Digital Control
Digital Control Inc. (DigiTrak) designs and manufactures locating and navigation systems for horizontal directional drilling contractors and OEMs, with its technology embedded in Vermeer HDD rigs since 1991.
- Company typePrivate
- Founded1990
- HeadquartersKent, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Digital Control does
Digital Control Inc., operating under the DigiTrak brand, designs and manufactures locating and navigation systems for the horizontal directional drilling (HDD) industry. Its core technology — the DigiTrak platform — provides real-time pitch, roll, and underground drill-head tracking that allows HDD contractors to install underground utilities, pipelines, and cables without open-cut excavation. The company has been operating since 1990 and is headquartered in Kent, United States, with a headcount in the 101-250 range.
The business model is centered on hardware sales of navigation receivers, transmitters, and integrated locating systems, delivered primarily through an OEM/embedded channel. Digital Control's longest-standing and most strategically important commercial relationship is with Vermeer, a leading manufacturer of HDD drill rigs; since 1991, Vermeer has integrated Digital Control's pitch and roll navigation systems into its equipment, giving Digital Control embedded access to the contractor end market via Vermeer's rig sales globally. The company also serves HDD contractors directly and works with HDD equipment manufacturers more broadly, addressing industry pain points around labor shortages and the demand for greater drilling precision and automation. No public pricing, revenue figures, or detailed geographic footprint were disclosed in the available sources, and there are no public AI/ML, software-as-a-service, or recurring-revenue product lines documented — the company presents as a focused industrial hardware specialist rather than a diversified technology business.
Digital Control firmographics
Firmographics- Name
- Digital Control
- Legal name
- Digital Control Inc.
- Website
- https://digital-control.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digital Control Inc. (DigiTrak) designs and manufactures locating and navigation systems for horizontal directional drilling contractors and OEMs, with its technology embedded in Vermeer HDD rigs since 1991.
- Ownership category
- akta.pro rank
Digital Control industry classification
Industry- Product category
- HDD Locating Equipment
- NAICS
- Oil and Gas Field Machinery and Equipment Manufacturing (333132), Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Oil & Gas Field Machinery & Equipment (3533), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Directional Drilling & MWD/LWD Services (EUALABAB)
- akta.pro secondary industry
- Cable Installation & Construction Services (trenching, duct banks, HDD, pulling, cable laying) (EUADADAI)
Keywords
Where Digital Control is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United States
- HQ region
- North America
Markets served
Digital Control business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- HDD Locating Equipment Sales: Digital Control manufactures and sells DigiTrak locating systems to HDD equipment manufacturers and contractors. Revenue is generated through the sale of navigation hardware and integrated systems for horizontal directional drilling equipment.
Go-to-market motion1 record
Distribution channels1 record
Digital Control product offering
Product offeringCore offering
Digital Control manufactures and sells DigiTrak horizontal directional drilling (HDD) locating systems, including pitch and roll navigation hardware that allows operators to track the position and orientation of a drill head underground in real time. The systems are supplied both directly to HDD contractors and as OEM-integrated navigation technology inside drilling rigs produced by equipment manufacturers such as Vermeer, enabling trenchless installation of utilities, pipelines, and cables without open-cut excavation.
Product overview
Digital Control Inc. offers DigiTrak HDD Locating Systems as its core product portfolio. The company provides pitch and roll navigation systems for horizontal directional drilling equipment, enabling operators to track and guide drill heads underground without open-cut excavation. The homepage references DigiTrak as the primary product brand, with navigation system integrations available for industrial drilling partners.
Differentiator
Problem solved
Functional benefit
Products and services
- DigiTrak HDD Locating Systems DigiTrak HDD Locating Systems are hardware products that provide pitch-and-roll navigation and downhole tracking for horizontal directional drilling operations, enabling contractors and equipment manufacturers to guide drill heads underground in real time and install utilities, pipelines, and cables without open-cut excavation.
Companies that use Digital Control
Customer profileSegments2 records
Ideal customer profiles2 records
Digital Control technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Digital Control partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VermeercoreVermeer and Digital Control established a partnership for the integration of pitch and roll navigation systems into Vermeer's horizontal directional drilling equipment. This partnership dates back to Vermeer's early HDD operations in 1991 when the technology was first developed. Vermeer is a leading manufacturer of underground construction equipment and uses Digital Control's locating technology to enhance its drill rig offerings.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Digital Control competitors and assessment
Company assessmentBroad incumbents
- Vermeer Corporation: Vermeer is Digital Control's largest OEM partner and a leading HDD rig manufacturer. It bundles DigiTrak locating systems into its rigs and also owns competing brand Subsite, making Vermeer simultaneously Digital Control's biggest customer, channel, and competitive threat.
- Radiodetection (SPX): Radiodetection, part of SPX Technologies, supplies utility-locating and cable-avoidance instruments used in the same underground-construction workflow as DigiTrak. It competes in adjacent locating use cases and has greater scale and global reach.
- Hexagon AB (Leica Geosystems): Hexagon, via Leica Geosystems, supplies positioning, GNSS, and machine-control technologies. Its positioning stack could be integrated into HDD rigs as an alternative locating source, making it a long-term competitive threat to walkover-only systems like DigiTrak.
- Herrenknecht AG: Herrenknecht is a global leader in tunnel boring and trenchless technology, including HDD rigs. As a major rig manufacturer, it is a potential OEM partner and indirect competitor for the HDD locating and guidance technology Digital Control provides.
- Tracto-Technik: Tracto-Technik is a European manufacturer of trenchless technology equipment, including HDD rigs and moles. It operates in the same underground-construction market and is a competitor to Vermeer, indirectly competing for the OEM integration of locating systems.
Emerging players
- DCI (Digital Control's brand in some markets) / Sharewell HDD: Sharewell HDD supplies downhole tools, transmitters, and locating accessories for the HDD industry. It is partially adjacent to Digital Control's locating systems via the drill-head/transmitter side of the workflow.
Direct peers
- Subsite Electronics: Subsite manufactures walkover HDD locating systems that directly compete with DigiTrak. Now owned by Vermeer, it is both the closest functional competitor and a strategic threat embedded within Digital Control's largest OEM partner.
- Underground Magnetics: Underground Magnetics produces HDD locating and guidance systems for horizontal directional drilling contractors, directly competing with DigiTrak in walkover locating technology for the same end users.
Others
- McElroy: McElroy is a leading manufacturer of pipe fusion and welding equipment used in HDD pipeline installations. It serves the same contractor base but in a complementary workflow step, making it an ecosystem-adjacent peer.
Regional players
- TT Technologies: TT Technologies manufactures trenchless equipment including HDD rigs and pipe-bursting tools, primarily serving North American underground-construction contractors. It competes with Vermeer for rig sales where DigiTrak locating systems are embedded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Digital Control social profiles
Digital presenceDigital Control financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Control leadership team
Management profileNumber of profiles
Profiles2 records
Digital Control funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Control M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Control
What does Digital Control do?
Digital Control manufactures and sells DigiTrak horizontal directional drilling (HDD) locating systems, including pitch and roll navigation hardware that allows operators to track the position and orientation of a drill head underground in real time. The systems are supplied both directly to HDD contractors and as OEM-integrated navigation technology inside drilling rigs produced by equipment manufacturers such as Vermeer, enabling trenchless installation of utilities, pipelines, and cables without open-cut excavation.
Is Digital Control a public or private company?
Digital Control is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Control founded?
Digital Control was founded in 1990. It employs 101 to 250 people.
Where is Digital Control based?
Digital Control is headquartered in Kent, United States, in the North America region.
How does Digital Control make money?
One revenue line is on record: HDD Locating Equipment Sales.
Who are Digital Control's main competitors?
Broad incumbents on record are Vermeer Corporation, Radiodetection (SPX), Hexagon AB (Leica Geosystems), Herrenknecht AG and Tracto-Technik. DCI (Digital Control's brand in some markets) / Sharewell HDD is listed as an emerging player. Direct peers are Subsite Electronics and Underground Magnetics. McElroy is listed as an others. TT Technologies is listed as a regional player.
Does Digital Control have an API?
No public API is recorded for Digital Control.
What industry is Digital Control in?
Digital Control's product category is HDD Locating Equipment. Its primary akta.pro industry code is EUALABAB, Directional Drilling & MWD/LWD Services, with a secondary code of EUADADAI, Cable Installation & Construction Services (trenching, duct banks, HDD, pulling, cable laying). Its NAICS code is 333132 and its SIC code is 3533.