is Telecommunications Sales Enablement and Dealer Distribution Services. Its primary akta.pro industry code is HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 54151 and its SIC code is 8744.