What Legacy Counseling does

Legacy Counseling, LLC is a for-profit, privately held mental health practice founded in 2016 and headquartered in New Jersey, operating as a contracted provider within the PerformCare Children's System of Care (CSOC) network. The company delivers Intensive In-Community (IIC) services, Behavioral Assistance (BA), outpatient therapy (individual, family, and group), BioPsychoSocial assessments, immigration psychological evaluations, Parent Coaching/Mentoring, and the certified 12-session ARC Grow Parenting Program. Services are reimbursed primarily through NJ Medicaid via PerformCare, with secondary coverage from Aetna, Blue Cross Blue Shield, and Cigna, plus a sliding-scale option for uninsured clients through the Outpatient Bridge Program. Delivery modalities span in-home visits across 17 New Jersey counties, outpatient office settings, and virtual tele-therapy (with ARC Grow delivered via Google Classroom).

The practice's technology stack is operationally conventional rather than differentiated: Naomi Software for client/case management, the state-mandated CYBER system for CSOC documentation, ADP for payroll, and standard website-based referrals. Clinical technology is grounded in evidence-based therapeutic modalities (EMDR, DBT, CBT, trauma-focused therapy, ARC framework, somatic approaches) delivered by a team including LCSWs, LPCs, and an LCADC, with the founder holding EMDR, DBT, hypnotherapy, dementia-care, and somatic trauma certifications and serving as a Rutgers/CSOC ARC-Grow trainer. Customer acquisition is referral-driven through Care Management Organizations (CMOs) and Mobile Response and Stabilization Services (MRSS), supplemented by self-referrals via website contact forms, Google Forms-based referrals, and a Facebook presence. The company accepts ACH bank transfer, Zelle, and credit card payments for non-insured services.

Legacy operates as a founder-led LLC with no disclosed external funding, no parent company, and no M&A activity. Key personnel include Founder & CEO Mala D. Deodhari-Beni, CFO/Controller Davendra 'DJ', HR Director Sandiya, and Clinical Director Sallyanne (LCSW, LCADC). The practice has navigated COVID-19 by transitioning to tele-therapy and has incrementally expanded service lines (Immigration Evaluations, Clinical Supervision, Bridge Program) and operational leadership to support continued scale within its single-state, government-reimbursement-anchored model.

Name

Legacy Counseling

Legal name

Legacy Counseling, LLC

Website

https://legacycounselingllc.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Legacy Counseling is a New Jersey mental health practice delivering in-home, outpatient, and tele-therapy services — including IIC, Behavioral Assistance, ARC Grow, and immigration evaluations — to children, families, and caregivers primarily via the PerformCare CSOC network and NJ Medicaid.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

School Counseling Services (EDAJAIAA)

akta.pro secondary industries

Mental Health Counseling & Psychotherapy Services (EDALAFAB), School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF), School Counseling Services (Individual & Group) (EDAKAMAB), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Outpatient mental health services
• Trauma-informed therapy
• Behavioral health counseling
• In-home family therapy
• Child and adolescent therapy

Headquarters

HQ city

Middlesex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement (Medicaid/CSOC): Services reimbursed through NJ Medicaid via PerformCare Children's System of Care (CSOC). Clients must be currently receiving services from PerformCare under CSOC for therapeutic services to be covered by insurance.
2. Outpatient Services: Outpatient therapy services for individuals and families, including individual therapy, family therapy, and group therapy. May accept commercial insurance (Aetna, BCBS, Cigna) or self-pay.
3. Sliding Scale Payments: Accommodates clients interested in sliding scale payment options for those without insurance coverage or who have been waitlisted for PerformCare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Legacy Counseling is a therapeutic center that provides outpatient therapy and behavioral assistance services for individuals and families, with a primary focus on children, adolescents, and caregivers impacted by trauma. Core services include Intensive In-Community (IIC) Services, Behavioral Assistance, Outpatient Therapy (individual, family, group), the ARC Grow Parenting Program, BioPsychoSocial Assessments, Immigration Psychological Evaluations, and Parent Coaching/Mentoring, delivered in-home, in outpatient settings, and via tele-therapy.

Product overview

Legacy Counseling is a mental health practice offering a comprehensive suite of therapeutic services primarily serving children and families in New Jersey through the PerformCare Children's System of Care (CSOC). The core service portfolio includes Intensive In-Community (IIC) Services, Behavioral Assistant (BA) Services, and Outpatient Therapy (individual, family, and group), supplemented by specialized offerings such as the ARC Grow Parenting Program (a 12-session caregiver skill-building curriculum delivered via Google Classroom), BioPsychoSocial Assessments, Immigration Evaluations, and Parent Coaching/Mentoring. The practice also provides Clinical Supervision for mental health professionals pursuing licensure. Services are delivered in-home, outpatient, and virtual settings across multiple New Jersey counties, with insurance accepted including Medicaid/CSOC, Aetna, Blue Cross Blue Shield, and Cigna.

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive In-Community (IIC) Services

Quantifiable outcome

• Hundreds of families served through ARC Grow program within PerformCare CSOC
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kismat Consulting, LLCcoreStrategic or Co-development PartnerLegacy Counseling Co-Owner Mala D. Deodhari-Beni co-owns Kismat Consulting, LLC, a mental health consulting company. This represents a strategic partnership for collaborative mental health services in New Jersey.
• Rutgers/CSOC (ARC-Grow Curriculum)coreStrategic or Co-development PartnerMala D. Deodhari-Beni serves as a trainer for Rutgers/CSOC for the ARC-Grow Curriculum in New Jersey. This partnership enables Legacy Counseling to deliver certified ARC Grow training and services.
• PerformCare (Children's System of Care)coreChannel Partner/ Reseller/ DistributorLegacy Counseling is a contracted provider within the PerformCare Children's System of Care (CSOC) network in New Jersey. Services including IIC, Behavioral Assistance, ARC Grow, and BPS assessments are delivered under this partnership and reimbursed through NJ Medicaid.
• Carrier Clinic and Robert Wood Johnson University HospitalminorStrategic or Co-development PartnerMala D. Deodhari-Beni's prior professional experience at these prestigious institutions shaped her clinical expertise in connecting with individuals from varied socioeconomic and cultural backgrounds.
• Time Turners Counseling and ConsultingminorStrategic or Co-development PartnerMala D. Deodhari-Beni actively collaborates with and guides clinicians at Time Turners Counseling and Consulting, fostering knowledge sharing and ensuring communities receive effective treatment approaches.
• Care Management Organizations (CMOs)coreChannel Partner/ Reseller/ DistributorReferral partners for the ARC Grow program and IIC services. CMO staff document needs and create service requests in CYBER system. Service codes: H0036TJU1 (IIC Licensed Clinical) and H0036TJU2 (IIC Masters Level).
• Mobile Response and Stabilization Services (MRSS)coreChannel Partner/ Reseller/ DistributorReferral partner for ARC Grow program and IIC services within the Children's System of Care. MRSS staff work with families to identify needs and coordinate services.

Scale indicators4 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Brightside Health: Telehealth-focused mental health provider offering therapy and psychiatry with insurance and Medicaid coverage; represents a digital-native competitor pursuing the same pediatric/family Medicaid segment.
• Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and families with mental health and substance use needs; expanding Medicaid contracts and competing for the same high-acuity youth population.

Direct peers

• CPC Behavioral Healthcare: Monmouth County-based behavioral health provider offering outpatient, in-home, and substance use services for youth and families, with established CSOC referral relationships in central NJ.
• Preferred Behavioral Health Group: NJ-based nonprofit behavioral health organization delivering outpatient, in-home, and substance use services for children and families, including CSOC-contracted programs across multiple NJ counties.
• Ocean Mental Health Services: NJ-based outpatient behavioral health provider offering therapy, psychiatry, and CSOC-aligned services for children, adolescents, and families across central and southern NJ.
• CarePlus NJ: NJ-based mental health and substance use provider offering outpatient, in-home, and CSOC-aligned services for children, adolescents, and families across northern NJ.
• Jewish Family Services of Central NJ: Community-based social services organization providing outpatient counseling, immigration services, and family support across central NJ with bilingual capacity.

Broad incumbents

• Hackensack Meridian Carrier Clinic: Large NJ behavioral health system within Hackensack Meridian Health, providing inpatient, outpatient, and partial care for youth and adults; the founder's prior employer and a major competitor for trauma-focused referrals.
• Rutgers University Behavioral HealthCare (UBHC): Largest NJ-based behavioral health provider affiliated with Rutgers; offers child and family services, CSOC-contracted programs, and operates across multiple counties, directly competing for PerformCare referrals while serving as Legacy's ARC Grow training partner.
• Talkspace: National tele-therapy platform with insurance and Medicaid coverage that competes for online outpatient therapy volume; relevant comparator as Legacy expands virtual service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MDBeniLCSW
• LinkedInlinkedin.com/company/legacy-counseling-llc-nj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Counseling