Performance Kitchen
Performance Kitchen is a Vancouver-based private company that delivers medically tailored meals developed by registered dietitians and chefs, primarily serving health plan members and patients with chronic conditions such as diabetes, heart disease, renal disease, and cancer.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Performance Kitchen does
Performance Kitchen is a Vancouver-based, private for-profit company founded in 2013 that delivers medically tailored meals developed by a team of Registered Dietitians and Chefs. The company operates a portfolio of more than 70 nutritionally balanced meal SKUs organized by chronic health condition (diabetes, heart health, renal health, cancer support) and dietary preference (dairy-free, gluten-free, plant-based/vegan), with secondary general-wellness categories such as immunity boost and anti-inflammatory. Meals are ready-to-eat in approximately five minutes and are positioned within the company's trademarked "Food Is Medicine" movement.
The business runs a dual-channel commercial model. The primary revenue stream is B2B2C delivery: Performance Kitchen partners with health insurance plans — Centene Health Plan is explicitly named — to deliver meals at no cost to qualifying members with chronic conditions, reimbursed through insurance. The secondary stream is direct-to-consumer e-commerce for retail meal purchases, bundles, and gift cards, although this channel is currently listed as temporarily unavailable on the company's website. Distribution is augmented by a healthcare-provider referral pathway and a 2024-launched professional community portal for clinicians.
Beyond commercial operations, the company pursues ecosystem and policy-level positioning. It is a member of the American College of Lifestyle Medicine (ACLM) Corporate Roundtable, has collaborated with Kroger Health, and supports advocacy for the Medically Tailored Home-Delivered Meals Demonstration Pilot Act alongside Congressman Jim McGovern. Notable brand association and capital include Dr. Mark Hyman as an investor. Performance Kitchen employs 51–100 people; its last disclosed institutional funding round was $25 million in March 2015, with no subsequent equity raise recorded in the source data.
Performance Kitchen firmographics
Firmographics- Name
- Performance Kitchen
- Website
- https://info.performancekitchen.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Performance Kitchen is a Vancouver-based private company that delivers medically tailored meals developed by registered dietitians and chefs, primarily serving health plan members and patients with chronic conditions such as diabetes, heart disease, renal disease, and cancer.
- Ownership category
- akta.pro rank
Performance Kitchen industry classification
Industry- Product category
- Medically Tailored Meal Delivery
- NAICS
- Perishable Prepared Food Manufacturing (311991), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)
- akta.pro secondary industries
- Frozen prepared meals & entrées manufacturing (AFAKAHAA), Premium Gourmet & Chef-Curated Meal Kits/Prepared Meals (CRAHAJAK)
Keywords
Where Performance Kitchen is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Performance Kitchen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Insurance-Covered Meal Delivery: Meals covered by health insurance plans for qualifying members. The company works with health plan partners to deliver Medically Tailored Meals to those who qualify based on health conditions.
- Direct Retail Meal Sales: Direct-to-consumer e-commerce sales of chef-quality, ready-to-eat meals delivered to homes for customers not covered by insurance.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Performance Kitchen product offering
Product offeringCore offering
Performance Kitchen develops and delivers Medically Tailored Meals — ready-to-eat, chef-quality meals formulated by Registered Dietitians and Chefs — targeting specific chronic health conditions (diabetes, heart health, cancer support, renal health) and dietary preferences (gluten-free, dairy-free, plant-based). The company offers over 70 nutritionally balanced meal SKUs delivered cold-chain to homes, with meals funded either through partner health insurance plans for qualifying members or via direct-to-consumer e-commerce purchase.
Product overview
Performance Kitchen offers a single unified product platform focused on Medically Tailored Meal delivery. The core offering consists of over 70 nutritionally balanced meals developed by Registered Dietitians and Chefs, available for insurance-covered delivery to qualifying individuals or direct-to-consumer purchase. The product portfolio is organized by chronic health conditions (Heart, Diabetes, Renal, Cancer), dietary preferences (Dairy-Free, Gluten-Free, Plant-Based/Vegan), and general wellness categories (Immunity Boost, Anti-Inflammatory). Supporting offerings include Meal Bundles and Gift Cards for gifting. The company also operates the Food Is Medicine Movement as an educational sub-brand, providing podcasts and an educational vault alongside the meal delivery service.
Differentiator
Problem solved
Functional benefit
Products and services
- Medically Tailored Meals Ready-to-eat, chef-quality meals developed by Registered Dietitians and Chefs, with over 70 nutritionally balanced options. Meals are covered by insurance for qualifying individuals (e.g., Centene Health Plan members) or available for direct purchase and delivery through the company's e-commerce storefront. Designed to support diabetes management, heart health, cancer support, renal health, and general wellness.
- Meal Bundles Pre-packaged collections of Medically Tailored Meals offered as bundles for convenient bulk ordering and regular delivery through the company's e-commerce channel.
- Gift Cards Digital gift cards available for purchase, allowing recipients to redeem them toward Performance Kitchen's ready-to-eat Medically Tailored Meals for home delivery.
Companies that use Performance Kitchen
Customer profileNamed customers3 records
Segments8 records
Ideal customer profiles2 records
Performance Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Performance Kitchen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American College of Lifestyle Medicine (ACLM)corePerformance Kitchen is a proud partner of ACLM and member of the Lifestyle Medicine Corporate Roundtable, supporting the Food Is Medicine movement and medically tailored meal advocacy.
- Health Plan PartnerscorePerformance Kitchen works with health insurance companies to provide Medically Tailored Meals to qualifying members. The company collaborates with health plans including Centene Health Plan to deliver meals covered by insurance.
- Kroger HealthcoreKroger Health collaborated with Performance Kitchen to offer medically tailored meals providing convenient, nutritious food to customers. Taylor Newman, PhD, RDN, LD, Director of Nutrition at Kroger Health, provided testimonial endorsement.
- Congressman Jim McGovernminorPerformance Kitchen supports Congressman Jim McGovern's advocacy for the Medically Tailored Home-Delivered Meals Demonstration Pilot Act of 2021, representing a policy partnership for the Food Is Medicine movement.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Performance Kitchen competitors and assessment
Company assessmentDirect peers
- Mom's Meals: Largest US Medically Tailored Meal provider serving health plan, Medicare Advantage, and Medicaid members with condition-specific ready-to-eat meals. Most direct comparable by customer base, business model, and product format.
- GA Foods: Long-standing prepared meal provider with a strong Medically Tailored Meals division serving managed care plans and government programs. Closely comparable in payer-partnered recurring meal delivery.
- ModifyHealth: Condition-specific (GI, kidney, diabetes, heart) Medically Tailored Meal provider with both payer-covered and DTC channels. Closely comparable on condition-led menu design and dietitian oversight.
- Epicured: Medically tailored, chef-prepared meal subscription targeting chronic conditions such as diabetes, IBS, and oncology. Closely comparable on clinical positioning and DTC-plus-payer delivery model.
- Daily Harvest: Direct-to-consumer chef-prepared frozen meal and smoothie subscription with dietitian-informed menus. Comparable on DTC subscription model and prepared-meal logistics, though less medically specialized.
- Factor (formerly Factor 75): Chef-prepared ready-to-eat meal subscription delivering nationwide. Comparable on subscription model, prepared-meal logistics, and DTC e-commerce channel.
- Trifecta: Organic, chef-prepared ready-to-eat meal subscription with health- and diet-segmented menus including paleo, keto, and clean-eating. Comparable on premium DTC prepared-meal positioning.
Emerging players
- Savor Health: Oncology-focused nutrition company providing condition-specific meals to cancer patients. Referenced in Performance Kitchen's customer testimonials and operates in the same MTM niche.
Broad incumbents
- Sun Basket: Multi-channel prepared meal and meal kit brand with health- and diet-segmented menus. Comparable on prepared-meal operations and condition-aware positioning.
- CookUnity: Chef-prepared ready-to-eat meal subscription with health-focused menu filters. Comparable on chef-driven subscription model and national DTC meal delivery infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Performance Kitchen social profiles
Digital presencePerformance Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance Kitchen leadership team
Management profileNumber of profiles
Profiles3 records
Performance Kitchen funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance Kitchen
What does Performance Kitchen do?
Performance Kitchen develops and delivers Medically Tailored Meals — ready-to-eat, chef-quality meals formulated by Registered Dietitians and Chefs — targeting specific chronic health conditions (diabetes, heart health, cancer support, renal health) and dietary preferences (gluten-free, dairy-free, plant-based). The company offers over 70 nutritionally balanced meal SKUs delivered cold-chain to homes, with meals funded either through partner health insurance plans for qualifying members or via direct-to-consumer e-commerce purchase.
Is Performance Kitchen a public or private company?
Performance Kitchen is a private company. It is classified as venture growth investor backed and is currently operating.
When was Performance Kitchen founded?
Performance Kitchen was founded in 2013. It employs 51 to 100 people.
Where is Performance Kitchen based?
Performance Kitchen is headquartered in Vancouver, Canada, in the North America region.
How does Performance Kitchen make money?
Two revenue lines are on record. Insurance-Covered Meal Delivery is the primary driver. The others are direct Retail Meal Sales.
Who are Performance Kitchen's main competitors?
Direct peers on record are Mom's Meals, GA Foods, ModifyHealth, Epicured, Daily Harvest, Factor (formerly Factor 75) and Trifecta. Savor Health is listed as an emerging player. Broad incumbents are Sun Basket and CookUnity.
Does Performance Kitchen have an API?
No public API is recorded for Performance Kitchen.
What industry is Performance Kitchen in?
Performance Kitchen's product category is Medically Tailored Meal Delivery. Its primary akta.pro industry code is CRAHAJAD, Prepared Meal Subscriptions (Chef-Prepared, Recurring), with a secondary code of AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 311991 and its SIC code is 2030.