What Becklyn does

Becklyn GmbH is a design-driven digital agency founded in 2008 and headquartered in Ludwigsburg near Stuttgart, Germany, serving medium-to-large enterprises and German Mittelstand clients with custom digital products and customer experiences. The firm operates six service lines — Business Applications, Modern Websites, Customer Experiences, Product Configurators, Mobile Apps, and Modern Commerce — supported by UX research, data analytics, cloud, and digital marketing consulting. Its core technical stack is built on MACH architecture (Microservices, API-first, Cloud-native, Headless) using React, Next.js, TypeScript, GraphQL, Nest.js, and Kubernetes, with Contentful (Silver Solution Partner) and Storyblok as preferred headless CMS platforms and Vercel Enterprise plus AWS for hosting. Becklyn applies Domain-Driven Design with CQRS and Event Sourcing on complex backends and has built proprietary Contentful Apps integrating mein.toubiz and CANTO data sources.

The agency generates revenue primarily through project-based professional services engagements, with multi-year contracts on larger digital transformation programs and quote-based pricing tailored to scope. Over 1,000 projects have been completed since founding, with named clients spanning banking (Creditplus), automotive (Alphartis SE, Daimler), tourism (TMBW / Wir sind Süden), insurance (Waldenburger Versicherung), fashion (JOKER Jeans, Bogner), dental (Dürr Dental), real estate (Neohaus / FERMO), tech (Redhat, Bosch), and ticketing (ditix — a proprietary platform Becklyn developed). The firm holds DIN ISO 9001 certification, is an IHK-recognized training company, and runs proprietary thought-leadership events including Digital Nudge at the Porsche Museum Stuttgart.

Effective September 15, 2025, Becklyn merged with Unic, an international digital agency headquartered in Bern, Switzerland. All 30 Becklyn employees joined Unic, and managing directors Florian Schwarzbeck, Marko Puclin, and Christoph Hautzinger became partners and co-owners of Unic while continuing to lead Becklyn. The Ludwigsburg office is retained as Unic's third German hub alongside Munich and Karlsruhe, with the combined group operating over 300 experts across six locations in Germany, Switzerland, and Poland.

Name

Becklyn

Legal name

Becklyn GmbH

Website

https://becklyn.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Becklyn GmbH is a German design-driven digital agency founded in 2008 in Ludwigsburg, delivering custom web platforms, business applications, and customer experiences to Mittelstand and enterprise clients on MACH architecture. Now a Unic subsidiary following its September 2025 merger.

Ownership category

akta.pro rank

Headquarters

HQ city

Ludwigsburg-eglosheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Professional Services: Project-based professional services including strategy, design, engineering, and marketing. Revenue generated through custom software development, website development, UX/UI design, and digital transformation consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Becklyn is a project-based digital agency delivering custom business applications, modern websites, customer experiences, product configurators, mobile apps, and modern commerce solutions for enterprise clients. Its 30-person interdisciplinary team combines strategy, design, engineering, and marketing on a MACH-based technology stack, supported by partnerships with Contentful, Storyblok, Vercel, AWS, and commercetools.

Product overview

Becklyn is a Design-Driven Tech Agency based in Ludwigsburg near Stuttgart, Germany. The company operates as a digital agency offering a portfolio of services rather than a single unified software product. Their service offerings include: Business Applications (custom business software), Modern Websites (headless CMS-based brand websites), Customer Experiences (holistic digital experience design), Product Configurators (digital wizards and configurators), Mobile Apps (iOS/Android development), Modern Commerce (e-commerce solutions), and supporting services like UX Research, Data Analytics, Cloud Computing, and Digital Marketing. Notably, their case study for ditix represents a product they developed—a ticketing and event management platform—though Becklyn primarily functions as an agency delivering client projects rather than selling pre-built software products.

Differentiator

Problem solved

Functional benefit

Products and services

• ditix A ticketing and event management platform enabling direct ticket sales for event organizers with automated workflows, no presale fees, and full event lifecycle support from planning to admission.
• Business Applications Custom business software development with excellent user experience for digital transformation, including enterprise-critical software, digital platforms, partial applications, and MVPs.
• Modern Websites Website design and development providing perfect brand experience with modular systems, customized design, and scalable platforms combining brand identity with user experience.
• Customer Experiences Holistic digital experience design centered on humans, including content that connects, inspires, and impacts through brand experiences, customer journey mapping, and omnichannel strategies.
• Product Configurators Smart product configurators making complex product and offer logic intuitively experienceable, including custom tools, variant configuration, rule-based logic, Configure/Price/Quote, and guided selling.
• Mobile Apps Mobile application development for iOS and Android using a hybrid approach with a shared codebase, custom backends, and native user experience across all devices.
• Modern Commerce Holistic shopping experiences focused on customers, including e-commerce, online shops, composable commerce, customer journey mapping, personalization, and marketing automation.
• Digital Marketing Consulting Digital marketing strategy services including SEO, content marketing, performance marketing, and go-to-market guideline development.
• UX Research User experience research services including audits, interviews, and user testing to inform product development.

Quantifiable outcome

• First fully automated direct ticket sales platform in German market
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• UniccoreStrategic or Co-development Partner · 15 September 2025Becklyn merged with Unic (Swiss-based digital agency) effective September 15, 2025. All 30 Becklyn employees joined Unic. Three managing directors (Florian Schwarzbeck, Marko Puclin, Christoph Hautzinger) became partners at Unic. Ludwigsburg office retained as Unic's third German location alongside Munich and Karlsruhe.
• ContentfulcoreTechnology or IntegrationSilver Solution Partner status. Deep integration expertise with Contentful headless CMS demonstrated across multiple client projects including Creditplus, Wir sind Süden, and other enterprise deployments.
• Contentful (Event Partnership)majorGTM or Marketing PartnerCo-host of Digital Nudge 2025 event at Porsche Museum Stuttgart. Joint marketing initiative combining Becklyn's CX expertise with Contentful's platform capabilities.
• BrazeminorGTM or Marketing PartnerEvent partner for Digital Nudge 2025: Next Level Experience, focusing on customer engagement and marketing automation.
• NetifyminorGTM or Marketing PartnerEvent partner for Digital Nudge 2025, contributing to customer experience and digital engagement discussions.
• MACH AlliancecoreTechnology or IntegrationActive member and advocate of MACH (Microservices, API-first, Cloud-native, Headless) architecture standards. Implements MACH principles across client projects using modern enterprise technology stack.
• VercelcoreTechnology or IntegrationInfrastructure partner using Vercel Enterprise for frontend deployment, CDN distribution, and serverless functions. Supports SSR, ISR, and SSG implementations for high-performance websites.
• AWScoreTechnology or IntegrationCloud infrastructure partner for scalable backend deployments, Kubernetes container orchestration, and enterprise-grade hosting.
• commercetoolsmajorTechnology or IntegrationTechnology partner for Modern Commerce solutions, providing composable commerce platform capabilities for enterprise e-commerce implementations.
• StoryblokmajorTechnology or IntegrationHeadless CMS partner alternative to Contentful, used for client projects requiring visual editing capabilities and headless architecture.
• FluttermajorTechnology or IntegrationMobile app development framework enabling hybrid iOS/Android development from single codebase for enterprise mobile applications.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Unic: Swiss-headquartered international digital agency with 300+ experts across six DACH/PL locations and core MACH Alliance expertise; became Becklyn's parent company in September 2025. Directly comparable service portfolio (digital strategy, design, engineering, marketing) and overlapping enterprise-client focus.
• SinnerSchrader (Accenture Song): Hamburg-founded digital agency now part of Accenture Song, with strong DACH enterprise digital experience and CX credentials. Comparable service portfolio at scale for enterprise clients, though now operating as a unit within a global consultancy.

Direct peers

• Valtech: Global digital agency and MACH Alliance member with strong DACH presence; provides composable commerce, content platforms, and digital experience services to enterprise clients. Closely comparable to Becklyn in MACH-led, design-driven enterprise engagements.
• diconium: Stuttgart-headquartered digital agency and Volkswagen Group affiliate specializing in digital transformation, software engineering, and data/AI for European enterprises. Directly comparable on geography, MACH-aligned engineering, and Mittelstand/enterprise customer base.
• diva-e: German full-service digital agency with deep enterprise platform expertise (SAP, Adobe, commercetools) and headless/composable delivery capabilities. Comparable in service scope (strategy, design, engineering, content) and German Mittelstand enterprise target market.
• Scholz & Volkmer: Wiesbaden-based design-led German digital agency with a long track record of brand, UX, and digital platform work for enterprise clients. Comparable positioning as a design-driven tech agency serving premium German brands.
• UID (User Interface Design): Ludwigsburg-based UX design and innovation consultancy serving global enterprises. Comparable on regional cluster (Stuttgart area), UX-led service offering, and corporate enterprise client base, with overlap on design-system and product design capability.
• denkwerk: Cologne-based independent digital agency combining strategy, creative, and technology for enterprise clients. Comparable as a design-driven technical agency in the DACH Mittelstand/enterprise segment.
• TWT (Trusted Web): Düsseldorf-headquartered digital agency focused on custom software, e-commerce, and digital marketing for enterprise customers. Comparable on engineering-led delivery, B2B/enterprise targeting, and DACH Mittelstand focus.

Others

• Commercetools (partner ecosystem): Becklyn's named commerce platform partner providing composable commerce infrastructure underpinning the Modern Commerce service offering. Included as an ecosystem counterpart rather than a direct competitor; comparable technology context rather than business-model overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/becklyn-gmbh
• Instagraminstagram.com/becklyn.digital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becklyn