My Fit Foods

What My Fit Foods does

My Fit Foods, operating legally as HumbleHungryHappy LLC (Oregon), is a privately held, bootstrapped prepared-meal company founded in 2008 by Mario Mendias. It produces and distributes chef-crafted, high-protein meals (30–50g+ protein per serving across 40+ SKUs) through an omnichannel model combining company-owned physical retail locations with a Shopify-powered e-commerce storefront that supports home delivery, store pickup, and gym pickup. Operations span three US states (Texas, Oregon/Washington, and Colorado), and the company differentiates itself through in-store nutrition coaching, free InBody body-composition scans, 100% pure extra-virgin olive oil and recyclable BPA-free packaging, and a #GIVEAFIT charitable meal-donation program tied to food-bank partners (Houston Food Bank, Feeding America, Food Bank of the Rockies, Hunger Free Oregon).

The product portfolio has expanded beyond fresh prepared meals to include proprietary supplements: 100% Grass-Fed Whey Protein Isolate and Creatine Monohydrate, both launched in 2025. The Fit Club subscription ($10/month or $100/year) provides a 20% discount across all purchases and acts as the primary recurring-revenue vehicle, complemented by digital gift cards. Ancillary programs include occupational discounts for students, healthcare workers, teachers, first responders, and military members.

The business model is direct-to-consumer with three revenue streams: à la carte meal sales ($8–$15+ per meal), Fit Club subscription recurring revenue, and supplement product sales. Customer segments center on fitness-focused individuals, busy professionals and families, and discounted occupational cohorts, supported by a content-marketing blog (36+ pages of fitness and nutrition content) and a community-led referral program. There is no disclosed institutional capital, no mobile app, and no AI/ML technology stack beyond standard Shopify e-commerce tooling.

Name

My Fit Foods

Legal name

HumbleHungryHappy LLC

Website

https://myfitfoods.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

My Fit Foods is a bootstrapped US prepared-meal company (legal entity HumbleHungryHappy LLC) producing 40+ chef-crafted high-protein meals across Texas, Oregon/Washington, and Colorado via company-owned retail stores and a Shopify e-commerce platform with subscription and supplement add-ons.

Ownership category

akta.pro rank

Product category

Prepared Meal Services

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Meal kits & subscription meal components manufacturing (AFAKAHAD), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Prepared meal delivery
• High protein meals
• Healthy meal subscription
• Fitness nutrition meals
• Fresh meal pickup

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Direct Meal Sales: One-time purchases of individual meals ranging from $8-$15+ per meal. Customers can order à la carte through website for delivery or pickup.
2. Fit Club Subscription: Monthly subscription program at $10/month providing 20% discount on all purchases. Members save $60+ monthly with some saving over $150. Annual option available at $100/year.
3. Supplement Sales: Sale of proprietary supplements including Grass-Fed Whey Protein and Creatine Monohydrate.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

My Fit Foods (operating as HumbleHungryHappy LLC) is a privately held prepared meal company that chef-crafts, prepares, and sells fresh daily high-protein meals. The company offers 40+ meal varieties (typically $8–$15+ per meal), a Fit Club subscription program ($10/month for 20% off all purchases), and proprietary supplements including Grass-Fed Whey Protein and Creatine Monohydrate, distributed via company-owned retail stores, e-commerce delivery, and in-store pickup across Texas, Oregon/Washington, and Colorado.

Product overview

My Fit Foods is a prepared meal delivery company offering a unified platform of high-protein meals and supplements. The core offering consists of over 40 varieties of chef-crafted prepared meals made fresh daily with 30-50g+ of protein per meal, available for online ordering with delivery or pickup. The subscription program Fit Club ($10/month) provides 20% off all purchases. Supplement products include 100% Grass-Fed Whey Protein Isolate and Creatine Monohydrate. The company operates physical retail locations alongside its e-commerce platform, differentiating itself through quality ingredients (100% pure extra virgin olive oil, low glycemic carbs, recyclable BPA-free packaging) and community-focused initiatives like meal donations and occupational discounts for students, healthcare workers, teachers, and military members.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepared High-Protein Meals
• Fit Club Subscription

Quantifiable outcome

• 20% savings on all meals with Fit Club membership at $10/month
• +3 more outcomes

Named customers9 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered minor.

• Houston Food BankminorOthersCharitable meal donation partner. For every MyFitFoods purchase, one meal is donated to food bank partners including Houston Food Bank.
• Feeding AmericaminorOthersNational food bank network partner receiving meal donations from #GIVEAFIT program. Donations help food-insecure communities access nutrition.
• Food Bank of the RockiesminorOthersRegional food bank partner in the Rocky Mountain region receiving meal donations from My Fit Foods charitable program.
• Hunger Free OregonminorOthersOregon-based hunger relief organization receiving meal donations from MyFitFoods #GIVEAFIT initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Hungryroot: Hungryroot is an AI-powered grocery and meal solution service combining personalized recipe recommendations with delivered ingredients and prepared foods. It competes for the same health-conscious, time-constrained consumer meal occasions, though its model leans more grocery than prepared-meal.

Direct peers

• Territory Foods: Territory Foods is a chef-prepared meal delivery service operating regionally across major U.S. metros, focused on nutritionist-designed meals. It mirrors My Fit Foods' emphasis on fresh, portion-controlled nutrition with a similar regional rollout strategy.
• Factor: Factor (formerly Factor 75) is a direct competitor offering chef-prepared, high-protein fresh meals delivered nationwide via subscription. It competes head-to-head with My Fit Foods on portion-controlled performance meals, subscription economics, and delivery convenience — but operates as a national DTC brand without My Fit Foods' physical retail presence.
• Daily Harvest: Daily Harvest is a direct peer offering ready-to-eat healthy meals and smoothies via subscription delivery, targeting wellness-focused consumers. While it skews more toward plant-forward bowls, it competes for the same health-conscious customer wallet and subscription meal occasions as My Fit Foods.
• CookUnity: CookUnity is a chef-prepared meal subscription service delivering across the U.S., with a rotating menu of fresh ready-to-eat meals. It directly competes with My Fit Foods on the prepared-meal subscription proposition and consumer health-and-convenience positioning.
• Trifecta: Trifecta is a direct competitor in the organic, high-protein prepared meal category, serving fitness-focused consumers with nationwide delivery. Like My Fit Foods, it emphasizes macro-counted meals and clean ingredients, but operates purely online without physical retail or in-person nutrition coaching.
• Snap Kitchen: Snap Kitchen is a regional direct peer that operates physical retail stores and prepared meal delivery, with strong Texas roots similar to My Fit Foods. It shares the omnichannel fresh-meal-retail-plus-delivery model and serves as a key in-region competitor.
• Sun Basket: Sun Basket offers meal kits and prepared meals with a health-and-organic positioning, competing for the same health-conscious consumer meal occasions. It represents a slightly different format (kits plus prepared) but overlaps on target customer, price point, and convenience thesis.
• Metabolic Meals: Metabolic Meals delivers fresh, chef-prepared, macro-counted meals aimed at fitness, weight loss, and performance goals. It directly overlaps with My Fit Foods' core customer segment of fitness-focused individuals seeking high-protein convenience meals.
• Performance Kitchen: Performance Kitchen delivers chef-prepared, nutritionist-designed fresh meals focused on clean ingredients and balanced macros. It is a direct peer in the fresh prepared meal category, with overlapping customer profile around fitness, weight management, and convenience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@myfitfoodsofficial
• Facebookfacebook.com/myfitfoods
• Instagraminstagram.com/myfitfoodsofficial
• Xx.com/myfitfoods
• LinkedInlinkedin.com/company/my-fit-foods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Fit Foods