What Edge Technology Group does

Edge Technology Group operates in the market under the trade name Thrive (legal entity Thrive Operations LLC) and is a privately held managed IT services provider founded in 2009, headquartered in Greenwich, United States, with 101-250 employees. The company delivers outsourced IT infrastructure, cybersecurity, cloud, Microsoft 365 platform management, compliance, and advisory services to mid-market and enterprise clients across the United States, United Kingdom, Canada, and the European Union, with stated scale of 2,500+ customers, 180,000+ end users, and 325,000+ devices managed.

The core technical asset is the Thrive Platform, an AI-enabled managed-services platform built on ServiceNow that provides unified visibility and control across SaaS, cloud, and data center environments via its Service Bridge component. Thrive pairs this platform with a broad managed security stack (MDR, EDR, NDR, vulnerability management, autonomous penetration testing, managed firewall, email and DNS security, dark web monitoring, security awareness training) and a managed cloud offering including disaster recovery as a service and colocation. Deep Microsoft 365 and Azure integration spans Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, and Purview.

Revenue is generated predominantly through recurring managed-services contracts across IT, cybersecurity, cloud, Microsoft 365, and advisory lines (vCISO, vCIO, Enterprise TAM), supplemented by professional services for compliance and digital transformation. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, with direct enterprise field sales for larger accounts, inside sales for mid-market, and a consultative POD-team delivery model supported by a channel partner program. Vertical focus spans Financial Services (private equity, hedge funds, venture capital, wealth management), Government, Healthcare, Life Sciences, Legal, Professional Services, Education, Retail, Aerospace and Defense, and Social Housing, with multi-framework compliance expertise including HIPAA, GLBA, CMMC L1/L2/L3, GDPR, DORA, SEC, and CJIS.

Name

Edge Technology Group

Legal name

Thrive Operations LLC

Website

https://edgetg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Edge Technology Group (dba Thrive) is a US-headquartered managed IT services provider delivering cybersecurity, cloud, Microsoft 365, and compliance services to mid-market and enterprise clients across the US, UK, Canada, and EU via its ServiceNow-powered Thrive Platform.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)

akta.pro secondary industry

Edge Networking & SD-WAN Integration (SASE/SD-WAN Edge On-ramps) (HDABAGAJ)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud infrastructure
• IT compliance
• Microsoft 365 management

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Comprehensive managed IT services including help desk, equipment-based managed services, and data centers. Revenue generated through recurring service contracts with dedicated technical teams.
2. Cybersecurity Services: Threat detection and response, vulnerability management, endpoint security, and security awareness training. Delivered as managed security services with ongoing monitoring.
3. Cloud Services: Managed cloud services including disaster recovery as a service and colocation.
4. Advisory Services: vCISO, vCIO, and Enterprise TAM services providing strategic technology leadership and security consulting.
5. Compliance Services: IT compliance and regulatory services helping businesses manage risk and protect data across various frameworks including HIPAA, GLBA, CMMC, GDPR, and SEC compliance.
6. Microsoft 365 Platform Services: Fully managed Microsoft 365 services including Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, and Purview management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Edge Technology Group is a managed IT services provider that delivers outsourced IT infrastructure, cybersecurity, cloud, and compliance services through the AI-driven Thrive Platform powered by ServiceNow. Its services include managed detection and response (MDR/EDR/NDR), vulnerability management, autonomous penetration testing, Microsoft 365 platform management, disaster recovery, colocation, networking (SD-WAN/global network management), and advisory services (vCISO, vCIO, Enterprise TAM). Customers contract for recurring managed service engagements supported by dedicated POD teams and a 24x7 service desk, with multi-framework compliance support across HIPAA, GLBA, CMMC, GDPR, SEC, CJIS, and DORA.

Product overview

Thrive offers a comprehensive managed services platform called the Thrive Platform, powered by ServiceNow. The portfolio includes AI services, cybersecurity offerings (MDR, EDR, NDR, vulnerability management, penetration testing, firewall, email/DNS security, security awareness training), cloud services (disaster recovery, colocation), Microsoft 365 platform services (Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, Purview), networking solutions (SD-WAN, global network management), managed IT (help desk, equipment), advisory services (vCISO, vCIO, TAM), compliance and regulatory services, digital transformation, and TransformIT (ServiceNow-based ITSM). Service Bridge provides unified visibility across SaaS, cloud, and data center environments.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Platform: AI-driven ITSM platform powered by ServiceNow that enables IT teams to deliver better service with unified visibility and control across SaaS, cloud, and data center environments.
• TransformIT
• Service Bridge

Products and services

• Thrive Platform AI-driven managed services platform powered by ServiceNow that provides unified visibility and control across SaaS, cloud, and data center environments for IT teams managing hundreds to thousands of workers.
• Managed IT Services Outsourced IT infrastructure and managed services including help desk and rapid expert engineer support, equipment-based managed services, and enterprise-class data centers for mid-market and enterprise clients.
• Cybersecurity Services Comprehensive cybersecurity offerings spanning threat detection and response, attack surface and risk management, end user and workstation security, incident response, security advisory and consulting, and security for Microsoft 365 and Azure.
• Managed Detection and Response (MDR) Managed Detection and Response services that protect against cyber threats targeted at networks, cloud infrastructure, servers, and SaaS applications for mid-market and enterprise clients.
• Managed EDR Managed Endpoint Detection and Response services providing real-time, fully automated security with orchestrated threat containment.
• Managed NDR Managed Network Detection and Response services providing real-time network traffic analysis, detecting hidden threats and delivering actionable intelligence.
• Vulnerability Management Vulnerability management services that identify, evaluate, treat, and report on software and network vulnerabilities for mid-market companies.
• Autonomous Penetration Testing Autonomous Penetration Tests that identify weaknesses from an attacker's point of view and provides guidance to eliminate risk.
• Managed Firewall Managed Next Generation Firewall services that deliver complete perimeter security.
• Dark Web Monitoring Dark Web Monitoring services combining domain threat detection and data breach intelligence with dark web monitoring.
• Email Security Email security services that protect employee inboxes by filtering out unwanted email-borne threats.
• DNS Security Secure DNS Web Filtering services that block malicious websites and domains, inside network or on roaming devices.
• Security Awareness Training Anti-Phishing and Security Awareness Training services that help employees understand how to identify and avoid malicious activities.
• Cybersecurity Bundle Best-in-class technologies combined to deliver a holistic end user security solution.
• Incident Response and Remediation On-demand security response services to contain and remove threats, along with engineering assistance to rebuild and restore critical systems.
• Security for Microsoft 365 and Azure Comprehensive security services for Microsoft platforms providing security expertise and Microsoft experience.
• Disaster Recovery as a Service Quickly resume operations after a disaster with data backups and IT infrastructure reinforcements.
• Colocation Enterprise-class data center colocation services.
• Microsoft 365 Platform Services Fully managed Microsoft 365 platform services including Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, and Purview, supporting productivity, collaboration, and information governance.
• Managed Secure SD-WAN Secure, application-aware network optimization delivered as a managed service.
• Global Network Management Enterprise-class network performance, reliability and availability delivered globally.
• vCISO (Virtual Chief Information Security Officer) vCISO experts design, develop, and maintain a customized Information Security Program to complement business strategy and risk tolerance.
• vCIO (Virtual Chief Information Officer) Personal liaison providing technology strategy, leadership, and insight to meet business needs as a virtual CIO service.
• Enterprise TAM (ETAM) Enterprise Technical Account Management is a concierge service provided to high-velocity clients focused on improving operational efficacy.
• IT Compliance and Regulatory Services Expert-led services that help businesses manage risk and protect data across multiple regulatory frameworks including HIPAA, GLBA, CMMC, GDPR, SEC, CJIS, and DORA.
• Digital Transformation Services Digital transformation solutions designed to outpace competition and power smarter growth.
• Managed AI Services Managed AI services offering that helps businesses leverage AI capabilities, featuring AI and automation for proactive monitoring, predictive insights, and outcome-driven engagements.
• TransformIT ITSM platform built on ServiceNow that streamlines IT service delivery and boosts user satisfaction through a human-centered approach.
• Service Bridge Provides unified visibility and control across SaaS, cloud, and data center environments to simplify IT complexity and improve performance.

Quantifiable outcome

• Supports 2,500+ customers with 180,000+ end users and 325,000+ devices

Named customers9 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ServiceNowcoreTechnology or IntegrationStrategic partnership powering The Thrive Platform. Thrive's service delivery and ITSM platform is built on ServiceNow, enabling unified visibility and control across SaaS, cloud, and data center environments.
• Microsoft 365/AzurecoreTechnology or IntegrationComprehensive security services and platform management for Microsoft ecosystems including Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, and Purview. Thrive offers specialized Microsoft security services.
• Channel PartnersminorChannel Partner/ Reseller/ DistributorThrive operates a channel partner program for reselling and distributing managed IT services through partner network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• eSentire: Pure-play MSSP delivering MDR, EDR, and XDR for mid-market organizations — directly comparable to Thrive's cybersecurity-led managed services go-to-market and customer profile.
• Arctic Wolf: MSSP-focused security operations platform with MDR, managed risk, and managed security awareness — closely mirrors Thrive's portfolio of cybersecurity plus managed services.
• ConnectWise: Provider of PSA/RMM and cybersecurity tooling that powers thousands of MSPs — competes with the Thrive Platform's ServiceNow-powered service delivery and IT automation stack.
• Kaseya (incl. Datto, IT Glue): Integrated MSP platform combining RMM, backup, security, and IT documentation — competes with Thrive's bundled managed IT and security stack for the same mid-market MSP customer base.
• Dataprise: Mid-market focused managed IT, cloud, and cybersecurity MSP — comparable scale and customer profile to Thrive with similar vertical breadth and managed services economics.

Broad incumbents

• Sophos (Managed Service Provider program): Large cybersecurity vendor with an MSP-first delivery model including MDR — broader incumbent whose managed offerings overlap Thrive's EDR/NDR/security bundle but with broader product portfolio.
• Secureworks: Global MSSP with Taegis XDR platform and managed detection services targeting enterprise and mid-market — broader incumbent competing in the same MDR, vulnerability management, and advisory spaces.
• Rackspace Technology: Established managed cloud provider across multi-cloud, security, and data services — broader incumbent with similar cloud/disaster recovery/colocation offerings but serving larger enterprise accounts.

Emerging players

• Pax8: Cloud distribution and managed services platform for SMB-focused MSPs — adjacent competitor in how MSPs source and deliver Microsoft and security services, with overlap in M365 enablement.
• LogicMonitor: SaaS-based infrastructure monitoring platform used by MSPs and enterprises — adjacent enabling technology for the proactive monitoring and predictive insights Thrive emphasizes in its Thrive Platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edge Technology Group