Hungry Jack's

What Hungry Jack's does

Hungry Jack's Pty Ltd is the Australian master franchisee of the Burger King brand, founded in 1971 by Jack Cowin in Perth, Western Australia. The company operates more than 480 franchised and company-owned quick-service restaurants across every major Australian population centre, serving over 2 million customers weekly and consuming 125 million beef patties annually. It employs over 19,000 Australians across its restaurant network, with corporate headquarters in Woolloomooloo, NSW, and regional offices in Melbourne, Brisbane, Adelaide, and Perth. The company is privately held, with founder Jack Cowin remaining the largest shareholder, and exhibits no public listing or institutional equity ownership in the data provided.

Name

Hungry Jack's

Legal name

Hungry Jack's Pty Ltd

Website

https://hungryjacks.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hungry Jack's is the Australian master franchisee of Burger King, operating 480+ quick-service restaurants nationwide serving flame-grilled burgers, chicken, coffee, and sides to over 2 million Australian consumers weekly via dine-in, drive-thru, mobile app, and Uber Eats delivery.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Quick service restaurant
• Flame grilled burgers
• Fast food chain
• Drive thru dining
• Mobile food ordering

Headquarters

HQ city

Woolloomooloo

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Transaction-based sales of flame-grilled burgers, chicken products, sides, beverages, and desserts through company-owned and franchise restaurants
2. Franchise Royalties: Revenue from independently owned franchisee restaurants operating under the Hungry Jack's brand
3. Mobile App Transactions: Pre-ordering and in-app purchases with integrated payment processing for pick-up and delivery orders

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hungry Jack's operates a national Australian quick-service restaurant network serving flame-grilled beef burgers, fried chicken, plant-based options, sides, desserts, and barista coffee through 480+ dine-in and drive-thru locations. Customers order via in-store counter, drive-thru, the Hungry Jack's mobile app (pre-order for pickup), or exclusively through Uber Eats for delivery. The company operates as the Australian franchisee of the Burger King brand and runs a loyalty and gamified app experience called Shake & Win.

Product overview

Hungry Jack's is an Australian fast-food chain operating over 480 restaurants, offering a portfolio of burger products centered around flame-grilled beef (Whopper, Grill Masters Angus), fried chicken (Jack's Fried Chicken, Chicken Burgers), plant-based options (Plant Based Whopper, Veggie Range), and complementary categories including sides, frozen drinks, cold beverages, desserts (including Krispy Kreme partnership), and Jack's Cafe coffee. The core offering is supported by a mobile app and online ordering platform enabling pickup, delivery (via Uber Eats), loyalty programs (Shake & Win game, Jack's Cafe Loyalty), and exclusive app deals. The brand operates as a franchise of Burger King with a distinctly Australian identity.

Differentiator

Problem solved

Functional benefit

Brands

• Jack's Cafe: Jack's Cafe offers barista-made coffee including cappuccino, flat white, latte, and specialty coffee drinks. Features a loyalty program where customers earn stamps towards free beverages.

Products and services

• Flame Grilled Beef Burgers Signature burger range featuring 100% Australian beef flame-grilled with smoky BBQ flavor, including Whopper, Whopper Jr, Cheeseburger, and Grill Masters Angus variants, sold at all restaurant locations, via the app, and through Uber Eats delivery.
• Jack's Fried Chicken NEW fried chicken range featuring big, thick, crispy, juicy whole muscle chicken breast, available in Classic, Spicy, and Cheesy Bacon varieties, served across all restaurant locations.
• Chicken Burgers Chicken burger range including Chicken Royale, Grilled Chicken, and Spicy Grilled Chicken options available at restaurants and through delivery.
• Plant Based Whopper Plant-based patty made from soy protein developed with v2food, flame-grilled to deliver the smoky BBQ flavor profile of the standard Whopper, targeted at consumers seeking plant-based alternatives.
• Veggie Range Vegetarian burger options including Veggie Whopper Cheese, Angry Veggie Whopper, and Double Veggie Whopper made from corn, capsicum and carrot patties, sold as part of the standard menu.
• Chicken Tenders and Sides Chicken nuggets (3, 6, 12, 18 pack), Southern Style Tenders, Thick Cut Chips, Battered Onion Rings, and Snack Wraps sold as accompaniments to main menu items.
• Frozen + Bursties Drinks

Quantifiable outcome

• Serves 2M+ customers weekly
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Make-A-Wish AustraliacoreStrategic or Co-development Partner · 1 January 2025Hungry Jack's partnership with Make-A-Wish includes annual fundraising and the Round-Up initiative where customers can donate spare change at checkout to fund wishes for seriously ill children.
• Uber EatscoreChannel Partner/ Reseller/ DistributorHungry Jack's has an exclusive delivery partnership with Uber Eats. All delivery orders are fulfilled exclusively through the Uber Eats platform, with dedicated promotional deals offered to customers.
• v2foodminorStrategic or Co-development PartnerAustralian company v2food produces the plant-based patty for Hungry Jack's Plant Based Whopper, developed in collaboration with Hungry Jack's using high-quality soy protein.
• SedexminorStrategic or Co-development PartnerHungry Jack's is a member of Sedex, a membership organization for ethical supply chain management, demonstrating commitment to responsible sourcing practices.
• Krispy KrememinorStrategic or Co-development PartnerPartnership offering Krispy Kreme doughnut products at participating Hungry Jack's Jack's Cafe locations, including Original Glazed, Choc Iced, and Strawberry Sprinkle varieties.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Chicken Treat: Western Australia-headquartered QSR with strong regional Australian presence. Competes with Hungry Jack's on chicken-based menu and value-tier quick-service occasions.

Direct peers

• Nando's Australia: Quick-service chain specializing in flame-grilled peri-peri chicken. Overlaps with Hungry Jack's on flame-grilled cooking method and chicken menu category in dine-in/takeaway segments.
• Oporto: Australian chicken-and-burger QSR chain with strong flame-grilled chicken positioning. Directly overlaps Hungry Jack's on chicken burgers, burgers, and quick-service restaurant experience.
• McDonald's Australia: Australia's largest QSR chain and Hungry Jack's most direct competitor in burgers and quick-service meals. Overlapping menu (burgers, chicken, coffee via McCafe), dine-in, drive-thru, and nationwide store footprint.
• Red Rooster: Australian-owned QSR chain specializing in roast chicken and burgers. Competes with Hungry Jack's on chicken product range, value meals, and dine-in/drive-thru experiences across Australian population centres.
• Grill'd: Australian premium burger chain with healthier positioning. Competes with Hungry Jack's premium Whopper and Grill Masters Angus lines for higher-spend burger occasions.
• KFC Australia: Major Australian QSR competitor with chicken-focused menu and a similarly extensive franchise network. Competes with Hungry Jack's on chicken range, sides, family meals, and Kids Meals.

Emerging players

• Betty's Burgers: Australian burger-focused casual chain. Overlaps with Hungry Jack's on flame-grilled/beef burgers, milkshakes, and casual dine-in burger occasions across Australian metro locations.
• Five Guys: US burger chain expanding in Australia targeting premium-burger occasions. Competes with Hungry Jack's Whopper and Grill Masters Angus for share of higher-spend burger consumers.

Broad incumbents

• Hungry Hungry (Domino's Pizza): While focused on pizza, Domino's is a major Australian QSR/quick-delivery peer for share-of-wallet and delivery marketplace presence alongside Hungry Jack's exclusive Uber Eats partnership.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hungry_jacks
• Facebookfacebook.com/hungryjacks
• LinkedInlinkedin.com/company/hungry-jacks
• Instagraminstagram.com/hungryjacksaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry Jack's