Underground Magnetics
Underground Magnetics designs and sells horizontal directional drilling products used in underground utility installation. Founded in 2017 and headquartered in Johnston, Iowa, the privately held company serves drilling contractors in the underground infrastructure market.
- Company typePrivate
- Founded2017
- HeadquartersJohnston, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Underground Magnetics does
Underground Magnetics is a privately held, for-profit designer and seller of horizontal directional drilling (HDD) products, headquartered in Johnston, Iowa. Founded in 2017 by Michael Young, who continues to serve as Founder and President, the company operates with a small team of 11-50 employees and targets the underground utility installation market, where HDD tooling is used to bore horizontally for pipelines, cables, and other subsurface infrastructure. The firm functions as a specialized equipment supplier to drilling contractors rather than as a software, service, or platform business.
The product line centers on HDD-specific tooling and related components, with the website (undergroundmagnetics.com) intended as the primary commercial channel, though at the time of data collection it presented only a verification/loading page with no substantive content extractable. No pricing models, distribution arrangements, product specifications, certifications, patents, partnerships, or named customers were disclosed in the available sources. The company has not publicly raised funding, has no parent company, and operates without disclosed subsidiaries.
Based on the available evidence, Underground Magnetics appears to be a small, founder-led specialty industrial supplier whose business model is straightforward product sales to HDD contractors and utility/infrastructure operators. The absence of detailed product, revenue, customer, or competitive information materially constrains any deeper analytical conclusions, and represents a key diligence gap for prospective investors or acquirers.
Underground Magnetics firmographics
Firmographics- Name
- Underground Magnetics
- Website
- https://undergroundmagnetics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Underground Magnetics designs and sells horizontal directional drilling products used in underground utility installation. Founded in 2017 and headquartered in Johnston, Iowa, the privately held company serves drilling contractors in the underground infrastructure market.
- Ownership category
- akta.pro rank
Underground Magnetics industry classification
Industry- Product category
- Horizontal Directional Drilling Equipment
- NAICS
- Construction Machinery Manufacturing (33312), Mining and Oil and Gas Field Machinery Manufacturing (33313)
- SIC
- Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Drilling & Rock Excavation Equipment (Rotary/Top-Hammer, Jumbos, Raiseborers) (IMAKANAC)
Keywords
Where Underground Magnetics is headquartered
LocationHeadquarters
- HQ city
- Johnston
- HQ country
- United States
- HQ region
- North America
Markets served
Underground Magnetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Underground Magnetics product offering
Product offeringCore offering
Underground Magnetics designs and sells horizontal directional drilling (HDD) products. The company manufactures tooling and equipment used to install underground utilities, pipelines, and conduits via trenchless horizontal drilling methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Horizontal Directional Drilling Products
Companies that use Underground Magnetics
Customer profileIdeal customer profiles1 record
Underground Magnetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Underground Magnetics partnerships and signals
Strategic signalRecent moves1 record
Underground Magnetics competitors and assessment
Company assessmentDirect peers
- Digital Control Incorporated (DCI): DCI is the leading U.S. manufacturer of walkover and magnetic HDD guidance/locator systems — the most direct functional comp to Underground Magnetics in the HDD guidance category.
- Subsite Electronics (The Toro Company): Subsite makes HDD locating and tracking equipment for the underground construction market; owned by Toro, it competes head-to-head with Underground Magnetics' guidance product category.
Broad incumbents
- Vermeer Corporation: Vermeer is a major OEM of HDD drilling rigs and trenchless equipment; it overlaps with Underground Magnetics because its rigs consume third-party guidance systems and its installed base drives downstream demand.
- Ditch Witch (The Charles Machine Works): Ditch Witch is the dominant HDD rig and trencher manufacturer; while it sells its own locating systems, its rig fleet represents the contractor base that purchases Underground Magnetics-type guidance accessories.
- Radiodetection (SPX Technologies): Radiodetection supplies cable and pipe locators used by the same utility contractors that buy HDD guidance; adjacent technology (electromagnetic locating) makes it a relevant competitive reference.
Emerging players
- Sharewell HDD: Sharewell makes downhole HDD tools and accessories that are sold alongside guidance systems; it competes in adjacent HDD product categories and shares the same end-customer contractor base.
- TT Technologies: TT Technologies manufactures trenchless equipment including pneumatic hammers and HDD tooling, competing in overlapping product categories and customer segments with Underground Magnetics.
- HammerHead Trenchless Equipment: HammerHead produces HDD tooling, pipe ramming, and trenchless replacement systems; it addresses the same contractor market and frequently pairs its tooling with guidance systems like Underground Magnetics' products.
- McElroy Manufacturing: McElroy is best known for pipe fusion but participates in underground utility equipment more broadly; an adjacent specialty manufacturer serving the same contractor customer base as Underground Magnetics.
Others
- Madewell Products Corporation: Specialty manufacturer supplying trenchless and underground utility rehabilitation products; thematically related through the underground infrastructure ecosystem and similar specialty-equipment positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Underground Magnetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Underground Magnetics leadership team
Management profileNumber of profiles
Profiles1 record
Underground Magnetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Underground Magnetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Underground Magnetics
What does Underground Magnetics do?
Underground Magnetics designs and sells horizontal directional drilling (HDD) products. The company manufactures tooling and equipment used to install underground utilities, pipelines, and conduits via trenchless horizontal drilling methods.
When was Underground Magnetics founded?
Underground Magnetics was founded in 2017. It employs 11 to 50 people.
Where is Underground Magnetics based?
Underground Magnetics is headquartered in Johnston, United States, in the North America region.
Who are Underground Magnetics's main competitors?
Direct peers on record are Digital Control Incorporated (DCI) and Subsite Electronics (The Toro Company). Broad incumbents are Vermeer Corporation, Ditch Witch (The Charles Machine Works) and Radiodetection (SPX Technologies). Emerging players are Sharewell HDD, TT Technologies, HammerHead Trenchless Equipment and McElroy Manufacturing. Madewell Products Corporation is listed as an others.
Does Underground Magnetics have an API?
No public API is recorded for Underground Magnetics.
What industry is Underground Magnetics in?
Underground Magnetics's product category is Horizontal Directional Drilling Equipment. Its primary akta.pro industry code is IMAKANAC, Drilling & Rock Excavation Equipment (Rotary/Top-Hammer, Jumbos, Raiseborers). Its NAICS code is 33312 and its SIC code is 3531.